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数据驱动的网络营销Mars Renwww.MarsOpinion.com,[object Object]
营销最关心的问题,[object Object],ROI(return on investment),[object Object],问题解决了一半:,[object Object],I,还是蛮清楚的……,[object Object]
效果呢,[object Object],效果好!!!,[object Object],为什么好,怎么能更好!,[object Object],效果不好……,[object Object],为什么不好,怎么能好!,[object Object]
三个根本问题,[object Object]
最基本的,[object Object],网络营销,[object Object]
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最常见的,[object Object],网络营销,[object Object]
印象Impression,[object Object]
点击,[object Object],Click,[object Object]
感觉,[object Object],Feeling,[object Object]
最“精准”的效果营销!,[object Object]
Online Marketing and Web analytics
效果,[object Object],=,[object Object],转化???,[object Object]
Online Marketing and Web analytics
Online Marketing and Web analytics
完整的效果,[object Object],长期的效果,[object Object]
搞定!,[object Object],DONE!,[object Object]
搞定?,[object Object],DONE?,[object Object]
插播:,[object Object],几个比较炫的例子,[object Object]
时间顺序关系,[object Object],≠,[object Object],因果关系,[object Object]
完整的效果,[object Object],长期的效果,[object Object],真实的效果,[object Object]
完,[object Object]
能够看清楚么?,[object Object]
考验想象力的时候到了,[object Object]
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Online Marketing and Web analytics
Online Marketing and Web analytics
考验想象力的时候到了,[object Object]
Online Marketing and Web analytics
拆,[object Object]
10,[object Object],9,[object Object],1000,[object Object],7,[object Object],8,[object Object]
Online Marketing and Web analytics
平均顾客,[object Object]
新用户,[object Object],我就是我!,[object Object],想买条裤子,[object Object],搜索品牌词过来的,[object Object],昨天刚买过,[object Object]
Online Marketing and Web analytics
Mars Renwww.MarsOpinion.com,[object Object]

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