Have you come up with the next big thing? Coding it is something every new startup faces but what happens when it really does becomes the next big thing and servers start to crawl under the load? In this workshop we'll cover a number of ways to identify bottlenecks and how to solve them once found. We'll also cover how to perform some extra scaling without expensive hardware. * Benchmarking (f.ex. ab) * Profiling with Xdebug * Memcache * APC * and various other caching methodologies Hopefully this will prevent you from becoming the next failwhale.