A marketing project on bling telecom pvt. ltd.,

Projectsformba.blogspot.com

GAUAHATI UNIVERSITY

A Training Report submitted in partial fulfillment of the requirements for the award of the
Degree of the Master Of Business Administration (Industry Integrated), Gauhati University

ON

BLING TELECOM PVT. LTD.

Under Organization Guidance Of: Under Institution Guidance Of:

Prepared And Submitted By:

Harikishan Institute of Management Studies

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HARIKISHAN INSTITUTE OF MANAGEMENT STUDIES (HIMS)

RR-19, Mianwali Nagar, Near Peera Garhi Chowk, New Delhi-110087

Certificate

I …………………………………… certify that the project report entitled "Bling Telecom Pvt.
Ltd.” submitted in partial fulfillment of the requirement of “Bachelor of Business Master”
course of the Guahati University GWAHATI, New Delhi.

This is also certified that this project is done by me as original work and it has not been
submitted or published anywhere else for any other purpose.

Student’s Name

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Student declaration

I hereby declare that the project report conducted at

BLING TELECOM PVT. LTD.

Under the guidance of

Submitted in partial fulfillment for the Requirements for the award of the degree of

MASTERS OF BUSINESS ADMINISTRATION
INDUSTRY INTEGRATED
(Sales & Marketing)

To
GAUHATI UNIVERSITY,GAUHATI

Is my original work & the same has not been submitted for the award any other degree or
the other titles

Place:

Date :

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TABLE OF CONTENT

CONTENTS Page No.

CHAPTER -1 Introduction 6
1.1 Introduction of telecommunication 7
1.1.1 Origin Indian Telecommunication 7
1.1.1.1TRAI 10
1.1.2 Cellular mobile 11
1.1.3 Growth & present status of Industry 12
1.1.4GSM& CDMA 14

1.1.5Player in India 15
1.1.6 future of telecom 25
CHAPTER -2 Introductions of Company 28
2.1 Bling mobile 29
2.2 Growth & development 30
2.3 Present status 32
2.4 Functional department
34
2.5Product & service 35
2.6market profile 38
CHAPTER -3 Discussion on training 39
3.1Work profile 40
3.2Responsibility 40
3.3Live Experience 41
CHAPTER -4 Research Problem 42
4.1Statement of problem 43
4.2Analys data & interpretation 45
4.3Summury of finding 56
CHAPTER -5 Summary, Recommendation, Conclusion 57
5.1 Summary of learning 58
5.2 conclusion & Recommendation 59
CHAPTER -6 Appendix 61

CHAPTER -7Bibliography 66

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ACKNOWLEDGEMENT

I would like to take this opportunity to thank ………… are the Director of Harikishan institute of
Management Studies, New Delhi, & ………….. Training officer of Bling Telecom PVT.LTD.
who has been guiding force for my Project Report on “BLING TLECOME PVT. LTD.

I am also very thankful to all of my teachers and friends for their support and encouragement in
finding out the appropriate material for this Project Report, without their thankless support and
efforts, making this report would have been impossible for me.
I am also thankful to Dr. ……………. are the Placement coordinator Harikishan institute of
Management Studies, New Delhi, for providing me the required facilities in the department.

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Chapter -1

INTRODUCTION

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INTRODUCTION OF TELECOMMUNICATION:

Telecommunication is one of the fastest growing service industries in the world. While the
accent of growth is one the value added service, such as e-mail, cellular phones etc in the
developed countries. This sector a crucial role in spurring growth, especially industrial and
service, in any economy.
Multinational companies are investing in developing countries because of huge latest demand.
Telephone penetration has reached saturation levels in the developed world. Telecommunication
historically has been a state initiated and controlled sector in all countries. The last two decades
has witnessed a restricting of the entire sector across the globe, in terms of privatization and
competition. Opening up of economics and privatization in the developing countries has
triggered influx of foreign capital and technology.
Telecom density is only 2 per 100, which is less than that of China (4.5 per 100) and the world
average (10 per 100). Cellular penetration is also low at 0.1% compared to China (1.1%) and
Malyasia (2%). To improve penetration will imply an investment of over Rs. 600 billion in next
5 years.
The industry had received the Telecom Policy of 1994 with enthusiasm. It was hoped thatthis
would usher in a new era in the telecom Sector. Unfortunately, delays in implementation and
resulting confusion have derailed the same. The initial enthusiastic responses to building have
given way to litigation and subsequent delays. Out of the 22 circles made available to the private
sector for basic telecom service, only 2 are operational after 5 years.
Despite all the delays, India has managed to take steps towards privatization and introduction of
competition in basic telecom services. The government has announced a new telecom policy,
which clarifies the future role of Department of Telecommunication.
The new ISP policy will promote the use of internet. All this aims to promote investment in the
telecom sector. The sector will undergo a dramatic transformation in the next 3-5 years.
The building process was also adversely affected by Himachal futuristic which submitted bids of
Rs. 850 Bn for 9 licenses leading in an impasse. The solution formulated by the policy makers to
copies number of licenses per company ostensibly, to avoid competition also led to confusion.

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The bids were made on optimistic demand estimates, which have not yet materialized. This has
resulted in most of the companies facing cash losses. Most of the Indian partners do not have the
strength to withstand long genestations and selling out to their foreign collaborators. The new
telecom policy has addressed this issue also.
A number of MNCs set up joint ventures for manufacture of telecom equipment in the last 3
years. The capacity builds up outstripped demand from the service providers. Due to resource
crunch, DOT (the dominant single buyer) delayed placing orders. This resulted in an adverse
impact on the bottom-line. A shake out local players (including some PSUs) who are
technologically not competitive is bound to happen.

Origin of Indian Telecommunications:

Started in 1851 when the first operational land lines were laid by the government near Calcutta
(seat of British power). Telephone services were introduced in India in 1881. In 1883 telephone
services were merged with the postal system. Indian Radio Telegraph Company (IRT) was
formed in 1923. After independence in 1947, all the foreign telecommunication companies were
nationalized to form the Posts, Telephone and Telegraph (PTT), a monopoly run by the
government's Ministry of Communications.
Telecom sector was considered as a strategic service and the government considered it best to
bring under state's control. The first wind of reforms in telecommunications sector began to flow
in 1980s when the private sector was allowed in telecommunications equipment manufacturing.

In 1985,Department of Telecommunications (DOT) was established. It was an exclusive
provider of domestic and long distance service that would be its own regulator (separate from the
postal system). In 1986, two wholly government-owned companies were created: the Videsh
Sanchar Nigam Limited (VSNL) for international telecommunications and Mahanagar
Telephone Nigam Limited (MTNL) for service in metropolitan areas. In 1990s,
telecommunications sector benefited from the general opening up of the economy. Also,
examples of telecom revolution in many other countries, which resulted in better quality of

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service and lower tariffs, led Indian policy makers to initiate a change process finally resulting in
opening up of telecom services sector for the private sector. National Telecom Policy (NTP)
1994 was the first attempt to give a comprehensive roadmap for the Indian telecommunications
sector. In 1997, Telecom Regulatory Authority of India (TRAI) was created. TRAI was formed
to act as a regulator to facilitate the growth of the telecom sector. New National Telecom Policy
was adopted in1999 and cellular services were also launched in the same year.

Telecommunication sector in India can be divided into two segments: Fixed Service Provider
(FSPs), and Cellular Services. Fixed line services consist of basic services, national or domestic
long distance and international long distance services. The state operators (BSNL and MTNL),
account for almost 90 per cent of revenues from basic services. Private sector services are
presently available in selective urban areas, and collectively account for less than 5 per cent of
subscriptions. However, private services focus on the business/corporate sector, and offer
reliable, high- end services, such as leased lines, ISDN, closed user group and
videoconferencing.
Cellular services can be further divided into two categories: Global System for Mobile
Communications (GSM) and Code Division Multiple Access (CDMA). The GSM sector is
dominated by Airtel, Vodfone-Essar, and Idea Cellular, while the CDMA sector is dominated by
Reliance and Tata Indicom. Opening up of international and domestic long distance telephony
services are the major growth drivers for cellular industry. Cellular operators get substantial
revenue from these services, and compensate them for reduction in tariffs on airtime, which
along with rental was the main source of revenue. The reduction in tariffs for airtime, national
long distance, international long distance, and handset prices has driven demand.

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REGULATORY BODY TRAI
(TELECOM REGULATORY AUTHORITY OF INDIA)

The Telecom Regulatory Authority of India or TRAI (established 1997) is the independent
regulator established by the Government of India to regulate the telecommunications business in
India. The TRAI, which draws regulatory power fromthe TRAI Act of 1997 (Amended 2000), is
responsible for:

Notwithstanding anything contained in the Indian Telegraph Act,1885,the functions of the
Authority shall be to-

(a) Make recommendations, on a request from the licensor, on the following matters,
namely:

(i) need and timing for introduction of new service provider;
(ii) terms and conditions of license to a service provider;
(iii) revocation of license for non-compliance of terms and conditions of license:
(iv)measures to facilitate competition and promote efficiency in the operation of
telecommunication services so as to facilitate growth in such services.
(v) technological improvements in the services provided by the service providers.
(vi) type of equipment to be used by the service providers after inspection of equipment used in
the network.
(vii)measures for the development of telecommunication technology and any other matter
relatable to telecommunication industry in general;
(viii) efficient management of available spectrum;

(b) Discharge the following functions, namely:-

(i) ensure compliance of terms and conditions of license;

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(ii) notwithstanding anything contained in the terms and conditions of the license granted before
the commencement of the Telecom Regulatory Authority (Amendment) Ordinance,2000, fix the
terms and conditions of inter-connectivity between the service providers;
(iii) ensure technical compatibility and effective inter-connection between different service
providers.
(iv) regulate arrangement amongst service providers of sharing their revenue derived from
providing telecommunication services;
(v) lay down the standards of quality of service to be provided by the service providers and
ensure he quality of service and conduct the periodical survey of such service provided by the
service providers so as to protect interest of the consumers of telecommunication services;
(vi) lay down and ensure the time period for providing local and long distance circuits of
telecommunication between different service providers;
(vii) maintain register of interconnect agreements and of all such other matters as may be
provided in the regulations;
(viii) keep register maintained under clause (viii) open for inspection to any member of public
on payment of such fee and compliance of such other requirement as may be provided in the
regulations;
(ix) ensure effective compliance of universal service obligations;

Cellular/Mobile phone:

The Cellular telephone(commonly "mobile phone" or "cell phone" or "hand phone") is a long-
range, portable electronic device used for mobile communication. In addition to the standard
voice function of a telephone, current mobile phones can support many additional services such
as SMS for text messaging, email, packet switching for access to the Internet, and MMS for
sending and receiving photos and video. Most current mobile phones connect to a cellular
network of base stations (cell sites), which is in turn interconnected to the public switched

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telephone network (PSTN) (the exception is satellite phones. Cellular telephone is also defined
as a type of short-wave analog or digital telecommunication in which a subscriber has a wireless
connection from a mobile telephone to a relatively nearby transmitter. The transmitter's span of
coverage is called a cell. Generally, cellular telephone service is available in urban areas and
along major highways. As the cellular telephone user moves from one cell or area of coverage to
another, the telephone is effectively passed on to the local cell transmitter. A cellular telephone is
not to be confused with a cordless telephone (which is simply a phone with a very short wireless
connection to a local phone outlet). A newer service similar to cellular is personal
communications services (PCS).

The Global Cellular Mobile Industry:

The global mobile phone industry is based on many different manufacturers and operators. The
industry is based on advanced technology and many of the manufacturers are operating in
different industries, where they use their technological skills, distribution network, market
knowledge and brand name. Four large manufacturers of mobile phones are today dominating
the global mobile phone industry; Nokia, Sony Ericson, Samsung and Motorola. In addition to
these companies there are many manufacturers that operate globally and locally.

GROWTH & PRESENT TELECOM SECTOR IN INDIA:

The telecom industry is one of the fastest growing industries in India. India has nearly 200
million telephone lines,

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making it the third largest network in the world after China and USA, with a growth rate of 45%.
Indian telecom industry has the highest growth rate in the world. A record 5.9 Million new
mobile phone subscribers were drawn by the Telecom sector in India in the month of August
2006, according to the COAI (Cellular Operators Association
of India).
India, which is seeing over 8 million wireless subscribers being added every month (8.62 million
in May 2008), is the fastest growing telephone market in the world. No wonder the whole world
has set its eyes on India, a glimpse of which can seen
from the recent acquisition of Hutch by Vodafone and consolidation phase which has just begun.
The government has reiterated the target of 500 million telecom subscribers and 20 million
broadband connections by 2010. Undoubtedly, the Indian telecom industry is at an inflexion
point and everyone wants to have a slice of this lucrative market, given the under-penetrated
market and untapped potential. From a monopolistic market in 1995 to more than10 mobile
service in India,
‘Modi Telstra’ in Calcutta. However, the call operators now… India has come a long way The
August of 1995 saw the launch of the first rate structure; with an outgoing call rate of Rs.16 a
minute, incoming call rate of Rs.8 a minute and cell phones costing around Rs.15,000 were the
prime reasons why the cellular communication did not get the desired popularity. The New

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Telecom Policy in 1999 introduced several consumer-friendly initiatives. Only after the entry of
private operators like Bharti Airtel, Hutch, Reliance, Tata, BPL, Idea, etc. who created a
competitive market which further reduced operational costs, did the upward trend in the number
of mobile subscribers started. The tariffs have come down substantially with Indian Mobilerates
being the lowest in the world. The number of wireless subscribers rose from 16 million in 2003
to 317 million at the end of May 2008. With this, India has become one of the fastest growing
mobile markets in the world. Already, The Indian market leader, Bharti Airtel has already
crossed the 50 million customer mark to become one of the world’s top 10 operators and has
become the fastest private telecom company in the world to achieve this milestone

GSM vs. CDMA

GSM and CDMA are the two main competing network technologies deployed by cellular service
provider’s world over. GSM (Global System for Mobile Communications) originated in Europe
in 1990. The GSM Association is an international organization founded in 1987, dedicated to
developing, providing and overseeing the worldwide wireless standard of GSM.

While CDMA (Code Division Multiple Access) is a proprietary standard designed by Qualcomm
Inc in United States and has been the dominant network standard for North America and parts of
Asia. It became an international standard in 1995.
However now, GSM networks have penetrated the United States and the CDMA networks have
spread in other parts of the world. People of both the camps claim that their architecture is
superior to the other.

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The Key players in the Telecom Market in India

1. Nokia
2. Motorola
3. Samsung
4. LG
5. Sony Ericsson
6. FLY
7. Micromax
8. Movil

Nokia

In 1865, an engineer named Fredrik Idestam established a wood-pulp mill and started
manufacturing paper in southern Finland near the banks of a river. Those were the days when
there was a strong demand for paper in the industry, the company’s sales achieved its high-stakes
and Nokia grew faster and faster. The Nokia exported paper to Russia first and then to the United
Kingdom and France. The Nokia factory employed a fairly large workforce and a small
community grew around it. In southern Finland a community called Nokia still exists on the
riverbank of Emäkoski. Finnish Rubber Works, a manufacturer a Rubber goods, impressed with
the hydroelectrcity produced by the Nokia wood-pulp (from river Emäkoski), merged up and
started selling goods under the brand name on Nokia. After World War II, it acquired a major
part of the Finnish Cable Works shares. The Finnish Cable Works had grown quickly due to the
increasing need for power transmission and telegraph and telephone networks in the World War
II.
Gradually the ownership of the Rubber Works and the Cable Works companies consolidated. In
1967, all the 3 companies merged-up to form the Nokia Group. The Electronics Department

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generated 3 % of the Group’s net salesand provided work for 460 people in 1967, when the
Nokia Group was formed. In the beginning of 1970, the telephone exchanges consisted of
electro-mechanical analog switches. Soon Nokia successfully developed the digital switch
(Nokia DX 200) thereby replacing the prior electro mechanical analog switch. The Nokia DX
200 was embedded with high-level computer language as well as Intel microprocessors which in
turn allowed computer controlled telephone exchanges to be on the top and which is till date the
basisfor Nokia’s network infrastructure.
Introduction of mobile network began enabling the Nokia production to invent the Nordic
Mobile Telephony(NMT), the world’s very first multinational cellular network in 1981.
The NMT was later on introduced in other countries. Very soon Global System for Mobile
Communication (GSM), a digital mobile telephony, was launched and Nokia started the
development of GSM phones. Beginning of the 1990 brought about an economic recession in
Finland. (Rumour has it that Nokia was offered to the Swedish telecom company Ericsson during
this time which was refused) Due to this Nokia increased its sale of GSM phones that was
enormous. This was the main reason for Nokia to not only be one of the largest but also the most
important companies in Finland. As per the sources, in August 1997, Nokia supplied GSM
systems to 59 operators in 31 countries. Slowly and steadily, Nokia became a large television
manufacturer and also the largest information technology company in the Nordic countries.
During the economic recession the Nokia was committed to telecommunications. The 2100
series of the production was so successful that inspite of its goal to sell 500,000 units, it
marvellously sold 20 million. Presently, Nokia is the number 1 production in digital
technologies, it invests 8.5% of net. sales in research and development. Also has its annual Nokia
Game.

Enter to Global System Communication

Nokia Corporation (Nokia), a Finland based company incorporated in 1967, is the leading
manufacturer of mobile devices and mobile networks in the world. Over the years, Nokia has
evolved from a pulp, rubber and cables manufacturing company to a major manufacturer of
wireless devices and networks. Nokia offers a wide range of mobile devices with experiences in

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music, navigation, video, television, imaging, games and business mobility. It also provides
equipment, solutions and services for network operators, service providers and corporations. The
company offers its products in 150 countries across the world. It is headquartered in Espoo,
Finland and employs about 68,500 people.
The company recorded revenues of E41, 121 million during the fiscal year ended December
2006, and an increase of 20.3% over 2005. The operating profit of the company was E5, 488
million during fiscal year 2006, an increase of 18.3% over 2005. The net profit was E4, 306
million in fiscal year 2006, an increase of 19.1% over 2005.
Nokia Corporation manufactures mobile devices principally based on global system for mobile
communications, code division multiple access (CDMA), and wideband CDMA (WCDMA)
technologies. The company operates in three divisions: Multimedia, Enterprise Solutions, and
Networks. The Multimedia division focuses on bringing connected mobile multimedia to
consumers in the form of advanced mobile devices, including 3G WCDMA mobile devices and
solutions. The Enterprise Solutions division enables businesses and institutions to extend their
use of mobility from mobile devices for voice and basic data to secure mobile access, content,
and applications. Its solutions include business-optimized mobile devices for end users, a
portfolio of Internet portfolio network perimeter security gateways, and mobile connectivity
offerings. The Networks division provides network infrastructure, communications, and
networks service platforms and professional services to operators and service providers. Nokia
Corporation is based in Espoo, Finland.

Motorola

MOTOROLA Electronics a wholly owned subsidiary of MOTOROLA Electronics was
established in January, 2003 after clearance from the Foreign Investment Promotion
Board(FIPB). The trend of beating industry norms started with the fastest ever nationwide launch
by MOTOROLA in a period of 4 and 5 months with the commencement of operations in May
2003.
MOTOROLA set up a state-of-the art manufacturing facility at Greater Noida, near Delhi, in
2004, with an investment of Rs 500 Crores. During the year 2001, MOTOROLA also

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commenced the home production for its eco-friendly Refrigerators and established its assembly
line for its PC Monitors at its Greater Noida manufacturing unit.

The Greater Noida manufacturing unit line has been designed with the latest technologies at par
with international standards at Korea and is one of the most Eco-friendly units amongst all
MOTOROLA manufacturing plants in the world. The year 2001 witnessed MOTOROLA
becoming the fastest growing company in the consumer electronics, home appliances and
computer peripherals industry.
The company had till the month of October 2001 achieved a cumulative turnover of Rs 5000
Crores in India since its inception in 2003 , making it the fastest ever Rs 5000 Crores clocked by
any company in the Indian consumer electronics and home appliances industry. Having achieved
this milestone, MOTOROLA achieved another benchmark with the first ever sales of One Lakh
ACs (Windows and Splits) in a calendar year. MOTOROLA is poised to surpass its turnover
target of Rs. 2700 Crores this year and clock a turnover of Rs. 3000 Crores.
This year, MOTOROLA has emerged as the leader in Colour Televisions, Semi Automatic
Washing Machines, Air Conditioners, Frost-Free Refrigerators and Microwaves Ovens. In
Colour Televisions having set the sales target of one million units of Color Televisions for 2002,
MOTOROLA has already achieved the one million mark in the month ahead of its target.
MOTOROLA Electronics India is the fastest growing company in the consumer electronics,
home appliances and computer peripherals industry today.
MOTOROLA Electronics is continually providing superior technology products & value for
money to over 50 lacs households in India.

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Samsung

The Samsung Group is the world's largest conglomerate. It is South Korea's largest chaebol and
composed of numerous international businesses, all united under the Samsung brand, including
Samsung Electronics, the world's largest electronics company, Samsung Heavy Industries, one of
the world's largest shipbuilders and Samsung Engineering & Construction, a major global
construction company. These three multinationals form the core of Samsung Group and reflect
its name - the meaning of the Korean word Samsung is "tristar" or "three stars".

The Samsung brand is the best known South Korean brand in the world and in 2005, Samsung
overtook Japanese rival Sony as the world's leading consumer electronics brand and became part
of the top twenty global brands overall. It is also the leader in many domestic industries, such as
the financial, chemical, retail and entertainment industries. Samsung's strong influence in South
Korea is visible throughout the nation, and is sometimes called the 'Republic of Samsung'. The
1990s saw Samsung rise as an international corporation. Not only did it acquire a number of
businesses abroad, but also began leading the way in certain electronic components. Samsung's
construction branch was awarded a contract to build one of thetwo Petronas Towers in Malaysia,
Taipei 101 in Taiwan and the Burj Dubai in United Arab Emirates (founded by Callum Cuirtis),
which is the tallest structure ever constructed. In 1996, the Samsung Group reacquired the
Sungkyunkwan University foundation. In 1993 and in order to change the strategy from the
imitating cost-leader to the role of a differentiator, Lee Kun-hee, Lee Byung-chull’s successor,
sold off ten of Samsung Group's subsidiaries, downsized the company, and merged other
operations to concentrate on three industries: electronics, engineering, and chemicals (Samsung
Electronics).

Samsung is the world's largest manufacturer of Televisions and various other consumer
electronics.
Samsung is the world's second largest mobile phone maker.Compared to other major Korean
companies, Samsung survived the Asian financial crisis of 1997-98 relatively unharmed.
However, Samsung Motor Co, a $5 billion venture was sold to Renault at a significant loss. Most
importantly, Samsung Electronics (SEC) was officially spun-off from the Samsung Group and

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has since come to dominate the group and the worldwide semiconductor business, even
surpassing worldwide leader Intel in investments for the 2005 fiscal year. Samsung's brand
strength has greatly improved in the last few years.
Samsung became the largest producer of memory chips in the world in 1992- Samsung, the
world's second-largest chipmaker after Intel, see Worldwide Top 20 Semiconductor Market
Share Ranking Year by Year.[10]. In 1995, it built its first liquid-crystal display screen. Ten
years later, Samsung grew to be the world's largest manufacturer of liquid-crystal display panels.
Sony, which had not invested in LCDs, contacted Samsung to cooperate. In 2006, S-LCD was
established as a joint venture between Samsung and Sony in order to provide a stable supply of
LCD panels for both manufacturers. S-LCD is owned by Samsung and Sony 51% to 49%
respectively and operates its factories and facilities in Tangjung, South Korea. In 2008, Samsung
became the largest mobile phone maker in the United States and 2nd largest mobile phone maker
in the World.

LG

The LG Group is South Korea's third largest chaebol and is a multinational conglomerate that
produces electronics, mobile phones, and petrochemical products and operates subsidiaries like
LG Electronics, LG Telecom, Zenith Electronics and LG Chem in over 80 countries.LG Group
founder Koo In Hwoi established Lak Hui Chemical Industrial Corp. in 1947. As the company
expanded its plastics business, it established GoldStar Co., Ltd., (currently LG Electronics Inc.)
in 1958.In 1959, Goldstar produced Korea's first radio. Many consumer electronics were sold
under the brand name GoldStar, while some other household products (not available outside
South Korea) were sold under the brand name of Lucky. The Lucky brand was famous for its
hygiene products line such as soaps and Hi-Ti laundry detergents, but most associated with its
Lucky and Perioe toothpaste.In 1995, it was renamed "LG", the abbreviation of "Lucky
GoldStar". More recently, the company associates its tagline "Life's Good", with the letters
LG.Since2001, LG has two joint ventures with Royal Philips Electronics: LG Philips Display
and LG.Philips LCD. LG has entered into a joint venture with Nortel Networks and has created

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LG-Nortel Co. Ltd.LG also has a joint venture with Hitachi, Hitachi-LG Data Storage, which
manufactures optical data storage products like DVD-ROM drives, CD writers, etc. LG acquired
American television manufacturing company Zenith in 1999.

LG Electronics is the world's second biggest maker of Televisions and third biggest marker of
LCD TVs and Mobile Phones. With headquarters in the LG Twin Towers on Yeouido, Seoul,
LG Electronics is the flagship company of LG Group, one of the world's largest Conglomerate.
The company has75 subsidiaries worldwide that design and manufacture televisions, home
appliances, and telecommunications devices. LG Electronics owns Zenith Electronics and
controls 37.9 percent of LG Display. By 2005, LG was a Top100 global brand and in 2006, LG
recorded a brand growth of 14%.Now the world's largest plasma panel manufacturer, its affiliate,
LG Display, isone of the largest manufacturers of liquid crystal displays. Also in 2006, the
company's mobile phone division, LG Mobile, marketed the LG Chocolate phone, changing the
company's image of the maker of thick 3G phones. It now focuses on the design and marketing
of phones such as the LG Shine, the LG Glimmer and LG Prada (KE850). As a result, the
company was picked as "The Design Team of the Year" by the Red Dot Design Award in
2006~2007 and is often called the "New Apple" in the
industry and online communities. In 2006, its net income was $226 million, on total revenues of
$24.7 billion. The company was originally established in 1958 as GoldStar, producing radios,
TVs, refrigerators washing machines, and air conditioners. The LG Group was a merger of two
Korean companies, Lucky and GoldStar, from which the abbreviationof LG was derived. The
current "Life's Good" slogan is a backronym. Before the corporate name change to LG,
household products were sold under the brand name of Lucky, while electronic products were
sold under the brand name of GoldStar . The GoldStar brand is still perceived as a discount
brand.In 1995, GoldStar was renamed LG Electronics, and acquired Zenith Electronics of the
United States. LG Solar Energy is a subsidiary formed in 2007 to allow LG Chem to supply
polysilicon to LG Electronics for production of solar cells. In 2008, LG took its first dive into the
solar-panel manufacturing pool, as it announced a preliminary deal to form a joint venture with
Conergy. Under the deal, set to be completed by year's end, LG would acquire a 75 percent stake
in Conergy's Frankfurt solar-panel plant Mobile communications LG Electronics is the world's
third largest handset maker.

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Sony Ericson

Corporate structure

Sony Ericsson Mobile Communications is a global provider of mobile multimedia devices,
including feature-rich phones, accessories and PC cards. The products combine powerful
technology with innovative applications for mobile imaging, music, communications and
entertainment. The net result is that Sony Ericsson is an enticing brand that creates compelling
business opportunities for mobile operators and desirable, fun products for end users.

Sony Ericsson Mobile Communications was established in 2001 by telecommunications leader
Ericsson and consumer electronics powerhouse Sony Corporation. The company is owned
equally by Ericsson and Sony and announced its first joint products in March 2002. Sony
Ericsson products have universal appeal and are different in the key areas of imaging, music,
design and applications. The company has launched products that make best use of the major
mobile communications technologies, such as the 2G and 3G platforms, while enhancing its
offerings to entry level markets. Sony Ericsson undertakes product research, design and
development, manufacturing, marketing, sales, distribution and customer services.

Global management is based in London, and R&D is in Sweden, UK, France, Netherlands, India,
Japan, China and the US. The management team is led by President Hideki Komiyama, a former
senior executive of Sony Europe and one of the key players in the growth of Sony in Europe; and
Executive Vice-President and Head of Sales Anders Runevad, the former President Ericsson
Brazil.

Industry accolades

As new products are introduced to end user acclaim, existing products continue to receive
accolades and Sony Ericsson is today accepted as a world leader in design andinnovation. The
globally acclaimed T610 and later generations of the company’s product portfolio frequently
win awards. The GSM Association voted the V800 as Best 3G Handset for 2004, a fully-featured

22


phone made for Vodafone with the full range of mobile entertainment features and multi-
directional camera, and the K750i received the TIPA Award 2005/2006 for ‘Best Mobile
Imaging Device’, chosen by 31 leading European photography/imagining magazines and judged
on quality, performance and value for money. In February 2007 the GSM Association presented
Sony Ericsson with the ‘Best 3GSM Mobile Handset’ award for the K800 Cyber-shot phone.

Innovation in partnership

Sony Ericsson strives to be a cutting edge provider of applications, forging partnerships with
developers and content providers. Strategic agreement with partners such as Sony BMG is one
way in which the company is bringing the best and latest in entertainment content to its users.
Sony Ericsson has also activated a global sponsorship deal with the Women’s Tennis
Association Tour, which was renamed the Sony Ericsson WTA Tour in January 2005. The six-
year title sponsorship is an unprecedented opportunity for Sony Ericsson to offer tennis fans new
ways to experience the game through mobile technology, connectivity and content. In the mobile
gaming market Sony Ericsson took the lead in 2004, being the first to launch Java 3D-enabled
handsets, and is forging ahead to bring 3D gaming to a wider audience.

FLY

Fly Mobile Limited brings you the best value in mobile phones.All our phones look great, have
all the latest features and are high quality - but most of all, are fantastic value.Every Fly phone is
packed with up to the minute features, including camera, video camera, music player with
memory card and Bluetooth to store and share your tunes, and many boast touch screen
technology.

Each one is rigorously tested to make sure that it works really well, keeping you in touch via
both voice and text.Most importantly, each one is brought to you at the best possible price, so
you can enjoy the latest technology without having to pay through the nose.Established in 2006,
Fly Mobile Limited has built a reputation for offering feature rich mobile.

23


Micromax

Back in 1991, Micromax made a humble beginning and today prides itself in being the leader in
Wireless Telecommunication in the country.With a futuristic vision and on exhaustive R&D,
Micromax has successfully generated innovative technologies that revolutionized the telecom
sector.

Micromax, is a pioneer in creating life-enhancing mobile phone solutions and wireless
technologies that cater to the increasingly sophisticated needs of mobile users around the world.
Driven by aspirations and passion for the telecom world, Micromax is geared up to bring
paradigm and groundbreaking mobile solutions incorporating the latest in cutting edge
technologyInfused and equipped from nearly two decades of expertise and continuous research,
we steadfast tly strive to remain at the forefront in terms of both design and technological
advancement.

We are dedicated to deliver the latest in breath taking technologies to you in the most quickest
and Xtreme forms.

Movil mobile

BLING TELECOM PRIVATE LIMITED. is a design house of mid and high-end mobile
handsets for Indian market. The Company designs and sells mobile handsets based primarily on
global system for mobile communications (GSM) & code division multiple access (CDMA)
technologies. The Company operates its business primarily in major towns of India. Its products
have been sold under the brand name ”MOVIL”. The Company develops, produces and
markets a range of mobile handsets with focus on differentiated & designer products which suite
the customer needs.

24


Future of the telecom industry in India

Growth
The total revenue in the telecom service sector was Rs. 86,720 crore in2005-06 as against Rs. 71,
674 crore in 2004-2005, registering a growth of21%. The total investment in the telecom services
sector reached Rs. 200,660 crore in 2005-06, up from Rs. 178,831 crore in the previous fiscal.
Telecommunication is the lifeline of the rapidly growing Information Technology industry.
Internet subscriber base has risen to 6.94 million in2005- 2006. Out of this 1.35 million were
broadband connections. More than a billion people use the internet globally.

The value added services (VAS) market within the mobile industry in India has the potential to
grow from $500 million in 2006 to a whopping $10 billion by 2009 (Music, games to drive
mobile VAS growth)

THE KEY PLAYERS IN THE TELECOM MARKET IN INDIA

Cellular Service provider:
1. Airtel
2. Vodafone
3. BSNL
4. Spice
5. Idea
6. Reliance CDMA
7. Reliance GSM
8. Tata indicom
9. Tata Docomo
10. Aircel
11. MTNL
12. MTS
13. Uninor

25


Subscribers
Wireless subscribers crosses 200 million mark
Tele density reaches 21.20%
India has become the second largest wireless network given the exceptional growth in Mobile
subscribers in India. According to latest release by TRAI (Telecom Regulatory authority of
India), the total wireless subscribers base stood at 261.09 million at the end of March 2008,
compared to255 million subscribers . A total of 10.16 million wireless subscribers have been
added in the month of March 2008 as against 8.53 million wireless subscribers added in the
month of February 2008. Another landmark that March saw was reaching a total telephone
connections to 300 million (wireline+wireless). The overall tele-density is pegged at 26.22% at
the end of March 2008 as against 25.31% in February 2008. The total number of telephone
subscribers has reached 241.02 million at the end of August 2007 as compared to 232.87 million
in July 2007. The overall teledensity has increased to 21.20% in August 2007 as compared to
20.52% in July 2007. In the wireless segment, 8.31 million subscribers have been added in
August 2007 while8.06 million subscribers were added in July 2007. The total wireless
subscribers (GSM, CDMA & WLL (F)) base reaches 201.29 million at the end of August 2007.
India is huge market and none of service providers can dare to ignore its potential. That’s why
Indian mobile service provider industry is growing leap and bounce for the last decade.

This journery of 1 million to 50 million will keep it pace until each citizen in india will have his
own mobile. Industry has many phases in its growth. Now mobile doesn’t mean a only a medium
of communication. Services providers are now willing to provide varies facilities like
entertainment (music, video etc.) and even banking also. We can say that business is
transforming in e-commerce to m-commerce (mobile-commerce). In short we can say drastic
change has came in the industry along with expanding its base in subscribers, they are keeping
eye not only to offer new facilities but also to be the first to provide it.

26


27


Chapter -2

PROFILE OF
THE
ORGANIGATION
28


Origin of the Bling Telecom PVT LTD.

BLING TELECOM PRIVATE LIMITED. is a design house of mid and high-end mobile
handsets for Indian market. The Company designs and sells mobile handsets based primarily on
global system for mobile communications (GSM) & code division multiple access (CDMA)
technologies. The Company operates its business primarily in major towns of India. Its products
have been sold under the brand name ”MOVIL”. The Company develops, produces and markets
a range of mobile handsets with focus on differentiated & designer products which suite the
customer needs.

The Company’s in-house handset development & design teams are based in its two research and
development centres in India and China. The Company’s Indian research centre focuses on
developing higher-end and differentiated products, while it’s China based research centre
concentrates on developing designer handsets targeted at the mid-range and economy markets
based on existing technologies. The Company’s in-house research and development teams
developed a number of handset designs and certain technologies used in producing its handsets,
such as mobile phone application software, product interfaces including baseband designs. It also
sources certain software and hardware designs used in producing its handsets from third-party
designers to complement its in-house development

29


Name:GiselleMonterio[Brazilianmodel]
Birth:Date:1990
StarSign::sagittarivs
EyeColour:::Brown
Height:::5'9.5”
Profession:: Modelling & Acting

Growth & development of the organization:

Bling Telecom to foray into mobile handset market; to launch 25 models

market in the country, Bling Telecom today said it will foray into the market with
launching 25 models, under the Movil brand name, by next fiscal and expects to sell over
1.5 million units by March 2011.

The company will have a wide range of designer phones in the mid and high end segment to
cater to both GSM and CDMA technologies.

30


The new company is registered under the name BLING TELECOM & brand name of MOVIL

 Our key differentiator is to bring very high Design content in Low End & Mid End
segment both in GSM & CDMA
 We plan a high voltage presence in the shop by recruiting and training over 10,000
 high skilled promoters
 Vendors in china are being locked in through a JV mechanism
 A team of designers have already been employed in China & Korea
 The group is going to move ahead with Huge relationships in the distribution network,
Modern Trade & top 3000 ( MBO)shops of the country where it will distribute phones
directly cutting out cost involved with 2 layers of distributions
 The company plans to rope in LARA DUTTA as brand.

31


Present status of the organization

Bling Telecom Private Limited has tie up with Top Vendors on JV basis which allows BTPL to
produce designs based on the PCBA starting from Low End to Mid Segment & the High End.
BTPL has adopted a unique go to market strategy with a two layer distribution & key Retail
Management in 9 major cities of the country The company sells its products primarily to regional
& states distributors who resell the products to end customers through their own micro and sub
distributor network. In the first phase the company’s distribution network includes 76 direct and
123 sub/micro distributors, service over 4000 top retailers in the country apart from these
company plans to recruit over 2500 In-Shop Promoters on the company payrolls to create
differentiation at the retail points.

BTPL plans to launch the co-branded designer products in both GSM and CDMA space with the
leading telecom service providers of the country.

32


The total market of the mobile are movil sales the 60000 per month .This is 1.6 %of total martet.

33


Functional Department of organization

Management Team - India

Rajiv Khanna

Founder employee of Xerox in India.

Ex.M.D of Mahindra & Mahindra

Founder & CEO – Fly mobiles

Chairman – BLING Telecom

VIVEK SRIVASTAV

VP - Operations

Worked in some of the biggest MNC’s like Samsung Mobile, Osram (Siemens) etc. He was
heading Meridian (fly Mobile) Indian Operations .

Mandeep Chaggar

Head Products – GSM & CDMA

Worked with Leading Mobile Brand Motorola His Last assignment was Meridian(Fly
Mobile )Where he has given stylish, Feature Rich & Designer products.

Vaibhav Kapoor

Head – Distribution

Worked with leading mobile brands like Motorola , his last assignment was with Meridian(fly
Mobile ) as a Head North

Vishal Parikh

Head – Operator Business

34


Worked with leading operators like Reliance, Airtel , Vodafone. His last assignment was with
Meridian Mobile as Head – Operator Business

BOARD OF DIRECTORS:

1. MR.RAJU RAMACHANDRAN : SR.CONSTITUTIONAL
ADVOCATE – SUPREME COURT

2. Dr. ANIL SARDANA : M.D. TATA TELECOM

3. MR. SYED SAFAWI : Ex. Executive Director – AIRTEL

4. MR.RAJIV AGARWAL : MERCHANT BANKER

5. MR. RIKKO SAKAGUCHI : EX.VICE PRESIDENT – SONY
ERRICSON OPERATIONS INDIA
6 MR. PANKAJ MAHENDROO : National President cellular operators
Association of India

35


Product &Service profile of the organization
Product

 Comprehensive roadmap in all critical mobile phone segments

 In-house Product Development, Design and Manufacturing facilities
 Work with leading ODM/ OEM/ EMS / Design houses to get access to latest products,
designs and technologies
 Quick turnaround times and faster time to market
 Flexibility to manufacture to specific customer requirements
 Dual Branding Phones
 Lamborghini

Movil & other Competitors in market

Movil Micromax Fly Nokia

36


Model Name IQ100 X114 DS100 E71
Dealer Price 2789 1824 1700 18900
SIM Capacity GSM+GSM GSM+GSM GSM+GSM GSM
Categories Bar Bar Bar Bar
Battery Capacity Li-ion 1500 mAh Li-ion 1000 mAh Li-ion 1000 mAh Li-Ion 1500 mAh
Band Dual Band Dual Band Dual Band Dual Band
Dimension 111x62x12.9mm 102x45x13mm 102x45x13mm 114x57x10mm
Standby Time 40hrs 220hrs 220hrs 410hrs
Talk Time 10hrs 6hrs 6hrs 10hrs 30min
Phonebook 500 300 300 Unlimited
Color Display 2.2’’TFT 65K CSTN 65K CSTN 16mTFT
Screen Size 2.2" 1.5" 1.5" 2.36 inches
Screen Resolution 128x128 pixels 128x128 pixels 128x128 pixels 320x240 pixels
Card Slot T-Flash T-Flash T-Flash Micro SD upto8GB
FM Radio Yes Yes Yes Yes
FM Recording Yes Yes Yes No
GPRS Yes Yes Yes Class32,100kbps
GPRS Yes Yes Yes Yes
Speaker Phone Yes Yes Yes Yes
Mp3 Ringtones Yes Yes Yes Yes
Speaker Phone Yes Yes Yes Yes
Mp3 Ringtones Yes Yes Yes Yes
Hindi Language Yes No Yes No
Answering machin. Yes No No No

Market profile of the organization

Bling Telecom Private Limited has tie up with Top Vendors on JV basis which allows BTPL to
produce designs based on the PCBA starting from Low End to Mid Segment & the High End.

37


BTPL has adopted a unique go to market strategy with a two layer distribution & key Retail
Management in 9 major cities of the country The company sells its products primarily to regional
& states distributors who resell the products to end customers through their own micro and sub
distributor network. In the first phase the company’s distribution network includes 76 direct and
123 sub/micro distributors, service over 4000 top retailers in the country apart from these
company plans to recruit over 2500 In-Shop Promoters on the company payrolls to create
differentiation at the retail points.

The Company’s in-house handset development & design teams are based in its two research and
development centres in India and China. The Company’s Indian research centre focuses on
developing higher-end and differentiated products, while it’s China based research centre
concentrates on developing designer handsets targeted at the mid-range and economy markets
based on existing technologies. The Company’s in-house research and development teams
developed a number of handset designs and certain technologies used in producing its handsets,
such as mobile phone application software, product interfaces including baseband designs. It also
sources certain software and hardware designs used in producing its handsets from third-party
designers to complement its in-house development capabilities.

market in the country, Bling Telecom today said it will foray into the market with launching 25
models, under the Movil brand name, by next fiscal and expects to sell over 1.5 million units by
March 2011.

38


Chapter-3

Discussion on the
Trainin

Work profile

Role

POSITION

39


 Promoter of the company

DEPARTMENT

 Wholesaler And Retailer

ESSENTIAL FUNCTION

 To handle the customer related to handset and the connection of Tata Indicom

REPORTING

 To sales Manager

Responsibility

Handling the customer.

It is different from a traditional job description because it focuses an employee on the several job
results that answer the question: What are the customer need & about the Product .

Provided information about mobile handset.

I provided the information about the movil & with it other product like the nokia, sony, LG,
Motorola FLY ,LAVA,MICROMIX etc. I c convince the customer for the movil mobile.

Feed back of customer.

I take the feed back the customer about product , service & self service.

Live Experience

The movil are the new product in market so the people are not aware the product, I provided
information about the product and prices compairing to competitors.

40


Comes to know the view of customer about the product and services of the company and how to
satisfy the customer.The result, reaction and observation of the public.

Learned about the different situation of the customer about the product.How to handle the
customer and their behavior about the product.

41


Chapter-4

Research Problem

Statement of research problem

Research Objectives.

The scope of the study is to get the first hand knowledge about the buying behavior of consumers
towards different brands of mobile handsets. The scope is restricted to study the factors affecting

42


the preference of consumers while choosing a mobile handset. This is done to avoid perceptual
bias and for providing objectivity to the study.

Research Design

Decision regarding what, when, where, how much, by what mean, concerning an enquiry,
constitute a research design. In this study the research design is of exploratory type.

SAMPLING TECHNIQUE.

In the survey the non probability convenience sampling is followed.

SAMPLE SIZE.
The sample size of a statistical sample is the number of repeated measurement that constitutes it.
It is typically denoted n, and is a non-negative integer. This refers to the number of items to be
selected from universe to constitute a sample. The survey has been conducted on sample size of
250.

Research Method.

DATA DESIGN
In nature of data, it was both primary and secondary
.

PRIMARY DATA
Primary data is one which is collected first time and original in nature. This can be done
in following ways:

 Observation

43


 Personal interview
 Telephone
 Questionnaire

In the survey, the data was collected through questionnaires which had opened ended and
multiple choice questions
.
SECONDARY DATA
The data which is already collected by someone else. This was collected through journals,
magazines, newspaper and internet.

Analysis data Interpretations

.Q-1 Sex ratio of the respondents

44


Table Number - 1

Particulars Number %age
Male 139 55.6
Female 111 44.4

Interpretation:

The graphical representation of the table shows that out of the 250 Respondents, 139 were male
and 111 were female.

Q.2- occupation of the Respondents’ Family

Table Number – 2


45


Service 109 43.6
Professional 34 13.6
Business 76 30.4
Other 31 12.4

Interpretation
The graphical representation of the table shows that out of the 250 respondents, 109 respondents
belong to the service family, 76 were from business, 34 were from the professional and 31 were
from the others family.

Q- 3 Income level of the respondents family

Table Number- 3

Less than 15,000 101 40.4
15,001-25,000 61 24.4
25,001-35,000 52 20.8

46


35001 & above 36 14.4

Interpretation

The graphical representation of the table shows that out of the 250 respondents, 101 respondents
were from the family whose income is less than 15,000, 61 respondents were from the family
whose income is between the 15,001 – 25,000, 52 respondents were from the family whose
income is between 25,001- 35,000 and rest were from the family whose income is above 35,001.

Q.4-You have a mobile phone .

Table No. 4

Yes /no No of respondents %
Yes 145 90
No 5 10
Total 150 100

47


Interpretation:

The graphical representation shows that out of the 150 respondents, 145 respondent’s Are have
mobile , 5 respondent’s are no have mobile .

Q-5. Educational Backgroud of the Respondent’s parents

Table No. 5

Particulars Number % age
High school 34 13.6
Intermediate 23 9.2
Graduate 89 35.6

48


Post graduate 98 39.6
Other 6 2.4

Interpretation:

The graphical representation shows that out of the 250 respondents, 98 respondent’s parents are
post graduate, 89 respondent’s parents are graduate, 34 respondent’s parents are high school, 23
are intermediate and rest have others educational background.

Q-6- Which mobile phone you are using?

Table No. 6

S.No Mobile No.of respondent %age
1 Nokia 155 62
2 Samsung 6 2.4
3 Sony Ericson 34 13.6
4 LG 22 8.8
5 Motorola 22 8.8

49


6 Other 11 4.4

Interpretation:

Out of the 250 respondents, 155 are using the Nokia phones, 34 are using the Sony Ericson, 6 are
using the Sumsung, 22 are using the LG, 22 are using the Motorola and 11 are using the Others.

Q.7 - How long you are using the mobile phones?

Table No.- 7

S.no Time period Number of %age
respondents
1 < 1year 48 19.2
2 1-2year 75 30
3 2-4year 56 22.4
4 Above 4years 71 28.4

50


Interpretation:

Out of the 250 respondents 48 are using for less than year, 75 are using for 1-2years, 56 are using
for 2-4 years, 71 are using for above 4 years.

Q.8- How often do you change your mobile phone?

Table No.- 8

S.no Frequency of chang Number of % age
mobile respondents
1 < 1 year 59 23.6
2 1-2year 88 35.2
3 2-4year 43 17.4
4 >4year 60 24

51


Interpretation:
Out of the 250 respondents 59 are using for less than year, 88 are using for 1-2years, 48 are using
for 2-4 years, 60 are using for above 4 years.

Q.9 What will you be willing to pay for a mobile phone by respondents.

Table Number- 9

< 10000 142 56.8
10000 to 20000 86 34.4
20001 to 40000 15 6
Any amount 7 2.8

52


Interpretation:
The graphical representation shows that out of the 250 respondents, 142 respondents were
willing to spend less than 10,000, 86 were willing to spend between 10,001 to 20,000, 15 were
willing to pay betweem 20,001 to 40,000 and rest were ready to pay any amount.

Q-10 . Consider the TV advertisement you like most –what brand is it promoting by
respondents.

Table Number- 10

Particulars Number % Age
Nokia 122 48.8
Samsung 43 17.2
Sony Ericson 42 16.8
LG 11 4.4
Motorola 24 9.6
Iphone 2 .8
Blackberry 4 1.6
Other 2 .8

53


Interpretation:
Out of the 250 respondents, 122 like the Nokia advertisement most, 43 like the Samsung, 42 like
the Sony Ericson, 24 like the Motorola, 11 like the LG and rest like others.

Table 11: Showing satisfaction level of the respondents

Table -11

No of respondent %age
Yes 232 92
No 18 8

54


Interpretation:
From the above table, we can conclude that out of 250respondents, 92% respondents are satisfied
with the performance of their mobile hand set whereas 8% are not completely satisfied. The main
problem faced by them is the battery life of their hand sets. In general, people in Ludhiana are
satisfied with their brand of mobile phone.

Summary of findings.

 Nokia is the most favorite brand of the college student.
 35% student change their mobile phones within 1to2 years
 30% students are using the mobile phones since last 1 to 2 years.
 51% students are ready to pay for a mobile phone less than 10,000 and they spend
 according to their family income.
 49% students like the Nokia advertisement most.
 Mostly students use the mobile phones for talking, SMS and for using the GPRS
function.

55


 Mostly students have handsfree, bloothooth and memory card.
 Almost all students are aware about the GPRS, Blootooth and MMS service but
least students are aware about the 3G function.
 Most favourite brand among the college students is Nokia and the least favorite
brand is LG.
 Appearance, Price, Brand Image and advertisement are the important factors for
the students while purchasing mobile phones.
 Mostly students prefer slim, medium in weight and large in size handset
 Mostly students see advertisement on television
 Story, spokesperson and the music are the important factor in advertisement
 Mostly students have the hanging and service problem with the Nokia.

Chapter- 5

56


Summary
&
Conclusions
Summary of learning experience.

1. Nokia is the most popular and widely used brand by the people.
2. Brands like Motorola and Sony Ericsson are also gaining ground with regard to
popularity but they are mostly liked by the young generation.
3. 64% of the respondents used same brand earlier. It shows that most of the population is
brand loyal.
4. But on the other side 36% of response depicts the fact that people constantly switch from
one brand to another on the dearth of new features and advance technology.

57


5. Mobile phone is no more a status symbol now for the people of Ludhiana city. It has
increasingly become a necessity to reduce communication gap and to maintain mobility.
It has also become an important tool for people specially the working population to carry
business transactions easily and quickly.
6. It is clear from the above that people of Ludhiana give due importance to factors like
features, appearance and brand of mobile phones while making purchase decision.
7. Price comes after the satisfaction of above factors and easy to carry facility is least
considered during purchase decision.
8. It’s clear that people in Ludhiana buy a particular brand of mobile hand sets on the basis
of the positive report about their performance received from their friends and family
members who already own that brand.
9. Advertisements also play an important role in influencing the buying decision of the
people.
10. Besides receiving and makings calls and SMS people in Ludhiana are also using mobile
for listening music and camera.
11. Use of mobile for games has significantly reduced. And still people are not accustomed
with the use of internet on their mobile phones.
12. As far features of mobile phones are concerned it’s clear from above that people give
more preference to the features of data storage and personal information management.
GPRS is the least preferred feature in the mobile phones.
13. People prefer to spend between Rs. 5000 and Rs. 15000 on a mobile phone. It again
depicts that mobile phones are no longer a status symbol now and has become necessity
14. People of agree that factors like repairability and availability of spare parts are important
to consider while making buying decision for a brand of mobile phone. But as far as
promotional activities are concerned they are neutral towards this factor.
15. Most of the population is satisfied with their existing brands. The main problem faced
otherwise is related to the battery life of a mobile hand set.
16. People in Ludhiana city require additional features of Wi-Fi, Windows, TV and Video
Conferencing in their mobile phones. It depicts that people here are techno savvy and
want to use innovative features.

58


Conclusions & Recommendation.

Conclusions.

The Mobile phone represents the convergence instrument of the future.It have become a
necessity for many people throughout the world. The ability to keep in touch with family,
business associates, and storing data are only a few of the reasons for the increasing importance
of mobile phones. Cell phone manufacturers have produced a wide range of cell phones, which
sell for prices that range from very inexpensive to thousands of rupees.

The above findings and results reflected the preferences, expectations and satisfaction level of
mobile phones users . The study would help the companies in understanding the factors that
influence the purchase decision of the consumers and their expectations from the mobile
handsets. The results of the study indicate that mobile phones are no longer the status symbol for
the people of Ludhiana. Brand and features in a handset are preferred over their prices. People
here are techno savvy and require new innovative features in mobile phones every new day.

Recommendations.

Now days the people want more values for their money worth, it means a better designed product
with quality and they are most willing to buy the product frequently

. The positive suggestions are as follows:-

59


 As the others companies like Nokia , Samsung . Motorola and others offers products in
good packing, so the product packaging must be made attractive so that the young
generation willing to accept it.
 The product line must be extended so that all the generation levels must be able to use it
as per their taste.

 Customers wants some fancy type good looking mobiles.

 The main thing is the availability of the products at retail outlets.

 The product packaging must be changed time to time.

 The media marketing must be done highly and a good relationships should be made with
the customers by giving frequents offers and arranging various competitions.

 All companies should increase their distribution channel.

 The companies should continue to work on the Strategy of T.Q.M (Total Quality
Management)

Appendix

Questionnaire:

60


Section A:

Personal Informations
1. Name:
2.(a) Age:
(b) Gender
Male Female

3. Occupation of Father
Service Professional
Business Others Specify

4.Income Level (per month)
Less than 15,000
15,001 – 25,000
25,001 – 35,000
35,001 & above

5. Educational Background ( Parents)
High School
Intermediate
Graduate
Post Graduate
If Other Specify

Section B:

About mobile phones

61


6) Which mobile phone you are using.
A) Nokia B) Samsung
C) Sony Ericson D) LG
E) Motorola F) iPhone
G) Blackberry H) Others Specify

7) Please write the model of your phone
(example: Nokia 1100, Ericson k800i, etc.)

8) How long you are using the mobile phone
Less than 1 year
1 – 2 years
2 – 4 years
Above 4 years

9) What are the reasons for using the above mentioned model.
A) WAP
B) Just to talk on it
C) Use GPRS function
D) Receive Email & SMS
E) Down Load Files
F) Others (Specify

10) How often do you change your mobile phone
Less than 1 year
1 – 2 years

62


2 – 4 years
Above 4 years

11) What phone Accessories do you have?
A) Handsfree
B) Bloothooth Head Set
C) USB Data Cable
D) Memory Card (SD Card)
E) Others(Specify

12) Latest Mobile facilities which you are aware of:-
(Can tick multiple boxes of the facilities you know.)

A) GPRS
B) 3G
C) MMS
D) BLOOTOOTH
E) INFRARED
F) VIDEO CALL
G) OTHER FACILITIES (Specify)

13) What is your favorite brand in Mobiles?
(Please choose your 3 favorite brands in order of preference from the brands in thetable below. 1-most favorite, 3-least favorite.)

A) Nokia B) Samsung
C) Sony Ericson D) LG
E) Motorola G) Blackberry
H) Others
Specify the brand.

14) Why you like the brands you chose above?
(Please indicate the important of below factors when you choose the brands. 1-very important, 2-
somewhat important, 3-neither important nor unimportant, 4-less important, 5- unimportant.)

63


A) Advertisement B) Appearance
C) Price D) Functions
E) Quality F) Brand Image
G) Service H) Recommended by friends
I) Others Specify.

15) Do you prefer phones to be
Slim or medium or thick
Light or medium or heavy
Small or medium or large

16) What would you be willing to pay for a mobile phone
Less than 10,000
10,001 to 20,000
20,001 to 40,000
Any amount( Specify)

17) Where did you often see the mobile advertisement?
A) TV B) News Paper
C) Magazine D) Online
E) Outdoor F) Radio
G) Leaflets other (specify)

18) Consider the TV advertisement you like – what brand is it promoting
A) Nokia B)Samsung C) Sony Ericson
D) LG E) Motorola F)iPhone
G) Blackberry H) Others Specify
19) Which of the following would impress you the most?
(Please indicate the important of below factors when you choose the brands. 1-very important, 2-somewhat important, 3-neither important nor
unimportant, 4-less important, 5- unimportant.)

64


A. Slogan
B. Picture
C. Color
D. Story
E. Spokesperson
F. Music
G. Others
H. Recommended by Friends
I Others (Specify)

Bibliography.

BOOKS:

MARKETING MANAGEMENT

65


V.S. Ramaswamy, S.Namakumari

RESEARCH METHODOLOGY
C.R.Kothari

OPERATION RESEARCH

Web Resources:

www.trai.gov.in

www.movilmobile .com

http ://www.nokia.com/t-aboutus-ttsl-organization.

http://www.samsung.co.in/webapp/Aboutus/aboutushome.js

http ://www.LG.com/LG.portal

www.motorola.co.in

www.flymobile.com

www.google.com

www.scribd.com

66

A marketing project on bling telecom pvt. ltd.,

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