The evolution of the advertising industry.
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This presentation was used for a 2nd year Marketing module to discuss the history of advertising.
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The evolution of the advertising industry.
- 1. The evolution of the advertising industry. By @heleenmills
- 2. There was a time when this was a tablet.
- 4. There was a time when brands did not really exist…
- 6. …and there wasn’t nearly as devoted brand supporters, like this one.
- 7. It is easy to forget some of the things … So much has changed in the world of advertising the past couple of decades…
- 8. Like, that life existed before the Internet.
- 9. Like that there is a reason why one is more prone to survive a plane crash than to click on a “banner ad”
- 10. PRE INDUSTRIAL ERA 1275 - 1800 Yes, it’s a long time, but not much happened!
- 11. The Chinese discovers what they call paper. They use it for: • wrapping paper & • as a clad for mirrors. 105 AD
- 12. 1400’s Johannes Guttenburg discovers the Printing Press. Hello mass media!
- 13. First newspaper advertisement appears. It was a reward offered for 12 stolen horses. 1650
- 14. This is what newspaper ads looked like. 1700’s…
- 15. INDUSTRIAL ERA 1800 - 1875
- 16. The industrial revolution began in America. 1800-ish
- 18. …and the same goods were being manufactured in greater quantities.
- 19. More products need advertisements. More people need advertisements.
- 20. 1841 Advertising became a career. Volney B. Palmer opens the 1st agency.
- 21. 1867 Billboards & Transit adverts became popular as transport developed.
- 22. “BRANDING” ERA 1900 - 1918
- 23. Mass production of generic goods satisfies consumers’ basic needs.
- 24. Producers start to focus on packaging and branding to differetiate.
- 25. P.T. BARNUM
- 26. Advertising became a field of study at Northwestern University. 1900 “There’s a science to this stuff!”
- 28. 1902 Unilever appoints an agency to advertise LifeBuoy Soap.
- 29. 1911 Procter&Gamble pays for the 1ste product launch
- 30. Sexual appeal was used for the 1st time. 1911
- 31. 1913 Camel advertises packaged cigarttes for the 1st time.
- 33. 1920 America’s 1st radion station, KDKA, is established.
- 34. 1920 America’s advertising industry is worth nearly $3billion. In 2011 it was $497 billion. Almost 165 the size!
- 35. Consumers start to finance cars, houses, and other appliences. 1920-ish
- 37. DEPRESSION ERA 1929 - 1941
- 38. Stock market crashed and lead to the Great Depression. Advertising budgets decreased dramatically.
- 39. Newspaper circulations decline due to lower adversiting profits.
- 40. Radio gains popularity as an entertainment medium.
- 41. The 1st day time soap opera created in Chicago. 1930
- 42. Colgate Palmolive started sponsoring the program in order to reach house wives. 1930
- 43. All the radio stories were sponsored by soap producers. 1930 Soapies?
- 44. 55% of American households had radios. 1933
- 45. 1st Radio broadcast in South Africa. 1936 Springbok Radio
- 46. Radio advertising profits surpass magazine advertising profits. 1938
- 47. WW2 & Fifties 1941 - 1960
- 48. Perspective: popular musicians from this era Elvis Presley Jerry Lee Lewis: Great balls of Fire Chuck Berry: Johnny B. Goode
- 50. 1941 America’s 1st television broadcast.
- 51. 1944
- 52. 1946 Post-WW2 America was busy making lots of these.
- 53. TV advertising profits surpass that of magazine and radio advertising. 1954
- 54. 1958 Subliminal advertising was banned.
- 55. PEACE & LOVE &CREATIVE 1960 - 1972
- 56. Perspective: popular musicians from this era Rolling Stones: (I Can’t Get No) Satisfaction Beatles: Hey Jude Bob Dylan: Like a Rolling Stone Jimi Hendrix: Purple Haze Simon & Garfunkel: Sounds of Silence
- 57. Flower-Power, Anti-Establishment, all in the name of love.
- 60. 1971
- 61. THE SEVENTIES 1973 - 1980
- 62. Perspective: popular musicians from this era Led Zeppelin – Stairway to Heaven Pink Floyd – Wish you were here Queen
- 64. First TV broadcast in South Africa 5 Jan. 1976
- 65. Hedonism 1970’s
- 66. DESIGNERS ERA 1980 - 1992
- 67. Perspective: popular musicians from this era Michael Jackson – Billie Jean The Police – Every Breath you Take Madonna – Like a Virgin U2. Guns N’ Roses. Bon Jovi.
- 69. MTV.
- 70. People start spending lots of money on appearances.
- 71. 1990 Cellphones start reaching the mass market in 1st world countries
- 72. THE E-REVOLUTION 1993 - 2000
- 73. Nirvana: Smells like teen spirit REM: Losing my Religion Radiohead: Creep Eminem: Slim Shady Cranberries: Dreams
- 74. Advertising is not enough. Integrated marketing communication (IMC).
- 75. 1993 The Internet has 5 million users world wide
- 76. 1994 One of the 1st computer generated adverts
- 77. 1998
- 79. 2000-ish
- 83. Trillion websites (1,000,000,000,000) ‘only’ 2.4 billion users 2011
- 84. 417 websites for every 1 Internet user 2011