SlideShare une entreprise Scribd logo
1  sur  6
Télécharger pour lire hors ligne
Account Based Marketing Summit -- Marketing Kit

Demandbase and BrightTalk Present:
The Account-Based Marketing Summit




One Day, Five Webinars. Applying Account-Based Marketing Strategy to Your B2B
Sales and Marketing Programs.

Demandbase and BrightTalk present the Account-Based Marketing Summit on Tuesday, August 21st
starting at 10 AM Pacific, 1 PM Eastern, for what will be an information-packed and thoroughly
entertaining series of webinars. Please join us.

Whether you are applying account-based marketing tactics and strategies for building targeted named
account or prospect lists, teleprospecting, lead scoring or inbound marketing -- focusing on the account
types that are most likely to become revenue drives results. At this summit, join B2B marketing industry
leaders as they discuss their strategies and tactics for both inbound and outbound marketing, as well as
lead management and nurturing.

Speakers include:

       Lauren Goldstein, VP Strategic Planning, Babcock and Jenkins
       Carlos Hidalgo, CEO, Annuitas Group
       Matt Heinz, CEO, Heinz Marketing
       Adam Needles, author of Balancing the Demand Equation
       Robert Rose, author of Managing Content Marketing
       Sheila Hathaway, Director of Operations, MarketOne

This webinar takes place on Tuesday, August 21, 2012 at 10AM Pacific / Noon Central / 1PM Eastern.
Attendees can pick and choose which webinars are relevant to their interests and selectively attend the
sessions that interest them.

The following marketing assets are available for speakers and partners to use in support of marketing
the event to your audiences.

Please feel free to personalize as needed. Should you need anything else, please contact Jason Stewart
at 415-545-8806 (jstewart@demandbase.com) or Shari Johnston at 415-728-9048
(sjohnston@demandbase.com)
General Registration Link 

http://www.brighttalk.com/summit/accountbasedmarketing


Event Details 
Demandbase and BrightTalk Present:
Account-Based Marketing Summit
Tuesday, August 21, 2012
Starting at 10:00am Pacific / Noon Central / 1:00pm Eastern
http://www.brighttalk.com/summit/accountbasedmarketing

Contextual Ad Copy (2 Choices) (Google Adwords friendly)_

B2B Marketing Webinars:
Account-Based Marketing Summit
B2B Strategies and Tactics: 8/21
http://www.brighttalk.com/summit/accountbasedmarketing

Account-Based Marketing:
Online summit featuring B2B
marketing leaders. Register Now.
http://www.brighttalk.com/summit/accountbasedmarketing



Social Media Links
LinkedIn:
http://linkd.in/Otc7xX

Twitter: Account-Based Marketing Summit: 5 webinars 1 day http://bit.ly/Qko9x7 #accountbased

Email and eNewsletter Copy 
Demandbase and BrightTalk are honored to present the Account-Based Marketing Summit on Tuesday,
August 21st at 10 AM Pacific, 1 PM Eastern, for what will be an information-packed and thoroughly
entertaining webinar summit. Please join us.

Whether you are applying account-based marketing tactics and strategies for building targeted named
account or prospect lists, teleprospecting, lead scoring or inbound marketing -- focusing on the account
types that are most likely to become revenue drives results. At this summit, join B2B marketing industry
leaders as they discuss their strategies and tactics for both inbound and outbound marketing, as well as
lead management and nurturing.

Topics include:

       Inbound marketing strategy for content creation and personalization
       Account-based lead scoring, management and nurturing
   Outbound teleprospecting and list building

Account-Based Marketing Summit: from Demandbase and BrightTalk

Tuesday, August 21st from 10 AM to 3 PM Pacific. 5 one-hour webinars. Attendees can pick and choose
which webinars are relevant to their interests and selectively attend the sessions that interest them.

Please join us to learn how to leverage Account-Based marketing to attract, engage, convert and nurture
more of the companies that are the most likely to become revenue.




Short Text Copy 
Demandbase and BrightTalk are honored to present the Account-Based Marketing Summit on Tuesday,
August 21st at 10 AM Pacific, 1 PM Eastern, for what will be an information-packed and thoroughly
entertaining webinar summit.

Whether you are applying account-based marketing tactics and strategies for building targeted named
account or prospect lists, teleprospecting, lead scoring or inbound marketing -- focusing on the account
types that are most likely to become revenue drives results. At this summit, join B2B marketing industry
leaders as they discuss their strategies and tactics for both inbound and outbound marketing, as well as
lead management and nurturing.


Speaker Bios 
Carlos Hidalgo
Carlos Hidalgo is the CEO of the Annuitas Group, the leading provider of sales and marketing process
consulting services for B2B technology, financial and manufacturing companies. With more than 50
years of combined experience, The Annuitas Group helps clients achieve greater marketing and sales
efficiency through more productive and efficient lead management, marketing automation and demand
generation programs. In all, The Annuitas Group has been able to identify over $750 million of potential
revenue within their clients by developing new sales and marketing lead management process.

Adam Needles
Adam B. Needles is a passionate B2B marketing change agent -- helping companies build successful,
modern, buyer-centric demand generation programs and transform their lead-to-revenue demand
processes to drive profitable revenue growth and build sustainable brands. He is the author of Balancing
the Demand Equation: The Elements of a Successful, Modern B2B Demand Generation Model - a book
written for B2B marketing leaders. Adam has led marketing strategy and demand generation programs
for dozens of companies since the late 1990s. These include publicly-traded, Fortune 500 companies
such as Dell, E*TRADE FINANCIAL, Lenovo, Motorola, Pitney Bowes, Platinum Technology (acquired by
CA Technologies), PNC Bank, PTC and Target.

Matt Heinz
Matt Heinz brings more than 12 years of marketing, business development and sales experience from a
variety of organizations, vertical industries and company sizes. His career has focused on delivering
measurable results for his employers and clients in the way of greater sales, revenue growth, product
success and customer loyalty. Matt has held various positions at companies such as Microsoft, Weber
Shandwick, Boeing, The Seattle Mariners, Market Leader and Verdiem. In 2007, Matt began Heinz
Marketing to help clients focus their business on market and customer opportunities, then execute a
plan to scale revenue and customer growth. He launched Heinz Marketing formally in late 2008.

Lauren Goldstein
As VP of Strategy for Babcock & Jenkins, Lauren drives marketing strategies that result in strong ROI and
long-term relationships for Adobe, NetApp, LinkedIn, CenturyLink and more. Constantly exploring new
ways to engage B2B buyers in the purchase consideration cycle, Lauren has helped B2B clients drive
revenue with innovative demand creation and pipeline acceleration strategies for 15 years. Lauren is
committed to continued learning and shares her B2B marketing expertise in this blog and as a
conference speaker at industry events.

Robert Rose
Author of Managing Content Marketing, Robert Rose is the Chief Troublemaker at Big Blue Moose and is
a strategist in residence for the Content Marketing Institute. Robert is responsible for innovating
creative and technical content marketing strategies for a variety of clients at Big Blue Moose, including
AT&T and musician Dwight Yoakam.

Sheila Hathaway
Sheila is Director of Operations for MarketOne International, a new breed of integrated demand
generation providers. MarketOne’s offering spans tele-services, digital content and communications,
data management, marketing technology and operational consulting. MarketOne provides marketing
services that deliver sales results.

Jennifer Pockell-Wilson
Jennifer Pockell-Wilson leads the demand-focused marketing teams and demand operations at
Demandbase. She is passionate about aligning sales & marketing toward common goals through the
coordination of language, systems and process. Before joining Demandbase, Jen was the Senior Director
of Global Marketing Operations at Polycom and has also spent time at Hyperion, PeopleSoft, Ernst &
Young LLP and Lotus Development.

Jason Stewart
Jason Stewart leads demand generation programs for Demandbase and is a recognized marketing
technologist and thought leader in the B2B lead generation and lead management space. He founded
and leads the Salesforce.com user group in San Francisco and was one of the first 500 people to
complete the Salesforce.com Certified Administrator process. He has spent 12 years in B2B telesales,
demand generation, lead management and marketing operations with a variety of public and privately
held software companies. He earned his BA in English from Rutgers University.




Graphics  Header graphic for emails and Web Pages
Email Header Graphic 600x140




Medium Rectangle 300 x 250




Banner 728 x 90
Skyscaper Banner 120X600

Contenu connexe

En vedette

A project report on evaluation of financial performance based on ratio analy...
A project report on  evaluation of financial performance based on ratio analy...A project report on  evaluation of financial performance based on ratio analy...
A project report on evaluation of financial performance based on ratio analy...Babasab Patil
 
Guide To Networking at Affiliate Summit West 2010
Guide To Networking at Affiliate Summit West 2010Guide To Networking at Affiliate Summit West 2010
Guide To Networking at Affiliate Summit West 2010Affiliate Summit
 
Improv Content Strategy: Doing Things the Wrong Way, the Right Way
Improv Content Strategy: Doing Things the Wrong Way, the Right WayImprov Content Strategy: Doing Things the Wrong Way, the Right Way
Improv Content Strategy: Doing Things the Wrong Way, the Right WayGeorgiana Cohen
 
AWilson_finalunit_12-9-13 CTI
AWilson_finalunit_12-9-13 CTIAWilson_finalunit_12-9-13 CTI
AWilson_finalunit_12-9-13 CTIAmbrosia Wilson
 
Mapas conceptuales e informática educativa
Mapas conceptuales e informática educativaMapas conceptuales e informática educativa
Mapas conceptuales e informática educativaReRuMa
 
Cuestionario de Derecho Público
Cuestionario de Derecho Público Cuestionario de Derecho Público
Cuestionario de Derecho Público Angel Monagas
 

En vedette (9)

Avto0232
Avto0232Avto0232
Avto0232
 
A project report on evaluation of financial performance based on ratio analy...
A project report on  evaluation of financial performance based on ratio analy...A project report on  evaluation of financial performance based on ratio analy...
A project report on evaluation of financial performance based on ratio analy...
 
Guide To Networking at Affiliate Summit West 2010
Guide To Networking at Affiliate Summit West 2010Guide To Networking at Affiliate Summit West 2010
Guide To Networking at Affiliate Summit West 2010
 
Improv Content Strategy: Doing Things the Wrong Way, the Right Way
Improv Content Strategy: Doing Things the Wrong Way, the Right WayImprov Content Strategy: Doing Things the Wrong Way, the Right Way
Improv Content Strategy: Doing Things the Wrong Way, the Right Way
 
AWilson_finalunit_12-9-13 CTI
AWilson_finalunit_12-9-13 CTIAWilson_finalunit_12-9-13 CTI
AWilson_finalunit_12-9-13 CTI
 
Celula postitulo
Celula postituloCelula postitulo
Celula postitulo
 
Mapas conceptuales e informática educativa
Mapas conceptuales e informática educativaMapas conceptuales e informática educativa
Mapas conceptuales e informática educativa
 
Cuestionario de Derecho Público
Cuestionario de Derecho Público Cuestionario de Derecho Público
Cuestionario de Derecho Público
 
Impacto de las TIC en el ingreso de los hogares
Impacto de las TIC en el ingreso de los hogaresImpacto de las TIC en el ingreso de los hogares
Impacto de las TIC en el ingreso de los hogares
 

Plus de Heinz Marketing Inc

How To Build a Predictable Pipeline (B2B Marketing Expo Keynote Deck)
How To Build a Predictable Pipeline (B2B Marketing Expo Keynote Deck)How To Build a Predictable Pipeline (B2B Marketing Expo Keynote Deck)
How To Build a Predictable Pipeline (B2B Marketing Expo Keynote Deck)Heinz Marketing Inc
 
20 Proven Tactics to Increase Video Engagement & Conversion
20 Proven Tactics to Increase Video Engagement & Conversion20 Proven Tactics to Increase Video Engagement & Conversion
20 Proven Tactics to Increase Video Engagement & ConversionHeinz Marketing Inc
 
How Content Can Accelerate the Buying Journey & Shorten Sales Cycles
How Content Can Accelerate the Buying Journey & Shorten Sales CyclesHow Content Can Accelerate the Buying Journey & Shorten Sales Cycles
How Content Can Accelerate the Buying Journey & Shorten Sales CyclesHeinz Marketing Inc
 
Eight (surprising) ways to increase sales team morale and retention
Eight (surprising) ways to increase sales team morale and retentionEight (surprising) ways to increase sales team morale and retention
Eight (surprising) ways to increase sales team morale and retentionHeinz Marketing Inc
 
B2B Research: Marketing Automation Satisfaction Ratings & Perceptions
B2B Research: Marketing Automation Satisfaction Ratings & PerceptionsB2B Research: Marketing Automation Satisfaction Ratings & Perceptions
B2B Research: Marketing Automation Satisfaction Ratings & PerceptionsHeinz Marketing Inc
 
Mile Wide & An Inch Deep: Marketing Automation Perceptions (Research)
Mile Wide & An Inch Deep: Marketing Automation Perceptions (Research)Mile Wide & An Inch Deep: Marketing Automation Perceptions (Research)
Mile Wide & An Inch Deep: Marketing Automation Perceptions (Research)Heinz Marketing Inc
 
Revenue Operations Research & Best Practices
Revenue Operations Research & Best PracticesRevenue Operations Research & Best Practices
Revenue Operations Research & Best PracticesHeinz Marketing Inc
 
How to develop customer trust and commitment in a digital age
How to develop customer trust and commitment in a digital ageHow to develop customer trust and commitment in a digital age
How to develop customer trust and commitment in a digital ageHeinz Marketing Inc
 
Delivering a Predictable Pipeline: B2B Revenue Ops Success Framework
Delivering a Predictable Pipeline: B2B Revenue Ops Success FrameworkDelivering a Predictable Pipeline: B2B Revenue Ops Success Framework
Delivering a Predictable Pipeline: B2B Revenue Ops Success FrameworkHeinz Marketing Inc
 
Sales Content That Sells: A Proven Approach To Sales Enablement Success
Sales Content That Sells: A Proven Approach To Sales Enablement SuccessSales Content That Sells: A Proven Approach To Sales Enablement Success
Sales Content That Sells: A Proven Approach To Sales Enablement SuccessHeinz Marketing Inc
 
Heinz Marketing Predictable Pipeline Framework & Maturity Model
Heinz Marketing Predictable Pipeline Framework & Maturity ModelHeinz Marketing Predictable Pipeline Framework & Maturity Model
Heinz Marketing Predictable Pipeline Framework & Maturity ModelHeinz Marketing Inc
 
Building a Predictable Pipeline - Zoominfo Growth Acceleration Summit Deck
Building a Predictable Pipeline - Zoominfo Growth Acceleration Summit DeckBuilding a Predictable Pipeline - Zoominfo Growth Acceleration Summit Deck
Building a Predictable Pipeline - Zoominfo Growth Acceleration Summit DeckHeinz Marketing Inc
 
Predictable Pipeline Midyear Review
Predictable Pipeline Midyear ReviewPredictable Pipeline Midyear Review
Predictable Pipeline Midyear ReviewHeinz Marketing Inc
 
Budgeting for Marketing Performance: How to Save Time, Spend Wisely & Do More...
Budgeting for Marketing Performance: How to Save Time, Spend Wisely & Do More...Budgeting for Marketing Performance: How to Save Time, Spend Wisely & Do More...
Budgeting for Marketing Performance: How to Save Time, Spend Wisely & Do More...Heinz Marketing Inc
 
Content That Converts Drive ROI and Revenue Through 2018 and Beyond
Content That Converts Drive ROI and Revenue Through 2018 and BeyondContent That Converts Drive ROI and Revenue Through 2018 and Beyond
Content That Converts Drive ROI and Revenue Through 2018 and BeyondHeinz Marketing Inc
 
Buildings Don't Write Checks: A Predictable Pipeline Approach
Buildings Don't Write Checks: A Predictable Pipeline ApproachBuildings Don't Write Checks: A Predictable Pipeline Approach
Buildings Don't Write Checks: A Predictable Pipeline ApproachHeinz Marketing Inc
 
Buildings Don't Write Checks: Sales Pipeline & Demand Secrets for Professiona...
Buildings Don't Write Checks: Sales Pipeline & Demand Secrets for Professiona...Buildings Don't Write Checks: Sales Pipeline & Demand Secrets for Professiona...
Buildings Don't Write Checks: Sales Pipeline & Demand Secrets for Professiona...Heinz Marketing Inc
 
2018 Multichannel Marketing Effectiveness Report Findings
2018 Multichannel Marketing Effectiveness Report Findings2018 Multichannel Marketing Effectiveness Report Findings
2018 Multichannel Marketing Effectiveness Report FindingsHeinz Marketing Inc
 
Buyer Behavior in 2017 & Beyond: Research, Trends & Best Practices to Improve...
Buyer Behavior in 2017 & Beyond: Research, Trends & Best Practices to Improve...Buyer Behavior in 2017 & Beyond: Research, Trends & Best Practices to Improve...
Buyer Behavior in 2017 & Beyond: Research, Trends & Best Practices to Improve...Heinz Marketing Inc
 
The Advocate Effect: How internal & external advocates can accelerate deal ve...
The Advocate Effect: How internal & external advocates can accelerate deal ve...The Advocate Effect: How internal & external advocates can accelerate deal ve...
The Advocate Effect: How internal & external advocates can accelerate deal ve...Heinz Marketing Inc
 

Plus de Heinz Marketing Inc (20)

How To Build a Predictable Pipeline (B2B Marketing Expo Keynote Deck)
How To Build a Predictable Pipeline (B2B Marketing Expo Keynote Deck)How To Build a Predictable Pipeline (B2B Marketing Expo Keynote Deck)
How To Build a Predictable Pipeline (B2B Marketing Expo Keynote Deck)
 
20 Proven Tactics to Increase Video Engagement & Conversion
20 Proven Tactics to Increase Video Engagement & Conversion20 Proven Tactics to Increase Video Engagement & Conversion
20 Proven Tactics to Increase Video Engagement & Conversion
 
How Content Can Accelerate the Buying Journey & Shorten Sales Cycles
How Content Can Accelerate the Buying Journey & Shorten Sales CyclesHow Content Can Accelerate the Buying Journey & Shorten Sales Cycles
How Content Can Accelerate the Buying Journey & Shorten Sales Cycles
 
Eight (surprising) ways to increase sales team morale and retention
Eight (surprising) ways to increase sales team morale and retentionEight (surprising) ways to increase sales team morale and retention
Eight (surprising) ways to increase sales team morale and retention
 
B2B Research: Marketing Automation Satisfaction Ratings & Perceptions
B2B Research: Marketing Automation Satisfaction Ratings & PerceptionsB2B Research: Marketing Automation Satisfaction Ratings & Perceptions
B2B Research: Marketing Automation Satisfaction Ratings & Perceptions
 
Mile Wide & An Inch Deep: Marketing Automation Perceptions (Research)
Mile Wide & An Inch Deep: Marketing Automation Perceptions (Research)Mile Wide & An Inch Deep: Marketing Automation Perceptions (Research)
Mile Wide & An Inch Deep: Marketing Automation Perceptions (Research)
 
Revenue Operations Research & Best Practices
Revenue Operations Research & Best PracticesRevenue Operations Research & Best Practices
Revenue Operations Research & Best Practices
 
How to develop customer trust and commitment in a digital age
How to develop customer trust and commitment in a digital ageHow to develop customer trust and commitment in a digital age
How to develop customer trust and commitment in a digital age
 
Delivering a Predictable Pipeline: B2B Revenue Ops Success Framework
Delivering a Predictable Pipeline: B2B Revenue Ops Success FrameworkDelivering a Predictable Pipeline: B2B Revenue Ops Success Framework
Delivering a Predictable Pipeline: B2B Revenue Ops Success Framework
 
Sales Content That Sells: A Proven Approach To Sales Enablement Success
Sales Content That Sells: A Proven Approach To Sales Enablement SuccessSales Content That Sells: A Proven Approach To Sales Enablement Success
Sales Content That Sells: A Proven Approach To Sales Enablement Success
 
Heinz Marketing Predictable Pipeline Framework & Maturity Model
Heinz Marketing Predictable Pipeline Framework & Maturity ModelHeinz Marketing Predictable Pipeline Framework & Maturity Model
Heinz Marketing Predictable Pipeline Framework & Maturity Model
 
Building a Predictable Pipeline - Zoominfo Growth Acceleration Summit Deck
Building a Predictable Pipeline - Zoominfo Growth Acceleration Summit DeckBuilding a Predictable Pipeline - Zoominfo Growth Acceleration Summit Deck
Building a Predictable Pipeline - Zoominfo Growth Acceleration Summit Deck
 
Predictable Pipeline Midyear Review
Predictable Pipeline Midyear ReviewPredictable Pipeline Midyear Review
Predictable Pipeline Midyear Review
 
Budgeting for Marketing Performance: How to Save Time, Spend Wisely & Do More...
Budgeting for Marketing Performance: How to Save Time, Spend Wisely & Do More...Budgeting for Marketing Performance: How to Save Time, Spend Wisely & Do More...
Budgeting for Marketing Performance: How to Save Time, Spend Wisely & Do More...
 
Content That Converts Drive ROI and Revenue Through 2018 and Beyond
Content That Converts Drive ROI and Revenue Through 2018 and BeyondContent That Converts Drive ROI and Revenue Through 2018 and Beyond
Content That Converts Drive ROI and Revenue Through 2018 and Beyond
 
Buildings Don't Write Checks: A Predictable Pipeline Approach
Buildings Don't Write Checks: A Predictable Pipeline ApproachBuildings Don't Write Checks: A Predictable Pipeline Approach
Buildings Don't Write Checks: A Predictable Pipeline Approach
 
Buildings Don't Write Checks: Sales Pipeline & Demand Secrets for Professiona...
Buildings Don't Write Checks: Sales Pipeline & Demand Secrets for Professiona...Buildings Don't Write Checks: Sales Pipeline & Demand Secrets for Professiona...
Buildings Don't Write Checks: Sales Pipeline & Demand Secrets for Professiona...
 
2018 Multichannel Marketing Effectiveness Report Findings
2018 Multichannel Marketing Effectiveness Report Findings2018 Multichannel Marketing Effectiveness Report Findings
2018 Multichannel Marketing Effectiveness Report Findings
 
Buyer Behavior in 2017 & Beyond: Research, Trends & Best Practices to Improve...
Buyer Behavior in 2017 & Beyond: Research, Trends & Best Practices to Improve...Buyer Behavior in 2017 & Beyond: Research, Trends & Best Practices to Improve...
Buyer Behavior in 2017 & Beyond: Research, Trends & Best Practices to Improve...
 
The Advocate Effect: How internal & external advocates can accelerate deal ve...
The Advocate Effect: How internal & external advocates can accelerate deal ve...The Advocate Effect: How internal & external advocates can accelerate deal ve...
The Advocate Effect: How internal & external advocates can accelerate deal ve...
 

Dernier

Amazon ppt.pptx Amazon about the company
Amazon ppt.pptx Amazon about the companyAmazon ppt.pptx Amazon about the company
Amazon ppt.pptx Amazon about the companyfashionfound007
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsWristbands Ireland
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...Brian Solis
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyHanna Klim
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfHajeJanKamps
 
A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.mcshagufta46
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
Personal Brand Exploration Presentation Eric Bonilla
Personal Brand Exploration Presentation Eric BonillaPersonal Brand Exploration Presentation Eric Bonilla
Personal Brand Exploration Presentation Eric BonillaEricBonilla13
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarNathanielSchmuck
 
Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..dlewis191
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.ukaroemirsr
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...AustraliaChapterIIBA
 
Chapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptx
Chapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptxChapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptx
Chapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptxesiyasmengesha
 
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessQ2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessAPCO
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursKaiNexus
 
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfJohnCarloValencia4
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhangmcgroupjeya
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Lviv Startup Club
 

Dernier (20)

Amazon ppt.pptx Amazon about the company
Amazon ppt.pptx Amazon about the companyAmazon ppt.pptx Amazon about the company
Amazon ppt.pptx Amazon about the company
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and Festivals
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
 
Investment Opportunity for Thailand's Automotive & EV Industries
Investment Opportunity for Thailand's Automotive & EV IndustriesInvestment Opportunity for Thailand's Automotive & EV Industries
Investment Opportunity for Thailand's Automotive & EV Industries
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agency
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdf
 
A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
Personal Brand Exploration Presentation Eric Bonilla
Personal Brand Exploration Presentation Eric BonillaPersonal Brand Exploration Presentation Eric Bonilla
Personal Brand Exploration Presentation Eric Bonilla
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry Webinar
 
Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.uk
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
 
Chapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptx
Chapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptxChapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptx
Chapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptx
 
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessQ2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, Ours
 
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhang
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)
 

Event Co-Marketing Kit Sample

  • 1. Account Based Marketing Summit -- Marketing Kit Demandbase and BrightTalk Present: The Account-Based Marketing Summit One Day, Five Webinars. Applying Account-Based Marketing Strategy to Your B2B Sales and Marketing Programs. Demandbase and BrightTalk present the Account-Based Marketing Summit on Tuesday, August 21st starting at 10 AM Pacific, 1 PM Eastern, for what will be an information-packed and thoroughly entertaining series of webinars. Please join us. Whether you are applying account-based marketing tactics and strategies for building targeted named account or prospect lists, teleprospecting, lead scoring or inbound marketing -- focusing on the account types that are most likely to become revenue drives results. At this summit, join B2B marketing industry leaders as they discuss their strategies and tactics for both inbound and outbound marketing, as well as lead management and nurturing. Speakers include:  Lauren Goldstein, VP Strategic Planning, Babcock and Jenkins  Carlos Hidalgo, CEO, Annuitas Group  Matt Heinz, CEO, Heinz Marketing  Adam Needles, author of Balancing the Demand Equation  Robert Rose, author of Managing Content Marketing  Sheila Hathaway, Director of Operations, MarketOne This webinar takes place on Tuesday, August 21, 2012 at 10AM Pacific / Noon Central / 1PM Eastern. Attendees can pick and choose which webinars are relevant to their interests and selectively attend the sessions that interest them. The following marketing assets are available for speakers and partners to use in support of marketing the event to your audiences. Please feel free to personalize as needed. Should you need anything else, please contact Jason Stewart at 415-545-8806 (jstewart@demandbase.com) or Shari Johnston at 415-728-9048 (sjohnston@demandbase.com)
  • 2. General Registration Link  http://www.brighttalk.com/summit/accountbasedmarketing Event Details  Demandbase and BrightTalk Present: Account-Based Marketing Summit Tuesday, August 21, 2012 Starting at 10:00am Pacific / Noon Central / 1:00pm Eastern http://www.brighttalk.com/summit/accountbasedmarketing Contextual Ad Copy (2 Choices) (Google Adwords friendly)_ B2B Marketing Webinars: Account-Based Marketing Summit B2B Strategies and Tactics: 8/21 http://www.brighttalk.com/summit/accountbasedmarketing Account-Based Marketing: Online summit featuring B2B marketing leaders. Register Now. http://www.brighttalk.com/summit/accountbasedmarketing Social Media Links LinkedIn: http://linkd.in/Otc7xX Twitter: Account-Based Marketing Summit: 5 webinars 1 day http://bit.ly/Qko9x7 #accountbased Email and eNewsletter Copy  Demandbase and BrightTalk are honored to present the Account-Based Marketing Summit on Tuesday, August 21st at 10 AM Pacific, 1 PM Eastern, for what will be an information-packed and thoroughly entertaining webinar summit. Please join us. Whether you are applying account-based marketing tactics and strategies for building targeted named account or prospect lists, teleprospecting, lead scoring or inbound marketing -- focusing on the account types that are most likely to become revenue drives results. At this summit, join B2B marketing industry leaders as they discuss their strategies and tactics for both inbound and outbound marketing, as well as lead management and nurturing. Topics include:  Inbound marketing strategy for content creation and personalization  Account-based lead scoring, management and nurturing
  • 3. Outbound teleprospecting and list building Account-Based Marketing Summit: from Demandbase and BrightTalk Tuesday, August 21st from 10 AM to 3 PM Pacific. 5 one-hour webinars. Attendees can pick and choose which webinars are relevant to their interests and selectively attend the sessions that interest them. Please join us to learn how to leverage Account-Based marketing to attract, engage, convert and nurture more of the companies that are the most likely to become revenue. Short Text Copy  Demandbase and BrightTalk are honored to present the Account-Based Marketing Summit on Tuesday, August 21st at 10 AM Pacific, 1 PM Eastern, for what will be an information-packed and thoroughly entertaining webinar summit. Whether you are applying account-based marketing tactics and strategies for building targeted named account or prospect lists, teleprospecting, lead scoring or inbound marketing -- focusing on the account types that are most likely to become revenue drives results. At this summit, join B2B marketing industry leaders as they discuss their strategies and tactics for both inbound and outbound marketing, as well as lead management and nurturing. Speaker Bios  Carlos Hidalgo Carlos Hidalgo is the CEO of the Annuitas Group, the leading provider of sales and marketing process consulting services for B2B technology, financial and manufacturing companies. With more than 50 years of combined experience, The Annuitas Group helps clients achieve greater marketing and sales efficiency through more productive and efficient lead management, marketing automation and demand generation programs. In all, The Annuitas Group has been able to identify over $750 million of potential revenue within their clients by developing new sales and marketing lead management process. Adam Needles Adam B. Needles is a passionate B2B marketing change agent -- helping companies build successful, modern, buyer-centric demand generation programs and transform their lead-to-revenue demand processes to drive profitable revenue growth and build sustainable brands. He is the author of Balancing the Demand Equation: The Elements of a Successful, Modern B2B Demand Generation Model - a book written for B2B marketing leaders. Adam has led marketing strategy and demand generation programs for dozens of companies since the late 1990s. These include publicly-traded, Fortune 500 companies such as Dell, E*TRADE FINANCIAL, Lenovo, Motorola, Pitney Bowes, Platinum Technology (acquired by CA Technologies), PNC Bank, PTC and Target. Matt Heinz Matt Heinz brings more than 12 years of marketing, business development and sales experience from a variety of organizations, vertical industries and company sizes. His career has focused on delivering
  • 4. measurable results for his employers and clients in the way of greater sales, revenue growth, product success and customer loyalty. Matt has held various positions at companies such as Microsoft, Weber Shandwick, Boeing, The Seattle Mariners, Market Leader and Verdiem. In 2007, Matt began Heinz Marketing to help clients focus their business on market and customer opportunities, then execute a plan to scale revenue and customer growth. He launched Heinz Marketing formally in late 2008. Lauren Goldstein As VP of Strategy for Babcock & Jenkins, Lauren drives marketing strategies that result in strong ROI and long-term relationships for Adobe, NetApp, LinkedIn, CenturyLink and more. Constantly exploring new ways to engage B2B buyers in the purchase consideration cycle, Lauren has helped B2B clients drive revenue with innovative demand creation and pipeline acceleration strategies for 15 years. Lauren is committed to continued learning and shares her B2B marketing expertise in this blog and as a conference speaker at industry events. Robert Rose Author of Managing Content Marketing, Robert Rose is the Chief Troublemaker at Big Blue Moose and is a strategist in residence for the Content Marketing Institute. Robert is responsible for innovating creative and technical content marketing strategies for a variety of clients at Big Blue Moose, including AT&T and musician Dwight Yoakam. Sheila Hathaway Sheila is Director of Operations for MarketOne International, a new breed of integrated demand generation providers. MarketOne’s offering spans tele-services, digital content and communications, data management, marketing technology and operational consulting. MarketOne provides marketing services that deliver sales results. Jennifer Pockell-Wilson Jennifer Pockell-Wilson leads the demand-focused marketing teams and demand operations at Demandbase. She is passionate about aligning sales & marketing toward common goals through the coordination of language, systems and process. Before joining Demandbase, Jen was the Senior Director of Global Marketing Operations at Polycom and has also spent time at Hyperion, PeopleSoft, Ernst & Young LLP and Lotus Development. Jason Stewart Jason Stewart leads demand generation programs for Demandbase and is a recognized marketing technologist and thought leader in the B2B lead generation and lead management space. He founded and leads the Salesforce.com user group in San Francisco and was one of the first 500 people to complete the Salesforce.com Certified Administrator process. He has spent 12 years in B2B telesales, demand generation, lead management and marketing operations with a variety of public and privately held software companies. He earned his BA in English from Rutgers University. Graphics  Header graphic for emails and Web Pages
  • 5. Email Header Graphic 600x140 Medium Rectangle 300 x 250 Banner 728 x 90