There is the fight between, the handset manufactures, to gain the market share... but this fight is not limited to handset as it is also directly faced with the operating system they use.. And each OS need to keep connected to there users through various APPs.... Just look in how this app playes a vital role in each operating system success

1. World of Apps
2014-15
By Hemant Chadda

2. 1999
2000
2003
2007
2010
2010
2010
2012
2014
Blackberry
Windows Mobile
Android
IOS
Bada
Symbian
Windows Phone
Firefox
Tizen
RIM
Windows
Google
Apple
Samsung
Nokia
Windows
Mozilla
Samsung
Operating System
Year OS Company
2

3. Number of Apps Platformwise
1 Million
9 Lac
4 Lac
OS Application Count
3

4. Apps Share
41%
12%
47%
4

5. Publi
PublisherPublisher
App Publishers
75,000
34,000
90,000
Nos. of Publisher Apps Under Devlopment
1,17,000
37,000
1,67,000
5

6. 45 Days
30 Days
2 Month
OS Update Cycle
6

7. App Review Cycle
Review
Cycle
16 Days
13 Days
18 Days
7

8. App Devloper Update/day
App DevloperApp DevloperApp Devloper
2341
500
806
8

9. Death Applications
41%
69%
65% Applications
Not
Used
9

10. Google App Revenue Trending
18%
32%
49%
Other
Gaming App
10

11. Reference Links
http://venturebeat.com/2013/08/26/700k-of-the-1-2m-apps-available-for-iphone-android-and-windows-are-zombies/
http://bgr.com/2014/04/02/windows-windows-phone-app-stores-400000-apps/
http://home.quixoticmarketing.com/mobile-app-marketing/
http://www.business-standard.com/article/management/the-mobile-advertising-dilemma-114072700609_1.html
http://telecom.economictimes.indiatimes.com/news/web/internet/app-downloads-in-india-likely-to-cross-9-billion-by-2015-
study/39245032?utm_source=Mailer&utm_medium=ET_batch&utm_campaign=ettelecom_news_2014-07-30
11

12. By Hemant Chadda
Thank You
Details Consolidated
from varios search, websites
and slide shares on digital media