SlideShare une entreprise Scribd logo

hi5 Presentation at SXSW Interactive 2011: Games of the Future

•Télécharger en tant que PPT, PDF•
•
hi5
hi5
Technologie
1  sur  26
Games of the Future Alex St. John
The Shape of Games to Come ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Production Values Secondary ,[object Object],[object Object],[object Object],[object Object],*The DRM Problem
Quality vs Quantity Angry Birds Crush The Castle
Design vs Evolution Emergent Game Design
Evolutionary Game Design
Marketing vs. Virality Blah…blah…blah…blah…
Brands vs Play
Blended Synchronous and Asynchonous Play Instant gratification = NO VIRALITY Thus… Asynchronous play is for marketing/virality Synchronous play is for monetization You need both!
Delivered Online! Duh! ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Quantum Economics Monetization Mantra ,[object Object],[object Object],[object Object],[object Object]
Many ways to monetize ,[object Object],[object Object],[object Object],[object Object],4 ways to pay for an online game:
Quantum Economics: Virality and Engagement can be transformed into currency ,[object Object]
Asymetical Play vs Symetrical play Quantum Economics Lesson 1: Quantum Teleportation of Value Reward those who can’t be monetized for entertaining those who can… Hint: They don’t have to be playing the same game…
What is the monetary value of MajiNoir to a social network? ,[object Object],[object Object],[object Object],[object Object]
What is the monetary value of MajiNoir to a social network? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
$0 How Commerce Works I’ll pay $$$ I won’t pay Pay me money NOW! Pay me money NOW!
How Ads in Commerce Work I’ll pay $$$ Would you like to pay us money? -OR- Get this for free? Would you like to pay us money? -OR- Get this for free? I won’t pay
How SocioPay Works I’ll pay $$$ SocioPay knows the user will pay $25 SocioPay knows the user will not pay I won’t pay
How Does this Work for Me? Willingness to pay Number of gamers Commerce only Ads in commerce SocioPay 2x revenue >3x revenue Ø Ø Ø Ø Ø Ø Ø Ø Ø ₵ ₵ ₵ ₵ $ $ $ $$ ₵ $$ Ø $$$
SOCIO PAY DYNAMIC MONETIZATION HI5 PRICING HI5 PURCHASE HI5 MONETIZATION SMART PRICING Sell to any player anywhere in the world – in local currency. CONVERSION Best converting payment methods. World-wide. HYBRIDIZATION Monetize every player. Increase revenue and engagement.
Dynamic Quantum Pricing ,[object Object],Is this gift free or paid for? Paid Free
Gifts sent +400% +30% The Results Commerce revenue -25% Commerce revenue Total revenue
Important Future Game Genres ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Anti-Social Networking Solution

Recommandé

Game Stop
Game StopGame Stop
Game StopLeinel Ng
 
Video Game Value Software Program Powerpoint Slide Show January 2011
Video Game Value Software Program Powerpoint Slide Show January 2011Video Game Value Software Program Powerpoint Slide Show January 2011
Video Game Value Software Program Powerpoint Slide Show January 2011andremuller65
 
Seventhside présentation version site english
Seventhside présentation version site englishSeventhside présentation version site english
Seventhside présentation version site englishSeventhSideGames
 
Maximizing Monetization - Casual Connect SF 2013
Maximizing Monetization - Casual Connect SF 2013Maximizing Monetization - Casual Connect SF 2013
Maximizing Monetization - Casual Connect SF 2013emily_greer
 
Core Games, Real Numbers: Asian & Western Games
Core Games, Real Numbers: Asian & Western GamesCore Games, Real Numbers: Asian & Western Games
Core Games, Real Numbers: Asian & Western Gamesemily_greer
 
Gamification 101 - Why games are becoming a key marketing tool
Gamification 101 - Why games are becoming a key marketing toolGamification 101 - Why games are becoming a key marketing tool
Gamification 101 - Why games are becoming a key marketing toolCrayon
 
Best Buy - Final Social RFP
Best Buy - Final Social RFPBest Buy - Final Social RFP
Best Buy - Final Social RFPNick Williams
 
Self-Publishing - A workshop at NeON by Gamesbrief
Self-Publishing - A workshop at NeON by GamesbriefSelf-Publishing - A workshop at NeON by Gamesbrief
Self-Publishing - A workshop at NeON by GamesbriefNicholas Lovell
 

Recommandé

Game Stop
Game StopGame Stop
Game StopLeinel Ng
 
Video Game Value Software Program Powerpoint Slide Show January 2011
Video Game Value Software Program Powerpoint Slide Show January 2011Video Game Value Software Program Powerpoint Slide Show January 2011
Video Game Value Software Program Powerpoint Slide Show January 2011andremuller65
 
Seventhside présentation version site english
Seventhside présentation version site englishSeventhside présentation version site english
Seventhside présentation version site englishSeventhSideGames
 
Maximizing Monetization - Casual Connect SF 2013
Maximizing Monetization - Casual Connect SF 2013Maximizing Monetization - Casual Connect SF 2013
Maximizing Monetization - Casual Connect SF 2013emily_greer
 
Core Games, Real Numbers: Asian & Western Games
Core Games, Real Numbers: Asian & Western GamesCore Games, Real Numbers: Asian & Western Games
Core Games, Real Numbers: Asian & Western Gamesemily_greer
 
Gamification 101 - Why games are becoming a key marketing tool
Gamification 101 - Why games are becoming a key marketing toolGamification 101 - Why games are becoming a key marketing tool
Gamification 101 - Why games are becoming a key marketing toolCrayon
 
Best Buy - Final Social RFP
Best Buy - Final Social RFPBest Buy - Final Social RFP
Best Buy - Final Social RFPNick Williams
 
Self-Publishing - A workshop at NeON by Gamesbrief
Self-Publishing - A workshop at NeON by GamesbriefSelf-Publishing - A workshop at NeON by Gamesbrief
Self-Publishing - A workshop at NeON by GamesbriefNicholas Lovell
 
Good Game, Well Played : The Makings of a Successful Video Game
Good Game, Well Played : The Makings of a Successful Video GameGood Game, Well Played : The Makings of a Successful Video Game
Good Game, Well Played : The Makings of a Successful Video GameFor The Women Foundation
 
Slides Simon Usiskin (IQU.com) @ CMC Games & Media
Slides Simon Usiskin (IQU.com) @ CMC Games & MediaSlides Simon Usiskin (IQU.com) @ CMC Games & Media
Slides Simon Usiskin (IQU.com) @ CMC Games & MediaMedia Perspectives
 
Offer Real Entertainment! Browser and Mobile Games in Focus
Offer Real Entertainment! Browser and Mobile Games in FocusOffer Real Entertainment! Browser and Mobile Games in Focus
Offer Real Entertainment! Browser and Mobile Games in FocusAffiliate Summit
 
Casinos: The New Gold Rush For Developers? | Darion Lowenstein
Casinos: The New Gold Rush For Developers? | Darion LowensteinCasinos: The New Gold Rush For Developers? | Darion Lowenstein
Casinos: The New Gold Rush For Developers? | Darion LowensteinJessica Tams
 
How #GameThinking is Changing Brands?
How #GameThinking is Changing Brands?How #GameThinking is Changing Brands?
How #GameThinking is Changing Brands?Aleksas Drozdovskis
 
Don't Call Them Whales: Free-to-Play Spenders & Virtual Value GDC 2015
Don't Call Them Whales: Free-to-Play Spenders & Virtual Value GDC 2015Don't Call Them Whales: Free-to-Play Spenders & Virtual Value GDC 2015
Don't Call Them Whales: Free-to-Play Spenders & Virtual Value GDC 2015emily_greer
 
GDC Talk: Lifetime Value: The long tail of Mid-Core games
GDC Talk: Lifetime Value: The long tail of Mid-Core gamesGDC Talk: Lifetime Value: The long tail of Mid-Core games
GDC Talk: Lifetime Value: The long tail of Mid-Core gamesTamara (Tammy) Levy
 
Please, Sir, I Want Some More... Ads | Matthew Hall
Please, Sir, I Want Some More... Ads | Matthew HallPlease, Sir, I Want Some More... Ads | Matthew Hall
Please, Sir, I Want Some More... Ads | Matthew HallJessica Tams
 
Effective Testing of Free-to-Play Games
Effective Testing of Free-to-Play GamesEffective Testing of Free-to-Play Games
Effective Testing of Free-to-Play Gamesemily_greer
 
Papaya Winning Business Models
Papaya Winning Business ModelsPapaya Winning Business Models
Papaya Winning Business ModelsOscar Clark
 
Social gaming: is it gambling?
Social gaming: is it gambling? Social gaming: is it gambling?
Social gaming: is it gambling? Raf Keustermans
 
Breaking Labels: Core, Casual, and Other Misconceptions -- Casual Connect Eur...
Breaking Labels: Core, Casual, and Other Misconceptions -- Casual Connect Eur...Breaking Labels: Core, Casual, and Other Misconceptions -- Casual Connect Eur...
Breaking Labels: Core, Casual, and Other Misconceptions -- Casual Connect Eur...emily_greer
 
F2P Design Crash Course (Casual Connect Kyiv 2013)
F2P Design Crash Course (Casual Connect Kyiv 2013)F2P Design Crash Course (Casual Connect Kyiv 2013)
F2P Design Crash Course (Casual Connect Kyiv 2013)Kongregate
 
3RDSENSE Mobile Play 2012
3RDSENSE Mobile Play 20123RDSENSE Mobile Play 2012
3RDSENSE Mobile Play 20123RDSENSE
 
Launching Video Games In Casinos: Gold Rush Or Bust? | Darion Lowenstein
Launching Video Games In Casinos: Gold Rush Or Bust? | Darion LowensteinLaunching Video Games In Casinos: Gold Rush Or Bust? | Darion Lowenstein
Launching Video Games In Casinos: Gold Rush Or Bust? | Darion LowensteinJessica Tams
 
The Marketing Power Of Gaming Culture
The Marketing Power Of Gaming CultureThe Marketing Power Of Gaming Culture
The Marketing Power Of Gaming CultureGareth Kane
 
3RDSENSE Mobile Play Melbourne_2012
3RDSENSE Mobile Play Melbourne_20123RDSENSE Mobile Play Melbourne_2012
3RDSENSE Mobile Play Melbourne_20123RDSENSE
 
GDC Talk - Nature vs Nurture: Unpacking Player Spending in F2P Games
GDC Talk - Nature vs Nurture: Unpacking Player Spending in F2P GamesGDC Talk - Nature vs Nurture: Unpacking Player Spending in F2P Games
GDC Talk - Nature vs Nurture: Unpacking Player Spending in F2P GamesTamara (Tammy) Levy
 
Monetization As Part Of Game Design
Monetization As Part Of Game DesignMonetization As Part Of Game Design
Monetization As Part Of Game DesignInMobi
 
In-Game Advertising 2010
In-Game Advertising 2010In-Game Advertising 2010
In-Game Advertising 2010BrightEdge
 
Future of Monetizing Social Games
Future of Monetizing Social GamesFuture of Monetizing Social Games
Future of Monetizing Social GamesElvin Li
 
Gamify adtech london_2011
Gamify adtech london_2011Gamify adtech london_2011
Gamify adtech london_2011Kobi Edelstein
 

Contenu connexe

Tendances

Good Game, Well Played : The Makings of a Successful Video Game
Good Game, Well Played : The Makings of a Successful Video GameGood Game, Well Played : The Makings of a Successful Video Game
Good Game, Well Played : The Makings of a Successful Video GameFor The Women Foundation
 
Slides Simon Usiskin (IQU.com) @ CMC Games & Media
Slides Simon Usiskin (IQU.com) @ CMC Games & MediaSlides Simon Usiskin (IQU.com) @ CMC Games & Media
Slides Simon Usiskin (IQU.com) @ CMC Games & MediaMedia Perspectives
 
Offer Real Entertainment! Browser and Mobile Games in Focus
Offer Real Entertainment! Browser and Mobile Games in FocusOffer Real Entertainment! Browser and Mobile Games in Focus
Offer Real Entertainment! Browser and Mobile Games in FocusAffiliate Summit
 
Casinos: The New Gold Rush For Developers? | Darion Lowenstein
Casinos: The New Gold Rush For Developers? | Darion LowensteinCasinos: The New Gold Rush For Developers? | Darion Lowenstein
Casinos: The New Gold Rush For Developers? | Darion LowensteinJessica Tams
 
How #GameThinking is Changing Brands?
How #GameThinking is Changing Brands?How #GameThinking is Changing Brands?
How #GameThinking is Changing Brands?Aleksas Drozdovskis
 
Don't Call Them Whales: Free-to-Play Spenders & Virtual Value GDC 2015
Don't Call Them Whales: Free-to-Play Spenders & Virtual Value GDC 2015Don't Call Them Whales: Free-to-Play Spenders & Virtual Value GDC 2015
Don't Call Them Whales: Free-to-Play Spenders & Virtual Value GDC 2015emily_greer
 
GDC Talk: Lifetime Value: The long tail of Mid-Core games
GDC Talk: Lifetime Value: The long tail of Mid-Core gamesGDC Talk: Lifetime Value: The long tail of Mid-Core games
GDC Talk: Lifetime Value: The long tail of Mid-Core gamesTamara (Tammy) Levy
 
Please, Sir, I Want Some More... Ads | Matthew Hall
Please, Sir, I Want Some More... Ads | Matthew HallPlease, Sir, I Want Some More... Ads | Matthew Hall
Please, Sir, I Want Some More... Ads | Matthew HallJessica Tams
 
Effective Testing of Free-to-Play Games
Effective Testing of Free-to-Play GamesEffective Testing of Free-to-Play Games
Effective Testing of Free-to-Play Gamesemily_greer
 
Papaya Winning Business Models
Papaya Winning Business ModelsPapaya Winning Business Models
Papaya Winning Business ModelsOscar Clark
 
Social gaming: is it gambling?
Social gaming: is it gambling? Social gaming: is it gambling?
Social gaming: is it gambling? Raf Keustermans
 
Breaking Labels: Core, Casual, and Other Misconceptions -- Casual Connect Eur...
Breaking Labels: Core, Casual, and Other Misconceptions -- Casual Connect Eur...Breaking Labels: Core, Casual, and Other Misconceptions -- Casual Connect Eur...
Breaking Labels: Core, Casual, and Other Misconceptions -- Casual Connect Eur...emily_greer
 
F2P Design Crash Course (Casual Connect Kyiv 2013)
F2P Design Crash Course (Casual Connect Kyiv 2013)F2P Design Crash Course (Casual Connect Kyiv 2013)
F2P Design Crash Course (Casual Connect Kyiv 2013)Kongregate
 
3RDSENSE Mobile Play 2012
3RDSENSE Mobile Play 20123RDSENSE Mobile Play 2012
3RDSENSE Mobile Play 20123RDSENSE
 
Launching Video Games In Casinos: Gold Rush Or Bust? | Darion Lowenstein
Launching Video Games In Casinos: Gold Rush Or Bust? | Darion LowensteinLaunching Video Games In Casinos: Gold Rush Or Bust? | Darion Lowenstein
Launching Video Games In Casinos: Gold Rush Or Bust? | Darion LowensteinJessica Tams
 
The Marketing Power Of Gaming Culture
The Marketing Power Of Gaming CultureThe Marketing Power Of Gaming Culture
The Marketing Power Of Gaming CultureGareth Kane
 
3RDSENSE Mobile Play Melbourne_2012
3RDSENSE Mobile Play Melbourne_20123RDSENSE Mobile Play Melbourne_2012
3RDSENSE Mobile Play Melbourne_20123RDSENSE
 
GDC Talk - Nature vs Nurture: Unpacking Player Spending in F2P Games
GDC Talk - Nature vs Nurture: Unpacking Player Spending in F2P GamesGDC Talk - Nature vs Nurture: Unpacking Player Spending in F2P Games
GDC Talk - Nature vs Nurture: Unpacking Player Spending in F2P GamesTamara (Tammy) Levy
 

Tendances (18)

Good Game, Well Played : The Makings of a Successful Video Game
Good Game, Well Played : The Makings of a Successful Video GameGood Game, Well Played : The Makings of a Successful Video Game
Good Game, Well Played : The Makings of a Successful Video Game
 
Slides Simon Usiskin (IQU.com) @ CMC Games & Media
Slides Simon Usiskin (IQU.com) @ CMC Games & MediaSlides Simon Usiskin (IQU.com) @ CMC Games & Media
Slides Simon Usiskin (IQU.com) @ CMC Games & Media
 
Offer Real Entertainment! Browser and Mobile Games in Focus
Offer Real Entertainment! Browser and Mobile Games in FocusOffer Real Entertainment! Browser and Mobile Games in Focus
Offer Real Entertainment! Browser and Mobile Games in Focus
 
Casinos: The New Gold Rush For Developers? | Darion Lowenstein
Casinos: The New Gold Rush For Developers? | Darion LowensteinCasinos: The New Gold Rush For Developers? | Darion Lowenstein
Casinos: The New Gold Rush For Developers? | Darion Lowenstein
 
How #GameThinking is Changing Brands?
How #GameThinking is Changing Brands?How #GameThinking is Changing Brands?
How #GameThinking is Changing Brands?
 
Don't Call Them Whales: Free-to-Play Spenders & Virtual Value GDC 2015
Don't Call Them Whales: Free-to-Play Spenders & Virtual Value GDC 2015Don't Call Them Whales: Free-to-Play Spenders & Virtual Value GDC 2015
Don't Call Them Whales: Free-to-Play Spenders & Virtual Value GDC 2015
 
GDC Talk: Lifetime Value: The long tail of Mid-Core games
GDC Talk: Lifetime Value: The long tail of Mid-Core gamesGDC Talk: Lifetime Value: The long tail of Mid-Core games
GDC Talk: Lifetime Value: The long tail of Mid-Core games
 
Please, Sir, I Want Some More... Ads | Matthew Hall
Please, Sir, I Want Some More... Ads | Matthew HallPlease, Sir, I Want Some More... Ads | Matthew Hall
Please, Sir, I Want Some More... Ads | Matthew Hall
 
Effective Testing of Free-to-Play Games
Effective Testing of Free-to-Play GamesEffective Testing of Free-to-Play Games
Effective Testing of Free-to-Play Games
 
Papaya Winning Business Models
Papaya Winning Business ModelsPapaya Winning Business Models
Papaya Winning Business Models
 
Social gaming: is it gambling?
Social gaming: is it gambling? Social gaming: is it gambling?
Social gaming: is it gambling?
 
Breaking Labels: Core, Casual, and Other Misconceptions -- Casual Connect Eur...
Breaking Labels: Core, Casual, and Other Misconceptions -- Casual Connect Eur...Breaking Labels: Core, Casual, and Other Misconceptions -- Casual Connect Eur...
Breaking Labels: Core, Casual, and Other Misconceptions -- Casual Connect Eur...
 
F2P Design Crash Course (Casual Connect Kyiv 2013)
F2P Design Crash Course (Casual Connect Kyiv 2013)F2P Design Crash Course (Casual Connect Kyiv 2013)
F2P Design Crash Course (Casual Connect Kyiv 2013)
 
3RDSENSE Mobile Play 2012
3RDSENSE Mobile Play 20123RDSENSE Mobile Play 2012
3RDSENSE Mobile Play 2012
 
Launching Video Games In Casinos: Gold Rush Or Bust? | Darion Lowenstein
Launching Video Games In Casinos: Gold Rush Or Bust? | Darion LowensteinLaunching Video Games In Casinos: Gold Rush Or Bust? | Darion Lowenstein
Launching Video Games In Casinos: Gold Rush Or Bust? | Darion Lowenstein
 
The Marketing Power Of Gaming Culture
The Marketing Power Of Gaming CultureThe Marketing Power Of Gaming Culture
The Marketing Power Of Gaming Culture
 
3RDSENSE Mobile Play Melbourne_2012
3RDSENSE Mobile Play Melbourne_20123RDSENSE Mobile Play Melbourne_2012
3RDSENSE Mobile Play Melbourne_2012
 
GDC Talk - Nature vs Nurture: Unpacking Player Spending in F2P Games
GDC Talk - Nature vs Nurture: Unpacking Player Spending in F2P GamesGDC Talk - Nature vs Nurture: Unpacking Player Spending in F2P Games
GDC Talk - Nature vs Nurture: Unpacking Player Spending in F2P Games
 

Similaire à hi5 Presentation at SXSW Interactive 2011: Games of the Future

Monetization As Part Of Game Design
Monetization As Part Of Game DesignMonetization As Part Of Game Design
Monetization As Part Of Game DesignInMobi
 
In-Game Advertising 2010
In-Game Advertising 2010In-Game Advertising 2010
In-Game Advertising 2010BrightEdge
 
Future of Monetizing Social Games
Future of Monetizing Social GamesFuture of Monetizing Social Games
Future of Monetizing Social GamesElvin Li
 
Gamify adtech london_2011
Gamify adtech london_2011Gamify adtech london_2011
Gamify adtech london_2011Kobi Edelstein
 
Business Presentation.ppt
Business Presentation.pptBusiness Presentation.ppt
Business Presentation.pptPatrickPeyre
 
LAFS SVI Level 7 - Game Publishing
LAFS SVI Level 7 - Game PublishingLAFS SVI Level 7 - Game Publishing
LAFS SVI Level 7 - Game PublishingDavid Mullich
 
Gamification : digital marketing entertainment
Gamification : digital marketing entertainment Gamification : digital marketing entertainment
Gamification : digital marketing entertainment Digiworks
 
The Loyalty Game
The Loyalty GameThe Loyalty Game
The Loyalty Game3RDSENSE
 
Stop Ignoring 98 Percent Of Your Audience! Best Practices for Monetizing Non-...
Stop Ignoring 98 Percent Of Your Audience! Best Practices for Monetizing Non-...Stop Ignoring 98 Percent Of Your Audience! Best Practices for Monetizing Non-...
Stop Ignoring 98 Percent Of Your Audience! Best Practices for Monetizing Non-...Mediabistro
 
Why Are Hybrid-Casual Games so Popular.pptx
Why Are Hybrid-Casual Games so Popular.pptxWhy Are Hybrid-Casual Games so Popular.pptx
Why Are Hybrid-Casual Games so Popular.pptxRed Apple Technologies
 
hi5 IGDA Leadership Forum 2010: The “Socialization” of Games
hi5 IGDA Leadership Forum 2010: The “Socialization” of Games hi5 IGDA Leadership Forum 2010: The “Socialization” of Games
hi5 IGDA Leadership Forum 2010: The “Socialization” of Games hi5
 
Peter Warman - inGame advertising en affiliate marketing
Peter Warman - inGame advertising en affiliate marketingPeter Warman - inGame advertising en affiliate marketing
Peter Warman - inGame advertising en affiliate marketingaffiliatedag
 
Management in game company
Management in game companyManagement in game company
Management in game companyThelma Lin
 
Indie Game Developers and the Facebook of Doom
Indie Game Developers and the Facebook of DoomIndie Game Developers and the Facebook of Doom
Indie Game Developers and the Facebook of DoomKarl Bunyan
 
MediaMonks: Games vs Advertising
MediaMonks: Games vs AdvertisingMediaMonks: Games vs Advertising
MediaMonks: Games vs AdvertisingMediaMonks Haar
 
Virtual goods forum_uk__vikas_v1_6-17-10
Virtual goods forum_uk__vikas_v1_6-17-10Virtual goods forum_uk__vikas_v1_6-17-10
Virtual goods forum_uk__vikas_v1_6-17-10Social Gold
 
Gaming and Advertising: a promosing upturn
Gaming and Advertising: a promosing upturnGaming and Advertising: a promosing upturn
Gaming and Advertising: a promosing upturnPieter-Jan Adriaensens
 
GDC Mobile Social Freemium Games
GDC Mobile Social Freemium GamesGDC Mobile Social Freemium Games
GDC Mobile Social Freemium GamesOscar Clark
 

Similaire à hi5 Presentation at SXSW Interactive 2011: Games of the Future (20)

Monetization As Part Of Game Design
Monetization As Part Of Game DesignMonetization As Part Of Game Design
Monetization As Part Of Game Design
 
In-Game Advertising 2010
In-Game Advertising 2010In-Game Advertising 2010
In-Game Advertising 2010
 
Future of Monetizing Social Games
Future of Monetizing Social GamesFuture of Monetizing Social Games
Future of Monetizing Social Games
 
Gamify adtech london_2011
Gamify adtech london_2011Gamify adtech london_2011
Gamify adtech london_2011
 
Business Presentation.ppt
Business Presentation.pptBusiness Presentation.ppt
Business Presentation.ppt
 
LAFS SVI Level 7 - Game Publishing
LAFS SVI Level 7 - Game PublishingLAFS SVI Level 7 - Game Publishing
LAFS SVI Level 7 - Game Publishing
 
Gamification : digital marketing entertainment
Gamification : digital marketing entertainment Gamification : digital marketing entertainment
Gamification : digital marketing entertainment
 
The Loyalty Game
The Loyalty GameThe Loyalty Game
The Loyalty Game
 
Stop Ignoring 98 Percent Of Your Audience! Best Practices for Monetizing Non-...
Stop Ignoring 98 Percent Of Your Audience! Best Practices for Monetizing Non-...Stop Ignoring 98 Percent Of Your Audience! Best Practices for Monetizing Non-...
Stop Ignoring 98 Percent Of Your Audience! Best Practices for Monetizing Non-...
 
Why Are Hybrid-Casual Games so Popular.pptx
Why Are Hybrid-Casual Games so Popular.pptxWhy Are Hybrid-Casual Games so Popular.pptx
Why Are Hybrid-Casual Games so Popular.pptx
 
Siege2011 Social Games
Siege2011 Social GamesSiege2011 Social Games
Siege2011 Social Games
 
hi5 IGDA Leadership Forum 2010: The “Socialization” of Games
hi5 IGDA Leadership Forum 2010: The “Socialization” of Games hi5 IGDA Leadership Forum 2010: The “Socialization” of Games
hi5 IGDA Leadership Forum 2010: The “Socialization” of Games
 
Peter Warman - inGame advertising en affiliate marketing
Peter Warman - inGame advertising en affiliate marketingPeter Warman - inGame advertising en affiliate marketing
Peter Warman - inGame advertising en affiliate marketing
 
Management in game company
Management in game companyManagement in game company
Management in game company
 
Gamefication 2017
Gamefication 2017Gamefication 2017
Gamefication 2017
 
Indie Game Developers and the Facebook of Doom
Indie Game Developers and the Facebook of DoomIndie Game Developers and the Facebook of Doom
Indie Game Developers and the Facebook of Doom
 
MediaMonks: Games vs Advertising
MediaMonks: Games vs AdvertisingMediaMonks: Games vs Advertising
MediaMonks: Games vs Advertising
 
Virtual goods forum_uk__vikas_v1_6-17-10
Virtual goods forum_uk__vikas_v1_6-17-10Virtual goods forum_uk__vikas_v1_6-17-10
Virtual goods forum_uk__vikas_v1_6-17-10
 
Gaming and Advertising: a promosing upturn
Gaming and Advertising: a promosing upturnGaming and Advertising: a promosing upturn
Gaming and Advertising: a promosing upturn
 
GDC Mobile Social Freemium Games
GDC Mobile Social Freemium GamesGDC Mobile Social Freemium Games
GDC Mobile Social Freemium Games
 

Dernier

What is DBT - The Ultimate Data Build Tool.pdf
What is DBT - The Ultimate Data Build Tool.pdfWhat is DBT - The Ultimate Data Build Tool.pdf
What is DBT - The Ultimate Data Build Tool.pdfMounikaPolabathina
 
Passkey Providers and Enabling Portability: FIDO Paris Seminar.pptx
Passkey Providers and Enabling Portability: FIDO Paris Seminar.pptxPasskey Providers and Enabling Portability: FIDO Paris Seminar.pptx
Passkey Providers and Enabling Portability: FIDO Paris Seminar.pptxLoriGlavin3
 
DSPy a system for AI to Write Prompts and Do Fine Tuning
DSPy a system for AI to Write Prompts and Do Fine TuningDSPy a system for AI to Write Prompts and Do Fine Tuning
DSPy a system for AI to Write Prompts and Do Fine TuningLars Bell
 
Hyperautomation and AI/ML: A Strategy for Digital Transformation Success.pdf
Hyperautomation and AI/ML: A Strategy for Digital Transformation Success.pdfHyperautomation and AI/ML: A Strategy for Digital Transformation Success.pdf
Hyperautomation and AI/ML: A Strategy for Digital Transformation Success.pdfPrecisely
 
What's New in Teams Calling, Meetings and Devices March 2024
What's New in Teams Calling, Meetings and Devices March 2024What's New in Teams Calling, Meetings and Devices March 2024
What's New in Teams Calling, Meetings and Devices March 2024Stephanie Beckett
 
Use of FIDO in the Payments and Identity Landscape: FIDO Paris Seminar.pptx
Use of FIDO in the Payments and Identity Landscape: FIDO Paris Seminar.pptxUse of FIDO in the Payments and Identity Landscape: FIDO Paris Seminar.pptx
Use of FIDO in the Payments and Identity Landscape: FIDO Paris Seminar.pptxLoriGlavin3
 
Advanced Computer Architecture – An Introduction
Advanced Computer Architecture – An IntroductionAdvanced Computer Architecture – An Introduction
Advanced Computer Architecture – An IntroductionDilum Bandara
 
The Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptx
The Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptxThe Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptx
The Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptxLoriGlavin3
 
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024BookNet Canada
 
Commit 2024 - Secret Management made easy
Commit 2024 - Secret Management made easyCommit 2024 - Secret Management made easy
Commit 2024 - Secret Management made easyAlfredo García Lavilla
 
A Deep Dive on Passkeys: FIDO Paris Seminar.pptx
A Deep Dive on Passkeys: FIDO Paris Seminar.pptxA Deep Dive on Passkeys: FIDO Paris Seminar.pptx
A Deep Dive on Passkeys: FIDO Paris Seminar.pptxLoriGlavin3
 
TrustArc Webinar - How to Build Consumer Trust Through Data Privacy
TrustArc Webinar - How to Build Consumer Trust Through Data PrivacyTrustArc Webinar - How to Build Consumer Trust Through Data Privacy
TrustArc Webinar - How to Build Consumer Trust Through Data PrivacyTrustArc
 
SIP trunking in Janus @ Kamailio World 2024
SIP trunking in Janus @ Kamailio World 2024SIP trunking in Janus @ Kamailio World 2024
SIP trunking in Janus @ Kamailio World 2024Lorenzo Miniero
 
Take control of your SAP testing with UiPath Test Suite
Take control of your SAP testing with UiPath Test SuiteTake control of your SAP testing with UiPath Test Suite
Take control of your SAP testing with UiPath Test SuiteDianaGray10
 
Unleash Your Potential - Namagunga Girls Coding Club
Unleash Your Potential - Namagunga Girls Coding ClubUnleash Your Potential - Namagunga Girls Coding Club
Unleash Your Potential - Namagunga Girls Coding ClubKalema Edgar
 
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptx
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptxMerck Moving Beyond Passwords: FIDO Paris Seminar.pptx
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptxLoriGlavin3
 
New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024BookNet Canada
 
Gen AI in Business - Global Trends Report 2024.pdf
Gen AI in Business - Global Trends Report 2024.pdfGen AI in Business - Global Trends Report 2024.pdf
Gen AI in Business - Global Trends Report 2024.pdfAddepto
 
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)Mark Simos
 
Unraveling Multimodality with Large Language Models.pdf
Unraveling Multimodality with Large Language Models.pdfUnraveling Multimodality with Large Language Models.pdf
Unraveling Multimodality with Large Language Models.pdfAlex Barbosa Coqueiro
 

Dernier (20)

What is DBT - The Ultimate Data Build Tool.pdf
What is DBT - The Ultimate Data Build Tool.pdfWhat is DBT - The Ultimate Data Build Tool.pdf
What is DBT - The Ultimate Data Build Tool.pdf
 
Passkey Providers and Enabling Portability: FIDO Paris Seminar.pptx
Passkey Providers and Enabling Portability: FIDO Paris Seminar.pptxPasskey Providers and Enabling Portability: FIDO Paris Seminar.pptx
Passkey Providers and Enabling Portability: FIDO Paris Seminar.pptx
 
DSPy a system for AI to Write Prompts and Do Fine Tuning
DSPy a system for AI to Write Prompts and Do Fine TuningDSPy a system for AI to Write Prompts and Do Fine Tuning
DSPy a system for AI to Write Prompts and Do Fine Tuning
 
Hyperautomation and AI/ML: A Strategy for Digital Transformation Success.pdf
Hyperautomation and AI/ML: A Strategy for Digital Transformation Success.pdfHyperautomation and AI/ML: A Strategy for Digital Transformation Success.pdf
Hyperautomation and AI/ML: A Strategy for Digital Transformation Success.pdf
 
What's New in Teams Calling, Meetings and Devices March 2024
What's New in Teams Calling, Meetings and Devices March 2024What's New in Teams Calling, Meetings and Devices March 2024
What's New in Teams Calling, Meetings and Devices March 2024
 
Use of FIDO in the Payments and Identity Landscape: FIDO Paris Seminar.pptx
Use of FIDO in the Payments and Identity Landscape: FIDO Paris Seminar.pptxUse of FIDO in the Payments and Identity Landscape: FIDO Paris Seminar.pptx
Use of FIDO in the Payments and Identity Landscape: FIDO Paris Seminar.pptx
 
Advanced Computer Architecture – An Introduction
Advanced Computer Architecture – An IntroductionAdvanced Computer Architecture – An Introduction
Advanced Computer Architecture – An Introduction
 
The Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptx
The Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptxThe Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptx
The Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptx
 
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
 
Commit 2024 - Secret Management made easy
Commit 2024 - Secret Management made easyCommit 2024 - Secret Management made easy
Commit 2024 - Secret Management made easy
 
A Deep Dive on Passkeys: FIDO Paris Seminar.pptx
A Deep Dive on Passkeys: FIDO Paris Seminar.pptxA Deep Dive on Passkeys: FIDO Paris Seminar.pptx
A Deep Dive on Passkeys: FIDO Paris Seminar.pptx
 
TrustArc Webinar - How to Build Consumer Trust Through Data Privacy
TrustArc Webinar - How to Build Consumer Trust Through Data PrivacyTrustArc Webinar - How to Build Consumer Trust Through Data Privacy
TrustArc Webinar - How to Build Consumer Trust Through Data Privacy
 
SIP trunking in Janus @ Kamailio World 2024
SIP trunking in Janus @ Kamailio World 2024SIP trunking in Janus @ Kamailio World 2024
SIP trunking in Janus @ Kamailio World 2024
 
Take control of your SAP testing with UiPath Test Suite
Take control of your SAP testing with UiPath Test SuiteTake control of your SAP testing with UiPath Test Suite
Take control of your SAP testing with UiPath Test Suite
 
Unleash Your Potential - Namagunga Girls Coding Club
Unleash Your Potential - Namagunga Girls Coding ClubUnleash Your Potential - Namagunga Girls Coding Club
Unleash Your Potential - Namagunga Girls Coding Club
 
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptx
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptxMerck Moving Beyond Passwords: FIDO Paris Seminar.pptx
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptx
 
New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
 
Gen AI in Business - Global Trends Report 2024.pdf
Gen AI in Business - Global Trends Report 2024.pdfGen AI in Business - Global Trends Report 2024.pdf
Gen AI in Business - Global Trends Report 2024.pdf
 
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
 
Unraveling Multimodality with Large Language Models.pdf
Unraveling Multimodality with Large Language Models.pdfUnraveling Multimodality with Large Language Models.pdf
Unraveling Multimodality with Large Language Models.pdf
 

hi5 Presentation at SXSW Interactive 2011: Games of the Future

  • 1. Games of the Future Alex St. John
  • 2.
  • 3.
  • 4. Quality vs Quantity Angry Birds Crush The Castle
  • 5. Design vs Evolution Emergent Game Design
  • 7. Marketing vs. Virality Blah…blah…blah…blah…
  • 9. Blended Synchronous and Asynchonous Play Instant gratification = NO VIRALITY Thus… Asynchronous play is for marketing/virality Synchronous play is for monetization You need both!
  • 10.
  • 11.
  • 12.
  • 13.
  • 14. Asymetical Play vs Symetrical play Quantum Economics Lesson 1: Quantum Teleportation of Value Reward those who can’t be monetized for entertaining those who can… Hint: They don’t have to be playing the same game…
  • 15.
  • 16.
  • 17. $0 How Commerce Works I’ll pay $$$ I won’t pay Pay me money NOW! Pay me money NOW!
  • 18. How Ads in Commerce Work I’ll pay $$$ Would you like to pay us money? -OR- Get this for free? Would you like to pay us money? -OR- Get this for free? I won’t pay
  • 19. How SocioPay Works I’ll pay $$$ SocioPay knows the user will pay $25 SocioPay knows the user will not pay I won’t pay
  • 20. How Does this Work for Me? Willingness to pay Number of gamers Commerce only Ads in commerce SocioPay 2x revenue >3x revenue Ø Ø Ø Ø Ø Ø Ø Ø Ø ₵ ₵ ₵ ₵ $ $ $ $$ ₵ $$ Ø $$$
  • 21. SOCIO PAY DYNAMIC MONETIZATION HI5 PRICING HI5 PURCHASE HI5 MONETIZATION SMART PRICING Sell to any player anywhere in the world – in local currency. CONVERSION Best converting payment methods. World-wide. HYBRIDIZATION Monetize every player. Increase revenue and engagement.
  • 22.
  • 23. Gifts sent +400% +30% The Results Commerce revenue -25% Commerce revenue Total revenue
  • 24.
  • 25.