The Henley College AS Media Studies production unit evaluation presentation for 'Ilford' by:- Josh Corrie Ed Cooper Ed Lercorgne Andy Young

1. ILFORD
OptimusPrime Productions

2. Introduction
• This is a presentation on our practical
production unit, where we will assess our work
and our ability to work in a team
• Our group comprises of: Josh Corrie (Director +
Editor), Ed Cooper (Producer + Script
Writer), Ed Lecorgne (Actor + Gaffer) and Andy
Young (Cameraman + Assistant Gaffer)
• We all had a hand in planning, producing and
generally assisting others in their roles

3. OptimusPrime Productions
• We named our production company
‘OptimusPrime Productions’
• Not only does this tie in with the electrical and
technical side of the production – for example
the filming and editing, but also has
connotations of being the best (optimum) and
the first (prime)

4. ILFORD
• Ed Cooper (our writer + producer) wrote the
masterpiece that is ‘ILFORD’
• We got the name ‘ILFORD’ from the film
manufacturer, ‘ILFORD’ – ILFORD is the type of
film that the stalker uses in the story
• We chose Coop’s story because the location would
be feasible and convenient to film in and around
college
• Other stories written by the rest of the group were
dismissed because they would have to be filmed
outside of college

5. Audience
• ILFORD is aimed at the mass market of
teenagers/young adults
• We chose this particular target audience because
we all fall into it ourselves. We thought the story
appealed to people at college; it is set in a college
with sixteen/seventeen year olds playing the
main roles. Nagging teachers are also involved;
our target audience can relate to this film
• As the film contains a stalker, we did not think it
would be appropriate for a younger audience

6. Representation of Social Groups
• We hope that our film doesn’t give a poor
representation of teenagers
• We believe it shows a positive and negative trait
of teenagers; one teen is trying to rescue their
stalker, even though the stalker has been
creeping them out
• The film also shows that some teens are a bit
weird and enjoy stalking people, and when the
person they’re stalking doesn’t talk to them they
then go and commit suicide

7. Institutions
• A Hollywood institution would produce our film. It
has a fast paced, action packed storyline that would
be done justice if it were to be filmed with a
Hollywood influence
• A smaller production company wouldn’t have the
equipment to perform scenes such as someone
committing suicide by jumping off a building
• Alternatively, an Arthouse production company
such as Film4 could make alterations to the script in
order to make it viable

8. Addressing Our Audience
• As a group we played our finished film to a number of people
in our audience age range
• The vast majority really liked it and said it left them wanting
to see more. This is why we finished the beginning of our film
on a cliffhanger
• A few people said that they were a bit confused as to what was
happening. We believe this is because our story wasn’t very
clear; we had to cut certain parts out of it to get it down to the
required two-minute length
• If we our film was allowed to be longer then we don’t think
this would have been a problem
• People also found it difficult to follow because it is very fast
paced – it can be quite difficult to keep up with. It is very fast
paced because of all the jump cuts

9. Learning About Technologies
• Since creating our film we have learnt lots of new
skills
• We have learnt about new technologies such as
professional video cameras, editing and using sound
to improve video
• We filmed our story using professional Sony
Handycams, capturing our footage onto mini DV
tapes
• We edited all of the footage, trying to cut it down
into a two-minute clip. We used iMovie HD to edit
our film because it is easy to use but doesn’t
comprise on professional features

10. Ed Cooper
• Ed was the original writer of the story which was
to be produced
• During production, he oversaw the filming –
making sure that it coordinated well with the
original written piece
• He also served as a ‘cameo’ actor – taking up the
role of one of the main character’s friends

11. Josh Corrie
• As Josh’s story wasn’t suitable for a variety of
reasons, he became the director of the film
• He was also an assistant cameraman during the
production – helping Andy out with various
shots.
• Once production was finished, Josh also took up
the role of the group editor – using his Apple
Mac to create an authentic and professional
piece

12. Ed Lecorgne
• Ed’s story was decided against due to the lack of
dialogue in the piece.
• We decided roles and Ed willingly volunteered
himself as the main actor for the film. This not only
involved learning lines, but also had to incorporate
planning meetings with the scriptwriter to make
sure that the overall effect wanted by Cooper was
realised.
• The variety of our filming also meant that he had to
hold the camera in some shots, which helped create
POV shots.

13. Andy “the monkey” Young
• Andy’s script was good, however, it was lacking
in a concrete storyline which was the main basis
for its rejection.
• Andy was appointed main cameraman, and he
was in charge of making sure all of the shots
were lined up, with correct lighting, angles and
sound. He also worked with the rest of the
group, trying out inventive shots to create the
best possible final result.

14. The Finished Product
• Looking back at the course of the project, we feel
we have produced a successful film, to the best
of our ability
• We feel we have come a long way since
completing the preliminary task; we have
progressed so rapidly that we want to re-shoot
parts of our film that we shot early in the project
• In hindsight, we would have spent more time
planning, as this would perfect the story, making
the overall quality of the film better