So, you've made it. You're ready to get into mobile marketing, right? Well, now is the perfect time....

1. Mobile Marketing Ideas And Motivation For Your Company
So, you've made it. You're ready to get into mobile marketing, right? Well, now is the perfect time.
You probably have a lot of inquiries on how to start and what to do, but no worries, this article has
you covered. Listed below are some tips that will help you get started with your mobile marketing
aspirations.
Make your messages relevant. This is the most important aspect of mobile marketing. A text
message can be very personal and it interrupts someone no matter what they are in the middle of
doing. Avoid re-purposing an e-mail. Your text message should be short and very relevant to the
audience whom you are sending them out to.
Get your website mobile friendly! Take a look at your website on a mobile device. Don't like what
you see? Most don't until you get your site onto a mobile-friendly platform. Look at your content
management system to see if it offers a mobile plugin, or talk to a local digital advertising agency to
build a solution for you. Either way, it is important to make your site look professional and engaging
on http://www.ecommercetimes.com/story/82351.html?rss=1 mobile devices!
Make your messages fun. Remember that mobile can also be used as a source of entertainment.
Make your messages interesting and exciting, while providing the subscriber with either meaningful
information or entertainment. When subscribers are doing something or just waiting for something
somewhere, they will look to mobile as an exciting or enjoyable distraction.
Be consistent with your messaging volume. You should always let your customer know in advance
how many messages you plan on sending out per week or month. When you do this, your customers
know what to expect and will be waiting to hear from you. Make a good schedule and stick to it.
Use mobile marketing as a means of communication not a means for profit. Your business may be
very important to you, but you need to remember that customers do not take well to being treated
like money bags. Using your mobile campaign to actually talk to them will increase your sales more
than promotions.
Never copy someone else's mobile strategy. Just because they may be doing well does not mean it is
the right method for you. Customers like innovation, and if you are sending out similar messages or
styles as your competitor, they may not be interested in making a change to you.
Avoid sending messages to people at inconvenient hours
https://plus.google.com/117992403801653205184 of the day. These customers are more likely to be
upset with you, than excited about the promotion.
With mobile users, text is far more influential than
video, so remember that before developing your
marketing campaign. Upwards of 88% of all mobile
users deal in text messages, but only around 41% of
them take the time to watch videos on their mobile
devices. This obviously means text should be your
bigger area of focus.

2. Use unique, dedicated short code. While the price is
higher, it can help your brand stay protected. Doing
this will also protect you legally.
Dedicated short code is the best choice. Keeping tight
control over your brand is worth the extra cost.
Dedicated short code also offers you some legal
protection.
Having a QR code is an important factor in mobile
marketing. QR codes are the new box codes that can be scanned by a mobile device or a
smartphone. They are extremely effective in connecting your customers with your brand. Try linking
the QR code with some sort of coupon or discount for maximum results.
When you are thinking of adding SMS to a mobile marketing strategy, let people opt in or out and
tell them how many texts you're going to be sending out. Because SMS requires access to the
notification system of a user's mobile device, it can have disastrous results if abused or used
inappropriately. People can find it quite intrusive. So make sure you opt customers into receiving
your SMS marketing and stand by a maximum amount of texts you will ever send in a month.
Honesty will build trust and loyalty for your brand.
One of the key factors to successful mobile marketing advertising and messaging is to keep your
messages and ads short, to the point, and urgent. The devices are possibly smaller, so you have less
room to work with in composing your ad. So make them short and clear so that you can get your
message across quickly and fully understood.
When creating Quick Response codes (or QR codes), try using a URL shortening service first. By
using the URL shortening service, you can create a simpler QR code, as QR code complexity is
determined by the number of characters in any block of text that you use. A block of text with less
characters creates a simpler QR code that is easier to scan.
Before you begin your mobile marketing campaign, look up your blog or website on the different
types of mobile phones to see how good or bad it looks. You might be surprised to find that it looks
great or you could be disturbed at finding that it looks awful. If it doesn't look good, you have work
to do. Modify your site and make it mobile friendly.
Check out what your competition is doing. Look for their blog or website on your own smartphone
and see what they are up to. Take a look at the social media that they are promoting and how they
are engaging their customers. When you take a look at your competition, it will give you some ideas
about what you need to do.
Do not limit your mobile marketing to a mobile website. These websites must remain relatively small
and do not allow you to do much. Take advantage of the efforts social networks do to provide people
with apps: send your customers a lin to your Facebook page or to your Twitter feed.
The number one rule in mobile marketing is to never spam. This is the quickest way to not only lose
existing customers, but to ensure that your marketing campaigns fail to reach new ones. Spam is a

3. major problem in marketing and people who are perceived to send it lose a lot of credibility.
As stated before in the article above, we can do many things with technology. We can go anywhere,
see anything, and even advertise on anything. With mobile marketing, anyone can advertise on any
mobile platform, whether it is a cell phone or tablet. Using the advice from this article, you can use
mobile marketing to advertise anything.