5. THE NUMBERS 52% of Europeans use the internet 1.7 billion users worldwide The internet usage grew 380% in last 10 years 80% or 1 in 3 searches are local

6. How do you Start Blogging Free Google loves them! Quick and easy to start.

10. Join Local Groups within them. Facebook E Cadamy Twitter Linked –in

11. Great Examples Facebook – gets people to join their page at student fairs Offer a great prize draw Their CRM

12. Examples Kogi Barbeque in Los Angeles Small business with a couple of Taco Trucks Tweet where they will be 4500 followers T Shirt design competition ran on line Reached cult status

13. Examples Duke of York and Independent Cinema in U.K Use Facebook Page to show clips Twitter to direct people to tweets All local audiences Special Offers Hired a full time person

14. Examples Wiggley Wormers Put up gardening tips on twitter Do a monthly Podcast for followers

15. Examples Coffee Groundz Talks to followers about coffee It has doubled its clientele with this one technique

18. Rules Of Engagement You must be a person on line Good Profile, interesting Friendly picture Don't sell, help people with problems Give hints and tips Integrate your on-line and off-line

20. Some Ideas you can do today Create a voucher for your community on-line Give away money to a charity for a week Give a prize to your 1000 follower Get your clients to design your store window Get them to choose a range of products Create an on-line competition

21. Be an Expert E Books Give them away Can be automated Suit any business

22. Neighbourhood Marketing Marketing to people within a 10km Radius Key Objectives Reward Customer Loyalty Increase awareness Get new customers

23. Reward Customers Collect data Get Birthday dates Get customers to help you choose services Organise Customer events E.g. Dental clinic ran series of workshops on dental healthcare for moms and tots once a month

24. Increase Customer Satisfaction Ask for customer testimonials Testimonial wall with testimonial of the month Small booklet e.g fashion tips Do you know who your customers are? New or repeat? Spend?

25. Create Awareness Have a simple flyer with all your services Write effective sales letters Do a street by street discount campaign Do theme days Local advertising with a voucher Wear a logo Do a joint promotion

26. 2 Great Examples

27. Networking Chamber of commerce BNI or Venture Speed-networks Enterprise Boards Look on line Start one up

28. www.helentonetti.com I work with clients on a retainer to manage their local internet marketing plan Build links, add all the social media, blog etc Provide a monthly report on all activity