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Uses and gratifications

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Hélène Galdin-O'Shea
Hélène Galdin-O'Shea
TechnologieBusiness
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EXTRA SLIDES Audience Theories USES AND GRATIFICATIONS (ANTI-THESIS TO TRADITIONAL EFFECTS APPROACH) Considers how media fulfil the needs and gratifications of their users.
Assumption: ,[object Object],[object Object],[object Object]
7 Main areas of study ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
In other words … ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Some uses and gratifications
Criticism: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Find out more… ,[object Object],[object Object],[object Object]

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Uses and gratifications

  • 1. EXTRA SLIDES Audience Theories USES AND GRATIFICATIONS (ANTI-THESIS TO TRADITIONAL EFFECTS APPROACH) Considers how media fulfil the needs and gratifications of their users.
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