"Wie können Agile Teams zu Treibern für Innovation in Unternehmen werden?" lautete die Kernfrage dieser Session. Ziel war es, den Teilnehmern Impulse zu geben, wie sie als IT Ideen einbringen und in Teams weiterentwickeln können. Die Business Model Canvas von A. Osterwalder, als Tool für strategische Diskussionen rund ums Business, wurde präsentiert und anhand eines Fallbeispiels ein strukturiertes Brainstorming gemacht.

1. Agile Teams als Treiber für Innovation und
"new business" in Unternehmen
Agile Tour Wien 2013
12. Oktober 2013
DI Hemma Bieser, MSc
©avantsmart 2013

2. Vorstellung DI Hemma Bieser, MSc
• Gründerin und Geschäftsführerin von avantsmart
• Ziel: Entwicklung von Unternehmensstrategien und
Geschäftsmodellen für die Geschäftsfelder der Zukunft
• Expertin für neue Methoden und Tools im Management
• Tätigkeiten
- Managementberatung
- Trainings und Moderationen
- Vorträge
- Innovationsprojekte
• Infos unter www.avantsmart.at
DI Hemma Bieser, MSc | Agile Tour Wien 2013 | 12. Oktober 2013
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3. Ziele der Session
1. Ideen und Impulse
2. Neue Methode zusätzlich zu Ihren Scrum-Prozessen
3. Möglichkeiten aufzeigen, wie Sie zum Initiator und
Treiber für Innovation in Ihrem Unternehmen werden
DI Hemma Bieser, MSc | Agile Tour Wien 2013 | 12. Oktober 2013
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4. Wie Innovation das Business verändert
DI Hemma Bieser, MSc | Agile Tour Wien 2013 | 12. Oktober 2013
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5. Der Innovations-Begriff hat sich gewandelt
Entwicklung
von
neuen
Geschäftsmodellen
und
Services
Einbindung der Community
Vielfältige Perspektiven
miteinbeziehen
DI Hemma Bieser, MSc | Agile Tour Wien 2013 | 12. Oktober 2013
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6. Entwicklung von Apple
HARDWARE
MANUFACTURER
1998
DIGITAL
HUB
2001
DIGITAL
LIFESTYLE
DIGITAL
PLATFORM
2007
2010
iPod + iTunes
DI Hemma Bieser, MSc | Agile Tour Wien 2013 | 12. Oktober 2013
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7. Lego Mindstorms – „Unfreiwilliges“ Crowdsourcing
DI Hemma Bieser, MSc | Agile Tour Wien 2013 | 12. Oktober 2013
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8. Lego Cuusoo – Inspire co-creation
DI Hemma Bieser, MSc | Agile Tour Wien 2013 | 12. Oktober 2013
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9. “Recreate all the action and excitement of Launch Day
with this set”
DI Hemma Bieser, MSc | Agile Tour Wien 2013 | 12. Oktober 2013
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10. Ein ganzheitlicher Ansatz für erfolgreiche Innovation
DI Hemma Bieser, MSc | Agile Tour Wien 2013 | 12. Oktober 2013
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11. Definition 1
Ein Geschäftsmodell beschreibt modellhaft die
logischen Zusammenhänge,
wie ein Unternehmen Mehrwert für Kunden erzeugt
und einen Ertrag für die Organisation sichern kann.
DI Hemma Bieser, MSc | Agile Tour Wien 2013 | 12. Oktober 2013
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12. Definition 2
Business Model Innovation
=
Ist die systematische und methodische Entwicklung
von neuen Geschäftsmodellen
DI Hemma Bieser, MSc | Agile Tour Wien 2013 | 12. Oktober 2013
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13. Day
Month
No.
Who are our Key Partners?
Who are our key suppliers?
Which Key Resources are we acquiring from partners?
Which Key Activities do partners perform?
What Key Activities do our Value Propositions require?
Our Distribution Channels?
Customer Relationships?
Revenue streams?
What Key Resources do our Value Propositions require?
Our Distribution Channels? Customer Relationships?
Revenue Streams?
What are the most important costs inherent in our business model?
Which Key Resources are most expensive?
Which Key Activities are most expensive?
What value do we deliver to the customer?
Which one of our customer’s problems are we helping to solve?
What bundles of products and services are we offering to each Customer Segment?
Which customer needs are we satisfying?
What type of relationship does each of our Customer
Segments expect us to establish and maintain with them?
Which ones have we established?
How are they integrated with the rest of our business model?
How costly are they?
For whom are we creating value?
Who are our most important customers?
Through which Channels do our Customer Segments
want to be reached?
How are we reaching them now?
How are our Channels integrated?
Which ones work best?
Which ones are most cost-efficient?
How are we integrating them with customer routines?
For what value are our customers really willing to pay?
For what do they currently pay?
How are they currently paying?
How would they prefer to pay?
How much does each Revenue Stream contribute to overall revenues?
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License.
To view a copy of this license, visit http:/
/creativecommons.org/licenses/by-sa/3.0/
or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
DI Hemma Bieser, MSc | Agile Tour Wien 2013 | 12. Oktober 2013
13
Year

14. Die Bürgermeister-App
Die Bürgermeister App.
Mein Bürgermeister
hört mich – per App.
Die Herausforderung:
• Kommunikation mit
Gemeindebürgern verändert
sich
• Wie können speziell die 16
bis 30 Jährigen erreicht
werden?
DI Hemma Bieser, MSc | Agile Tour Wien 2013 | 12. Oktober 2013
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15. Bürgermeister-App by Symvaro
Who are our Key Partners?
Who are our key suppliers?
Which Key Resources are we acquiring from partners?
Which Key Activities do partners perform?
SWEntwicklung
What Key Activities do our Value Propositions require?
Our Distribution Channels?
Customer Relationships?
Revenue streams?
Marketing &
Vertrieb
What Key Resources do our Value Propositions require?
Our Distribution Channels? Customer Relationships?
Revenue Streams?
Software
Personalkosten
What are the most important costs inherent in our business model?
Which Key Resources are most expensive?
Which Key Activities are most expensive?
What value do we deliver to the customer?
Which one of our customer’s problems are we helping to solve?
What bundles of products and services are we offering to each Customer Segment?
Which customer needs are we satisfying?
App für
Gemeindebürger
What type of relationship does each of our Customer
Segments expect us to establish and maintain with them?
Which ones have we established?
How are they integrated with the rest of our business model?
How costly are they?
VerwaltApp Store
ungssystem
Persönl.
für BM
Kontakte
Marketingaufwand
Month
No.
Bürger 16 –
30 Jahre
Bürgermeister
gratis
Monatl. Gebühr
abh. von Einwohner
For what value are our customers really willing to pay?
For what do they currently pay?
How are they currently paying?
How would they prefer to pay?
How much does each Revenue Stream contribute to overall revenues?
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License.
To view a copy of this license, visit http:/
/creativecommons.org/licenses/by-sa/3.0/
or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
DI Hemma Bieser, MSc | Agile Tour Wien 2013 | 12. Oktober 2013
Year
For whom are we creating value?
Who are our most important customers?
App,
Webpage
Through which Channels do our Customer Segments
want to be reached?
How are we reaching them now?
How are our Channels integrated?
Which ones work best?
Which ones are most cost-efficient?
How are we integrating them with customer routines?
Day
15

16. Anwendungsfälle
1. Analyse des aktuellen Geschäftsmodells
2. Brainstorming
3. Wenn Sie eine Idee für ein Produkt oder eine
Dienstleistung haben -> entwickeln Sie das
Geschäftsmodell dazu
DI Hemma Bieser, MSc | Agile Tour Wien 2013 | 12. Oktober 2013
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17. Aktuelle Herausforderungen
1. Immer mehr Wiener ziehen ins Umland
2. Viele Gemeinden haben keine gute Anbindung an den
öffentlichen Verkehr, dh immer mehr Pendler fahren mit
dem PKW nach Wien
3. -> mehr Stau
4. -> weniger Parkplätze bzw. teuer
5. -> hohe Spritkosten
Aufgabe: Finden Sie eine Lösung für die Pendler, die ihre
Situation verbessert (Vernetzung, Mitfahrbörse)
DI Hemma Bieser, MSc | Agile Tour Wien 2013 | 12. Oktober 2013
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18. Day
Month
No.
Who are our Key Partners?
Who are our key suppliers?
Which Key Resources are we acquiring from partners?
Which Key Activities do partners perform?
What Key Activities do our Value Propositions require?
Our Distribution Channels?
Customer Relationships?
Revenue streams?
What Key Resources do our Value Propositions require?
Our Distribution Channels? Customer Relationships?
Revenue Streams?
What are the most important costs inherent in our business model?
Which Key Resources are most expensive?
Which Key Activities are most expensive?
What value do we deliver to the customer?
Which one of our customer’s problems are we helping to solve?
What bundles of products and services are we offering to each Customer Segment?
Which customer needs are we satisfying?
What type of relationship does each of our Customer
Segments expect us to establish and maintain with them?
Which ones have we established?
How are they integrated with the rest of our business model?
How costly are they?
For whom are we creating value?
Who are our most important customers?
Through which Channels do our Customer Segments
want to be reached?
How are we reaching them now?
How are our Channels integrated?
Which ones work best?
Which ones are most cost-efficient?
How are we integrating them with customer routines?
For what value are our customers really willing to pay?
For what do they currently pay?
How are they currently paying?
How would they prefer to pay?
How much does each Revenue Stream contribute to overall revenues?
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License.
To view a copy of this license, visit http:/
/creativecommons.org/licenses/by-sa/3.0/
or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
DI Hemma Bieser, MSc | Agile Tour Wien 2013 | 12. Oktober 2013
18
Year

19. Zusammenfassung
1. Innovative Unternehmen haben die Nase vorn
2. Neue Methoden und Tools liefern - mit Agile Development
kombiniert – Business Value
3. Werden Sie zum Treiber für Innovation in Ihrem
Unternehmen
DI Hemma Bieser, MSc | Agile Tour Wien 2013 | 12. Oktober 2013
19

20. Interesse an einem Workshop oder einem
Innovationsprojekt?
DI Hemma Bieser, MSc
Geschäftsführerin
Business Model Innovation Expert
avantsmart e. U.
Seepark B6 | A-2522 Oberwaltersdorf
avantsmart creative lab
Antonsgasse 10/Top 3 | A-2500 Baden
T +43 664 35 661 35
hemma.bieser@avantsmart.at
www.avantsmart.at
DI Hemma Bieser, MSc | Agile Tour Wien 2013 | 12. Oktober 2013
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