2. BLUEPRINT HEALTH OFFERING
Blueprint Health is a pioneer in the field of personalised medicine.
We have a customised and integrated approach to wellness. The
unique and high-impact combination of state-of-the-art DNA tests
and wellness coaching coalesce with the timeless magic of Africa
as part of luxury health travel packages to exclusive South African
destinations.
Ultimate lifestyle holidays are designed and implemented around
individual health needs, addressing work-life balance, burnout,
high performance, lifestyle diseases and inherited health risks -
ideally suited as incentive travel for high-functioning executives.
3. THE PILOT
Blueprint Health and the new Delaire Hotel and Spa has joint
forces to offer exclusive health retreats based on nutrigenomics*.
A 3-day pilot project is planned for November - details are outline
in this presentation.
The USP: A unique combination of high tech systems biology – including
DNA testing – and high touch health coaching by a physician lead team
The target market: luxury travelers / health consumers / executive health
Marketing channels:
• luxury travel media: electronic and printed
• interactive SEO optimised website / online portals
•SITE conference Dec 2010 * See slide 9
4. PILOT DELIVERABLES
To familiarise the spa management with the content of the
programme
To establish the viability of such a programme as part of the
Delaire spa menu
To establish if this programme can provide a unique and
complimentary USP to the Delaire Hotel and Spa offering
To establish practical and logistical feasibility
6. ELEMENTS OF THE RETREAT
Health
&
Vitality
Reflection
Leisure &
Play
7. Personalized medicine allows clients to benefit from long-lasting,
practical health guidelines for every-day life.
The 3-day retreat is planned around a DNA test to identify future
health risks. Once the client has chosen a programme, (s)he will
risks.
receive a (sputum) test kit by courier 3 weeks prior to the start of
this life-changing journey.
life- journey.
The test combination and professional services will be determined
by the choice of programme, be it the “Love my Heart”, “Defy
Age” , “Life in Balance” or “Beat cancer” options.
options.
CHOOSE A PROGRAMME
8. 4 PROGRAMME OPTIONS
LOVE MY HEART
Focus on heart disease, stroke, diabetes – prevention through
management of lifestyle factors like smoking, excessive alcohol intake,
obesity, inactivity, depression and stress that triggers genetic risk for
heart disease and stroke.
stroke.
DEFY AGE
longevity.
Focus on anti-aging and maintaining longevity. The programme
anti-
focuses on early detection and management of risk factors leading to
accelerated aging and Alzheimer’s disease.
disease.
LIFE IN BALANCE
A lifestyle in sync with your genes is your best investment in wellness
and longevity. Beat burnout, increase your vitality and resilience to
heart disease, stroke, arthritis and sporadic cancers. Coaching focuses
on practical implementation of strategies to put new lifestyle measures
in place.
place
BEAT CANCER
Focus on cancer risk reduction and pro-active programmes for life-
pro- life-
saving behaviour change
9. LOVE MY HEART - SERVICES
Dietitians provide practical tools to eat healthy, also while
travelling or eating out – meal plans based on nutrigenomics* (a
nutrigenomics*
diet matched to your genes)
Health Counselling - test results will be explained and
correspondent advice given client by a specialized physician.
The biokineticist will co-create a movement plan that can be
co-
sustained at home.
The coach partners with the client to create realistic goals to fit
his / her schedule, establish milestones and support them once
they have left.
The 5 hour health programme is integrated into the retreat, leaving
ample time to allow clients to not only reflect and focus, but also
to play and indulge.
10. PROCESS DESCRIPTION
Day 1 Kick- Day 2 Health Day 3
off and management Coaching and
assessments –
2.5hrs - 2hrs Transfer
Short introduction: Co-ordinated single Internalisation:
Programme Objectives, Sessions:
Content, Sequence Coaching
•Individual feedback solution-focussed
Information gathering: •on genetic testing by Principles,
(physician &biokinetecist) physician Prioritisation and
Health questionnaire, Implementation
Blood tests , biometric and Individual nutrition
Fitness measurements Consultation (dietitian) Transfer:
Next steps
First Coaching session - Reflective practices Closure
•Goal setting
•Screening for
strengths & resources
11. OUR VENUE
WINELANDS EXPERIENCE
www.delaire.co.za
OTHER OPTIONS
SLEEK CAPE TOWN EXPERIENCE
www.mountnelson.co.za
AFRICAN SKIES EXPERIENCE
www.bushmanskloof.co.za
12. WINELANDS EXPERIENCE
Day 1:
Welcoming and tour of spa
First meeting with our health team and baseline health assessment
Enjoy the pool, sauna and steam room before a relaxing wellness massage
Solution focussed coaching: goal setting
Day 2:
Early morning relaxation / Tai-chi and breathing exercises on the deck
Tai-
Feed back time with physician / Nutritional planning with dietitian
Prepare vegetarian lunch with the dietitian and chef
Day 3:
Vineyard hike and being present through story and improvisation theatre
Solutions focussed coaching: next steps and closure
