A marketing project on big bazaar

Projectsformba.blogspot.com

Company profile

Pantaloon Retail (India) Limited, is India’s leading retailer that operates
multiple retail formats in both the value and lifestyle segment of the Indian
consumer market. Headquartered in Mumbai (Bombay), the company
operates over 10 million square feet of retail space, has over 1000 stores
across 61 cities in India and employs over 30,000 people.

The company’s leading formats include Pantaloons, a chain of fashion
outlets, Big Bazaar, a uniquely Indian hypermarket chain, Food Bazaar, a
supermarket chain, blends the look, touch and feel of Indian bazaars with
aspects of modern retail like choice, convenience and quality and Central, a
chain of seamless destination malls. Some of its other formats include,
Depot, Shoe Factory, Brand Factory, Blue Sky, Fashion Station, aLL, Top
10, mBazaar and Star and Sitara. The company also operates an online
portal, futurebazaar.com. A subsidiary company, Home Solutions Retail
(India) Limited, operates Home Town, a large-format home solutions store,
Collection i, selling home furniture products and E-Zone focused on catering
to the consumer electronics segment.

Pantaloon Retail was recently awarded the International Retailer of the Year
2007 by the USbased National Retail Federation (NRF) and the Emerging
Market Retailer of the Year 2007 at the World Retail Congress held in
Barcelona.


Pantaloon Retail is the flagship company of Future Group, a business group
catering to the entire Indian consumption space. Pantaloon is not just an
organization - it is an institution, a centre of learning & development. We
believe that knowledge is the only weapon at our disposal and our quest for
it is focused, systematic and unwavering. At Pantaloon, we take pride in
challenging conventions and thinking out of the box, in traveling on the road
less traveled.

Our corporate doctrine ‘Rewrite Rules, Retain Values’ is derived from this
spirit.

Over the years, the company has accelerated growth through its ability to
lead change. A number of its pioneering concepts have now emerged as
industry standards. For instance, the company integrated backwards into
garment manufacturing even as it expanded its retail presence at the front
end, well before any other Indian retail company attempted this. It was the
first to introduce the concept of the retail departmental store for the entire
family through Pantaloons in 1997. The company was the first to launch a
hypermarket in India with Big Bazaar, a large discount store that it
commissioned in Kolkata in October 2001. And the company introduced the
country to the Food Bazaar, a unique 'bazaar' within a hypermarket, which
was launched in July 2002 in Mumbai. Embracing our leadership value, the
company launched all in July 2005 in Mumbai, making us the first retailer in
India to open a fashion store for plus size men and women.


Today we are the fastest growing retail company in India. The number of
stores is going to increase many folds year on year along with the new
formats coming up. The way we work is distinctly "Pantaloon". Our courage
to dream and to turn our dreams into reality – that change people’s lives, is
our biggest advantage. Pantaloon is an invitation to join a place where there
are no boundaries to what you can achieve. It means never having to stop
asking questions; it means never having to stop raising the bar. It is an
opportunity to take risks, and it is this passion that makes our dreams a
reality.Come enter a world where we promise you good days and bad days,
but never a dull moment!

Future Group

Future Group is one of the country’s leading business groups present in
retail, asset management, consumer finance, insurance, retail media, retail
spaces and logistics. The group’s flagship company, Pantaloon Retail (India)
Limited operates over 10 million square feet of retail space, has over 1,000
stores and employs over 30,000 people.

Future Group is present in 61 cities and 65 rural locations in India. Some of
its leading retail formats include,
• Pantaloons,
• Big Bazaar,
• Central,
• Food Bazaar,
• Home Town,


• eZone,
• Depot,
• Future Money and
• online retailformat, futurebazaar.com.

Future Group companies includes, Future Capital Holdings, Future Generali
India Indus League Clothing and Galaxy Entertainment that manages Sports
Bar, Brew Bar and Bowling Co. Future Capital Holdings, the group’s
financial arm, focuses on asset management and consumer credit. It manages
assets worth over $1 billion that are being invested in developing retail real
estate and consumer-related brands and hotels. The group’s joint venture
partners include Italian insurance major, Generali, French retailer ETAM
group, US-based stationary products retailer, Staples Inc and UK-based Lee
Cooper and India-based Talwalkar’s, Blue Foods and Liberty Shoes.Future
Group’s vision is to, “deliver Everything, Everywhere, Every time to Every
Indian Consumer in the most profitable manner.” The group considers
‘Indian-ness’ as a core value and its corporate credo is-

Rewrite rules,Retain values.


Mr. Kishore Biyani
Managing Director
(FUTURE GROUP)

Major Milestones

1987 Company incorporated as Manz Wear Private Limited. Launch of
Pantaloons trouser, India’s first formal trouser brand.

1991 Launch of BARE, the Indian jeans brand.

1992 Initial public offer (IPO) was made in the month of May.

1994 The Pantaloon Shoppe – exclusive menswear store in franchisee
format launched across the nation. The company starts the distribution of
branded garments through multi-brand retail outlets across the nation.

1995 John Miller – Formal shirt brand launched.

1997 Pantaloons – India’s family store launched in Kolkata.


2001 Big Bazaar, ‘Is se sasta aur accha kahi nahin’ - India’s first
hypermarket chain launched.

2002 Food Bazaar, the supermarket chain is launched.

2004 Central – ‘Shop, Eat, Celebrate In The Heart Of Our City’ - India’s
first seamless mall is launched in Bangalore.

2005 Fashion Station - the popular fashion chain is launched all – ‘a little
larger’ - exclusive stores for plus-size individuals is launched

2006 Future Capital Holdings, the company’s financial arm launches real
estate funds Kshitij and Horizon and private equity fund Indivision. Plans
forays into insurance and consumer credit. Multiple retail formats including
Collection i, Furniture Bazaar, Shoe
Factory, EZone, Depot and futurebazaar.com are launched across the
nation.Group enters into joint venture agreements with ETAM Group and
Generali.

New discoveries in retail

In the financial year 2006-07, the company’s retail businesses discovered
new categories across formats, new sets of consumers and fresher and
contemporary merchandise. We have been able to offer more in the
established businesses and gain favourable acceptance with new concepts. In
addition, concerted expansion plans saw retail space increase to over 5.2
million square feet at the end of 2006-07. This expansion mode was


characterized by a two pronged approach. By dominating the cities the
company was already present in and by bringing the benefits of modern
retail to towns and cities like Mangalore, Palakkad, Surat, Indore, Kanpur,
Haldia, Agra, Coimbatore, Jaipur and Panipat. The company has also
undertaken significant private label initiatives in food, in general
merchandise and in the consumer durables and electronics categories.
Strategic alliances have also been forged with established domestic and
international brands. However, the most significant development was the
internal realignment the company undertook within each of its retail
businesses. To embark on a more detailed approach towards value creation
and increasing efficiency, the company reviewed its business operations and
adopted a more focused approach by creating an integrated support unit or
Line of Business.

Augmenting the retail front-end team, Line of Business (LoB) units have
been created in the three most critical businesses – food, fashion and general
merchandise. Formed during the second half of 2006-07 these business units
focus on introducing optimum operational efficiencies. Thus, these units
ensure that back - end measures are appropriately taken care of and the right
kind of merchandise reaches the stores in the best possible time, at the right
price. These teams focus on product consolidation and suitability, margin
improvement, and vendor rationalization, thereby ensuring that the sourcing
benefits are made available to the front – end team.The company’s efforts
over the next couple of years would entail a combination of expansion and
process upgradation and implementation. The emphasis will be on the next
discoveries to be made in the retail space that will lead to expansion. At the
same time, there will be an increased focus on micro detailing aspects


including process, product and operational efficiencies thereby contributing
positively to the company’s bottom-line.

discovering more value!!!

In 2006-2007, more Indians discovered the value of shopping in Big Bazaar.
And with the launch of each store, we discovered more value in terms of
operational efficiency. Big Bazaar launched 27 new stores in 22 cities,
covering over 1.40 million square feet. As of June 2007,there were 56 Big
Bazaar stores across 43 cities.

While Big Bazaar continued to expand in the large cities, it also tapped
consumption potential in smaller cities like Agra, Allahabad, Coimbatore,
Surat, Panipat, Palakkad, Kanpur and olhapur. The year under review also
witnessed realigning of business teams with shared experience in category
management, sourcing, front-end operations and business planning. In
addition, separate teams have been formed to look into all aspects of new
store launches and to manage mature stores. This provides more flexibility
and focus in expansion plans. The increase in SKUs in existing categories
and the introduction of new categories encouraged the opening of larger
stores or Super Centres, measuring 100,000 square feet or more. There are
now 5 Big Bazaar Super Centres. Considering this scale of expansion,
technology plays a significant facilitating role. The introduction of SAP in
2005-06 and its roll out during the year, positively impacted the business.


Big Bazaar has initiated the process of Auto Replenishments Systems, thus
improving operational efficiencies and productivity. The company has also
rationalized nearly 250 vendors through better vendor management in terms
of potential to expand, and for inclusion and upgradation to the online B2B
platform. The company plans to open over 60 stores across India in FY
2008, and the opening of the 100th Big Bazaar store will mark the fastest
ever expansion by a hypermarket format.

FOOD BAZAAR

Based on the company’s in-house consumer data and research, and in
cognizance with observations on customer movements and the shopping
convenience factor, Food Bazaar has initiated certain refurbishments and
layout design across all stores. The intention is to continuously change with
the times and demands of the evolving Indian consumer.

Food Bazaar also witnessed healthy expansion during the year 2006-07,
making its presence felt in nearly 26 cities and adding 40 stores during the
year under review. The total count of Food Bazaars as on 30th June 2007
stood at 86 stores. The year under review witnessed the company’s private
label programme gaining significant traction.

The brands have been very competitive vis à-vis the established brands in
quality and price terms, and have in fact scored better than national or
international players in certain categories. The share of private labels as a
percentage of total Food Bazaar revenues has increased significantly and
comprise nearly 50 merchandise categories. While Fresh & Pure brand


entered categories like cheese slices, frozen peas, honey, packaged drinking
water and packaged tea, the Tasty Treat brand received a very favorable
response in new categories like namkeens and wafers. In the home care
category, Caremate launched aluminum foil and baby diapers while
Cleanmate launched detergent bars and scrubbers. A new format ‘BB
Wholesale Club’ was launched and 4 such stores have been opened so far.
To be managed by Food Bazaar from the ensuing financial year, this format
sells only multipacks and bulk packs of a select range of fast moving
categories and caters to price sensitive customers and smaller retailers.
The company has also forged tie-ups with established companies like ITC,
Adanis, DCM Group, USAID and other farm groups in Maharashtra and
Madhya Pradesh to source directly from them. These alliances are expected
to drive efficiencies as well as bring better products to consumers. By the
end of FY 07-08, the total number of Food Bazaar stores is expected to be
200.

Future ideas

Discovering new opportunities

Future Ideas is the Innovation, Design & Incubation cell within Pantaloon
Retail that stems from the core proposition - ‘Protecting and preserving the
soul of a small business or enterprise within a large organisation.’ Future
Ideas deals with the whole aspect of idea creation, scenario planning
activities, alternate approaches to an issue, providing varied outcomes and
solutions to a problem and handholding the activity till its success
parameters are satisfied.


A unique initiative in corporate India, Future Ideas rests on a tripod that can
be classified as Innovation driven, Design Management approach and an
Incubation chamber, each with its own uniqueness, yet with common
objectives. The Design Management team looks at each observation made
by the Innovation team, and brainstorms by using a collaborative and
holistic approach. The resultant ideas are then nurtured within the Incubation
cell. The Incubation team comprises of business teams, mentored by the
Innovation and Design teams. They are people who are released from their
original businesses or concepts and made part of the entire ideation process
at Future Ideas. They remain at Future Ideas till project completion stage
when the success parameters for running the business are met.

Future Ideas draws inspiration for most of its activities and projects, keeping
in mind the new genre of aspirational Indians. At any point of time Future
Ideas would work on about 20 varied projects within the Future Group.
Some of the formats that are now being incubated by this team include
Top10, Depot, Star & Sitara and Talwalkars’ Fit & Active. The team is also
working on ideas around small format nofrills stores, rural retailing, fashion
for the masses and on projects involving women and self-help groups.

Discovering new segments

Depot, in many cities, is the first modern retailer in books and music and the
response has been overwhelming. The core differentiators of Depot are its
young, colorful and vibrant stores, strong regional range, affordability and a


private label publishing program – Depot Exclusives. In its first year of
operation, Depot has launched 6 stand-alone stores and 50 cut-ins. Along
with its expansion in major cities, Depot debuted in smaller towns like
Rajkot, Vadodara, Haldia, Thrissur, Palakkad and Tiruvanantharam. The
Depot Exclusives (released solely inDepot) catalogue expanded rapidly with
over 100 titles across genres like children’s books, cookery, regional
literature etc. Reputed authors/ imprints like Nita Mehta and Sanjeev Kapoor
in cookery, Disney in children’s books etc., have been associated with the
company. Depot has also tied-up with the UK based publisher of children’s
books, Small World, to co-publish a series of toddlers’ interactive books. In
FY 2007- 08, the total Depot footprint should cross over 100 stores. The
Health, Beauty & Wellness business opened 35 new outlets in the beauty
products, services and holistic health care formats Multiple formats operate
in this segment, including Tulsi, the pharmacy chain and Star & Sitara, the
beauty products cut-ins and Star & Sitara Salons. The largest format, Beauty
Free offers unique combination of products, services and holistic health
offerings.

To capture the increasing consumption spend on wellness and preventive
health care, the joint venture between Pantaloon Retail (I) Limited and
Talwalkar Better Value Fitness opened its first ‘Talwalkars Fit & Active’
health centre at Orchid City Centre, Mumbai in April 2007. Spread over
5,200 square feet, it is the country’s first health centre to offer health, fitness
and gym services within a modern retail and consumption environment. The
venture is also looking at innovative value added offerings in the fitness
space as well as developing a Spa model for the Fit & Active brand across


the country, by increasing its presence to nearly 50 such centers in the near
future.

Human Resources

Discovering talent diversity

The company strongly believes that its sustainable competitive advantage
lies in the values that it cherishes, the culture that it imbibes and spirit of
enterprise that resides within the organization. Talent management therefore
continues to be the core focus for the company. Considering the multiple
businesses and rapid expansion expected across the business, the company
saw merit in taking a fresh guard to the way in which business would run in
order to meet the next leg of expansions.

During the year 2006-07, the company conducted an extensive review of in
house talent management, which involved mapping every managerial
position in the organization for their skill sets, competence and attitudinal
aspects as well as taking an inventory check of the existing talent base and
addressing their development needs. Development Centres were created with
inhouse assessors, which further aided in identifying potential resources and
helped chalk out post assessment development plans.Continuing with its
policy of strategic alliances, the company is collaborating on joint degree
programs with 15 management schools, design institutes and institutes of
higher learning in areas like food business, supply chain management,
design experience management etc. This ‘Seekho’ programme for external


and internal candidates has ensured a steady stream of mid level, well
trained retail professionals every year.

The company’s ‘Gurukool’ programme provides the front-end employees an
opportunity to imbibe the company’s values and a sense of ownership to the
company. The company has also created an Employee Growth Trust Fund
that was launched during the last financial year for the senior management.

Equal Opportunity

The company believes that in order to build a sustainable business
environment, the composition of its talent base needs to reflect the diversity
that exists in our country and among its customers. Therefore the company
ensures that the proportional representation of different communities in the
Indian population is mirrored in its employee profile. The majority of
employees in the company come from socially and economically
marginalized sections of the society. Close to 46% of the employees in the
organization are women and the average age within the organization is 27
years. The effectiveness of its talent management initiatives is reflected in
the fact that the annual rate of attrition is 8.12%, much below industry
levels. The company plans to strengthen its employee platform to about
30,000 people by FY 08, from nearly 18,000 people as on FY 07.


Human Resource Initiatives

Pantaloon Retail believes that one of its sustainable competitive advantages
will continue to be the people who are part of the organization. Being in
service industry, the Company places a lot of focus is placed on attracting,
training, incentivising and retaining talent. The vision is "To provide an
environment that creates happy people who have a meaningful life and add
value to business and society." With over 18000 employees at an average
age of 27 years, the Company prides itself on being a young and energetic
organization, driven through the 'The Pantaloon People Management
System'. This is built on 5 pillars of people based growth, namely - Culture
Building, Performance Management through Balanced Scorecard, People
Processes, Management Processes and Leadership Brilliance. Training A
competent Learning & Development Team is responsible for training
employees at all the levels across the countr y, focusing on primary and
secondary research into various aspects of retail and assessment of training
needs across Knowledge, Skills & Attitude areas. The emphasis is on
creating product and process knowledge through well defined programs like
Praarambh and Parikrama. For the critical front line staff, the Company's
unique outbound residential training program Gurukool focuses on
integrating the mind, body and soul and brings about measurable attitudinal
and behavioral changes.

The program has covered nearly 4,500 employees. The SMILE initiative for
training of new Store Manager's has been created and disseminated to over
100 store managers by this team.


ORGANISATIONAL STRUCTURE

MANAGEMENT STYLE

 The organization structure for Big bazaar is FLAT in nature.

 For Big bazaar, the divisions are
• Apparel
• Non apparel and
• the new business division, which includes gold, footwear and
the shopin-shops.

 For Food Bazaar, a separate teem has been created which again works
independently.

 About 1,800 people work for Big bazaar directly. Support and
ancillary services comprise another 400 people.

 A new trainee is put through a basic three day training program before
going on the shop floor.

 Evaluation is done every six months.


Store Design:

 Design is consistent and self expressive
 Design is to get as much people in to door as possible
 Good utilization of resources
 Design is to attract more customer oriented
 Big Bazaar is a self-Service Store

Store Layout:

 Big Bazaar around the idea of contemporary Bazzar
 Stocks have been organized but not hung for display
 Billing Counter is near to the exit way so it is easy to leave after purchasing
 The model is based on maintaining margin and drawing customer in masses, enough to
get the buzz going around the store
 The product in the big bazaar are arranged in order and product is placed segment wise


Interior Design:

 Ceiling have red stripes on white background..
 Most of the interiors are made of Blue & Orange.
 Lighting quality is that good which make each & every things visible.

 There is a pavement in the big bazaar to carry the purchased goods. it make easy for
the customer to carry it


Atmospherics:

It refers to the design of an environment via visual communication, lighting, Color, music
and Scent to stimulate customer perceptual and emotional responses, and attractive holding
so that customer ultimately to affect their purchase behaviour and one more thing the whole
big bazaar is centralized Air Conditioner.

1) Visual Merchandising:

 Posters of merchandising and name is displayed in each segment
 Price tag and the offer price is shown with each product
 Display of segment of product is displayed in large holdings
 The floor of whole big bazaar is neat and clean


2) Lighting:

 Light was quite bright and it made an reflection on the product it help them to
attract customer
 Light were fixed in ceiling and they mainly used tube light because it make
Reflection


3) Colour :

In colour they mostly used blue, orange and white with red strips. In logo they used
Blue and orange

4) Music

In music the light back ground instrumental was playing in order to attract customer
And it feels good to customer while purchasing

5) Announcement:

They announce of offers and schemes to the customer to make easy to know about the
offers easily at every floor and it keeps customer attraction towards the voice.


Exterior Design:

Sign Board:

The big sign board was on the top of the entry and exit gate. The board was in blue,
Orange colour and super market is written along with big bazaar, and a bird picture is
engraved on board as a logo of future group

Front Gate:

It was completely made up of glass. Entire outlet was visible from outside and it is
in big area it look attractive and censor was in the front gate to check the customer
who taken goods from the bazaar

Locality:

Retail site is located at the main areas of the city. There are many college near to big
bazaar. This helps them to create sales.

Parking:

Good parking facility provided by them to a large area to the customers, so it not
create problem to the customers and it is free of cost


Customer Service:

 Customer service is the set of activities and programme undertaken by retailer to
make
 the shopping experience good and to help them
 Waiters was there to help the customer ,make easy for the customer help in
shopping
 Staff of the big bazaar was in the proper dress of retail outlet which given by the
big bazaar

Promotion Efforts:

 Display of small Holding in whole Big Bazaar
 All the offer price is displayed in large font size on holding


 “Saal Ke Sabse Saste 3 Din”
 Future Card(3% Discount)
 Advertising(prints ads, TV ads, Radio)
 Brand Endorsement by M.S Dhoni
 Exchange Offer
 Weekend Discount
 Point Of Purchase Promotion
 ‘JUNK’ Swap Offer-“Bring anything old and take something new”

Pricing:

 They had different pricing strategy at different time. Sometime they have different
pricing at morning and evening as well
 Discount is for all the customer but high discount to the person who purchase in
bulk


THE STRATEGY

Saving is key to the Indian middle class consumer. The store, which would
be created, had to offer value to the consumer. Keeping this in mind, the
concept of Big bazaar was created. In India, when a customer needs some
thing for the home, a typical thought is to seek it from the bazaar. A bazaar
is a place where a complete range of products is always available to the
consumer. This is true across India. As the store would offer a large mix of
products at a discounted price, the name Big bazaar was finalized. The idea
was to re-create a complete bazaar, with a large product offering (at times
modified to suit local needs) and to offer a good depth and width in terms of
range. The mind to market for the first store was just six months. Price was
the basic value proposition at Big bazaar. The Big bazaar outlets sold a
variety of products at prices, which were 5 to 60 percent lower than the market
price. The line “Isse sasta aur achha kahin nahin” emphaised this.

LINE OF BUSINESS(Different sections)

Line of Business Sub Department Under the Brand
BB-Fashion BF-Children’s BIG BAZAAR
BF-Kids Acc BIG BAZAAR
BF-Ladies BIG BAZAAR
BF-Ladies Acc BIG BAZAAR
BF-Men’s BIG BAZAAR
BF-Men’s Acc BIG BAZAAR


BB-GM-Fashion
Accessories BIG BAZAAR
Footwear BIG BAZAAR
GF-Luggage BIG BAZAAR
GF-New Business BIG BAZAAR
GF-Sport Goods BIG BAZAAR
GF-Toys BIG BAZAAR

BB-GM-Home ware GH-Home décor BIG BAZAAR

GH-Household crockery BIG BAZAAR
GH-Household Plastic BIG BAZAAR
GH-Household utensil BIG BAZAAR

Beauty & health SS-Personal
Grooming BIG BAZAAR

One Mobile
(communication) CM-Accessories ONE MOBILE
CM-Carriers ONE MOBILE
CM-Hardware ONE MOBILE

Cure &Care
CC-Non
Prescription SIS
CC-Prescription SIS


Depot DP-Book DEPOT
DP-Multimedia DEPOT
DP-Stationery DEPOT

Electronics
EE-Cd&e
Accessories HOME BAZAAR

EE-Computer
&Acces HOME BAZAAR

EE-Consumer
Durable HOME BAZAAR

EE-Electronics HOME BAZAAR

EE-Personal
Electro HOME BAZAAR

Food Bazaar FB-Chef Zone FOOD BAZAAR
FB-Chill Station FOOD BAZAAR
FB-Fabricleen FOOD BAZAAR
FB-Fruits &
Vegetable SIS
FB-Golden Harvest FOOD BAZAAR
FB-Head to toe FOOD BAZAAR
FB-Hungry kya FOOD BAZAAR


FB-Spic N Span FOOD BAZAAR

Furniture FR-Furniture HOME BAZAAR

Home Fashion Home Fashion HOME BAZAAR

Home Improvement HI-Carpentry HOME BAZAAR
HI-Electricals HOME BAZAAR
HI-Improvement HOME BAZAAR

Lootmart Ladies BIG BAZAAR
Mens BIG BAZAAR
Mens Accessories BIG BAZAAR

Navras
NR-Precious
Jeweelle Navras

BB SIS Fashion
Accessories SIS

ANALYSIS AND INTERPRETATION

Q1. In a month how many times you visit big bazaar?


a) Once 7
b) Twice 23
c) Thrice 8
d) More than thrice 25
e) As per requirement 37

INTERPRETATION:

Out of 100 respondent, 37% people visit the store when they have some requirement and
25% are visited more than thrice, 23% visited two times in month and 7% & 8% people
visited one and three times in a month respectively. Most of them regularly visit big
bazaar.Maximum number of people visited store frequently.

Q2. Your shopping experience in big bazaar is always!

a) outstanding 1
b) Excellent 21
c) Good 43
d) Average 32
e) Bad 3

INTERPRETATION:

Out of 100 respondent, 43% people has good shopping experience in big bazaar,32% has
average and 21% people has excellent. But 1% has outstanding shopping experience and
3% has bad shopping experience. Maximum numbers of people has a better

experience of shopping in big bazaar.


Q3. Brands and products availability in big bazaar is !

a) outstanding 3
b) Excellent 28
c) Good 44
d) Average 22
e) Bad 3

INTERPRETATION:

Out of 100 respondents, Over all 31% customer are satisfied by the availability of brand
and products in big bazaar,66% customer product availability is average rest said it is
bad. Some people think there is no good brands and products availability in big bazaar.
Especially in apparels.

Q4. Ambience & atmosphere inside the store is !

a) outstanding 5
b) Excellent 27
c) Good 41
d) Average 21
e) Bad 6

INTERPRETATION:


Out of 100 respondents, Ambience & atmosphere inside the store is good feel by 41%
customers, 27% feel it is excellent and only 3% feel outstanding. But 27% customers are
not satisfied by the ambience & atmosphere inside the store of big bazaar. Due to much
noisy and unpleasant environment some of the customer irritates. Atmosphere is
really good.

Q5. Discounts and offers served in big bazaar is !

a) outstanding 7
b) Excellent 32
c) Good 36
d) Average 23
e) Bad 2

INTERPRETATION:

Out of 100 respondents, Discounts and offers served in big bazaar is good said by 36%
customers, 32% feel it is excellent and only 7% feel outstanding. But 25% customers are
not satisfied by Discounts and offers served in the big bazaar.
• Maximum Customers are satisfied by Discounts and offers served in the big
bazaar.
• Discounts and offers served in the big bazaar are excellent. (Especially in Big
day)

Q6. Home delivery services of big bazaar is !

a) outstanding 7
b) Excellent 19


c) Good 38
d) Average 28
e) Bad 8

INTERPRETATION:

Out of 100 respondents, Maximum number of respondent i.e. 64% is satisfied by Home
delivery services of big bazaar rest 36% is not satisfied. Some customer never used this
facility.

Q7. Location 0f big bazaar in your city is !

a) outstanding 29
b) Excellent 32
c) Good 22
d) Average 13
e) Bad 4

INTERPRETATION:

Out of 100 respondents, 61% is highly satisfied with location of big bazaar in city, 22% is
satisfied and only 17% is not satisfied. Location of big bazaar is outstanding. It is
situated central business district (CBD).

Q8. Product display and signage in the store is !

a) outstanding 8
b) Excellent 36


c) Good 40
d) Average 14
e) Bad 2

INTERPRETATION:
Product display and signage in the store is highly satisfactory according to 44% of the
respondent, satisfactory according 40% of the respondent rest 16% are not satisfied with
it. Customers are satisfied with Product display and signage in the store.

Q9. In offer days the shopping experience in the store is!

a) outstanding 3
b) Excellent 29
c) Good 39
d) Average 25
e) Bad 4

INTERPRETATION:

Out of 100 respondent, 39% people has good shopping experience in big bazaar, 25% has
average and 29% people has excellent. But 3% has outstanding shopping experience and
4% has bad shopping experience.Maximum numbers of people has a better

experience of shopping in offer days. Some customer do not enter in
store due to heavy rush.

Q10. How do you feel about sales persons and promoters?


a) Outstanding 4
b) Excellent 21
c) Good 49
d) Average 23
e) Bad 3

INTERPRETATION:

74% of the respondents are satisfied by the sales persons and promoters in the store rest
26% respondents are not satisfied by the sales persons and promoters in the store. Sales
persons and promoters behave well with customer.

Q11.The parking facility in bag bazaar is!

a) outstanding 17
b) Excellent 29
c) Good 32
d) Average 17
e) Bad 5

INTERPRETATION:

78% of the respondents are satisfied by the parking facility in bag bazaar, rest 22%
respondents are not satisfied by the parking facility in bag bazaar. Maximum customer
satisfied with the parking facility in bag bazaar.

Q12. The quality of the product served by big bazaar is!


a) outstanding 3
b) Excellent 19
c) Good 47
d) Average 26
e) Bad 5
INTERPRETATION:

21% of the respondents are highly satisfied with the quality of the products at big bazaar,
rest 74% are said the quality of the products in big bazaar is averaged, only 5% said its
not good. Maximum number of people is not satisfied with quality of the product.

Q13. The cleanliness and hygiene maintained in the store is !

a) outstanding 13
b) Excellent 41
c) Good 28
d) Average 13
e) Bad 5
INTERPRETATION:

According to maximum number of respondent i.e. 82% feels that cleanliness and hygiene
maintained in the store is up to the mark rest 18% feel it is not up to the mark.
Cleanliness and hygiene maintained in the store is up to the mark.

Q14. Are you satisfied with the billing facility at the store?

a) Yes 72


b) No 28

INTERPRETATION:

72% of the respondents are satisfied by the billing facility in the store, rest 28 % are not
satisfied. Some customer are not satisfied by billing facility(Especially in offer day and
rush hours ).

Q15. Is it easy to move with the trolley in the store?

a) Yes 74
b) No 26

INTERPRETATION:

According to 74% of the respondents it is easy to move in the store with trolley only 26%
said it is not. The space management in the store is up to mark.

Q16. Do you feel that shopping in big bazaar has made you a
more knowledgeable conscious and aware customer?

a) Yes 63
b) No 37

INTERPRETATION:


According to 63% of the respondents they feel that shopping in big bazaar has made
more knowledgeable conscious and aware customer, and 37% they are already
knowledgeable conscious and aware customer. “Big bazaar has made customer a more
knowledgeable conscious and aware customer”

Q17.Do you feel that big bazaar provide you value for money?

a) Yes 85
b) No 15

INTERPRETATION:

Out of 100 respondent, 85% of the respondents feel that big bazaar provide you value for
money, 15% feel not.

FINDINGS

 Store performing well in attracting the customers.
 Big bazaar provides better shopping experience.
 Brands and products availability in big bazaar is not up to the mark. Especially in
 apparels.
 Noisy and unpleasant environment is irritates customer. Air conditioning is really
good.
 Discounts and offers doing well in the store.
 In offer days the store management is good.
 Home delivery services are not used by customer.
 Product display and signage is good.
 Quality in products is not up to the mark.
 Location of big bazaar is outstanding. It is situated central business district (CBD)


 Parking facility in big bazaar is good.
 Cleanliness and hygiene maintained in the store is up to the mark

“discovering more value”

The above statement is true spotted by the above data.


If you have ever dropped by a Big Bazaar, a Pantaloon Group venture, you know it has
always been, well, big. In terms of the sheer size of its sprawling outlets (this one has a
generously-sized underground parking lot too), with respect to the quantity of stocks
lining up its shelves and containers, in keeping with the growing profit this brand
generates.

Now, the Pantaloon Group is thinking bigger. Which in actuality translates into the Big
Daddy of Big Bazaar - the Big Bazaar Supercentres. There are reportedly only six such
Supercentres in India, and only one in Hyderabad. And it works precisely as you are
guessing right now - it is more of the usual Big Bazaar fare, with additional trimmings.

For the uninitiated, the "usual fare" includes branded, bulk displays of crockery, utensils,
plastics, cosmetics, footwear, clothes for men, women and children, linen, accessories,
fruits and vegetables, electronics and what-have-you, all available at slashed prices, or
tagged with offers such as 'buy one, get one free' - hurrah for the middle-class masses
again!

Of course, the attractive discounts are undercut by a real eyesore here - a filthy, artificial
grass rug sits tackily at the center of the ground floor; it can even be spotted from the
glass elevators running through this mammoth, 4-storey structure.

Nonetheless, this budget shopper's paradise is packed wall-to-wall with all the
aforementioned paraphernalia (customers, too - mostly women) and further enhanced
with a health zone (complete with a modestly-sized 'Tulsi' pharmacy), a beauty zone
(more cosmetics, more brands), even an opticals section. There is also a fairly large


jewelry store on the ground floor, 'Navaras' (it has also opened a showroom at Big
Bazaar, Abids), tagged "your jewellery store". And then there is the furniture wing on
ground zero where seemingly good quality furniture is created in-house and sold at prices
that are competitive, though not cheap.

Clearly, you can now buy a bedsheet, a bed, some underwear, shaving cream, soft toys, a
dozen apples and a mangal-sutra all under the same well-lit roof, during a single - albeit
very strange - shopping spree.

A marketing project on big bazaar

Recommandé

Recommandé

Contenu connexe

Tendances

Tendances (20)

Similaire à A marketing project on big bazaar

Similaire à A marketing project on big bazaar (20)

Plus de Projects Kart

Plus de Projects Kart (20)

Dernier

Dernier (20)

A marketing project on big bazaar