Global2008

What is Globalization? ‘ a process (or set of processes) which embodies a transformation in the spatial organisation of social relations and transactions, generating transcontinental or interregional flows and networks of activity, interaction and power.’ Held and McGrew, 1999 ‘ the process whereby political, social and cultural relations increasingly take on a global scale and which has profound consequences for individuals’ local experiences and everyday lives’ . Bilton, 1996

Optimists’ view ,[object Object],[object Object],[object Object]

Pessimists’ view ,[object Object],[object Object],[object Object],[object Object],[object Object]

Academics’ view ,[object Object],[object Object],‘ it is clear that the international media environment is far more complex than that suggested by the cultural imperialism model...depiction of hegemonic media pied piper leading global mice, appears frozen in the 1970’s.’ Sreberney-Mohammadi, 1991, p/21

3 stances ,[object Object],[object Object],[object Object]

4 types of change ,[object Object],[object Object],[object Object],[object Object],[object Object]

National cultures ,[object Object],[object Object],[object Object],[object Object]

Cultural communication ,[object Object],[object Object],[object Object],[object Object]

Corporations and cultural imperialism ,[object Object],[object Object],[object Object],[object Object]

Convergence ,[object Object],[object Object],[object Object],[object Object]

Conclusions What are the possible repercussions of these rapid changes?

Global2008

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Global2008

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