The definition of ‘nourish’ is: to “Provide with substances necessary for growth, health, and good condition.” Why use the word ‘nourished’ to describe a Pinterest profile? Because a balanced, well-nourished Pinterest profile is what every brand and individual on Pinterest should strive to have and it’s easier to achieve than you might think! Putting your brand’s Pinterest profile on a diet might sound strange, but these three tips will help keep your Pinterest presence in shape and healthy: 1. Growth: Avoid feed-stuffing by having mini-meals throughout the day. > Feed-stuffing means you’re pinning a lot of images within a short time period. This image bingeing can lead to people un-following your boards. So, avoid pin congestion by pinning 10-20 images throughout the day, rather than pinning 20 images at the same time. 2. Health: Variety is the spice of life – so make sure to season your Pinterest boards with an assortment of different images. > Promoting a new berry lemonade recipe? Remember to follow the 1/10 Rule and be a good visual storyteller! For every image you want to promote, share 9 other high-quality images that complement it. 3. Good Condition: Keep your Pinterest boards conditioned with trendy and seasonal content. > Create boards that relate to current holidays, seasons, events and trends. This month, Pinterest released a ‘For Dad’ category to help inspire pinners while planning surprises, searching for gifts, and making homemade treats for dad. HelloSociety’s Pinterest influencer, Alexandra Evjen, got in on the Father’s Day gift ideas too by making an appearance on Good Morning Arizona! Read the article and watch the video here: http://bit.ly/165SExc. Need Another Example? If an outdoor company wants to promote their new line of hiking backpacks on Pinterest for Father’s Day, they can create a well-nourished board by 1) starting a “Father’s Day Hiking Trip” board categorized under the “For Dad” Pinterest category, 2) using the 1/10 Rule with 9 product-complementing pins and 1 pin of the hiking backpack, and 3) cross-promoting this niche Pinterest board across other social channels to boost awareness. Examples of complementary images include general nature settings, men camping, a quote about hiking or the outdoors, then an image of the backpack, and a recipe for beer batter pancakes. The ideal Pinterest profile needs to be balanced, like anything does to be healthy. A Pinterest profile should be nourished (not starved nor stuffed) and fed throughout the day with a variety of beautiful, high-quality pins. As a business on Pinterest, you can retain and grow your Pinterest followers by pinning steadily throughout the day. Keep your profile aesthetically pleasing with a varied mixture of beautiful pins that complement your products and give them the context of a visual story.

1. THE PREMIERE FULL-SERVICE PINTEREST
MARKETING SOLUTION
3 Tips for Creating a Well-Nourished Pinterest Profile

2. Why use the word ‘nourished’ to describe a Pinterest profile?
Because a balanced, well-nourished Pinterest profile is what every brand and
individual on Pinterest should strive to have and it’s easier to achieve than
you might think!

3. > Feed-stuffing means you’re pinning a lot of
images within a short time period. This image
bingeing can lead to people un-following your
boards.
> So, avoid pin congestion by pinning 10-20
images throughout the day, rather than pinning
20 images at the same time.
1. Growth: Avoid feed-stuffing

4. 2. Health: Variety is the Spice of Life
> Promoting a new berry lemonade recipe?
Remember to follow the 1/10 Rule and be a
good visual storyteller!
- For every image you want to promote, share
9 other high-quality images that complement it.

5. > Create boards that relate to current
holidays, seasons, events and trends.
3. Good Condition: Keep your Pinterest boards
conditioned with trendy and seasonal content

6. Need Another Example?
If an outdoor company wants to promote their new line of hiking
backpacks on Pinterest for Father’s Day, they can create a well-
nourished board by
1) starting a “Father’s Day Hiking Trip” board categorized
under the “For Dad” Pinterest category
2) using the 1/10 Rule with 9 product-complementing pins
and 1 pin of the hiking backpack
3) cross-promoting this niche Pinterest board across other
social channels to boost awareness.

7. A Model Pinner To Follow
Blogger, designer, and Pinterest enthusiast
Michael Wurm, Jr. has this eclectic approach
to Pinterest down.
By regularly posting a variety of topics on his
Pinterest boards like baked goods, home decor
and fashion, he has earned over 3.5 million
Pinterest followers and keeps them coming
back for more.
See his HelloInterview here:
http://bit.ly/11VIqPY
See his Pinterest here:
http://pinterest.com/inspiredbycharm/

8. The ideal Pinterest profile needs to be balanced, like anything does to be
healthy.
A Pinterest profile should be nourished (not starved nor stuffed) and fed
throughout the day with a variety of beautiful, high-quality pins.
As a business on Pinterest, you can retain and grow your Pinterest followers
by pinning steadily throughout the day.
Keep your profile aesthetically pleasing with a varied mixture of beautiful pins
that complement your products and give them the context of a visual story.
Nutritional Value

9. HelloSociety is a full-service Pinterest marketing
and technology firm that helps brands optimize
their efforts through strategic partnerships with
influential pinners, robust Pinterest analytics,
creative consulting and more.
HelloSociety evolved from its roots in
HelloInsights, a comprehensive analytics platform
that launched in April 2012. For additional
information, please visit www.hellosociety.com/

10. HelloSociety is a full-service Pinterest marketing
and technology firm that helps brands optimize
their efforts through strategic partnerships with
influential pinners, robust Pinterest analytics,
creative consulting and more.
HelloSociety evolved from its roots in
HelloInsights, a comprehensive analytics platform
that launched in April 2012. For additional
information, please visit www.hellosociety.com/