Here are some tips for emerging best practices for integrating testimonials into your student recruitment strategy

1. TELLING YOUR
SCHOOL’S STORY WITH
TESTIMONIALS
FOR IMPACT
INCLUDE RELEVANT DETAILS:
NAME
PROGRAM
GRADUATION YEAR
HOME COUNTRY
DEVELOP
WRITTEN
TESTIMONIALS
FOR SKIMMERS
TESTIMONIAL METHODS
Q&A - Question and Answer
Student Experience
Testimonials that focus on a student's
individual experience tend to be perceived
as more credible to prospects.
Alumni Success Stories
Use the students' own words
Present testimonials in a consistent
format throughout your website
(Homepage, relevant Program Pages, Testimonial Section)
Use:
pictures
typography
and a tasteful
color contrast
to make the content more
readable and attractive.
Campus
nts
de
Stu
...activities, events etc.
EMBED VIDEOS THROUGHOUT SITE
YOUR WEBPAGE
+
Students
mobile users
=
need for creating
engaging videos!
When creating your video, think about the message you want
to get across about both the student experience and your
overall brand. For a true feel of your community, unscripted
authenticity is essential
Keep videos
under 2 minutes
for maximum
impact
...
1
MINUTE
2
TESTIMONIALS FOR
INTERNATIONAL
RECRUITMENT
MINUTES
TOO LONG
International prospects are
unlikely to visit your school
before enrolling. Testimonials are
a particularly effective source of
information & a great means of
connection for them.
Videos and written testimonials are particularly important for
international recruitment to:
Answer common concerns
Give international students a sense of the community awaiting them
Establish the trust that you are who you say you are
Questions?
1.514.312.3968
info@higer-education-marketing.com
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