Most blog owners make the mistake of constantly creating new blog posts but do little or no promotion afterwards then wander why they didn’t receive any traffic. After staying on this treadmill for months or even years they become discouraged because they’re not generating sales from all their hard work. You should invest the same amount of time promoting your blog post as writing it otherwise no one will benefit from the great value you are offering.
22 ways to promote your blog post that you probably wish you knew! (step by-step guide)
1. 22 Ways To Promote
Your Blog Post
That You Probably
Wish You Knew
(Step-by-Step Guide)
By Herman Drost
www.iSiteBuild.com
Web Design, Hosting, SEO
Copyright 2013, iSiteBuild.com All Rights Reserved
2. Table of Contents
1. Create an epic post........................................................................................................1
2. Create a captivating headline.........................................................................................2
3. Share on Social Media...................................................................................................2
4. Submit to JustReTweet.com...........................................................................................2
5. Create a StumbleUpon Ad..............................................................................................2
6. Email your list.................................................................................................................2
7. Create a YouTube video.................................................................................................2
8. Internal Linking...............................................................................................................3
9. Comment on related blogs.............................................................................................3
10. Submit to Slideshare.com............................................................................................3
11. Submit to Scribd.com....................................................................................................3
12. Convert to an infographic ............................................................................................4
13. Convert to an Ebook or Short Report...........................................................................4
14. Create a Kindle Book....................................................................................................4
15. Guest Blogging ............................................................................................................5
16. Submit to the Top Article Directories............................................................................5
17. Submit a Press Release...............................................................................................5
18. Submit to Social Bookmarking Sites............................................................................6
19. Submit to Podcast Directories......................................................................................6
20. Submit to Niche Directories..........................................................................................7
21. Submit to Ezine Publishers..........................................................................................7
22. Build relationships with related bloggers......................................................................7
3. Most blog owners make the mistake of constantly creating new blog posts but do little or no
promotion afterwards then wander why they didn’t receive any traffic. After staying on this
treadmill for months or even years they become discouraged because they’re not generating
sales from all their hard work.
You should invest the same amount of time promoting your blog post as writing it otherwise
no one will benefit from the great value you are offering.
Wouldn’t you like to get hundreds or thousands
of people reading every post you create?
Here are the 22 ways to promote your blog post:
1. Create an epic post
An epic post is one that stands out from most other posts on the Net in the value it provides.
Make them think that if the content had been offered as a product they would have been
willing to pay for it.. The main purpose of an epic post is to provide such incredible value that
it naturally gets shared by others.
Here are examples of 3 epic posts I’ve written lately:
33 Points To Consider Before Choosing An Email List Provider
Free Web Hosting Guide: 33 Secrets You Probably Didn’t Know!
Web Design Checklist: 55 Things Every Website Must Have
2. Create a captivating headline
If your headline doesn’t grab the attention of your readers they won’t continue reading the
read of the post. Use this headline analyzer to experiment creating different headlines until
you achieve an EMV (Emotional Marketing Value ) score of 50%-75%. This score is what
most professional copywriters’ headlines will achieve while the most gifted copywriters will
have 50%-75% EMV words in their headlines.
3. Share on Social Media
Google looks at the number of social signals your content receives to determine its rankings
in the search engines. So after you’ve published your post share it on your Facebook, Twitter,
Google+ and LinkedIn accounts and encourage others to also share the content with their
network of friends.
4. Submit to JustReTweet.com
To get an initial boost in social traffic get your post retweeted by visiting JustReTweet.com.
You gain credits by retweeting others content. With the credits you’ve accumulated you get
others to retweet your own post resulting in a nice boost in traffic.
5. Create a StumbleUpon Ad
For $10.00 you can receive 100 targeted views to your content. My experience in using this
method of promotion is that you actually receive close to 200 views because the extra 100 are
4. gained organically. Visit StumbleUpon.com to get started. Within a few hours of posting your
add you’ll see a nice spike in traffic directed toward the post you’re promoting.
6. Email your list
Building a list of subscribers is one of the greatest assets your business will have because the
people on your list are usually the most responsive. Announce your post to your list and ask
them to share it with their friends via their social media accounts.
7. Create a YouTube video
YouTube videos receive billions of views each day. Make sure you capitalize on redirecting
some of that traffic to your own blog by converting some of your content into video and
embedding it on your blog. A video reduces bounce rates (how long a person spends on your
page) which helps improve your rankings.
Create a 2-3 minute video illustrating one of the main points (or several points )in your content
then upload it to YouTube.
Example
For my epic post I created a YouTube video named Free Web Hosting Guide – 3 Secrets You
Probably Didn’t Know! then uploaded it to YouTube and embedded it within my post content to
get it to rank. Last time I checked it ranked on the first page of YouTube for the keyword
phrase “Free Web Hosting Guide.”
8. Internal Linking
The number and quality of links pointing to your own post helps increase its rankings in the
search engines. Instead of getting links from other web properties first look for related content
to link to within your own blog. This helps visitors stay on your own blog instead of leaving
and going elsewhere to find related information.
Tip: Use the MaxBlogPress Ninja Affiliate Plugin to automatically convert keywords on your
blog into money making affiliate links. Not only does it link to affiliate products, you can set up
certain keywords to link to your previous posts
9. Comment on related blogs
This strategy is only effective if your comment offers value to others. For instance if you just
say something “great post” or just promote your own product it will probably be viewed as
spam and deleted. Instead search for blogs related to your niche that have a high level of
engagement then write a thoughtful comment that supplements the post.
To search for related blogs use Google Blog Search, Technorati or simply enter
“blog+keyword” in the Google search box.
10. Submit to Slideshare.com
Converting your content into a different format (re-purposing) enables you to reach a different
audience. One of these ways is to create a slideshow of your content then submit to
Slideshare.com. This can easily be done using Powerpoint or Keynote.
5. Slideshare also allows you to submit PDF files so if if you can’t use slides convert your
content into a PDF file using OpenOffice.org (free software).
11. Submit to Scribd.com
Scribd is a document sharing site which enables you to submit your PDF document . Make
sure you include links in your content that redirect readers back to your blog post. Instead of
submitting the same content as on your blog, rewrite a portion of your content so it’s unique
before submitting it.
Here’s a list of the top document sharing sites:
Calameo.com
DocStoc.com
Issuu.com
WattPad.com
Yudu.com
Gazhoo.com
Edocr.com
MemoWare.com
Ziddu.com
WePapers.com
Empressr.com
12. Convert to an infographic
An infographic is content displayed in graphical format so it’s easy to view. The fastest and
easiest method for getting this done is to search Fiver.com for someone that will do this for
$5.00. After your infographic has been created submit it to Pinterest and include it on your
blog so visitors can link to it. Also offer readers to place it on their own blog as long as they
include a link back to your post.
13. Convert to an Ebook or Short Report
If you’ve created a long post (2-3000 words) convert it to PDF file and submit it to popular
ebook directories. Alternatively bundle several related posts together to create your ebook.
Create an ecover graphic to place at the top of your content. Display the graphic on your blog
to promote your ebook.
Here is a list of the most popular ebook directories to submit to:
Changethis.com
Free-ebooks.net
Getfreeebooks.com
Thefreesite.com
Ebookjungle.com
E-library.net
Ebookdirectory.com
Memoware.com
Ebook88.com
Sharewareebooks.com
6. Ebookee.com
Feedbooks.com
Directory.pdf-search-engine.com
Howto.co.uk
E-booksdirectory.com
Books.google.com
14. Create a Kindle Book
Amazon has built a publishing empire you can easily tap into. By re-purposing your content
into a Kindle book and publishing it on Amazon you can generate sales from the content you
worked hard to create. With a little link building you easily get your book to rank on the first
page of Google.
To create your book use the .doc format, include page breaks between chapters, remove
bullet points, headers, footers and special fonts. Proof read the content to check for spelling
and grammar errors and make sure you create an attractive e-Cover as this is the first thing
visitors will notice.
Resources
How to Make Money with Amazon Kindle Books
15. Guest Blogging
This is a great strategy for leveraging traffic from a blog that has already built up a loyal base
of readers. You simply create a highly valuable article (that’s worth paying for) then contact
other bloggers in your niche to get it published on their blog. Make sure you include a link
back to your own blog so you not only receive a boost in traffic but gain a powerful backlink.
Resources
How Guest Blogging Will Increase Your Affiliate Income
16. Submit to the Top Article Directories
Even though this tactic is not as popular as it once was (pre Penguin and Panda Updates) it
still works for building high quality backlinks and generating extra traffic. The key is to rewrite
some or all of your content so you can submit a unique article that includes a link back to your
post in the resource box. Ezine publishers often pick up well written articles from directories to
publish in their ezines.
Here’s a list of the top article directories to submit to:
EzineArticles.com
GoArticles.com
ArticlesBase.com
Amazines.com
SelfGrowth.com
ArticleSnatch.com
EzineMark.com
ArticleAlley.com
Bukisa.com
7. TheFreeLibrary.com
InfoBarrel.com
Isnare.com
ArticleBiz.com
SooperArticles.com
ArticleRich.com
ArticleDashboard.com
BrightHub.com
Xomba.com
EvanCarmichael.com
ArticlesFactory.com
Gather.com
17. Submit a Press Release
Press releases are an effective method for quickly getting a wide range of exposure and
attracting lots of high quality backlinks to your post. This boosts your rankings and generates
more traffic. It’s very important to write your press release correctly so it won’t get rejected.
Here are 3 articles showing you how to write one:
http://www.publicityinsider.com/release.asp
http://www.wikihow.com/Write-a-Press-Release
http://www.ehow.com/how_8793_write-proper-press-release.html
After you’ve completed writing your release submit to the top press release directories.
PRLog.org
Pressbox.co.uk
PRWeb.com
Free-press-release.com
ClickPress.com
24-7PressRelease.com
PR.com
1888pressrelease.com
PR-Inside.com
PRZoom.com
OpenPr.com
I-Newswire.com
PRUrgent.com
PRLeap.com
WebWire.com
Onlineprnews.com
Resources
Top 7 Benefits of a Press Release
How to Convert Your Article to a Press Release
8. 18. Submit to Social Bookmarking Sites
Social Bookmarking allows you to save your favorite bookmarks online to read later and share
with others. Fortunately for you this method also provides free backlinks to your content.
Tip: I use SocialMonkee.com for submitting my post to social bookmarks. Get lifetime access
by signing up for an account for only $7.00. It automatically bookmarks your URL to 25 social
bookmarking sites and can be completed in less than 2 minutes.
19. Submit to Podcast Directories
You can easily re-purpose your existing content and connect with an entirely new audience by
creating a podcast of your blog content then submitting it to podcast directories.
One of the easiest ways to do this is to sign up for a free account at BlogTalkRadio.com then
record your own radio show by just reading your content into a microphone (even if you don’t
have any live listeners). The audio is automatically converted into a podcast which can then
be submitted to the top podcast directories such as iTunes.
Resources:
Podcast Promotion – Top 10 Ways To Promote Your Podcast
Convert Your Articles Into a Podcast & Gain Massive Traffic
How to Get 2,281 Subscribers—and Increase Traffic by 69%—in 27 Days
20. Submit to Niche Directories
Submitting to directories related to the topic of your content generates diverse backlinks
which is what Google and other search engines are looking for to rank web pages. To find
niche directories enter keyword+directory in the Google search box.
Tip: I use a service called Directory Maximizer which submits your content to 100 different
directory sites for just $14.00 per month. The beauty of this service is that once you get it set
up it submits your content automatically to one hundred new directory sites each month.
21. Submit to Ezine Publishers
Ezine Publishers are constantly on the look out for fresh content to send to their subscibers.
An article published in an ezine with thousands of loyal readers can generate a large stream
of visitors to your content.
Tip: The Directory of Ezines is the best place to find updated ezines (updated every week)
related to your audience. They are categorized by topic and how many subscribers they
currently have.
Some other benefits of DOE Membership include:
• Deliver your message to at least 6000 Twitter followers every time you write a new
post.
• Place UNLIMITED classified ads FREE on the DOE Free Classified Pages.
9. Resources
Get Directory of Ezines HERE
22. Build relationships with related bloggers
Instead of going it alone, find popular bloggers related to your own niche and build a
relationship with them by commenting on their blogs, writing guest posts and sharing their
content on your social media sites. By developing these friendships online you can generate
traffic on demand y notifying them each time you publish new content.
Tip: If you have a WordPress blog I highly recommend installing the JetPack Plugin so you
can easily view (via the WordPress Dashboard) how many visitors you are getting from each
post and where they are coming from. Monitoring these statistics will enable you to quickly
see which promotion method performs the best.
My Final thoughts
Commit to going through all 21 steps a few times to see which methods generates the best
results. Currently the StumbleUpon Ad generates the most views for me. If you don’t have
time to go through all 21 steps for every post just focus on the most effective methods based
on their performance for previous posts.
Click the link below to read this content on my blog
22 Ways To Promote Your Blog Post That You Probably Wish You Knew (Step-by-Step Guide)
Warm Regards,
Herman Drost
iSiteBuild.com
Web Design, Hosting, SEO
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