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Kinran
@HAStark
Location-based games
where are we now
and where are we going?
Kinran
@HAStark
Credits
Thanks everyone!
 Todd Chaffee (Bluecrow)
 Daniel Doherty (Graff Orm)
 Tev Smith
 Dave Nattriss (natts.com)
 Lee Stacy (Beyond)
 Anthony Appleby
 James Turner (TwoWay Media)
 Byron Atkinson-Jones (xiotex studios)
 Tak Fung (Supermono Studios)
 Murdo Munro (Scramboo)
 Perry Oostdam (Georun.com)
 Ralph Barbagallo (Flarb)
 Chris Connell (Armillary/Conjure)
 all my GameCamp session people
Kinran
@HAStark
apodidraskinda
http://www.flickr.com/photos/taimoo/3050299811/
Kinran
@HAStark
http://en.wikipedia.org/wiki/File:Harun-Charlemagne.jpg
Kinran
@HAStark
http://upload.wikimedia.org/wikipedia/commons/7/76/Folger_Merchant_of_Venice.JPG
Kinran
@HAStark
Computer games
•computers quickly colonised by games
•solitary player, tethered to terminal
Connected
games
•connected computers quickly colonised by multiplayer games
•player still tethered to terminal
Mobile
games
•mobile devices quickly colonised by games
•play anywhere
GPS enabled
smartphones
•1.5 billion smartphones in use, most GPS capable
•smartphone quickly colonised by games (and apps and social platforms)
http://readwrite.com/2013/05/29/huge-potential-only-15-of-global-internet-traffic-is-mobile
THEN
NOW
Kinran
@HAStark
We’ve got GPS. It’s pretty good (but not perfect).
http://www.gps.gov/systems/gps/performance/accuracy/histogram.png
Kinran
@HAStark
We’ve got maps. Lots of maps.
http://www.flickr.com/photos/lymang/2559463400/sizes/l/in/photostream/
Kinran
@HAStark
the future is already here
it’s just not very evenly
distributed
http://en.wikiquote.org/wiki/File:William_Ford_Gibson.jpg
Kinran
@HAStark
mobile location
services will not
in themselves be
identified as a set
of killer
applications but
rather location
information will
be integrated as
the value-adding
element in a
whole range of
services
Kinran
@HAStark
mobile location
services will not
in themselves be
identified as a set
of killer
applications but
rather location
information will
be integrated as
the value-adding
element in a
whole range of
services
Nokia Mobile Location Services White Paper 2001
Kinran
@HAStark
Our route plan today
So ...what?
Dark data
Service trends
Shining successes
Definition
Exclusions
http://en.wikipedia.org/wiki/File:South_Shetland_Islands_and_Antarctica.jpg
Kinran
@HAStark
Definition
Location based game:
makes the location of the player an element of the
game logic, using the player’s device
Kinran
@HAStark
Kinran
@HAStark
Success stories
Geocaching
Foursquare
Ingress
Zombies Run
Kinran
@HAStark
http://www.geocaching.com/map/#?ll=47.6681,-122.22548&z=13
Geocaching.com
Kinran
@HAStark
http://www.youtube.com/watch?v=lq-8Y-YLcNI&feature=youtu.be&t=9s
Kinran
@HAStark
http://www.youtube.com/watch?v=lq-8Y-YLcNI&feature=youtu.be&t=15s, 29s
Kinran
@HAStark
FourSquare.com
Kinran
@HAStark
Kinran
@HAStark
via my login http://ingress.com/intel
Ingress
Kinran
@HAStark
Kinran
@HAStark
http://youtu.be/xTE1zuTvNWE?t=13s
Kinran
@HAStark
http://youtu.be/xTE1zuTvNWE?t=37s
Kinran
@HAStark
http://youtu.be/xlRgBvYFxTo?t=15s
Zombies Run
Kinran
@HAStark
http://zombiesrungame.com
Kinran
@HAStark
Geocache
.com
4Sq Ingress Zombies
Run (all)
Users 4 m 30 m 1-5 m 450 k
Game-y
P vs P
Social
User
content
Money ?? ??
C direct
B2B2C
Indirect
This is my opinion. It might be wrong.
Kinran
@HAStark
Dark data
Kinran
@HAStark
source http://appannie.com
Kinran
@HAStark
source http://appannie.com
Kinran
@HAStark
Service trends
Geosophic
Scramboo
GeoRun & SnapAR
Kinran
@HAStark
source http://geosophic.com
Kinran
@HAStark
source http://geosophic.com
Kinran
@HAStark
http://scramboo.com
Kinran
@HAStark
http://georun.com
Kinran
@HAStark
http://snapar.com
Kinran
@HAStark
http://scvngr.com
Kinran
@HAStark
Futures
Kinran
@HAStark
Biz model evolution
Sponsored User pays
Global
Sponsored User pays
Specific
Now Next?
http://www.zeit.de/datenschutz/malte-spitz-data-retention
Kinran
@HAStark
PointOfInterest
checkin
Immersive
full-on parallel world
extremes
Kinran
@HAStark
Kinran
@HAStark
PointOfInterest
checkin
Immersive
full-on parallel world
extremes
(boring) demandingunexplored
Kinran
@HAStark
game world
physical world
device
Kinran
@HAStark
Two trends to watch
Social location services
Wearables
Kinran
@HAStark
Social location services
http://getmixer.com, https://itunes.apple.com/us/app/alibi/id607995639?mt=8
Kinran
@HAStark
Hell is
other
people
(and
there’s
an
app
for
that)
http://hellisotherpeople.herokuapp.com/map/
Kinran
@HAStark
Wearables

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Evolve location based games