Quick Insight on ... Environmental movement, environmental problems, costumer and business solutions). Valuable information on 9 slides with hyperlinks for further information

1. 05/20/2011 by Heiko Butz Blog Environmental Business Blog www.environbusiness.wordpress.com Twitter twitter.com/EnvironTweet Email [email_address]

2. The environmental movement, a term that includes the conservation and green politics, is a diverse scientific, social, and political movement for addressing environmental issues. Environmentalists advocate the sustainable management of resources and stewardship of the environment through changes in public policy and individual behavior. In its recognition of humanity as a participant in (not enemy of) ecosystems, the movement is centered on ecology, health, and human rights. First displayed page with google.com search: More @ wikipedia.com

3. Birth of modern Environmentalism ... in the 1970s and 80s More @ popsci.com The Great Ozone Debate: June 1977 Late 1970s: Michigan State University conducted a water-recycling experiment to demonstrate a cheap, low-energy method for dealing with city sewage. Good start, but still many problems to solve ...

4. Why do we need to change humans environmental behavior (examples)? 25 % of mammals are threatened with extinction Intensive use of nitrogen in farming kills aquatic life Collapsing Fish Stock Half the Amazon Rainforest to be Lost by 2030 Polar sea ice loss through global warming Population Explosion (click on the problem to get full article)

6. What can consumers do about it (examples)? You can easily make a difference! At your HOME : Save energy, buy organic food ... In your BACKYARD : Allow diversity in your garden ... In your SCHOOLYARD : Become a Eco-School ... On your CAMPUS : Join Campus Ecology Network ... In your AREA : Participate in actions and education ... Get your Backyard certified (join free and take action) © 1996-2011 National Wildlife Federation

7. What can companies do about it (examples)? Increase your (resource) efficiency  Ist all about doing more with less Action Possible result Increase the quality for long lasting products Less usage of resources Increase your efficiency of water, energy and waste Less usage of resources Implement recycling systems Less usage of resources Follow the national laws worldwide (e.g. in the EU the WEEE) Decrease the ecological impact of your products Use only certified resources (e.g. FSC Wood) Reduce the ecological impact of the constituent parts of your products Become a carbon dioxide neutral company Lower the human made climate change

8. Environmental movement: The change is already happening now! TED Talk on YouTube: Jason Clay: How big brands can help save biodiversity Convince just 100 key companies to go sustainable, and WWF's Jason Clay says global markets will shift to protect the planet our consumption has already outgrown. Hear how his extraordinary roundtables are getting big brand rivals to agree on green practices first - before their products duke it out on store shelves. „ The Rainforest Crunch Product failed“ „ if we where farmers we would eat the seed“ „ What's considerate now as sustainable wont be in a world of 9 billion humans”

9. Heiko Butz Blog Environmental Business Blog www.EnvironBusiness.wordpress.com Twitter twitter.com/EnvironTweet Email [email_address]