Slides from my spotlight session from PELeCON 2012 http://pelecon.net/keynote.php

1. Who Is Rufi Franzen?
Helen Keegan
@heloukee
PELeCON 2012

2. Alternate Reality Games
“an interactive narrative that
uses the real world as a
platform and uses transmedia
to deliver a story that takes
place in real time and evolves
according to participants'
responses. Players interact
directly with characters in the
game, solve plot-based
challenges and puzzles, and
collaborate as a community
to analyze the story and
coordinate activities - the
internet is the central binding
medium.”
WIKIPEDIA

3. Curiosity, Mystery, Intrigue – and Assessment
VERSUS:
“I’m paying X amount per year”
“I just want a first”
“What do I need to do to get a first?”

4. Hugh Garry

5. #PSVTAM
BSc Professional Sound and Video Technology
Advanced Multimedia module
• Digital identity
• Online Presence
• Remix culture
• Copyright, licensing, ethics
• Participatory media production
• Mobile phone filmmaking
• Transmedia storytelling
• Critical media literacies

6. The plan/design

7. The Game
How
to
get
from
Week
TOPIC
HERE
Week
1
Digital
Iden/ty/Online
Presence
Week
2
Remix
Culture/Par/cipatory
Culture
Week
3
Copyright,
licensing,
ethics
Week
4
Networks
and
Openness
Week
5
Huey
–
Guest
Lecture
Week
6
Transmedia/digital
storytelling
Week
7
Pocket
Cinema
Week
8
Mobile
Film
Project
Week
9
Mobile
Film
Project
Week
10
Mobile
Film
Project
Week
11
THE
REVEAL
(BBC
Big
Screen)
Week
12
BBC
Big
Screen
(2nd
showing)
To
HERE?

8. 91211

9. VIDEO:
Down
the
Rabbit-­‐hole
h_p://www.youtube.com/watch?v=qj9AGxYPD0A

10. The Maze
“The key thing about an
ARG is the way it jumps
off of all those platforms.
It’s a game that’s social
and comes at you across
all the different ways that
you connect to the world
around you.”
Sean Stewart – 42 Entertainment

11. Email (fire fighting)
Hi
all,
Thanks
to
you
lot
and
your
detec/ve
work
(and
geeng
me
his
email
address
;)
I’ve
just
made
contact
with
the
mysterious
Rufi
Franzen.
Firstly,
you’ll
be
relieved
to
know
that
you
have
nothing
to
worry
about
in
terms
of
data
security
–
there
have
been
no
breaches
of
security.
I
can’t
say
any
more
at
the
moment
as
I’ve
been
sworn
to
secrecy,
so
I
need
you
to
trust
me
on
this.
What
I
do
know
is
that
this
is
going
somewhere
good
–
amazing
in
fact.
I
don’t
know
much
more
at
this
stage,
and
I’m
not
sure
I’m
going
to
be
told.
Anyway,
let’s
chat
about
it
tomorrow
–
remember
the
feedback
session
3-­‐5
in
3.34!
See
you
tomorrow.
This
is
crazy
–
but
ace.
Helen

12. Learners driving the curriculum

13. “The makers and the consumers are in
tango. It’s a dance, it’s passionate, and
sometimes there are sinister overtones.
It creates a unique dynamic.”
Sean Stewart – 42 Entertainment

14. Solving puzzles, cracking codes

15. But WHY?
… and WHO THE HELL IS
RUFI FRANZEN?

16. On the eve of the reveal…
• Live Q+A
“Best
TV
programme
I’ve
watched
in
ages!”
(James)

17. Charles Leadbeater

18. 9.12.11

19. VIDEO:
The
run
up
to
the
reveal
h_p://www.youtube.com/watch?v=EqBrboN8Jds

20. The Reveal: Reactions

21. Transformations
“I
will
always
remember
Rufi,
and
the
way
it
has
forced
me
to
think
about
certain
things.
“You
now
have
me
pouring
over
I’d
love
this
way
of
teaching
all
the
blogs.
The
subtlety
and
to
become
a
permanent
deliciousness
of
this
game
and
fixture
in
our
educa/on
how
you
all
dealt
with
each
system
(I’ve
just
wri_en
issue
on
a
day
to
day
basis
is
1200
words
on
a
Friday
staggering…
it
is
good
to
know
night
for
God’s
sake,
and
that
I
played
a
part
in
possibly
it’s
not
even
for
an
the
greatest
thing
I
have
ever
assignment!)”
been
exposed
to…”

22. Pyramid of Participation
h_p://www.42entertainment.com/see.html

23. Ethical issues
ARGs necessarily involve a degree
of deception – can we justify this in
the name of education?

24.
So was it worth the risk?
“Just
so
pleased
to
have
been
involved
in
this
ARG,
“this
is
something
I’ll
never
Rufi
will
live
forever!”
forget”
“Today
I
realized
just
how
amazing
the
small
things
in
life
can
be.
Yes,
this
is
a
massive
cliché
but,
yes,
it
“It
was
incredible,
we
all
is
true!”
watched
in
the
rain
as
passers
by
watched
the
“This
was
a
fantas/c
learning
work
we
had
created,
experience;
The
intrigue,
the
broadcast
on
a
huge
screen
teamwork,
the
puzzle
solving;
in
one
of
the
most
famous
Everyone
who
has
taken
part
in
ci/es
in
the
world.
the
process
has
brought
their
own
theories
and
ideas,
everyone
has
helped
solve
a
li_le
bit
of
the
puzzle.”
“I
wanna
do
it
again!”

25. That Was Rufi Franzen
Special thanks to:
Hugh Garry
Amazing students from #psvtam
Phil Chapman and the BBC