The master slides from our Linkedin event in Brussels on the 16th of May 2013 in Radisson hotel.

1. LinkedIn Confidential ©2013 All Rights Reserved
Good Morning!
Welcome to LinkedIn Day
Brussels
Twitter: #intalent

2. LinkedIn Confidential ©2013 All Rights Reserved
Jeroen Dries
Enterprise Sales Manager
LinkedIn Benelux

3. #intalent
Agenda
3
09:00 - Jeroen Dries – Welcome to LinkedIn Day Brussels
09:10 - Jan Vermeiren and Bert Verdonck – The LinkedIn
Strategy Matrix for Organisations
09:40 - Wouter Cappendijk – The World of Recruitment
10:15 - Coffee and Networking Break
10:30 - The LinkedIn Challenge – How Well do you Know LinkedIn?
10:45 - LinkedIn Case Study – KBC
10:50 - LinkedIn Customer Story Q & A – Paulina Reizi, Rhea System
11:20 - Round Table Deep Dives
12:00 - Networking Lunch

4. Jan Vermeiren & Bert Verdonck
@LinkedinBook @JanVermeiren @BertVerdonck

5. Trends
The LinkedIn Strategy Matrix© for Organizations
The LinkedIn Profile Matrix©
Agenda

6. Trend 1: shift in the organization

7. Trend 2: new roles for marketing/recruiting
Customers
Partners
Suppliers
Investors
New
employees
Media
Employees
Mana-
gement
Marketing
Recruiting
Hiring Managers

8. LinkedIn Strategy Matrix© for Organizations
PASSIVE
STRATEGIES
ACTIVE STRATEGIES PROACTIVE STRATEGIES
Organization Branding, Job
Openings, Products &
Services
- Company Profile
Branding, Ads, Job Posts, Interaction
- Advertising Solutions (fee)
- Talent Solutions (fee)
- Company Status Updates
Find:
- Talent Solutions (fee)
- Sales Solutions (fee)
CEO,
Managers
Branding & Lead
Generation
- Personal Profile
- Rich Media
Branding, Visibility, Interaction
- Status Updates
See below (all co-workers)
All Co-
workers
Branding & Lead
Generation
- Personal Profile
- Rich Media
Branding, Visibility, Interaction
- Group Managers of internal and alumni
Groups or external Groups
- Active member of internal and external
Groups
- Status Updates
- Share information & use Polls
- Attend events and use (Sub)Groups
Find:
- New customers
- New employees
- New partners
- New suppliers
- Project members
- Internal and
external expertise
Fundamental Networking Principles

9. LinkedIn Profile Matrix©
EMPLOYED NOT EMPLOYED
NOT
LOOKING
FOR A JOB
CEO, spokesperson (Active)
Sales (Proactive)
Recruiting (Proactive)
Hiring Manager (Proactive)
Marketing (Active)
Experts & Consultants (Active)
Others (Passive)
Student A
Temporary Time Out
Retired
LOOKING
FOR A JOB Job Switcher
Student B
Unemployed
1
2
3
4
5
6
7
12
13
9
8
10
11

10. Jan Vermeiren & Bert Verdonck
connect-with-us@
networking-coach.com
T: +32 32 16 27 47
@LinkedInBook
@JanVermeiren
@BertVerdonck
Networking Coach
Jan Vermeiren and Bert Verdonck are the founder
and partner of Networking Coach. They are
international speakers and authors of two
bestsellers: “Let’s Connect!” and “How to REALLY
use LinkedIn”.
Feel free to share with your network:
FREE online/offline networking e-course
FREE digital version of
“How to REALLY use LinkedIn”
FREE “LinkedIn Video & Tools Library”
Available at:
www.networking-coach.com
www.how-to-really-use-linkedin.com

11. #intalent
Agenda
11
09:00 - Jeroen Dries – Welcome to LinkedIn Day Brussels
09:10 - Jan Vermeiren and Bert Verdonck – The LinkedIn
Strategy Matrix for Organisations
09:40 - Wouter Cappendijk – The World of Recruitment
10:15 - Coffee and Networking Break
10:30 - The LinkedIn Challenge – How Well do you Know LinkedIn?
10:45 - LinkedIn Case Study – KBC
10:50 - LinkedIn Customer Story Q & A – Pauline Reizi, Rhea System
11:20 - Round Table Deep Dives
12:00 - Networking Lunch

12. LinkedIn Confidential ©2013 All Rights Reserved
The World of Talent Acquisition
Wouter Cappendijk
Enterprise Account Executive
LinkedIn Belgium

13. #intalent 13

14. #intalent

15. InsightsIdentity Everywhere

16. #intalent
Identity: Endorsements Skills & Expertise
16

17. #intalent
Identity: LinkedIn Alumni
17
20+ MillionStudents and recent graduates

18. #intalent 18

19. 225m+
Registered members as
of May, 2013
3M+
17M+
India
6M+
Canada
70M+
USA
10M+
Brazil
34M+
APAC
M+
LinkedIn’s global footprint is expanding:
EMEA
50M+ UAE
1M+
3M+
DACH
4M+
Italy
5M+
France
4M+
Spain
5M+
Benelux
11M+
UK
1M+
Sweden

20. #intalent 20
Grand Place Brussels 3x times a day.

21. #intalent 21
93%of recruiters use or plan to use
LinkedIn for recruiting
Source: Jobvite 2012 Social Recruiting Survey.

22. #intalent 22
Recruiting is…
Source: LinkedIn survey of 226 recruiting professionals in Benelux
May-July 2012.

23. #intalent
Your biggest concern today?
23
Source: Brussels Day May 2013 survey.
“Recruiting is extremely competitive.
The talent pool is small and will only
get worse this year, I fear.”

24. #intalent
You’re recruiting in a highly competitive landscape
24
#1
Biggest obstacles to attracting top talent
Compensation
#2 Competition
Source: LinkedIn survey of 226 recruiting professionals in Benelux
May-July 2012.

25. #intalent
Your biggest concern today?
25
Source: LinkedIn Day Brussels May 2013
“Successfully putting a plan into
motion to switch from reactive to
proactive recruiting.”

26. #intalent
Recruiting leaders are committed
26
to proactive sourcing and specialist roles
If you could add one role to your team right now,
what would it be?
Source: LinkedIn survey of 3,028 recruiting professionals globally, October 2012.
#1 Sourcing specialist
#2 Employer brand specialist

27. #intalent
Your biggest concern today?
27
“Having a valid and engaging employer
brand that differentiates is critical.”
Source: LinkedIn Day Brussels survey May 2013

28. #intalent
Recruiting leaders are committed to
28
employer branding
91% Companies spent more or the same on
employer branding as prior years
Agree that employer brand has significant
impact on ability to hire great talent83%
Source: LinkedIn survey of 3,028 recruiting professionals globally, October 2012.
Paul Maxin
Global Resourcing Director at Unilever

29. #intalent
Your biggest concern today?
29
Source: LinkedIn Day Brussels May 2013 survey.
“Finding the time to engage with passive
candidates and ensuring an engaging
experience for them whilst balancing
day to day activity.”

30. #intalent
job boards are on the decline
30
Internet job boards
Social Professional
Networks
6% 6%
Best sources for key quality hires
Fastest-falling Fastest-rising
Source: LinkedIn survey of 226 recruiting professionals in Benelux
May-July 2012 + research ‘De Tijd” January 2013

31. #intalent London

32. #intalent
Rethink how you’re spending your time
32
What 3 key activities would you like to refocus your
team on in 2013
1
Source: LinkedIn survey, April 2013
Proactive Sourcing
74%
68Pipelining Candidates
%
42Employer Branding
%

33. #intalent
Be more Proactive (Resourcing)
Bert Verhaert
Head of Recruitment KBC
Previous KBC Bank & Verzekering
Education KH Leuven
Tips
 Engage with followers
 Authentic employer branding
 Proactive resourcing
2

34. #intalent
Embrace the power of data
34
Average or poor at
using data
78%
Utilises data well
22%
How well does your organisation use data to make
hiring decisions?
Source: LinkedIn survey of 226 recruiting professionals in Benelux
May-July 2012.
3

35. #intalent
Think like a marketer
35
Sander Speleman
Community Manager at Novellas Healthcare
Previous Amgen
Education Katholieke Universiteit Leuven
Tip
 Know your market and competitive landscape
4

36. #intalent 36

37. #intalent 37

38. The beauty of employer brand is
you don’t need everybody to know
your name. Only the right people.
Think like a marketer: segment your audience
Trainees Sales Engineer Sr.
Managers
Education?
Experience?
Motivation?
Values?
Work Style?
Career ambition?
Other considerations?
Education?
Experience?
Motivation?
Values?
Work Style?
Career ambition?
Other considerations?
Education?
Experience?
Motivation?
Values?
Work Style?
Career ambition?
Other considerations?
Education?
Experience?
Motivation?
Values?
Work Style?
Career ambition?
Other considerations?

39. Optimise for mobile5
27% of unique visiting members came to
LinkedIn through mobile apps in 2013

40. Be a role model for your entire company
and leverage profile traffic.
6
40

41. Be a role model for your entire company
and leverage profile traffic.
6
41

42. Be a role model for your entire company
and leverage profile traffic.
6

43. The People We Hire Today
Form the DNA of Our
Companies Tomorrow.
43

44. #intalent
Agenda
44
09:00 - Jeroen Dries – Welcome to LinkedIn Day Brussels
09:10 - Jan Vermeiren and Bert Verdonck – The LinkedIn
Strategy Matrix for Organisations
09:40 - Wouter Cappendijk – The World of Recruitment
10:15 - Coffee and Networking Break
10:30 - The LinkedIn Challenge – How Well do you Know LinkedIn?
10:45 - LinkedIn Case Study – KBC
10:50 - LinkedIn Customer Story Q & A – Paulina Reizi, RHEA
11:20 - Round Table Deep Dives –
12:00 - Networking Lunch

45. #intalent
Agenda
45
09:00 - Jeroen Dries – Welcome to LinkedIn Day Brussels
09:10 - Jan Vermeiren and Bert Verdonck – The LinkedIn
Strategy Matrix for Organisations
09:40 - Wouter Cappendijk – The World of Recruitment
10:15 - Coffee and Networking Break
10:30 - The LinkedIn Challenge – How Well do you Know LinkedIn?
10:45 - LinkedIn Case Study – KBC
10:50 - LinkedIn Customer Story Q & A – Paulina Reizi, RHEA
11:20 - Round Table Deep Dives
12:00 - Networking Lunch

46. LinkedIn Confidential ©2013 All Rights Reserved
The LinkedIn Challenge – How Well do you Know
LinkedIn?
Pieter Janssens
Regional Sales Manager
LinkedIn Belgium

47. Approximately how many members
does LinkedIn have in Belgium?
715.000
1.480.000

48. Approximately how many members
does LinkedIn have in Belgium?
1.480.000

49. Approximately how many new
Belgian members join LinkedIn on
a weekly basis?
13.600
6.400

50. Approximately how many new
Belgian members join LinkedIn on
a weekly basis?
13.600

51. What is the #1 activity on
LinkedIn?
Participating in Groups
Viewing profiles

52. What is the #1 activity on
LinkedIn?
Viewing profiles

53. How can companies leverage their
employees in order to attract
talent?
Advertise on your employees’ profiles
Let your employees share jobs

54. How can companies leverage their
employees in order to attract
talent? – BOTH! 
Advertise on your employees’ profiles
Let your employees share jobs

55. LinkedIn Confidential ©2013 All Rights Reserved 55

56. Once a potential candidate clicks
on an advertisement– when is the
success rate the highest?
When you guide them to your own website
When you keep them on the LinkedIn
platform

57. Once a potential candidate clicks
on an advertisement– when is the
success rate the highest?
When you keep them on the LinkedIn
platform

58. LinkedIn Confidential ©2013 All Rights Reserved 58

59. How many companies do most
LinkedIn Members follow?
1 - 6
7 - 15

60. How many companies do most
LinkedIn Members follow?
1 - 6

61. What % of LI Members are
interested in updates on job
opportunities from companies they
follow?
89%
71%

62. What % of LI Members are
interested in updates on job
opportunities from companies they
follow?
71%

63. What’s the most efficient way to
increase followers for longer term
engagements?
Advertisements (Recruitment Ads)
Sending direct messages (Inmails)

64. What’s the most efficient way to
increase followers for longer term
engagements?
Advertisements (Recruitment Ads)

65. LinkedIn Confidential ©2013 All Rights Reserved 65

66. Which type of access do you get
with LinkedIn’s Corporate Sourcing
Tool?
3rd degree network
Unlimited

67. Which type of access do you get
with LinkedIn’s Corporate Sourcing
Tool?
Unlimited

68. How many engineers, based in
Belgium, have a LinkedIn profile ?
72.500
106.700

69. How many engineers, based in
Belgium, have a LinkedIn profile ?
106.700

70. When did LinkedIn win the HR
Excellence Award as Best Recruitment
Medium & Channel in Belgium?
2011
2012

71. When did LinkedIn win the HR
Excellence Award as Best Recruitment
Medium & Channel in Belgium?
2012

72. LinkedIn Confidential ©2013 All Rights Reserved
And the lucky winner is …

73. #intalent
Agenda
73
09:00 - Jeroen Dries – Welcome to LinkedIn Day Brussels
09:10 - Jan Vermeiren and Bert Verdonck – The LinkedIn
Strategy Matrix for Organisations
09:40 - Wouter Cappendijk – The World of Recruitment
10:15 - Coffee and Networking Break
10:30 - The LinkedIn Challenge – How Well do you Know LinkedIn?
10:45 - LinkedIn Case Study – KBC
10:50 - LinkedIn Customer Story Q & A – Paulina Reizi, RHEA
11:20 - Round Table Deep Dives
12:00 - Networking Lunch

74. LinkedIn Confidential ©2013 All Rights Reserved
Paulina Reizi
Communications Manager
Rhea System S.A.
Edwin de Vries
Enterprise Relationship Manager
LinkedIn Belgium

75. KBC & LinkedIn
75

76. #intalent
Agenda
76
09:00 - Jeroen Dries – Welcome to LinkedIn Day Brussels
09:10 - Jan Vermeiren and Bert Verdonck – The LinkedIn
Strategy Matrix for Organisations
09:40 - Wouter Cappendijk – The World of Recruitment
10:15 - Coffee and Networking Break
10:30 - The LinkedIn Challenge – How Well do you Know LinkedIn?
10:45 - LinkedIn Case Study – KBC
10:50 - LinkedIn Customer Story Q & A – Paulina Reizi, RHEA
11:20 - Round Table Deep Dives
12:00 - Networking Lunch

77. LinkedIn Confidential ©2013 All Rights Reserved
Round Table Deep Dives
Zeno Panhuyzen
Sales Manager, Relationship Management
LinkedIn Benelux

78. #intalent
Deep Dive Subjects
1. Employer Branding: is this only important when we
have open positions?
2. Social Media: an opportunity or waste of time?
3. Talent Pool: inefficient use of time or a goldmine?
4. Followers/communities/groups: a lot to maintain with
small returns?

79. #intalent
Agenda
79
09:00 - Jeroen Dries – Welcome to LinkedIn Day Brussels
09:10 - Jan Vermeiren and Bert Verdonck – The LinkedIn
Strategy Matrix for Organisations
09:40 - Wouter Cappendijk – The World of Recruitment
10:15 - Coffee and Networking Break
10:30 - The LinkedIn Challenge – How Well do you Know LinkedIn?
10:45 - LinkedIn Case Study – KBC
10:50 - LinkedIn Customer Story Q & A – Paulina Reizi, RHEA
11:20 - Round Table Deep Dives
12:00 - Networking Lunch

80. LinkedIn Confidential ©2013 All Rights Reserved
Thank you!