2. Table of Contents
• All American Games, LLC overview……………………………………………………………………………2
• U.S. Army All-American Bowl Background………………………………………………………………...3
• U.S. Army All-American Bowl Alumni………………………………………………………………………...4
• U.S. Army All-American Bowl 2013 Program Results………………………………………………….5
• #ArmyBowl Social Media Experience…………………………………………………………………………6
• #ArmyBowl Social Media Experience continued..………………………………………………………7
• 2013 Bowl Week………………………………………………………………………………………………………..8
• U.S. Army All-American Marching Band……………………………………………………………………..9
• U.S. Army All-American Marching Band continued……………………………………………………10
• U.S. Army All-American Bowl Selection Tour……………………………………………………………..11
• U.S. Army Coaches Academy……………………………………………………………………………………..12
• U.S. Army National Combine……………………………………………………………………………………..13
• Eastbay Youth All-American Bowl………………………………………………………………………………14
• Eastbay Youth Al-American Bowl Selection Tour…………………………………………………........15
• FBU National Championship……………………………………………………………………………….……..16
• FBU National Championship 8th Grade Bracket………………………………………………………….17
• FBU National Championship 7th Grade Bracket………………………………………………………….18
• FBU International Games…………………………………………………………………………………………..19
3. Table of Contents Continued
• FBU Alumni Huddle……………………………………………………………………………………………20
• Football University (FBU) Camps………………………………………………………………………..21
• Football University (FBU) Camp Locations………………………………………………………….22
• Football University (FBU) Camps Social Media Impact……………………………………….23
• Football University (FBU) Top Gun Camp……………………………………………………………24
• Contact Information…………………………………………………………………………………………..25
4. • All American Games (AAG) is a sports management and marketing company based in Wharton, NJ. AAG
owns and produces more than 700 of the nation’s premier high school and youth sporting events,
including the U.S. Army All-American Bowl, U.S. Army All-American Marching Band, U.S. Army National
Combine, U.S. Army Coaches Academy, Football University (FBU), Eastbay Youth All-American Bowl, FBU
National Championship, and FBU Top Gun All-Star Camp.
• In the aggregate, All American Games reaches millions of youth and high school athletes annually, as well
as their sphere of influences, through AAG’s numerous events and properties. Each year, athletes around
the world enhance their specific sports abilities and raise their level of play through the elite instruction
and training received through All American Games. The company is uniquely qualified to communicate
and build lasting relationships with their core audiences.
• The Company was founded in 2000 by its president, Rich McGuinness, and is operated by McGuinness and
partner Doug Berman. Rich McGuinness and Berman were recently named to Sports Event Magazine’s
“Innovators & Influencers” list, which spotlights 25 individuals who are influencing sports today and
building lasting legacies.
• The Company and its properties have been covered by many media outlets, including The Wall Street
Journal, New York Times, FOX News, CNN, Sports Illustrated, Sports Business Journal, MTV and many more.
In May 2008, The Wall Street Journal featured All American Games in a front-page story that
proclaimed: “Rush to the NFL: These guys screen the pros of tomorrow.”
2
All American Games, LLC
5. U.S. Army All-American Bowl
Background
• The nation’s premier high school football all-star game,
featuring:
– 90 Senior High School Football Players
– 125 High School Musicians
– 48 High School Cheerleaders
– 4 Video Crew Members
• Alamodome in San Antonio, TX and broadcast live on NBC
• Alumni include:
– Over 200 NFL athletes (Including 54 first round picks)
– Over 400 college athletes
• Program executes more than 200 events a year
• 2014 game will be held on Saturday, January 4th
• All-Americans spend 8 days in San Antonio and take part in a
variety of activities
– Practices, seminars, roundtables and numerous unique
events for added entertainment and education
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6. U.S. Army All-American Bowl
Alumni
Adrian Peterson
2006 1st Round Pick
5-time Pro Bowler
C.J. Spiller
2010 1st Round Pick
2012 Pro Bowler
Andrew Luck
2012 1st Overall Pick
2012 Pro Bowler
Joe Thomas
2007 3rd Overall Pick
6-time Pro Bowler
LeSean McCoy
2011 Pro Bowl and
All-Pro Selection
Haloti Ngata
2006 1st Round Pick
4-time Pro Bowler
Ndamukong Suh
2010 1st Round Pick
2-time Pro Bowler
Nick Mangold
2006 1st Round Pick
4-time Pro Bowler
Patrick Peterson
2011 1st Round Pick
2-time Pro Bowler
Eric Berry
2010 1st Round Pick
2-time Pro Bowler
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7. U.S. Army All-American
2013 Program Results
• Game Attendance: 40,133 (New U.S. Army All-American Bowl Record)
• NBC Television Rating: 1.2 Nielsen Rating (est. 1.7 million viewers)
Key Media:
• Over 170 media credentials were handed out for the U.S. Army All-
American Bowl, with media highlights including coverage from SI.com,
ESPN.com, Miami Herald, Pittsburgh Post-Gazette, Chicago Sun-Times,
Dallas Morning News, Daily Record (NJ), NBC Sports, Yahoo! Sports (Rivals),
sbnation, army.mil, Max Preps, Scout, Bleacher Report, XM Satellite 197
and Sirius Satellite 137 (Total subscribers 23,365,383), KASR-92.7 FM in
Conway, AR and the 30 small market station Arkansas Radio Network, ESPN
Radio (WQWK-AM) in State College, PA and ESPN San Antonio 1250 AM
• Digital Media during Bowl Week
‒ From Sept. 26th 2012 thru Jan 15th, 2013: Total Visits= 274,233, Visit
Duration=2:01 and Unique Visitors= 213,033
‒ On January 5th (Day of Bowl) their were approx. 66,000 visits
‒ Live streaming of Bowl Week Events included the U.S. Army All-
American Marching Band Halftime Show, the Eastbay Youth All-
American Bowl games, the FBU National Championship games and FBU
International Games
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8. #ArmyBowl
Social Media Exposure
Social Media impact during 2013 Bowl Week | 29 December / 06 January
Facebook | U.S. Army All-American Bowl
• Number of Posts | 124
• Likes | 11,015
• Comments | 597
• Shares | 927
• Likes + Comments + Shares | 12,539
• New Page Likes | 2,113
• Total People Reached: 196,730
Twitter | @ArmyAllAmerican | #ArmyBowl
• Total Mentions | 2,334
• Total Retweets | 3,534
• Tweets With #ArmyBowl | 16,746
- #ArmyBowl was used a total of 5,943 times on 5 January.
- During the game #ArmyBowl was the No. 3 trending topic.
• Followers Gained | 2,591
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9. #ArmyBowl
Social Media Exposure
Social Media impact during 2013 Bowl Week | 29 December / 06 January
Instagram | ArmyAllAmericanBowl
• Photos | 128
• Likes | 4,714
• Comments | 144
• Followers Gained | 698
YouTube | ArmyAllAmericanBowl
• New Videos | 15
• Total Views | 71,014
• Estimated Minutes Watched | 45,052
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10. 2013 Bowl Week
Welcome BBQ on the
Alamodome field
adidas Locker Room setup for
apparel sizing during check-in
Hall of Fame RB Marcus Allen served as the
keynote speaker at the U.S. Army All-
American Bowl Awards Dinner in 2013
U.S. Army All-Americans having fun at the
Boys and Girls Club of San Antonio during
Community Service day at Bowl Week
Crowds gather at the Army Strong
Zone outside the Alamodome
Rap star Wale performing at the AAG Kick
Off Party in 2013
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11. U.S. Army All-American
Marching Band
• Entering its seventh year, the U.S. Army All-American Marching Band is a collection of the premier
musicians and color guard members in the United States
• Students who exhibit exceptional musicianship, marching achievement, character and leadership
prior to their senior year of high school are eligible to be a part of the U.S. Army All-American
Marching Band
U.S. Army All-American Marching Band Members receive the following:
• An all-expenses paid trip to San Antonio to perform as a member of the U.S. Army All-American
Marching Band including airfare, hotel, food, rehearsal gear, performance gear, instrument and
more.
• Opportunity to rehearse and perform alongside the finest high school marching musicians in the
nation for 4 days
• The chance to work with an all-star marching band staff made up of directors from the most
respected marching bands in America and the U.S. Army Field Band
• Each Band and Color Guard Member gets their own All-American Selection Tour stop to announce
their elite accomplishment to media, school and fellow community members
• An opportunity to perform on the Alamodome field at half-time of the U.S. Army All-American
Bowl in San Antonio, TX, a performance that is streamed live on YouTube.com
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13. U.S. Army All-American Bowl
Selection Tour
• The U.S. Army All-American Selection Tour visits schools/communities nationwide to
announce All-American football and band selections
• 197 high school stops in 35 states
• Presentations at high school assemblies with students, athletes, bands, cheerleaders,
faculty and families in attendance
• Sponsor opportunities: Table/booth, speaking opportunities, signage and promotional
materials
• Local Media present at tour presentation
DL Justin Manning interviewed
by local Fox affiliate during his
Selection Tour event
Band Member Maggie Williams at
Selection Tour event with U.S.
Army representatives
Selection Tour event set-up
at high school assembly
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14. U.S. Army Coaches Academy
• For the past nine years, the U.S. Army has recognized
coaches’ commitment and dedication by inviting each U.S.
Army All-American’s high school coach to San Antonio during
Bowl Week to attend the three-day U.S. Army Coaches
Academy
• Highlights of the U.S. Army Coaches Academy:
– Classroom Seminars
– Featured guest lecturers
– On-field clinic, exposing Coaches Academy Attendees to
some of the most cutting-edge information from top pro
football and college coaches
– Leadership Seminars directed be U.S. Army
representatives
• The 2014 U.S. Army Coaches Academy will welcome more
than 100 coaches to San Antonio from all across the country
Former NFL Offensive Line coach Jim McNally
Former Cincinnati Bengals Head
Coach Sam Wyche
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15. U.S. Army National Combine
Background
• The U.S. Army National Combine (presented by SKLZ) is an invite
only event that features 500 of the nation’s top underclassman
athletes
• The three-day event is the first opportunity for the nation’s top
underclassmen to demonstrate their physical talent and compete
against one another amongst high school and college football’s
top scouting organizations, as well as the U.S. Army All-American
Bowl Selection Committee
• Modeled after the NFL combine, all combine tests and
competitive drills will take place in the Alamodome.
• U.S. Army National Combine alumni include: Josh Freeman
(Tampa Bay Buccaneers), Ted Ginn, Jr. (San Francisco 49ers),
Percy Harvin (Seattle Seahawks), Colt McCoy (Cleveland Browns),
Patrick Peterson (Arizona Cardinals), Matt Stafford (Detroit
Lions), and Tim Tebow (New York Jets).
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16. Eastbay Youth All-American Bowl
Background
• The Eastbay Youth All-American Bowl, featuring over 200 of the
top 7th and 8th grade football players, is entering its fifth year and
is considered the Super Bowl of Youth football
• The Eastbay Youth All-American Bowl has been featured on an
episode of the national syndicated, weekly high school sports
magazine show “Sports Stars of Tomorrow,” hosted by legendary
announcer Pat Summerall, which features the top prep athletes,
performances and personalities
• Sports Stars of Tomorrow is broadcast in 92% of the nations HH’s
through broadcast syndication
• A total of three games make up the Eastbay Youth All-American
Bowl: An 8th grade unlimited weight game, 7th grade unlimited
weight game and a U.S. vs. Canada game
• 2013 games will take place Sunday January 6th
• All-Americans spend four days in San Antonio and take part in a
variety of activities:
– Practices, seminars, roundtables, and numerous unique
events for added entertainment and education
8th grade athletes gather for Eastbay
Youth All-American Bowl MVP
announcements
Team USA poses before their game
against Team Canada
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17. Eastbay Youth All-American Bowl
Selection Tour
• The Eastbay Youth All-American Selection Tour visits
school/communities nationwide to announce Eastbay
Youth All-American Bowl selections
• 105 jerseys were presented during the 90 events that
took place during the Selection Tour for the 2013
Eastbay Youth All-American Bowl
• Presentations at middle schools or other locations
with students, athletes, bands, cheerleaders, faculty
and families in attendance
• Sponsor opportunities: Table/booth, speaking
opportunities, signage and promotional materials
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18. FBU National Championship Overview
• A cross between the Little League World Series and the NCAA Tournament,
the third annual FBU National Championship will feature 6th, 7th and 8th
grade teams competing in separate 64 team, single-elimination
tournaments in 2013-14
• After battling their way through the initial rounds of the tournament, the
Final Four teams in each bracket will travel to San Antonio to experience
AAG Bowl Week and to play for the right to be called National Champions
• The Championship game in each bracket will be held in the Alamodome in
San Antonio, TX
• The 192 total teams in the 6th, 7th and 8th grade FBU National
Championship tournaments consist of 6,720 total players led by 960 total
coaches and seen by over 50,000 total fans.
2012-13 FBU National Championship Results
• In the finals of the 7th grade FBU National Championship, held at the
Alamodome, a dominant Maryland team was able to overcome NW
Louisiana in the championship game 38-18.
• Team Georgia lifted the trophy in the 8th grade FBU National Championship
tournament, beating Team Colorado 32-6 in the finals to be crowned
National Champions.
FBU National Championship
Background
Coaches from Team MD receive the
7th Grade National Championship
game trophy
Teams Colorado and Georgia line up
for the 8th grade National
Championship game
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21. FBU International Games
Event Overview
• The FBU International Games features top U-19 all-stars from around
the world competing in games as a part of the U.S. Army All-
American Bowl Week celebration.
• The event features a five-team series ending with a semi-final round
and a championship game that is played in the Alamodome in San
Antonio.
• Players are selected by the FBU committee of former NFL players and
coaches, who determine who is selected based off of performance in
FBU North America and FBU International camps held throughout
the year
2013 FBU International Games Review
• The 2013 FBU International Games featured top athletes selected
from FBU North America and FBU International camps held from
September 2011 to September 2012.
• In 2013, the inaugural FBU International Games in San Antonio
featured five teams: Europe, Canada/Montreal, Canada/BC, Mexico
and United States.
• Team Canada/BC emerged victorious at the 2013 FBU International
Games, defeating Team USA 38-18 in the championship game
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Team Canada/BC celebrates their
victory over Team USA in the FBU
International Games Finals
22. FBU Alumni Huddle
Event Overview
• An event that debuted in 2013, the FBU Alumni Huddle is a chance
for the Alumni Huddle athletes that have attended past FBU Camps,
Top Gun Camps and/or played in FBU National Championship
Games to experience AAG Bowl Week
• The event allows FBU Alumni Athletes the opportunity to travel to
San Antonio to participate in special training and social events with
many of the top youth and high school athletes in the country
• The Alumni that attend also receive five (5) tickets to the U.S. Army
All-American Bowl
2013 FBU Alumni Huddle
• The inaugural Football University Alumni Huddle featured 133, 6th
through 11th grade football athletes
• For three days in San Antonio, the attendees participated in both
combine training and positional training as well as the opportunity
to attend the AAG Kickoff Party and the Friday Night Fiesta.
• The athletes heard from special guest speakers during their stay in
San Antonio, including Coach Herman Boone, an inspiration for the
Disney movie “Remember the Titans,” and U.S. Army Bowl Alumni
and NFL players Michael Clayton, Brian Brohm and Aaron Williams
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FBU alumni attend a seminar and
get advice from NFL players
Michael Clayton, Brian Brohm,
and Aaron Williams
23. Football University (FBU) Camps
Background
• Football University is a 3-day elite football camp where top
athletes learn from the premier NFL instructors in the country.
• All athletes are nominated by regional scouts and must be invited
to attend Football University
‒ 100 High School athletes per camp (9th-12th grade)
‒ 100 Youth athletes per camp (6th-8th grade)
• Athletes spend three days participating in:
– On-field training in non-contact, position specific techniques
– Classroom sessions to review high-definition video from on-
field training drills
– Nutrition, performance and recruiting seminars to prepare
student athletes and parents for recruiting and the next steps
for training
• Sponsor opportunities:
‒ Exposure to elite athletes and their families through one on
one interaction
‒ PR/Social Media Exposure
‒ Equipment/Product use by all FBU athletes
FBU athlete and his dad meet with FBU
WR instructor Billy "White Shoes"
Johnson for post-camp evaluation
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24. Football University (FBU)
2013 Camp Locations
• Football University camps will be held in over 40 cities in the U.S.
and internationally from March through August with more than
8,000 top athletes in attendance
• In 2013 FBU Camps will be held in the following locations:
Phoenix
San Antonio
Orlando
Los Angeles
Austin
Houston
Fort Lauderdale
San Diego
Dallas
Charlotte
Bay Area
New Jersey
Vancouver (CAN)
Seattle
Toronto (CAN)
St. Louis
Northern Virginia
Stirling (UK)
Atlanta
Pensacola/Fort Walton
Beach
Little Rock
Midland
Columbus
Philadelphia
Nashville
Chicago
Denver
Portland
Oklahoma City
Lexington
Annapolis
Long Island
Boston
Oahu
Milwaukee
Stamford
Indianapolis
TOP GUN - HS (OH)
TOP GUN - Youth (OH)
Wolfville (CAN)
Athletes facing off in a 1 on 1 drill at
a Football University camp
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25. Football University (FBU) Camps
Social Media Impact
Social Media Impact during 2011-2012 Bowl Week: December 30th, 2012 –
January 7th, 2013
Facebook
• 931 New Likes added during Bowl Week
— 28,206 Total Fans
• 2,721 Total Fan Interactions (Likes, Comments, and Shares)
• 97,990 Total Reach (Number of people that have viewed content
associated with the FBU Facebook page)
Twitter
• 622 New Followers Added
•4,302 Total Followers
YouTube
• 12,954 Total Views
• 37,389 Total Minuted Watched
• 140 New Subscribers
23
26. Football University (FBU)
Top Gun Camp
• FBU Top Gun is a series of three-day elite mini-camp, to be
held at Dublin Jerome High School in Dublin, Ohio
• The high school session (9th-11th grade) of the Top Gun camp
will take place from July 18-20 and the youth session (6th-8th
grades) will be July 22-24.
• Both the high school and youth sessions of the Top Gun camp
will each draw ~800 of the elite players in the nation
• Included in the Top Gun camp are seminars and roundtable
discussions on issues like concussions and nutrition and VIP
speakers
• Athletes and their families will converge on Dublin, OH to train
at an elite facility with more than 50 former and current NFL
players, coaches, and FBU instructors.
• Top Gun is a private showcase open to over 100 credentialed
media including national media such as 247Sports, Forbes
Report, Sports Illustrated, Sporting News, USA Today and many
more.
2012 Top Gun Concussion Seminar included
former NFL players and a U.S. Army rep
Lineman take the field to run drills at
the HS Top Gun camp in 2012
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27. Contact Information
All American Games
175 North Main Street
Wharton, NJ 07885
Rich McGuinness, President
richmcguinness@allamericangames.com
Cell: 973-214-4266
Beth Daly, Director of Partnership Relations
bdaly@allamericangames.com
973-366-8448 ext. 219
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