Scott, aka "The Nametag Guy" Ginsberg delivers a session called, "How to Package Your Thoughts into Messages and Messages into Money." Best session of the entire conference :)

1. Monday, October 18, 2010

2. What do YOU see?
Monday, October 18, 2010

3. *What could I
do in this moment
that would be
the exact OPPOSITE
of everyone else?
Monday, October 18, 2010

4. Monday, October 18, 2010

5. Monday, October 18, 2010

6. Monday, October 18, 2010

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14. Monday, October 18, 2010

15. So:
Monday, October 18, 2010

16. Monday, October 18, 2010

17. Monday, October 18, 2010

18. Monday, October 18, 2010

19. Monday, October 18, 2010

20. I have a commitment
and a confession:
Monday, October 18, 2010

21. Monday, October 18, 2010

22. Monday, October 18, 2010

23. Monday, October 18, 2010

24. Let me
SUGGEST
this:
Monday, October 18, 2010

25. Monday, October 18, 2010

26. Let me
ASK YA
this:
Monday, October 18, 2010

27. Monday, October 18, 2010

28. Monday, October 18, 2010

29. Fortunately:
Monday, October 18, 2010

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38. Monday, October 18, 2010

39. Monday, October 18, 2010

40. Here’s the
reality:
Monday, October 18, 2010

41. 41
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42. Monday, October 18, 2010

43. Oh, and P.S.
Monday, October 18, 2010

44. ‘
It’s not about
the nametag.
Monday, October 18, 2010

45. Monday, October 18, 2010

46. ‘
It’s not about
the nametag.
Monday, October 18, 2010

47. ‘
What’s
your
nametag?
Monday, October 18, 2010

48. Monday, October 18, 2010

49. Practice.
Monday, October 18, 2010

50. Monday, October 18, 2010

51. Monday, October 18, 2010

52. Monday, October 18, 2010

53. Monday, October 18, 2010

54. Monday, October 18, 2010

55. Monday, October 18, 2010

56. Monday, October 18, 2010

57. Practice.
Monday, October 18, 2010

58. How to Package
Thoughts into
Messages &
Messages
into Money
Monday, October 18, 2010

59. 1. Writing is the
basis of all
wealth.
Monday, October 18, 2010

60. Monday, October 18, 2010

61. Now, if you think I’m
telling you all this just
so I can BRAG...
Monday, October 18, 2010

62. Monday, October 18, 2010

63. Let me
SUGGEST
this:
Monday, October 18, 2010

64. Content
GENERATION
Content
MANAGEMENT
Content
DEPLOYMENT.
Monday, October 18, 2010

65. *Where do you
GET your ideas?
Monday, October 18, 2010

66. *How do you
ORG your ideas?
Monday, October 18, 2010

67. *Where do you
PUB your ideas?
Monday, October 18, 2010

68. Monday, October 18, 2010

69. Monday, October 18, 2010

70. Creativity
is nothing but
active listening.
Monday, October 18, 2010

71. Listen for what
wants to be
written.
Monday, October 18, 2010

72. Monday, October 18, 2010

73. There is
no such thing
as writer’s block.
Monday, October 18, 2010

74. Monday, October 18, 2010

75. Monday, October 18, 2010

76. Monday, October 18, 2010

77. `
n’t
u do
If yo down,
write i t r
it neve
appe ned.
h
Monday, October 18, 2010

78. Let me
ASK YA
this:
Monday, October 18, 2010

79. *What did you write
TODAY?
Monday, October 18, 2010

80. *What did you write
TODAY?
Monday, October 18, 2010

81. Monday, October 18, 2010

82. You don’t.
Your ideas organize
themselves
for you.
Monday, October 18, 2010

83. Monday, October 18, 2010

84. Monday, October 18, 2010

85. Monday, October 18, 2010

86. Monday, October 18, 2010

87. Let me
SUGGEST
this:
Monday, October 18, 2010

88. Each of you can
start doing this
today:
Monday, October 18, 2010

89. Monday, October 18, 2010

90. Monday, October 18, 2010

91. Monday, October 18, 2010

92. Monday, October 18, 2010

93. Monday, October 18, 2010

94. Let me
ASK YA
this:
Monday, October 18, 2010

95. Is
everything
you know
written down
somewhere?
Monday, October 18, 2010

96. Monday, October 18, 2010

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100. Monday, October 18, 2010

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102. Monday, October 18, 2010

103. Is
everything
you know
written down
somewhere?
Monday, October 18, 2010

104. Monday, October 18, 2010

105. THEE
two smartest
things I ever did:
Monday, October 18, 2010

106. Monday, October 18, 2010

107. Monday, October 18, 2010

108. Monday, October 18, 2010

109. Monday, October 18, 2010

110. But what if I
can’t find
somebody to
interview me?
Monday, October 18, 2010

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114. Monday, October 18, 2010

115. Monday, October 18, 2010

116. Monday, October 18, 2010

117. The most important,
valuable and profitable
word that could EVER
COME BEFORE
your name is:
Monday, October 18, 2010

118. By
Monday, October 18, 2010

119. Monday, October 18, 2010

120. Monday, October 18, 2010

121. Monday, October 18, 2010

122. Let me
SUGGEST
this:
Monday, October 18, 2010

123. The more BY that comes
before your name, the the
more your credibility will
enable customers BUY
what comes after it.
Monday, October 18, 2010

124. Let me
ASK YA
this:
Monday, October 18, 2010

125. What content have you
deployed today?
Monday, October 18, 2010

126. 2. Your content
needs to
elicit more
response.
Monday, October 18, 2010

127. Monday, October 18, 2010

128. Monday, October 18, 2010

129. Publishing
content without
eliciting a response
is like inking in the dark.
Monday, October 18, 2010

130. Let me tell you
exactly what I do:
Monday, October 18, 2010

131. Monday, October 18, 2010

132. Monday, October 18, 2010

133. Monday, October 18, 2010

134. Monday, October 18, 2010

135. This call to action is a
Response
Mechanism.
Monday, October 18, 2010

136. I contribute content
to over
50
publications,
both print and online.
Monday, October 18, 2010

137. Monday, October 18, 2010

138. Monday, October 18, 2010

139. Now, here’s
the part that
makes my
nipples hard:
Monday, October 18, 2010

140. Monday, October 18, 2010

141. Monday, October 18, 2010

142. Monday, October 18, 2010

143. Monday, October 18, 2010

144. But here’s
the part that
makes my
bank wallet hard:
Monday, October 18, 2010

145. This is exactly what I
send to every single
person who emails
me for the list:
Monday, October 18, 2010

146. Monday, October 18, 2010

147. Check out this
response from
a reader:
Monday, October 18, 2010

148. Monday, October 18, 2010

149. How this made me money
three weeks ago:
Monday, October 18, 2010

150. Let me
SUGGEST
this:
Monday, October 18, 2010

151. The response mechanism
is more than just a
clever way
to get people to
reach out to you.
Monday, October 18, 2010

152. The
question that
matters
is:
Monday, October 18, 2010

153. Now that I have this
what else
does this make
possible?
Monday, October 18, 2010

154. Sales
Research
Marketing
Tracking
Feedback.
Editor ass-kissing.
Listening platform
Reader interaction.
Monday, October 18, 2010

155. Let me
ASK YA
this:
Monday, October 18, 2010

156. How are you combining
outreach with
attraction?
Monday, October 18, 2010

157. How to Package
Thoughts into
Messages &
Messages
into Money
Monday, October 18, 2010

158. *Hey ,
am I actually going to
REMEMBER
any of this stuff?
Monday, October 18, 2010

159. Monday, October 18, 2010

160. Monday, October 18, 2010

161. Offer myself as a
verbal mirror so
you can see yourself as
the world sees you.
Monday, October 18, 2010

162. Disturb you enough
so (maybe) you’ll
EXECUTE
SOMETHING
that matters.
Monday, October 18, 2010

163. Monday, October 18, 2010

164. Monday, October 18, 2010

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168. Monday, October 18, 2010

169. Monday, October 18, 2010

170. Me
Monday, October 18, 2010

171. Monday, October 18, 2010

172. GOODBYE,
your name
was Scott!
Monday, October 18, 2010

173. Monday, October 18, 2010

174. Monday, October 18, 2010

175. Monday, October 18, 2010

176. And if you think
THAT’S bad...
Monday, October 18, 2010

177. Monday, October 18, 2010

178. Four years
of college.
Thanks
Miami!
Monday, October 18, 2010

179. Monday, October 18, 2010

180. Monday, October 18, 2010

181. Monday, October 18, 2010

182. Monday, October 18, 2010

183. But here’s the
WORST
one...
Monday, October 18, 2010

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189. Monday, October 18, 2010

190. But, look at
the bright side:
Monday, October 18, 2010

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197. Monday, October 18, 2010

198. Let me
SUGGEST
this:
Monday, October 18, 2010

199. The Internet is
FOR-E-VER.
Monday, October 18, 2010

200. EVERYTHING
matters.
EVERYBODY’S
watching.
EVERYTHING’S
a performance.
Monday, October 18, 2010

201. *Is YOUR
commitment
unquestionable?
Monday, October 18, 2010

202. Monday, October 18, 2010

203. Consistency is far
better than rare
moments of
greatness.
Monday, October 18, 2010

204. Monday, October 18, 2010

205. Monday, October 18, 2010

206. Monday, October 18, 2010

207. Monday, October 18, 2010

208. Monday, October 18, 2010

209. What do YOU see?
Monday, October 18, 2010