Briefs provide essential information about a project or job to clients. Negotiated briefs involve discussing details with the client to understand their needs and reach agreement. Competition briefs outline the goals and requirements of a competition, including deadlines and submission guidelines. Cooperative briefs are developed through discussion between collaborators, while formal briefs require strict adherence and informal briefs allow for open negotiation. Commission and tender briefs involve proposing a project for approval or selection.

1. Heather Lomas
Briefs
Briefs are important these days as they give information to a client or person about a specific thing.
For example if you were applying for a job, the job application would come with a brief describing to
you what they hope for you within the job and also what they expect from you. A brief is important
to have when applying or entering something, and it is also important to give a brief if you yourself
are creating something as it tells the client what you are going to do and what is going to be created
overall.
Negotiated Briefs
Negotiated briefs are important when it comes to creating a video as we need to take into account
talking to the client and sorting out any differences there may be. Also negotiated briefs are
important for as well as negotiating different points with the client; we also need to get an
understanding from them as to what they want. Being able to negotiate fairly with the client can
give us a well-known idea about the kind of picture the client is trying to paint about the course. For
example the client may prefer specific colour schemes and layouts, I would need to take this into
account but also it would give me the view of what they want such as if they wanted the college
colours as the main background I’d understand that they want the college colours to be used
throughout.
Here I have screen printed a typical
meeting with a team. As you can see
this is the perfect example of a
negotiated brief as they are
discussing and negotiating the
subject at hand.
Competition
Competition briefs tell you what they are aiming to do. Within a competition brief you are finding
out everything you need to know. The creators of the competition will include a bit about the
company that are selling the competition, they will also include what it is about but also give you a
detailed bit of information on what is going to be the outcome. They also state a deadline date in
which the completion closes which is important for you to know. Online I found a competition set by
Nikon who are a camera company based all around creating the best shot within photos and videos.
Within the brief to begin with they have included who can enter, they also tell you exactly what they
want from the competition telling you that they require a portfolio of 5-12 of your best digital
images taken by yourself. They also state within the competition brief that the applicant needs to
treat this competition like a job application and include a cover note of 500 words explaining why
the competition should be won by them and why they are entering.

2. Heather Lomas
It states within
the brief what
you have to do
and also what
additional bits of
information they
are after.
As you can see above I have taken a screen shot of the brief provided by Nikon. In this you can see
what they are talking about and how they have laid out their competition brief. The layout of this is
perfect for the clients to read about and it is very professional.

3. Heather Lomas
I went onto finding another competition
through The Suns website. I found one all about
an oppurtunity to win a flight to Las Vegas. You
get an option of 5 different hotels to stay in so
you could win any. They give you details about
each one so you can easily research on the
internet to see if the hotels are the thing for
you. After this you can easily enter by entering
your details into the fields displayed. It also asks
you to give an option of three answers to enter
the competition. As you can see it is briefing you
into when the competition closes and the limits
that come with the competition.

4. Heather Lomas
Co-operative Brief
This is where you work alongside someone to create a brief. When working with someone you are
co-operating with them and discussing the points written down on the brief. By being able to co-
operate with one another you are able to discuss the points given and get an in depth opinion off
one another to change the brief for the better.
Formal Brief
Formal briefs are a lot more rigid when it comes to the clients. Clients have to stick to the brief and
not change it. A formal brief includes everything you need to know to stick to the brief. These
include all the correct components and instructions that the client needs to know. By having a
formal brief this means the client is more likely to stick to it and make the company seem a lot more
professional and direct with their approach to the client views.
Contractual
A contractual brief is where you are placed in the position of being told what to do. A contractual
brief involves a client and you. The client offers you the brief and you have to stick to it. Contractual
briefs are used in many different variousplaces around the world. The most common would be a
new job. New jobs offer a brief of what they expect out of you as the worker. You are not able to
change what they have written and when signing the contract brief you must stick to it.
Informal
In formal briefs are completely opposite to other formal briefs. The difference is that formal briefs
are all the more professional and proper whereas informal is completely different. Informal is less of
a brief but more of an open conversation. By having an informal brief you are allowing yourself and
the client/ proposer to negotiate with each other what is going to be said. You can also change/ edit
anything one another has come up with and come to a decision together.

5. Heather Lomas
Commission
Commission briefs are the process of being commissioned. When creating a brief like this it is what
you are telling the organisation to do. For example the BBC can offer to commission a short film or
program. You have to send them the details of what this will include such as budget, deadlines,
audience etc. So overall you are sending a proposal type document to the company and then they
decide whether they want to commission you.
Tender
A tender brief is a type of brief that you would get when being new to an organisation or job where
you can discuss your ideas amongst the other members of the team. When doing this you can then
go onto leaving the company to decide for themselves whether they want to accept you as their
client or not. There is a disadvantage that you may not be asked to be the client but a tender brief is
less strict overall.
In the screen shot it shows the process of a tender brief. As you cansee it states that I
am the main proprietor and creator of the brief. I have to give all the information to
the company whilst keeping a copy. I also need to make sure I have researched into
every area properly finding out all the necessary information.