1. Heather Carpenter Caster Family Center for Nonprofit Research Emily Davis YNPN San Diego Future Foods: New Technology and Social Media YNPN San Diego
2. What would you like to get out of this workshop? How do you currently connect with your board members? YNPN San Diego
Heather Consensus Organizing 4/25/2009 YNPN San Diego
Heather 4/25/2009 YNPN San Diego Consensus Organizing
Emily We will talk about many social media tools – not all of them are right for everyone. Start small and build from there. How many people are on facebook? Why is FB important for board members- serve as ambassadors for your org, know about your stakeholders, make better informed decisions on behalf of the org. Explain the differences between them 4/25/2009 YNPN San Diego Consensus Organizing
For your board or entire organization List officers in right hand column – helps with transparency and recognizing those volunteers Consensus Organizing 4/25/2009 YNPN San Diego
Discussions and reminders about board meetings, board business You can email group members directly – something you cannot do with pages
Acts like a personal profile, but for an organization or cause. Does not allow you to email individual “fans” Frequent status updates raises visibility. Information about upcoming events. Or just make it for your group Consensus Organizing 4/25/2009 YNPN San Diego
How does the information end up on your Home page. Are there any questions/comments? Do you have any personal experiences you would like to share. What are some ways that you can use FB? Consensus Organizing 4/25/2009 YNPN San Diego
Heather Social Network Community A website for your board or organization Foundation for Change – Pro Cambio is a great example Consensus Organizing 4/25/2009 YNPN San Diego
Consensus Organizing 4/25/2009 YNPN San Diego
Example of ASPCA Customize to your liking Post documents, photos, private or public Different from a listserv-interact online. Can get e-mail reminders Consensus Organizing 4/25/2009 YNPN San Diego
Discussions Consensus Organizing 4/25/2009 YNPN San Diego
Within ning create subgroups, can do board committees-finance, executives Questions Consensus Organizing 4/25/2009 YNPN San Diego
Emily How many people use LinkedIn? What do you use LinkedIn for? Similar to Facebook, but has more of a professional focus. Promote your organization with various groups. Consensus Organizing 4/25/2009 YNPN San Diego
Groups post job opportunities Create subgroups and interact with each other (board members, stakeholders, staff) Get and give recommendations – helpful when you are looking for or promoting board members, staff stakeholders
Explain how YNPN volunteers manage social media – common myth that young people always know how to use social media. I had to train the young people at YNPN how to use social media. People of all ages have different experience and knowledge levels related to social media. There is a digest format – weekly and daily. Consensus Organizing 4/25/2009 YNPN San Diego
Questions, comments. How can you use LinkedIn? Are you already members of groups – what do you dis/like about it? Consensus Organizing 4/25/2009 YNPN San Diego
Heather Explain 140 character updates links about your organization If don’t want to go to all different sites to update social media status, you can use Ping to update all of your social media tools in one easy step, firefox Consensus Organizing 4/25/2009 YNPN San Diego
Generate followers people interested in your cause, follow other people – news about the sector or similar organizations. Questions? Anyone using Twitter. Consensus Organizing 4/25/2009 YNPN San Diego
Emily Has anyone heard of this or used it? Similar to using Ning, but without the social networking aspect. Website service that is free to manage communications, documents, etc. How might this be useful for you? Consensus Organizing 4/25/2009 YNPN San Diego
Basecamp – using it for the AMA Cause Conference Committee; can use it for the annual budget, committee management, strategic plan, etc. Keeps people on track and accountable. A lot of these can require some level of training – like a plant. You need to water the plant to keep it growing and thriving. Questions, comments, feedback about this tool? Consensus Organizing 4/25/2009 YNPN San Diego
We blog about our process, social media for communications Consensus Organizing 4/25/2009 YNPN San Diego