The document discusses best practices for social media branding and engagement. It provides tips for setting up profiles and pages on various social networks like Facebook, Twitter, and LinkedIn. It recommends including relevant information like your brand name, mission statement, and links to your website. The document also suggests ways to engage audiences by posting content regularly, commenting on others' posts, participating in events with hashtags, and using tools to schedule and assign posts to help build your online presence and brand reputation.

1. #huzzah
Brand Management
for Business Heidi Miller, Social Media Consultant, www.heidi-miller.com
@heidimiller
http://profile.to/heidimiller

2. Social Branding Strategy
for Enterprise
• Who do you want to reach?
• Why?
• What do you want them to do?
• How can you help them?
• How will you know when
you’ve succeeded?
• What are your current
marketing goals?
@heidimiller
#huzzah

3. Where are
your key
influencers?
• LinkedIn
• Facebook
• Twitter
• Flickr
• MySpace
• Amazon reviews
• iTunes
• Forums
@heidimiller
#huzzah

4. Where are
your key
influencers?
• LinkedIn
• Facebook
• Twitter
• Flickr
• MySpace
• Amazon reviews
• iTunes
• Forums
@heidimiller
#huzzah

5. Who
are you
trying
to
engage?
@heidimiller
#huzzah

6. % Growth of
adults
updating
Twitter
status
@heidimiller
#tcc10

7. Average of of
SNS users by
site
@heidimiller
#huzzah

8. Average of of
SNS users by
site
@heidimiller
#huzzah

9. Average of of
SNS users by
site
@heidimiller
#huzzah

10. Average of of
SNS users by
site
@heidimiller
#huzzah

11. Average of of
SNS users by
site
@heidimiller
#huzzah

12. Average of of
SNS users by
site
@heidimiller
#huzzah

13. Branding Basics
@heidimiller
#huzzah

14. Know your
superpower
@heidimiller
#huzzah

15. What is your brand’s
value proposition?
@heidimiller
#huzzah
... every employee should know this

16. What is your brand’s
value proposition?
• We help people who spend/enjoy/love _________
and who need ________
@heidimiller
#huzzah
... every employee should know this

17. What is your brand’s
value proposition?
• We help people who spend/enjoy/love _________
and who need ________
• Who are facing ______________
@heidimiller
#huzzah
... every employee should know this

18. What is your brand’s
value proposition?
• We help people who spend/enjoy/love _________
and who need ________
• Who are facing ______________
• Will enjoy _________________
@heidimiller
#huzzah
... every employee should know this

19. What is your brand’s
value proposition?
• We help people who spend/enjoy/love _________
and who need ________
• Who are facing ______________
• Will enjoy _________________
• While enabling ______________
@heidimiller
#huzzah
... every employee should know this

20. What is your brand’s
value proposition?
• We help people who spend/enjoy/love _________
and who need ________
• Who are facing ______________
• Will enjoy _________________
• While enabling ______________
• Compared to _______________
@heidimiller
#huzzah
... every employee should know this

21. Trust your employees
@heidimiller
#huzzah

22. Trust your employees
• Include them in the process
@heidimiller
#huzzah

23. Trust your employees
• Include them in the process
• Trust that employees being themselves will reflect
well on your brand
@heidimiller
#huzzah

24. Trust your employees
• Include them in the process
• Trust that employees being themselves will reflect
well on your brand
• Don’t block social sites
@heidimiller
#huzzah

25. Trust your employees
• Include them in the process
• Trust that employees being themselves will reflect
well on your brand
• Don’t block social sites
• Set up guidelines
@heidimiller
#huzzah

26. Trust your employees
• Include them in the process
• Trust that employees being themselves will reflect
well on your brand
• Don’t block social sites
• Set up guidelines
• Fewer guidelines is better
@heidimiller
#huzzah

27. Build
brand
reputation
@heidimiller
#huzzah

28. @heidimiller
#huzzah

29. Be personal
Be generous
Be relevant
@heidimiller
#huzzah

30. Building Presence
@heidimiller
#huzzah

31. Building Presence
• Blogs/podcasts
@heidimiller
#huzzah

32. Building Presence
• Blogs/podcasts
Post thoughtfully on a regular basis on relevant topics
@heidimiller
#huzzah

33. Building Presence
• Blogs/podcasts
Post thoughtfully on a regular basis on relevant topics
Comment on relevant blogs
@heidimiller
#huzzah

34. Building Presence
• Blogs/podcasts
Post thoughtfully on a regular basis on relevant topics
Comment on relevant blogs
Call in podcast comments
@heidimiller
#huzzah

35. Building Presence
• Blogs/podcasts
Post thoughtfully on a regular basis on relevant topics
Comment on relevant blogs
Call in podcast comments
• Facebook
@heidimiller
#huzzah

36. Building Presence
• Blogs/podcasts
Post thoughtfully on a regular basis on relevant topics
Comment on relevant blogs
Call in podcast comments
• Facebook
Like
@heidimiller
#huzzah

37. Building Presence
• Blogs/podcasts
Post thoughtfully on a regular basis on relevant topics
Comment on relevant blogs
Call in podcast comments
• Facebook
Like
Comment
@heidimiller
#huzzah

38. Building Presence
• Blogs/podcasts
Post thoughtfully on a regular basis on relevant topics
Comment on relevant blogs
Call in podcast comments
• Facebook
Like
Comment
Join Facebook events
@heidimiller
#huzzah

39. Building Presence
• Blogs/podcasts
Post thoughtfully on a regular basis on relevant topics
Comment on relevant blogs
Call in podcast comments
• Facebook
Like
Comment
Join Facebook events
Share Facebook events
@heidimiller
#huzzah

40. Building Presence
• Blogs/podcasts
Post thoughtfully on a regular basis on relevant topics
Comment on relevant blogs
Call in podcast comments
• Facebook
Like
Comment
Join Facebook events
Share Facebook events
Invite more people to Facebook events
@heidimiller
#huzzah

41. Building Presence
• Blogs/podcasts
Post thoughtfully on a regular basis on relevant topics
Comment on relevant blogs
Call in podcast comments
• Facebook
Like
Comment
Join Facebook events
Share Facebook events
Invite more people to Facebook events
Tag friends in photos
@heidimiller
#huzzah

42. Building Presence
• Blogs/podcasts
Post thoughtfully on a regular basis on relevant topics
Comment on relevant blogs
Call in podcast comments
• Facebook
Like
Comment
Join Facebook events
Share Facebook events
Invite more people to Facebook events
Tag friends in photos
• Twitter
@heidimiller
#huzzah

43. Building Presence
• Blogs/podcasts
Post thoughtfully on a regular basis on relevant topics
Comment on relevant blogs
Call in podcast comments
• Facebook
Like
Comment
Join Facebook events
Share Facebook events
Invite more people to Facebook events
Tag friends in photos
• Twitter
ReTweet relevant, useful content
@heidimiller
#huzzah

44. Building Presence
• Blogs/podcasts
Post thoughtfully on a regular basis on relevant topics
Comment on relevant blogs
Call in podcast comments
• Facebook
Like
Comment
Join Facebook events
Share Facebook events
Invite more people to Facebook events
Tag friends in photos
• Twitter
ReTweet relevant, useful content
Reply promptly
@heidimiller
#huzzah

45. Building Presence
• Blogs/podcasts
Post thoughtfully on a regular basis on relevant topics
Comment on relevant blogs
Call in podcast comments
• Facebook
Like
Comment
Join Facebook events
Share Facebook events
Invite more people to Facebook events
Tag friends in photos
• Twitter
ReTweet relevant, useful content
Reply promptly
Twitter events with hashtag
@heidimiller
#huzzah

46. Building Presence
• Blogs/podcasts
Post thoughtfully on a regular basis on relevant topics
Comment on relevant blogs
Call in podcast comments
• Facebook
Like
Comment
Join Facebook events
Share Facebook events
Invite more people to Facebook events
Tag friends in photos
• Twitter
ReTweet relevant, useful content
Reply promptly
Twitter events with hashtag
Participate in Follow Friday
@heidimiller
#huzzah

47. Building Presence
• Blogs/podcasts
Post thoughtfully on a regular basis on relevant topics
Comment on relevant blogs
Call in podcast comments
• Facebook
Like
Comment
Join Facebook events
Share Facebook events
Invite more people to Facebook events
Tag friends in photos
• Twitter
ReTweet relevant, useful content
Reply promptly
Twitter events with hashtag
Participate in Follow Friday
•
@heidimiller
#huzzah
Comment on LinkedIn group posts

48. Expose yourself
@heidimiller
#huzzah

49. @heidimiller
#huzzah

50. Act like a person...
not
a brand
@heidimiller
#huzzah

55. Express
personality
@heidimiller
#huzzah

58. @heidimiller
#huzzah

59. Be personable...
without being
too personal
@heidimiller
#huzzah

60. 3 Steps to
Managing
Your
@heidimiller
Online Brand
#huzzah

61. Step 1:
Monitor
@heidimiller
#huzzah

62. Step 1:
Monitor
@heidimiller
#huzzah

63. Set up Google alert
www.google.com/alert
Your name
Your brand
Your product or service
Competitor’s names
Issues
Keywords
@heidimiller
#huzzah

64. 1. Enter search term
@heidimiller
#huzzah

65. 1. Enter search term 2. Choose Everything
@heidimiller
#huzzah

66. 1. Enter search term 2. Choose Everything
@heidimiller
#huzzah
3. Enter email & create

67. Step 2: Set
up profiles
@heidimiller
#huzzah

68. Profile Basics
• Use logo for Facebook Page
• Use consistent, friendly, professional profile photo everywhere else
• Person’s face
• No kids or pets
• Create consistent one-line brand statement
• Create consistent one-paragraph statement
• Representatives should disclose company relationships
• Use www.knowem.com to save name across SNS
• Capture your brand or as close as you can get to it
@heidimiller
#huzzah

69. Page do’s
• Wall settings
• Info information
• Photos
• Videos
• Events
@heidimiller
#huzzah

70. Page do’s
• Wall settings
• Info information
• Photos
• Videos
• Events
@heidimiller
#huzzah

72. Set brand + others
as Wall default

74. Always let others
post to your Wall

75. Page do’s
• Wall settings
• Info information
• Photos
• Videos
• Events
@heidimiller
#huzzah

76. Page do’s
• Wall settings
• Info information
• Photos
• Videos
• Events
@heidimiller
#huzzah

78. Say which humans
are posting and
listening

79. Link back to site(s)
Give mission
statement
Give product info
Say which humans
are posting and
listening

80. Page do’s
• Wall settings
• Info information
• Photos
• Videos
• Events
@heidimiller
#huzzah

81. Page do’s
• Wall settings
• Info information
• Photos
• Videos
• Events
@heidimiller
#huzzah

83. Your photos

84. Your photos
Let others post
photos, especially
from events

85. Page do’s
• Wall settings
• Info information
• Photos
• Videos
• Events
@heidimiller
#huzzah

86. Page do’s
• Wall settings
• Info information
• Photos
• Videos
• Events
@heidimiller
#huzzah

88. General rule: keep
videos fun and
under two minutes

89. Tip: www.Animoto.com
creates free, animated videos
from your photos
General rule: keep
videos fun and
under two minutes

90. Profile do’s
@heidimiller
#huzzah

91. Profile do’s
Handle: Descriptive,
shortest version of
your brand
@heidimiller
#huzzah

92. Profile do’s
List brand name
Handle: Descriptive,
shortest version of
your brand
@heidimiller
#huzzah

93. Profile do’s
List brand name
Handle: Descriptive,
shortest version of
your brand List email so friends
can find you via
email
@heidimiller
#huzzah

94. Profile do’s
@heidimiller
#huzzah

95. Profile do’s
Link to
brand
website
@heidimiller
#huzzah

96. Profile do’s
Link to
brand
website
Bio: list benefit statment
with keywords. If
Twittering for a brand, say
so.
@heidimiller
#huzzah

97. Profile do’s
Link to
brand
website
Bio: list benefit statment
with keywords. If
Twittering for a brand, say
so.
@heidimiller
#huzzah

98. Profile do’s
Link to
brand
website
Bio: list benefit statment
with keywords. If
Twittering for a brand, say
so.
@heidimiller
#huzzah

99. Profile do’s
Link to
brand
website
Bio: list benefit statment
with keywords. If
Twittering for a brand, say
so.
@heidimiller
#huzzah

100. Step 3:
Engage
@heidimiller
#huzzah

101. Shared Posting Tools
•➡
www.cotweet.com
Set up cotags
➡ Schedule Tweets
➡ Assign Tweets to team members
➡ Take and share notes on Twitter users
•➡
www.hootsuite.com
Set up cotags
➡ Schedule Tweets
➡ Schedule Facebook updates
➡ Get link stats

102. Tips for brand building
• Be generous and gracious. Check your ego at the door.
• Don’t be That Guy: no blatant self-promotion. Help others first and most.
• Set guidelines and trust employees to be personable without being too
personal.
• Be omnipresent: take advantage of cross-
posting automation.
• Be a nerd: track and measure everything.
• Let employees be themselves. Don’t be a
company.
• Be patient: allow yourself to make mistakes.
• Be generous with comments, praise, likes,
opinions, responses and reTweets.

103. #huzzah
Brand Management
for Business
Heidi Miller, Social Media Consultant, www.heidi-miller.com
@heidimiller
http://profile.to/heidimiller