Keynote at the 8. Innovation Forum: "Opening Innovation" (How to open the innovation culture towards an open innovation culture)

1. Doz. Dr. Michael Heiss Siemens AG Chief Technology Office Open Innovation Opening Innovation

2. Guess, which situation is preferred by most of the employees? 29.03.11 CT O Open Innovation Cozy, familiar , proven outcome, protected Fuzzy, cold, risky, unfamiliar, unknown result Inside the firewall Outside the firewall

3. Which situation has more innovation potential? 29.03.11 CT O Open Innovation Opening? Internal Innovation Open Innovation Thousands of “light bulbs” * WYSIWYG : “ W hat Y ou S ee I s W hat Y ou G et”, light bulb as symbolization of innovation WYSIWYG*: your innovation

7. “…take them to the ground level”: five concrete initiatives with concrete results 29.03.11 CT O Open Innovation Internal External Osram Idea contest Sustainability Idea contest Enterprise Search for Technologies TechnoWeb 2.0 Ideas Technologies E-broker

9. Siemens established a global internal social media platform, the so-called TechnoWeb 29.03.11 CT O Open Innovation TechnoWeb: find people 1) to get answers Minimal pre-requisite is to join a network once 2) 1) Do no t expect to find answers directly in TechnoWeb, but expect to find the experts who know the answer! 2) High activity level is not necessary . Indentify experts due to their Activity Stream and memberships Part of the workplace of the future.

10. Goal of TechnoWeb: Building bridges - the potential is enormous! 29.03.11 CT O Open Innovation Commuter Train Laboratory Diagnostics Power Distribution Metering and Control Industrial Automation Systems Computational Fluid Dynamics Secure Software Development Source: Fabrizio De Pasquale

11. The configurable dashboard is the personalized access to all knowledge networks Personalized dashboard (incl. activity stream of joined networks) Network pages, with member list, partner network list, activity stream Public profile pages of each user (incl. activity steam ) with news and RSS-feeds Urgent request + Tag /Technology page + Search page + integration of Sharepoints,wikis, blogs... Open to all Siemens employees TechnoWeb is open to all Siemens employees

16. 29.03.11 CT O Open Innovation Enterprise Search for Technologies: again “find people (via their documents) to get answers”

18. E- brokers connect innovation seekers with problem solvers CT O Open Innovation Innovation Seeker Companies Problem Solvers Huge Network of Million Solvers Source: Dr. Thomas Lackner Priced-based problem solving via online R&D marketplace Large corporations, SMEs Start-ups Universities, R&D organizations Consultants Individual Experts

19. Examples for Requests for Proposals CT O Open Innovation Source: Dr. Thomas Lackner Challenge Sector Business intention E-broker Smart Grid & Power System Operation Energy Impact of Smart grid on grid architecture & components High capacity , frequent cycling energy storage Energy, CT Market overview and identification of emerging new technologies Robust Wireless Sensor Systems for Extreme Conditions Energy, CT Find Off-the-shelf solution available for Energy Service business High Throughput Automatic Parcel Unloading (of trucks) Industry MO Solving a bottleneck in logistics to increase speed of delivery Methodology for Structuring Technology Information ( Technology Map ) CTO OI, CT Enhance Enterprise Search with Technology Map

26. Siemens (internal) Sustainability Idea Contest Output (19.04. - 11.06.2010): 850 Ideas 2.584 Members 3.259 Evaluations 3.525 Detailed evaluations 2.234 Comments 879.524 Page views 43.044 Visitors Activity after Contest End (12.06. -15.07.2010): + 0 Ideas (function disabled) + 575 Members + 1.018 Evaluations + 1.123 Detailed Evaluations + 462 Comments + 496.313 Page views CT O Open Innovation CoDev 2011, Jan 24 -26, Scottsdale, AZ

28. Global involvement of utilities, industry, academia and creative minds for a comprehensive market view minimum 1.000.000€ in total public idea contest call-for-proposals Awards 15 k€ in total

32. Photo: networking based on trust Conclusion: establish trust and fascination

33. Contact Twitter: twitter.com/heisss Slideshare: www.slideshare.net/heisss Xing: www.xing.com/profile/Michael_Heiss2 LinkedIn: www.linkedin.com/in/michaelheiss Flickr: www.flickr.com/photos/michaelheiss Blog: heisss.wordpress.com Phone: +43-5-1707-46560 Dr. Michael Heiss Siemens AG Chief Technology Office Open Innovation

35. Siemens Innovation – Milestones across the centuries CoDev 2011, Jan 24 -26, Scottsdale, AZ CT O Open Innovation

36. Innovation activities – Siemens follows many paths to innovation Generation of ideas Selection & Concept Techn. development Market launch Openness Innovation process Supplier / customer integration External cooperations External communities Cross- Sector Along the value chain Within Sector / Division Within BU IPR / Standard. Research & Development Idea Gene- ration Corp. Labs Idea Management Sales & Marketing Technology e-Broker Open expert networks Spin-in Spin-out Venture Capital

37. Knowledge Networks make Implicit Knowledge Available "The Knowledge Worker Investment Paradox" Gartner 2002 Employees get 50% to 75% of their relevant information directly from other people .

38. TechnoWeb 2.0 differs from other social platforms 29.03.11 CT O Open Innovation Object centered Person centered Network centered Systems build around people: LinkedIn Xing Facebook Systems build around networks focused on knowledge areas: TechnoWeb 2.0 Systems build around objects: Flickr YouTube Wikis Open Expert Networks