Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Future of Authenticity
1. Corruption Indian talent
• Power houses decide on auth. of
Cannibalization
Trend setters Wide spread
Future Wheel
affiliations
education
Corps. Going down
Social
Rise of smaller/medium business GDP Explosion Global
• Entrepreneurial sprit Leader Trend
Explosion of services
Wider reach
Quality
Education • Education medium
Massive diversification Less physical buildings
Less teacher
• Distribution of knowledge/ demand Difficulties bench marks
Disappearance of degrees
• Interdisciplinary (practical) education New measures of recruitment
Difficulties career shift
• ? icons
• Specialization • Contract on religion
Extra authentic Super value Authenticity ( pre-paid Hinduism)
Exclusivity
Spaces
• Explosion of
•Religion as a micro-fame
• Religion – simulation
Product/ service
Try out
• Virtual temples
•Spiritual simulation
(authentic ? Temples needed)
• Commercialization • Social praying • Proof of trust
streamlining spiritual
Mobile Temples
experiences
• Microbelieves
Use Of Space
• Anti
Fakeness • Praying online • Driven by
Westernization • Spirituality comforts
feeling • Society
• Foreign
• Stranger Policies
• Creation of • Original fake • Brands matter • Community praying
• “Don’t steal “the” Indian
• Increase of our jobs” being
• India as • Mass event
‘traditional’ the World • Fabricating history
• Polarisation • Spider web referencing
commercialized
• Protectionism towards China • Affordability • Aware / unaware
goods
• Single Identity • INR
• Increase of • Politics
(Incredible India
domestic isn’t good enough • Symbols • Fake sounds
travel industry
• New class • Authentic class
• Artificial
Indian • Defining India
In society
• Financial
Interaction • Business Fever Markets Customiz-
• eg. Indian Design
• Persona
• Human Touch • Tradition
instead of Rajasthani ation
Marketing design
(Creating
legitimacy /
• Rise of smaller authenticity)
businesses