1. 4 Quick Ways To Increase Traffic To
Your College’s YouTube Videos
Slide 1
4 Quick Ways To Increase
Traffic To Your College’s
YouTube Videos

2. 4 Quick Ways To Increase Traffic To
Your College’s YouTube Videos
Slide 2
1. Optimize your video content for mobile
2. End all your videos with a clear call to action
3. Keep your YouTube channel and videos
optimized
4. Create a clear video sharing path
Overview
Source: http://www.higher-education-marketing.com/blog/increase-traffic-colleges-youtube-videos

3. 4 Quick Ways To Increase Traffic To
Your College’s YouTube Videos
Slide 3
 20% of all users are browsing on their mobile
 Check your channel’s Analytics section and see the number of mobile viewers
for your channel.
 Here are 5 tips to optimize your video content for mobile:
1. Use very clear audio
2. Provide close-up shots
3. If your video will include text, avoid using small fonts so it is easy to
read
4. Test your video on your mobile before making it live
5. Keep your videos short, ideally for less than 2 minutes
1. Optimize your video content for mobile
Source: http://www.higher-education-marketing.com/blog/increase-traffic-colleges-youtube-videos h

4. 4 Quick Ways To Increase Traffic To
Your College’s YouTube Videos
Slide 4
 Use the Annotations Features to ask your viewers to:
o Like a video
o Subscribe to your channel
o Visit your website
 Use the Annotations features to add a link to the video you
want your viewers to watch next.
2. End all your videos with a clear call to
action
Source: http://www.higher-education-marketing.com/blog/increase-traffic-colleges-youtube-videos h

5. 4 Quick Ways To Increase Traffic To
Your College’s YouTube Videos
Slide 5
 Align your YouTube channel branding with other platforms.
 Think mobile and keep in mind that the left-hand sidebar of
the profile will be shrunk on a mobile device, so only include
secondary information (e.g., list of programs, etc.)
3. Keep your YouTube channel and videos
optimized
Source: http://www.higher-education-marketing.com/blog/increase-traffic-colleges-youtube-videos h

6. 4 Quick Ways To Increase Traffic To
Your College’s YouTube Videos
Slide 6
Focus on your college’s keywords
 Look for your college’s keywords by:
o Making a keyword research
o Using YouTube Keyword Tool
3. Keep your YouTube channel and videos
optimized
Source: http://www.higher-education-marketing.com/blog/increase-traffic-colleges-youtube-videos h

7. 4 Quick Ways To Increase Traffic To
Your College’s YouTube Videos
Slide 7
 Make sure all your videos on your YouTube channel include
your target keywords in the following text-rich fields:
o File name: In file name include your keywords
o Video title: Include at least 1 relevant keyword within the 70
characters space.
o Video tags: Be sure to use applicable keywords as primary tags.
o Channel tags: Under “Channel Settings,” you can insert more
general tags, properly tag your channel using your keywords.
3. Keep your YouTube channel and videos
optimized
Source: http://www.higher-education-marketing.com/blog/increase-traffic-colleges-youtube-videos h

8. 4 Quick Ways To Increase Traffic To
Your College’s YouTube Videos
Slide 8
 Your channel has been updated? What’s next?
o Promote your videos on all of your profiles
 Step by step on how to promote your videos:
1. Post them on YouTube
2. Embed them on Facebook
3. A week later, embed videos on your website to boost views and
engagement
4. Add a YouTube widget to your blog and ask viewers to subscribe
5. Share your videos through Twitter and other social media feeds
6. Submit to crowdsourcing sites as Tumblr, StumbleUpon or Reddit
4. Create a clear video sharing path
Source: http://www.higher-education-marketing.com/blog/increase-traffic-colleges-youtube-videos h

9. 4 Quick Ways To Increase Traffic To
Your College’s YouTube Videos
Slide 9
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