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I like ___!
                                         You like ___!
                                         We all like ___!
                                           A conceptual design by
                                                Huyen Tran




                         Design Challenge 2: Social Calm
                   To inspire people to declare and share what they love via
                                           facebook.




Stanford University, Spring 2011
CS377T- Calming Tech / Behavior Design
I like, you like, we like __!
 Persuasive Purpose
          To inspire people to express the things they like and share them
          with friends and family to encourage a community of positive
          thoughts.

 Industrial Design
    Use facebook status to post people's affirmations and invite
 facebookers to read, "like" and add their own affirmations.




Stanford University, Spring 2011
CS377T- Calming Tech / Behavior Design
User Description
          college student
          avid facebook user
             likes sharing things on facebook




Stanford University, Spring 2011
CS377T- Calming Tech / Behavior Design
Sue gets stuck on hw and takes a
break...
Sue is frustrated with her physics p-set and takes a break
by logging onto facebook
She sees one of her good friend's fb status: "I like the
smell of fresh baked cookies!"
Sue imagines the scenario of fresh baked cookies in her
head and has fond memories of baking at home.
She "likes" her friend's status and comments "I like eating
cookies with milk!"
Minutes later, Sue smiles upon seeing that another friend
has "liked" her comment and commented as well.

Stanford University, Spring 2011
CS377T- Calming Tech / Behavior Design
Features/Functionality
          Share what you like with a status message
          Friends can "like" and comment with their own
          affirmations
          Can tag people




Stanford University, Spring 2011
CS377T- Calming Tech / Behavior Design
Theoretical Justifications
        A lot of people already use facebook to share
        things with their friends
        Easy to click the "like" button and comment
        Read, relate, respond to other's thoughtful
        affirmations to feel better
        Reach a lot of people's newsfeeds




Stanford University, Spring 2011
CS377T- Calming Tech / Behavior Design
Results of Text2Calm Pilot
          Participants wanted to keep track of their own
          affirmations
          Would have liked more feedback
          Interested to see what other people's
          affirmations were




Stanford University, Spring 2011
CS377T- Calming Tech / Behavior Design
Shortcomings of Design
          requires facebook accounts
          relies on facebook platform's features
          trigger not as "hot" as texting




Stanford University, Spring 2011
CS377T- Calming Tech / Behavior Design
Next Steps in Design Process
        Send out a message via facebook/e-
        mail/text/twitter explaining the project + invite
        them to participate
        Make my first status message post




Stanford University, Spring 2011
CS377T- Calming Tech / Behavior Design
Summary
      use facebook to promote positive thoughts
      get facebookers to use features (status
      messages + "like" button) to share affirmations
      encourage a positive community




Stanford University, Spring 2011
CS377T- Calming Tech / Behavior Design

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I like, You Like, We Like!

  • 1. I like ___! You like ___! We all like ___! A conceptual design by Huyen Tran Design Challenge 2: Social Calm To inspire people to declare and share what they love via facebook. Stanford University, Spring 2011 CS377T- Calming Tech / Behavior Design
  • 2. I like, you like, we like __! Persuasive Purpose To inspire people to express the things they like and share them with friends and family to encourage a community of positive thoughts. Industrial Design Use facebook status to post people's affirmations and invite facebookers to read, "like" and add their own affirmations. Stanford University, Spring 2011 CS377T- Calming Tech / Behavior Design
  • 3. User Description college student avid facebook user likes sharing things on facebook Stanford University, Spring 2011 CS377T- Calming Tech / Behavior Design
  • 4. Sue gets stuck on hw and takes a break... Sue is frustrated with her physics p-set and takes a break by logging onto facebook She sees one of her good friend's fb status: "I like the smell of fresh baked cookies!" Sue imagines the scenario of fresh baked cookies in her head and has fond memories of baking at home. She "likes" her friend's status and comments "I like eating cookies with milk!" Minutes later, Sue smiles upon seeing that another friend has "liked" her comment and commented as well. Stanford University, Spring 2011 CS377T- Calming Tech / Behavior Design
  • 5. Features/Functionality Share what you like with a status message Friends can "like" and comment with their own affirmations Can tag people Stanford University, Spring 2011 CS377T- Calming Tech / Behavior Design
  • 6. Theoretical Justifications A lot of people already use facebook to share things with their friends Easy to click the "like" button and comment Read, relate, respond to other's thoughtful affirmations to feel better Reach a lot of people's newsfeeds Stanford University, Spring 2011 CS377T- Calming Tech / Behavior Design
  • 7. Results of Text2Calm Pilot Participants wanted to keep track of their own affirmations Would have liked more feedback Interested to see what other people's affirmations were Stanford University, Spring 2011 CS377T- Calming Tech / Behavior Design
  • 8. Shortcomings of Design requires facebook accounts relies on facebook platform's features trigger not as "hot" as texting Stanford University, Spring 2011 CS377T- Calming Tech / Behavior Design
  • 9. Next Steps in Design Process Send out a message via facebook/e- mail/text/twitter explaining the project + invite them to participate Make my first status message post Stanford University, Spring 2011 CS377T- Calming Tech / Behavior Design
  • 10. Summary use facebook to promote positive thoughts get facebookers to use features (status messages + "like" button) to share affirmations encourage a positive community Stanford University, Spring 2011 CS377T- Calming Tech / Behavior Design