2. C. David Gammel, CAE
President
High Context Consulting, LLC
+1 (410) 742-9088
david@highcontext.com
www.highcontext.com
3. Current and Potential Internet Users
Asia
Europe
North America
Latin America/Caribbean
Africa
Middle East
Oceania/Australia
0 1,000,000,000 2,000,000,000 3,000,000,000 4,000,000,000
Current Potential
Source: wwwinternetworldstats.com, December 2007
9. Principles of Global Web Sites
Internationalization
Localization
Cultural Localization
10. Mission
Organizational Strategy
Formulation
Strategy
Products Markets
Outcomes Audiences
Web Strategy
Formulation
Web Strategy
Content/Features/Design
Web Implementation
Staff
Technology
Capabilities
Web Strategy Formulation and Implementation Process
11. Common Design Patterns
Single Site
Single Site with Some Translation
Single Site with Regional Sub-sites
Single Site with Localized Chapters
Global Portal with Localized Sites
12. Audience A Audience B
Language
Culture
Transactions