This document discusses personal branding and developing an identity online. It recommends treating yourself like a product by focusing on your experiences, skills, creativity, and network. When building your personal brand, focus on what you want to be rather than what others want. Develop multiple identities for different aspects of your life. Conduct market research to understand how others see you and how you want to be seen. Carefully craft your name, personality, style both online and offline to create an authentic yet memorable personal brand. Maintain consistency across social networks and other platforms to establish your brand.

1. Personal Branding
Heather Vescent
@heathervescent

2. update 2014

3. yourself see
as a product

4. Detachment
Vision
End-Goal

5. your experiences

6. your knowledge

7. your handiwork

8. yourcode

9. yourskills

10. your creativity

11. your network

12. your contacts

13. your company

14. yourenergy

15. product
building

16. When building a technology
product, it’s about what the
market, audience, users want.

17. When building yourself, it’s
about what YOU want.
Who you want to BE.

18. you? who are

19. multiple
identities

20. Integrator vs Segmentor
Segmentation
Professional
Personal
Family/Health
Hobby/Online Community
You can be Several Brands*
*nymwars

21. market
research

22. Who do you think you are?
Who do others think you are?
How do you want to be thought of?

23. Pay attention to yourself
Do you like yourself?
Does it work?
This is you, you’d better like it!

24. create
your identity

25. your name

26. Easy to say, easy to spell
Authentic, meaningful,
metaphorical
Visual, memorable, provocative
Something you like
Your personality
Don’t force it

27. your personality

28. Online style (email, texts)
Offline style (dress)
Leave room for imagination
Use mentors & role models
Be Authentic
Be Yourself

29. creative the
mindset

30. Be Authentic
Be Relaxed
Be Focused

31. Don’t wait for perfection!
Rapid Identity Iteration

32. your brand using

33. Consistency
Name, picture, identifiable as you
Link back to your main page
Online
Social networks, blogs, communities
Offline
Business cards, being memorable

34. “Look for your own.
Do not do what someone else could do as well as
you. Do not say, do not write what someone else
could say, could write as well as you.
Care for nothing in yourself but
what you feel exists nowhere else.
And, out of yourself create, impatiently or
patiently, the most irreplaceable of beings.”
– André Gide

35. want more?
personal branding worksheet

36. thank you
@heathervescent