Here are 5 quick steps to start building your community.

1. 5 Steps To Start Building Your Presence
On Google+
Slide 1
5 Steps To Start Building Your
Presence On Google+

2. 5 Steps To Start Building Your Presence
On Google+
Slide 2
1. Look for your existing contacts
2. Leverage Google+ Search
3. Leverage Google+ Circles
4. Leverage the Google+ Communities
5. Experiment with Google+ promotional tools: Google
Hangouts
Overview
Source: Higher Education Marketing – 5 Steps To Start Building Your Presence On Google+

3. 5 Steps To Start Building Your Presence
On Google+
Slide 3
 You will have to create a personal Google+ profile in order to
create a Google+ page.
 Google+ is automatically linked to everything Google.
 If you are the director of your school and have lots of
personal contact on a Gmail account, start by using Google
Plus’s suggestions to find your first contacts. To access this
tool from your personal Google+ account.
1. Look for your existing contacts
Source: Higher Education Marketing – 5 Steps To Start Building Your Presence On Google+

4. 5 Steps To Start Building Your Presence
On Google+
Slide 4
Explicitly ask followers from other platforms to connect with you
on Google+:
 Ask your followers on other social networks to circle you on Google
Plus
 Link to your Google Plus profile from your website
 Engage in Google Communities
 Put your Google Plus profile in your email signature
1. Look for your existing contacts
Source: Higher Education Marketing – 5 Steps To Start Building Your Presence On Google+

5. 5 Steps To Start Building Your Presence
On Google+
Slide 5
 Google+ search is perfect to create new contacts in your
community.
 You can filter as much as you’d like to find
people, businesses or associations that are active on
Google+.
2. Leverage Google+ Search
Source: Higher Education Marketing – 5 Steps To Start Building Your Presence On Google+

6. 5 Steps To Start Building Your Presence
On Google+
Slide 6
 Simply enter keywords in the Google+ search bar, and
select the most interesting category for you.
 If your college specializes in a field like chiropractic or
nursing programs, try putting these words into search.
 This search will give a lot of results, so it is important to refine your
search exactly what type of content you want to find.
 If you would like to stay with your local community, go to
Local search and see who has a profile.
2. Leverage Google+ Search: How to?
Source: Higher Education Marketing – 5 Steps To Start Building Your Presence On Google+

7. 5 Steps To Start Building Your Presence
On Google+
Slide 7Source: Higher Education Marketing – 5 Steps To Start Building Your Presence On Google+

8. 5 Steps To Start Building Your Presence
On Google+
Slide 8
What is a Google+ Circle?
 A Google+ Circle is a group of contacts.
 As a Google+ user, you will be able to share content with
certain circles only.
 You can create as many circles as you like and only you will
know the names of your circles.
 Put each of your contacts into as many circles as you like.
3. Leverage Google+ Circles
Source: Higher Education Marketing – 5 Steps To Start Building Your Presence On Google+

9. 5 Steps To Start Building Your Presence
On Google+
Slide 9
 To create circles:
1. go to “Circles” on the left hand menu
2. then “Find People”.
 From here, you can drag and drop suggested contacts into
your circles, or drop them into the empty circle to create a
new circle.
 Here is a quick video to build your circles
3. Leverage Google+ Circles: How to?
Source: Higher Education Marketing – 5 Steps To Start Building Your Presence On Google+

10. 5 Steps To Start Building Your Presence
On Google+
Slide 10
 Look at your contacts’ circles:
 See who appears in your contacts’ circles, as some of them are
likely to be of interest to you.
 Circle people who you’d like to circle you and when people add
you, add them back.
 Create a “people who share my content” circle:
 Keep track of who shares your content thanks to the Ripples feature
of Google+.
 This feature works for any public post you share that’s also shared
by someone else.
 You’ll be shown a map of who else shared the content, and who had
the most influence when they shared it.
3. Leverage Google+ Circles
Source: Higher Education Marketing – 5 Steps To Start Building Your Presence On Google+

11. 5 Steps To Start Building Your Presence
On Google+
Slide 11
Click the arrow in the top right of any post you’ve shared
publicly, then select “View Ripples”. On the right, you will see
who shared and commented on the content you have shared.
3. Leverage Google+ Circles: How to?
Source: Higher Education Marketing – 5 Steps To Start Building Your Presence On Google+

12. 5 Steps To Start Building Your Presence
On Google+
Slide 12
Google+ Communities are one of the best ways to connect with
like-minded professionals. They enable you to:
 share best practices,
 ask questions
 receive feedback from colleagues facing the same issues as you do.
 Since they are still fairly new, members are generally active
and really interested in experimenting with Google+.
4. Leverage the Google+ Communities
Source: Higher Education Marketing – 5 Steps To Start Building Your Presence On Google+

13. 5 Steps To Start Building Your Presence
On Google+
Slide 13
Google offers you 2 ways to look for relevant communities.
1. One is to enter keywords in the Google+ search bar and
choose communities.
2. The other one is to hover on Home and go to Communities
and then “Recommended for you”. Google will make
recommendations based on your profile. Once you have
found communities you are interested in, click on the page
banner, and then on “Join Community” in the top right.
4. How to?
Source: Higher Education Marketing – 5 Steps To Start Building Your Presence On Google+

14. 5 Steps To Start Building Your Presence
On Google+
Slide 14Source: Higher Education Marketing – 5 Steps To Start Building Your Presence On Google+

15. 5 Steps To Start Building Your Presence
On Google+
Slide 15
What is a Google Hangout?
 It is basically a free group video chat feature from Google.
 You can broadcast your Google Hangouts directly on your
YouTube account, thus also creating video assets for your
school and helping your visibility online.
5. Experiment with Google+ promotional tools:
Google Hangouts
Source: Higher Education Marketing – 5 Steps To Start Building Your Presence On Google+

16. 5 Steps To Start Building Your Presence
On Google+
Slide 16
 Many colleges and universities have already integrated
Google Hangouts in a variety of ways.
 For instance, Duke University has used it repeatedly in its student
recruitment process to show various aspects of the campus life and
help students make their final decision.
 How to? Here is a quick tutorial to start your first Google
Hangout.
5. Experiment with Google+ promotional tools:
Google Hangouts
Source: Higher Education Marketing – 5 Steps To Start Building Your Presence On Google+

17. 5 Steps To Start Building Your Presence
On Google+
Slide 17
Questions?
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