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Making Your Web Go World Wide
C. David Gammel, CAE
President
High Context Consulting, LLC
+1 (410) 742-9088
david@highcontext.com
www.highcontext.com
Current and Potential Internet Users
                   Asia

                Europe

         North America

Latin America/Caribbean

                 Africa

            Middle East

      Oceania/Australia

                          0             1,000,000,000 2,000,000,000 3,000,000,000 4,000,000,000

                              Current                           Potential




                     Source: wwwinternetworldstats.com, December 2007
Communicating Internationally
Time and Distance
Language
Culture
Culture is Like an Iceberg
Making Your Web World Wide
Making Your Web World Wide
Communicating Online
Instantly Global
Limited Bandwidth
Limited Attention
Principles of Global Web Sites
Internationalization
Localization
Cultural Localization
Mission




                                    Organizational Strategy
                                         Formulation
        Strategy


 Products       Markets


Outcomes       Audiences




                                       Web Strategy
                                       Formulation
      Web Strategy


Content/Features/Design


                                             Web Implementation
   Staff
                Technology
Capabilities

Web Strategy Formulation and Implementation Process
Common Design Patterns
Single Site
Single Site with Some Translation
Single Site with Regional Sub-sites
Single Site with Localized Chapters
Global Portal with Localized Sites
Audience A   Audience B




 Language




  Culture




Transactions
Covering the Americas
Covering the Americas
Global Portal to Sister Organizations
Safe Kids Israel
Localized for India
Chinese Olympic Committee
Chinese Olympic Committee
So Now What?
Do your homework.
Prepare your systems and staff.
Start with your highest value audiences and outcomes.
Being Truly Global Means Being
Local Everywhere
C. David Gammel, CAE
President
High Context Consulting, LLC
+1 (410) 742-9088
david@highcontext.com
www.highcontext.com

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Making Your Web World Wide