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Social media, social networking
and school libraries
Judy O’Connell




May, 2012
Presented for KB Enterprises - Series on School Library Management
Viewing and linking

            Single view online
              web pages for
             information and
                marketing



            Web 1.0
Choice & experiences
               Portable, socially
           powered, focused on
            life-stream, content,
               and powered by
              widgets, drag and
           drop, and mashups of
              user engagement.

            Web 2.0
Immersive & pervasive

              Connections and
                 experiences
               augmented and
            transformed through
                  immersive
               technology and
                 smart data.

             Web 3.0
This is our
 context
This is our context!

Multi-literate environments

Variety of ‘services’
  Curriculum understanding
  Collaborative work spaces
  Media flexibility
This is our context!


Engagement through
enhanced information
fluency activities

Engagement through
gaming and social media
This is our context!


Connecting with the
‘outside world’ through
comprehensive projects,
activities and multi-media.
This is our context!


Empowered by a
pedagogical approach
to a participatory 21st
century technology
environment!
A New Culture of Learning ~ Cultivating the
                                                                                             Imagination for a World of Constant
                                                                                             Change:
                                                                                             Douglas Thomas and John Seely Brown




 The Internet has become a participatory medium, giving rise
   to an environment that is constantly being changed and
reshaped by the participation itself, changing the flow of news,
effecting tacit as well as explicit knowledge, and embedding a
                    new culture of learning.
 cc licensed ( BY NC ) flickr photo by moriza: http://flickr.com/photos/moriza/2565606353/
The socially powered web is exploding, and
 is the new baseline for all our internet and
     technology empowered interactions.

                  cc licensed ( BY SD ) flickr photo by See-ming Lee 李思明 SML: http://flickr.com/photos/seeminglee/3983055366/
What’s inside?




cc licensed ( BY SD ) flickr photo by opensourceway: http://flickr.com/photos/opensourceway/5537457375/
The King James Bible
required seven years to
translate and many
months for scribes to
copy.

Now we can have it
‘whispernetted’ into
electronic paper in
moments.
The iPad and other mobile devices have
        probably changed learning forever.
http://www.bigstockphoto.com/image-16933145/stock-photo-technology
Horizon Report 2012
                     “K-12 must address the
                     increased blending of formal
                     and informal learning.”

                     “Students can take advantage
                     of learning material online,
                     through games and programs
                     they may have on systems at
                     home, and through their
                     extensive — and constantly
http://www.nmc.org   available — social networks”
Our Horizons

                 “Educators know it’s
                 increasingly difficult to
                 engage today’s student,
                 whose life outside of
                 school is inextricably
                 linked to technology..”


 http://this.org/magazine/2012/05/25/why-cant-johnny-blog/
Our Horizons

                                                                                                “Provide the divergence
                                                                                                and convergence in media
                                                                                                needed to foster motivation,
                                                                                                differentiation, collaboration
                                                                                                and connections necessary
                                                                                                for 21st century learning.”




                                                                                          Change has arrived at an iSchool library near you. Judy O’Connell
cc licensed ( BY NC SD ) flickr photo by Éole: http://flickr.com/photos/eole/391960971/
Our Horizons
                                                                                               “The library of the future
                                                                                               will be a platform for
                                                                                               participation and
                                                                                               collaboration, with users
                                                                                               increasingly sharing
                                                                                               information among
                                                                                               themselves as well as
                                                                                               drawing on the library’s
                                                                                               resources..”

                                                                                                        WE-THINK ~ Charles Leadbeater
cc licensed ( BY NC SD ) flickr photo by mark raheja: http://flickr.com/photos/markraheja/354922945/
Our Conversation Prism




   www.theconversationprism.com
The art of listening,
learning and sharing.
connect, communicate, collaborate
Social Media & Entertainment
Social Media & News
Social Media & Libraries
Social Media in Business
The 5 most popular social media activities conduced by
                  business in 2010




  * Nielsen: Community Engine Social Media Business Benchmarking Study 2011
1 in 4 Businesses have Facebook
            presence
Five top social media targeted by
              libraries
  63%
               55%
                            46%          46%
                                                         38%




* Social Media Use in European Libraries 2010 by EBSCO
Social Media in AU Libraries
                                                                                                  •     Facebook
                                                                                                  •     Twitter
                                                                                                  •     Youtube channel
                                                                                                  •     Foursquare
                                                                                                  •     Flickr
                                                                                                  •     QR Codes
                                                                                                  •     Virtual Tours
                                                                                                  •     Podcasts
                                                                                                  •     All kinds of events


cc licensed ( BY NC SD ) flickr photo by César Poyatos: http://flickr.com/photos/cpoyatos/5791320785/
School libraries need to
be there because social
          media is here!


            cc licensed ( BY NC SD ) flickr photo by Ѕolo: http://flickr.com/photos/donsolo/2520699484/
Begin with
your [social]
    self
[social] self
[learning] self
Personal learning environment – relying
on the people we connect with through
social networks and collaborative tools e.g.
Twitter, Yammer.


Personal learning network – knowing
where or to whom to connect and find
professional content.
[learning] self

Personal web tools – used for tracking
our life and powering our information
organisation e.g. photos to Facebook,
pictures to Flickr, photos to Twitter.
[learning] self

Cloud computing - utilising open access between
sources and devices e.g. Edmodo, Evernote, Diigo.


Mixed reality – adopting e-devices and augmented
reality e.g. ebooks, QRcodes, Layar browser.


Content curation - utilising web services to filter
and disseminate resources, news, and knowledge
prompts.
[information] self
Microblogging
Social bookmarking and tagging
Collaborative writing
Information management - e.g. Zotero, Easybib
Information capture on multiple devices - e.g. Evernote
Library resources, databases all used for information
  collection, RSS topic and journal alerts
Aggregators and start pages
Online storage for access across multiple platforms
[information] self




Teacher Librarians are Important
http://heyjude.wordpress.com/2011/10/27/teacher-librarians-are-important/
[information] self
       Zotero http://www.zotero.org/

       Digging into digital research
       http://heyjude.wordpress.com/2011/05/06/digging-into-research/


       Librarians are go – Stacey Taylor – using
       Zotero with students
       http://librariansarego.blogspot.com.au/2011/09/using-
       zotero-with-students.html
[information] self
       Easybib http://www.easybib.com/

       To easy with Easybib
       http://heyjude.wordpress.com/2011/06/14/too-easy-with-easybib/




       Using Easybib – Stacey Taylor
       http://heyjude.wordpress.com/2011/05/31/essential-tools-using-
       easy-bib/
[information] self
         Evernote          http://evernote.com/


         Digging into digital research
         http://heyjude.wordpress.com/2011/05/06/digging-
         into-research/


         Lucacept – Jenny Luca– Evernote
         for students
         http://jennyluca.com/2011/06/26/explaining-evernote/
[team] self
This is the portable web!


 [social]
   [learning]
      [information]
         [team]
https://www.facebook.com/judy.oconnell
Social Media, Social Networking and School Libraries.
https://www.facebook.com/DigitalCitizenshipInSchools
http://groups.diigo.com/group/digital-citizenship-in-schools
http://www.scoop.it/t/digital-citizenship-in-schools
http://www.scoop.it/t/social-networking-for-information-professionals
        http://www.scoop.it/t/digital-citizenship-in-schools
collecting information
  sharing information
  finding information




cc licensed ( BY NC SD ) flickr photo by Jerrycharlotte: http://flickr.com/photos/blackbutterfly/3051019058/
What are YOU trying to achieve?




    Don’t roll the dice!

cc licensed ( BY NC SD ) flickr photo by sgs_1019: http://flickr.com/photos/visionwithin/133942287/
What does success look like?




                                                                                                        Focus on just a three
                                                                                                         goals to begin with.
cc licensed ( BY ) flickr photo by Mykl Roventine: http://flickr.com/photos/myklroventine/3261364899/
Who is your audience?



  Which social networks match the target
  demographic?

 Keep the library’s objectives clear

 Conduct some in-house research - offline.
 Ask the community what social media use
What are the school’s requirements?




                                                    What is the connection to
                                                     your school’s goals?
cc licensed ( BY ) flickr photo by paul bica: http://flickr.com/photos/dexxus/3146028811/
Include your policy planning


 Write a social media policy for staff

        Include a disclaimer
        Don’t share confidential information
        Use good judgment
          - remember that everything an employee
            posts will be archived by search engines,
            permanently.
Important elements

General Social Media Best Practices
 (Overview, Personal Social Media Participation, Site Set-Up,
  Site Management, Profile Standards, Online Posting
  Guidelines for User-Generated Content, Additional
  Guidelines for Staff-Generated Content, General Social
  Media Best Practices, Notifications and Comments,
  Statistics, Publicity, Additional New Tech)
Practices for Specific Sites
 (Twitter, Facebook, wikis, blogs, social bookmarking, photo
  sharing, podcasting, videocasting)
Profile standards

 - Profile images
 - Profile name standards (e.g. St Joseph’s
   College)
 - Account email, log-ins, & passwords
 - Location, contact info, website
 - Biography template
 - Disclaimer and/or posting policy links
Notifications and comments

  Site coordinator should subscribe to
   notifications for comments/messages.


  Staff should post-moderate daily.


  Staff should reply to all comments within 24
   hours.
How will you get there?




 responsibility | accountability

            existing activities | timeline

                           barriers | governance
Identify the stakeholders




cc licensed ( BY NC ) flickr photo by Pete Reed: http://flickr.com/photos/petereed/496392956/
Identify the barriers

                                                       who? what? why?

cc licensed ( BY NC SD ) flickr photo by remuz [Jack The Ripper]: http://flickr.com/photos/remuz78/463810013/
Work out roles and responsibilities

                                                                                                      who is the owner?

                                                                                                 what roles are required?




 where do they sit within the organisation?
cc licensed ( BY ) flickr photo by JefferyTurner: http://flickr.com/photos/respres/3231178720/
Map out the first three months




who? how? how much? how long? how often?
cc licensed ( BY NC SD ) flickr photo by Dunechaser: http://flickr.com/photos/dunechaser/1721982928/
Which tools will support your needs?




cc licensed ( BY ) flickr photo by Rosaura Ochoa: http://flickr.com/photos/rosauraochoa/3256859352/
Different tools require different levels of
Which tools will technology, staff and time
 resourcing in support your needs?




                     cc licensed ( BY NC SD ) flickr photo by monkeyc.net: http://flickr.com/photos/monkeyc/322654818/
Establish trust



 Always remember why your library is in this
 space - to connect to others.

 How many people will want to connect with
 something that they cannot identify as
 authentic or relevant?


get a vanity URL | customize | link your profiles
Be transparent

Find your library’s voice

Talks about the challenges of your library

Explain changes

Own up to your mistakes

Talk about news, books, events - whatever is engaging

Don’t fill up social spaces with the equivalent of ‘spam’
Watch all the time


Whenever your library posts a status update or
uploads some kind of media, look at the list of
goals and see which one it’s contributing to.

If the answer is “none” reframe it or drop it and
do something that will better serve the library’s
objectives.
Evaluation and success

Having a concrete idea about how many
people are interacting with your library’s
content is a good way to begin to
measure success.


   Analytics!
Evaluation and success

The application of social media tools
must do more than simply present a
different avenue to the same information.
Social Network Management




             https://hootsuite.com/
Now you are ready to begin




cc licensed ( BY SD ) flickr photo by Roby Ferrari: http://flickr.com/photos/roberto_ferrari/281640001/
Questions?




cc licensed ( BY ) flickr photo by Pixel Addict: http://flickr.com/photos/pixel_addict/465394708/
Choose your own adventure

 Find things on the social web
       - Google or media alerts
       - Search the social web with other tools

 Keep up to date with new stuff
      - Read analyst and practitioner blogs
      - Subscribe to blog/web feeds and RSS reader

 Creating and sharing content
      - Sharing weblinks
      - Sharing photos, videos, podcasts and screencasts
“Blogging is my chief way
of making sense of things.”
“Twitter is a
performance support
tool, learning
platform and social
network all rolled in
one.”
http://libraryschool.campusguides.com/socialmedia
Twitter for Libraries




                http://farm8.staticflickr.com/7040/6793185734_f94473c95d.jpg
What the heck is a Twitter?


Tweet, RT, Reply, DM, Lists, #tags, favourites,
searches, @replies, URL shortening, Apps.


Visit twitter tools and discover twitter clients, and
twitter apps. Curation with Paper.li, Tweeted Times.
Hootsuite, Tweetdeck.
Twitter

Twitter describes itself as a “real-time information
network”. It is a micro-blogging tool, allowing 140
characters for each “Tweet”.


Hashtags (#) on keywords allow easy searching
and linking of topics. Twitter Chat Schedule

The Twitter button added to a web-page
encourages the community to follow tweets.


.
http://paper.li/tag/tlchat
Twitter @ your school library




     https://twitter.com/bgslibrary
Twitter ‘how to’


Clearly defined Twitter brand
Organisational social media policy
Learn from mistakes
Be human and be honest
Listen, engage, and build relationships
Build off existing programs
Twitter ‘how to’

Omit needless words
One thought per tweet
Describe and simplify
Embrace the ReTweet
Cross-post, respond, monitor
Keep organised lists
Twitter ‘how to’

Look at your 20 last tweets. How many were
@replies?
How many were retweets of other peoples work.
Do you have at least one ongoing Twitter search
going?
Are the tweets you hope will be retweeted under 120
characters so people can retweet them?
Of the people you follow, how many are “influential” in
some way?
Social Media, Social Networking and School Libraries.
Questions?
Facebook for Libraries
Facebook at a glance
•   More than 800 million users

•   Nearly half of those users log in every day

•   One of the most-trafficked sites in the world

•   Each user is connected to an average of 130 other users

•   People spend over 700 billion minutes per month

•   Average user is connected to 80 community pages, groups and events

•   On average, more than 250 million photos are uploaded per day

•   More than 30 billion pieces of content shared each month

•   About 75% of Facebook users are outside the US

•   350 million active users access via mobile devices

                              https://www.facebook.com/press/info.php?statistics
Facebook at a glance
The Home Page
      News Feed – personalized feed of friends’
  updates
      Application and messaging controls: Wall posts,
      Pokes, Status Updates, private messages, Chat
The Profile
      Information user has chosen to share
      Interests, education, work background, etc.
Applications
      Photos
      Events
      Videos
      Groups
      Pages
Home Page
Profile Page
Group
Purpose or Organisation Page
What individuals can do

Create personal profiles
Add other users as friends
Exchange messages
Send automatic notifications when they update
their profile
Join common interest groups
Enjoy applications
Create and share media
What organisations can do
Create organization profiles, groups or pages
Create and promote events
Communicate with users
Connect with other organizations
Update profiles and send notifications
Send messages to organization “likers”
Users must opt-in to your page by clicking “Like”
Track interactions
Feature discussions
Create and share media
Profile, Page or Group

Profiles are focused more on the individual.
Pages are focused on organizations or
communities e.g Digital Citizenship.
Groups (private or public) are focused on a
purpose or interest. e.g. School Library Association of
New Zealand

School Libraries should utilize the Facebook
page. This way you do not have to ‘friend’ your
students. e.g. TIGS library
School Library FB Page




     https://www.facebook.com/tigslibrary
Social Media, Social Networking and School Libraries.
What you need to know first

•   Your Facebook page will be tied to your personal profile as
    the admin of your Facebook page; however, only you and
    Facebook know the connection exists.

•   You can have an unlimited number of fans (Facebook
    users who “Like” your page).

•   Facebook Pages are public—anyone can find and view
    your page whether they are logged into Facebook or not.

•   All content posted on your Facebook page gets indexed on
    Google.
What you need to know first


•   You can add additional admins (highly
    recommended).

•   All admins have equal rights to administer your page,
    including adding and removing other admins (choose
    with care!).

•   Select your page title and category carefully as they
    cannot be changed once set.
Create a Page




http://www.facebook.com/pages/create.php
Growing your Facebook page

“Like” other local organizations
Link to the Facebook page on your library’s website
Link to the Facebook page in email newsletters
Cross promote on other platforms, such as Twitter,
blogs, etc.
Share on your personal profile and “Suggest”
Don’t forget to get your Custom URL
Don’t forget to create you page banner!
Questions?
More for Libraries
Content Curation




http://www.slanza.org.nz/magazine/May2012.pdf
Google + >>
                       Google Hangout >>
                       What’s Next? >>


                       LinkedIn>>
                       Social Bookmarking >>
                       Referencing >>
                       Digital Preservation >>




cc licensed ( BY NC SD ) flickr photo by нσвσ: http://flickr.com/photos/hobo_pd/60909334/
http://libraryschool.campusguides.com/socialmedia
Social media & social
networking are counting on you
to be there!
Thanks
Questions/Comments
   http://heyjude.wordpress.com


   http://www.facebook.com/judy.oconnell



   http://twitter.com/heyjudeonline

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Social Media, Social Networking and School Libraries.

  • 1. Social media, social networking and school libraries Judy O’Connell May, 2012 Presented for KB Enterprises - Series on School Library Management
  • 2. Viewing and linking Single view online web pages for information and marketing Web 1.0
  • 3. Choice & experiences Portable, socially powered, focused on life-stream, content, and powered by widgets, drag and drop, and mashups of user engagement. Web 2.0
  • 4. Immersive & pervasive Connections and experiences augmented and transformed through immersive technology and smart data. Web 3.0
  • 5. This is our context
  • 6. This is our context! Multi-literate environments Variety of ‘services’ Curriculum understanding Collaborative work spaces Media flexibility
  • 7. This is our context! Engagement through enhanced information fluency activities Engagement through gaming and social media
  • 8. This is our context! Connecting with the ‘outside world’ through comprehensive projects, activities and multi-media.
  • 9. This is our context! Empowered by a pedagogical approach to a participatory 21st century technology environment!
  • 10. A New Culture of Learning ~ Cultivating the Imagination for a World of Constant Change: Douglas Thomas and John Seely Brown The Internet has become a participatory medium, giving rise to an environment that is constantly being changed and reshaped by the participation itself, changing the flow of news, effecting tacit as well as explicit knowledge, and embedding a new culture of learning. cc licensed ( BY NC ) flickr photo by moriza: http://flickr.com/photos/moriza/2565606353/
  • 11. The socially powered web is exploding, and is the new baseline for all our internet and technology empowered interactions. cc licensed ( BY SD ) flickr photo by See-ming Lee 李思明 SML: http://flickr.com/photos/seeminglee/3983055366/
  • 12. What’s inside? cc licensed ( BY SD ) flickr photo by opensourceway: http://flickr.com/photos/opensourceway/5537457375/
  • 13. The King James Bible required seven years to translate and many months for scribes to copy. Now we can have it ‘whispernetted’ into electronic paper in moments.
  • 14. The iPad and other mobile devices have probably changed learning forever. http://www.bigstockphoto.com/image-16933145/stock-photo-technology
  • 15. Horizon Report 2012 “K-12 must address the increased blending of formal and informal learning.” “Students can take advantage of learning material online, through games and programs they may have on systems at home, and through their extensive — and constantly http://www.nmc.org available — social networks”
  • 16. Our Horizons “Educators know it’s increasingly difficult to engage today’s student, whose life outside of school is inextricably linked to technology..” http://this.org/magazine/2012/05/25/why-cant-johnny-blog/
  • 17. Our Horizons “Provide the divergence and convergence in media needed to foster motivation, differentiation, collaboration and connections necessary for 21st century learning.” Change has arrived at an iSchool library near you. Judy O’Connell cc licensed ( BY NC SD ) flickr photo by Éole: http://flickr.com/photos/eole/391960971/
  • 18. Our Horizons “The library of the future will be a platform for participation and collaboration, with users increasingly sharing information among themselves as well as drawing on the library’s resources..” WE-THINK ~ Charles Leadbeater cc licensed ( BY NC SD ) flickr photo by mark raheja: http://flickr.com/photos/markraheja/354922945/
  • 19. Our Conversation Prism www.theconversationprism.com
  • 20. The art of listening, learning and sharing.
  • 22. Social Media & Entertainment
  • 24. Social Media & Libraries
  • 25. Social Media in Business The 5 most popular social media activities conduced by business in 2010 * Nielsen: Community Engine Social Media Business Benchmarking Study 2011
  • 26. 1 in 4 Businesses have Facebook presence
  • 27. Five top social media targeted by libraries 63% 55% 46% 46% 38% * Social Media Use in European Libraries 2010 by EBSCO
  • 28. Social Media in AU Libraries • Facebook • Twitter • Youtube channel • Foursquare • Flickr • QR Codes • Virtual Tours • Podcasts • All kinds of events cc licensed ( BY NC SD ) flickr photo by César Poyatos: http://flickr.com/photos/cpoyatos/5791320785/
  • 29. School libraries need to be there because social media is here! cc licensed ( BY NC SD ) flickr photo by Ѕolo: http://flickr.com/photos/donsolo/2520699484/
  • 32. [learning] self Personal learning environment – relying on the people we connect with through social networks and collaborative tools e.g. Twitter, Yammer. Personal learning network – knowing where or to whom to connect and find professional content.
  • 33. [learning] self Personal web tools – used for tracking our life and powering our information organisation e.g. photos to Facebook, pictures to Flickr, photos to Twitter.
  • 34. [learning] self Cloud computing - utilising open access between sources and devices e.g. Edmodo, Evernote, Diigo. Mixed reality – adopting e-devices and augmented reality e.g. ebooks, QRcodes, Layar browser. Content curation - utilising web services to filter and disseminate resources, news, and knowledge prompts.
  • 35. [information] self Microblogging Social bookmarking and tagging Collaborative writing Information management - e.g. Zotero, Easybib Information capture on multiple devices - e.g. Evernote Library resources, databases all used for information collection, RSS topic and journal alerts Aggregators and start pages Online storage for access across multiple platforms
  • 36. [information] self Teacher Librarians are Important http://heyjude.wordpress.com/2011/10/27/teacher-librarians-are-important/
  • 37. [information] self Zotero http://www.zotero.org/ Digging into digital research http://heyjude.wordpress.com/2011/05/06/digging-into-research/ Librarians are go – Stacey Taylor – using Zotero with students http://librariansarego.blogspot.com.au/2011/09/using- zotero-with-students.html
  • 38. [information] self Easybib http://www.easybib.com/ To easy with Easybib http://heyjude.wordpress.com/2011/06/14/too-easy-with-easybib/ Using Easybib – Stacey Taylor http://heyjude.wordpress.com/2011/05/31/essential-tools-using- easy-bib/
  • 39. [information] self Evernote http://evernote.com/ Digging into digital research http://heyjude.wordpress.com/2011/05/06/digging- into-research/ Lucacept – Jenny Luca– Evernote for students http://jennyluca.com/2011/06/26/explaining-evernote/
  • 41. This is the portable web! [social] [learning] [information] [team]
  • 47. http://www.scoop.it/t/social-networking-for-information-professionals http://www.scoop.it/t/digital-citizenship-in-schools
  • 48. collecting information sharing information finding information cc licensed ( BY NC SD ) flickr photo by Jerrycharlotte: http://flickr.com/photos/blackbutterfly/3051019058/
  • 49. What are YOU trying to achieve? Don’t roll the dice! cc licensed ( BY NC SD ) flickr photo by sgs_1019: http://flickr.com/photos/visionwithin/133942287/
  • 50. What does success look like? Focus on just a three goals to begin with. cc licensed ( BY ) flickr photo by Mykl Roventine: http://flickr.com/photos/myklroventine/3261364899/
  • 51. Who is your audience? Which social networks match the target demographic? Keep the library’s objectives clear Conduct some in-house research - offline. Ask the community what social media use
  • 52. What are the school’s requirements? What is the connection to your school’s goals? cc licensed ( BY ) flickr photo by paul bica: http://flickr.com/photos/dexxus/3146028811/
  • 53. Include your policy planning Write a social media policy for staff Include a disclaimer Don’t share confidential information Use good judgment - remember that everything an employee posts will be archived by search engines, permanently.
  • 54. Important elements General Social Media Best Practices (Overview, Personal Social Media Participation, Site Set-Up, Site Management, Profile Standards, Online Posting Guidelines for User-Generated Content, Additional Guidelines for Staff-Generated Content, General Social Media Best Practices, Notifications and Comments, Statistics, Publicity, Additional New Tech) Practices for Specific Sites (Twitter, Facebook, wikis, blogs, social bookmarking, photo sharing, podcasting, videocasting)
  • 55. Profile standards - Profile images - Profile name standards (e.g. St Joseph’s College) - Account email, log-ins, & passwords - Location, contact info, website - Biography template - Disclaimer and/or posting policy links
  • 56. Notifications and comments Site coordinator should subscribe to notifications for comments/messages. Staff should post-moderate daily. Staff should reply to all comments within 24 hours.
  • 57. How will you get there? responsibility | accountability existing activities | timeline barriers | governance
  • 58. Identify the stakeholders cc licensed ( BY NC ) flickr photo by Pete Reed: http://flickr.com/photos/petereed/496392956/
  • 59. Identify the barriers who? what? why? cc licensed ( BY NC SD ) flickr photo by remuz [Jack The Ripper]: http://flickr.com/photos/remuz78/463810013/
  • 60. Work out roles and responsibilities who is the owner? what roles are required? where do they sit within the organisation? cc licensed ( BY ) flickr photo by JefferyTurner: http://flickr.com/photos/respres/3231178720/
  • 61. Map out the first three months who? how? how much? how long? how often? cc licensed ( BY NC SD ) flickr photo by Dunechaser: http://flickr.com/photos/dunechaser/1721982928/
  • 62. Which tools will support your needs? cc licensed ( BY ) flickr photo by Rosaura Ochoa: http://flickr.com/photos/rosauraochoa/3256859352/
  • 63. Different tools require different levels of Which tools will technology, staff and time resourcing in support your needs? cc licensed ( BY NC SD ) flickr photo by monkeyc.net: http://flickr.com/photos/monkeyc/322654818/
  • 64. Establish trust Always remember why your library is in this space - to connect to others. How many people will want to connect with something that they cannot identify as authentic or relevant? get a vanity URL | customize | link your profiles
  • 65. Be transparent Find your library’s voice Talks about the challenges of your library Explain changes Own up to your mistakes Talk about news, books, events - whatever is engaging Don’t fill up social spaces with the equivalent of ‘spam’
  • 66. Watch all the time Whenever your library posts a status update or uploads some kind of media, look at the list of goals and see which one it’s contributing to. If the answer is “none” reframe it or drop it and do something that will better serve the library’s objectives.
  • 67. Evaluation and success Having a concrete idea about how many people are interacting with your library’s content is a good way to begin to measure success. Analytics!
  • 68. Evaluation and success The application of social media tools must do more than simply present a different avenue to the same information.
  • 69. Social Network Management https://hootsuite.com/
  • 70. Now you are ready to begin cc licensed ( BY SD ) flickr photo by Roby Ferrari: http://flickr.com/photos/roberto_ferrari/281640001/
  • 71. Questions? cc licensed ( BY ) flickr photo by Pixel Addict: http://flickr.com/photos/pixel_addict/465394708/
  • 72. Choose your own adventure Find things on the social web - Google or media alerts - Search the social web with other tools Keep up to date with new stuff - Read analyst and practitioner blogs - Subscribe to blog/web feeds and RSS reader Creating and sharing content - Sharing weblinks - Sharing photos, videos, podcasts and screencasts
  • 73. “Blogging is my chief way of making sense of things.”
  • 74. “Twitter is a performance support tool, learning platform and social network all rolled in one.”
  • 76. Twitter for Libraries http://farm8.staticflickr.com/7040/6793185734_f94473c95d.jpg
  • 77. What the heck is a Twitter? Tweet, RT, Reply, DM, Lists, #tags, favourites, searches, @replies, URL shortening, Apps. Visit twitter tools and discover twitter clients, and twitter apps. Curation with Paper.li, Tweeted Times. Hootsuite, Tweetdeck.
  • 78. Twitter Twitter describes itself as a “real-time information network”. It is a micro-blogging tool, allowing 140 characters for each “Tweet”. Hashtags (#) on keywords allow easy searching and linking of topics. Twitter Chat Schedule The Twitter button added to a web-page encourages the community to follow tweets. .
  • 80. Twitter @ your school library https://twitter.com/bgslibrary
  • 81. Twitter ‘how to’ Clearly defined Twitter brand Organisational social media policy Learn from mistakes Be human and be honest Listen, engage, and build relationships Build off existing programs
  • 82. Twitter ‘how to’ Omit needless words One thought per tweet Describe and simplify Embrace the ReTweet Cross-post, respond, monitor Keep organised lists
  • 83. Twitter ‘how to’ Look at your 20 last tweets. How many were @replies? How many were retweets of other peoples work. Do you have at least one ongoing Twitter search going? Are the tweets you hope will be retweeted under 120 characters so people can retweet them? Of the people you follow, how many are “influential” in some way?
  • 87. Facebook at a glance • More than 800 million users • Nearly half of those users log in every day • One of the most-trafficked sites in the world • Each user is connected to an average of 130 other users • People spend over 700 billion minutes per month • Average user is connected to 80 community pages, groups and events • On average, more than 250 million photos are uploaded per day • More than 30 billion pieces of content shared each month • About 75% of Facebook users are outside the US • 350 million active users access via mobile devices https://www.facebook.com/press/info.php?statistics
  • 88. Facebook at a glance The Home Page News Feed – personalized feed of friends’ updates Application and messaging controls: Wall posts, Pokes, Status Updates, private messages, Chat The Profile Information user has chosen to share Interests, education, work background, etc. Applications Photos Events Videos Groups Pages
  • 91. Group
  • 93. What individuals can do Create personal profiles Add other users as friends Exchange messages Send automatic notifications when they update their profile Join common interest groups Enjoy applications Create and share media
  • 94. What organisations can do Create organization profiles, groups or pages Create and promote events Communicate with users Connect with other organizations Update profiles and send notifications Send messages to organization “likers” Users must opt-in to your page by clicking “Like” Track interactions Feature discussions Create and share media
  • 95. Profile, Page or Group Profiles are focused more on the individual. Pages are focused on organizations or communities e.g Digital Citizenship. Groups (private or public) are focused on a purpose or interest. e.g. School Library Association of New Zealand School Libraries should utilize the Facebook page. This way you do not have to ‘friend’ your students. e.g. TIGS library
  • 96. School Library FB Page https://www.facebook.com/tigslibrary
  • 98. What you need to know first • Your Facebook page will be tied to your personal profile as the admin of your Facebook page; however, only you and Facebook know the connection exists. • You can have an unlimited number of fans (Facebook users who “Like” your page). • Facebook Pages are public—anyone can find and view your page whether they are logged into Facebook or not. • All content posted on your Facebook page gets indexed on Google.
  • 99. What you need to know first • You can add additional admins (highly recommended). • All admins have equal rights to administer your page, including adding and removing other admins (choose with care!). • Select your page title and category carefully as they cannot be changed once set.
  • 101. Growing your Facebook page “Like” other local organizations Link to the Facebook page on your library’s website Link to the Facebook page in email newsletters Cross promote on other platforms, such as Twitter, blogs, etc. Share on your personal profile and “Suggest” Don’t forget to get your Custom URL Don’t forget to create you page banner!
  • 105. Google + >> Google Hangout >> What’s Next? >> LinkedIn>> Social Bookmarking >> Referencing >> Digital Preservation >> cc licensed ( BY NC SD ) flickr photo by нσвσ: http://flickr.com/photos/hobo_pd/60909334/
  • 107. Social media & social networking are counting on you to be there!
  • 108. Thanks Questions/Comments http://heyjude.wordpress.com http://www.facebook.com/judy.oconnell http://twitter.com/heyjudeonline