Not yet ready for high-level social media strategy? No worries. This talk is for those ready to dip a toe into the social media waters--but only a toe to start. Try just one of these things in just 10 minutes. This talk was given to a group of health care advocates in Seattle on May 7, 2010. This is a PDF of the original talk, which contains animations and how-to videos. Please contact me for more information.

1. 10 Social Media Things
to Try
in 10 Minutes
Heidi Miller Media
www.heidi-miller.com
www.twitter.com/heidimiller
Thursday, May 6, 2010

2. Thursday, May 6, 2010

3. ONE THING
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4. Thursday, May 6, 2010

5. “Wow, that seems
like it would be...
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6. Thursday, May 6, 2010

7. Why
participate?
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8. The
Monkeysphere
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9. What is the
social media
space like?
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10. Cluetrain Manifesto
www.cluetrainmanifesto.com
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11. Two-way conversation
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12. Thursday, May 6, 2010

13. Edelman Trust Barometer
http://www.edelman.com/trust/2010/
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14. 2009: Trust in business
magazines
57%
44%
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15. 2009:
Trust in information from a CEO
36%
29%
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16. 2009:
Corporate/product advertising
20%
13%
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17. 2010: Fewer trust peers
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18. Restaurant recommendation
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19. One definition of “community”
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20. People
who care about each other
more than they have to
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21. Common interest
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22. Southwest Airlines group blog
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23. Kevin Rose,
Digg.com
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24. Jason
Calacanis,
Mahalo.com
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25. Jonathan
Schwartz,
Sun
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26. Heather Gorridge, Wiggly Wigglers
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27. Mignon Fogerty, Grammar Girl
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28. Why
participate?
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29. 1. Keep current with industry trends
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30. 2. Build long-term relationships
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31. 3. Promote awareness of your brand
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32. 4. Engage and empower customers
4a. Engage your detractors
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33. LISTEN FIRST
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34. What is interesting to you?
Who is interesting to you?
What do you gravitate towards?
Where do influencers hang out?
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35. 1. Listen to a podcast
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36. www.itunes.com
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37. Thursday, May 6, 2010

38. Thursday, May 6, 2010

39. Thursday, May 6, 2010

40. Thursday, May 6, 2010

41. 2. Join Twitter
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42. Social instant messaging
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43. www.twitter.com
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44. [video]
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45. LISTEN FIRST
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46. follow @mrtweet
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47. 3. Make a recommendation on
LinkedIn
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48. Give first
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49. Thursday, May 6, 2010

50. [video]
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51. 5. Check in on Foursquare
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52. Download Foursquare app for...
iPhone
Blackberry
Android
Palm
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53. Thursday, May 6, 2010

54. Thursday, May 6, 2010

55. name drop
make a
recommendation
ask a question
mention event
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56. Earn badges Leave tips
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57. 5. Set up Google blog alert
www.google.com/blogsearch
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58. Thursday, May 6, 2010

59. Thursday, May 6, 2010

60. Goal: conversations
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61. 6. Search Google blogs for your
fave topic
www.google.com/blogsearch
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62. [video]
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63. 7. Create an event on Facebook
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64. Thursday, May 6, 2010

65. Thursday, May 6, 2010

66. Thursday, May 6, 2010

67. 8. Join StumbleUpon
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68. Thursday, May 6, 2010

69. Thursday, May 6, 2010

70. 9. List five books on Shelfari
www.shelfari.com
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71. Thursday, May 6, 2010

72. Thursday, May 6, 2010

73. Thursday, May 6, 2010

74. 10. Upload event photos to Flickr.com
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75. Thursday, May 6, 2010

76. Thursday, May 6, 2010

77. Thursday, May 6, 2010

78. 11. Use a hashtag
keyword or phrase
prefaced with #
searchable
group and track
mentions and memes
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79. Thursday, May 6, 2010

80. Hashtag Tips
No longer than 8 characters
Print on all event promo materials
Print on every slide of slide deck
Follow during event and reTweet
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81. 10 Social Media Things
to Try
in 10 Minutes
Heidi Miller Media
www.heidi-miller.com
www.twitter.com/heidimiller
Thursday, May 6, 2010

82. Thursday, May 6, 2010

83. http://www.heidi-miller.com
Thursday, May 6, 2010

84. www.heidi-miller.com
heidim@heidimillerpresents.com
http://heidimiller.libsyn.com
Twitter @heidimiller
Facebook http://profile.to/
heidimiller/
http://www.linkedin.com/in/
heidimiller
Thursday, May 6, 2010