1. Recruitment Marketing Ideas to Stir up Your
Creativity or a Change is as Good as a Rest
Slide 1
Recruitment Marketing Ideas to
Stir up your Creativity or a
Change is as Good as a Rest

2. Recruitment Marketing Ideas to Stir up Your
Creativity or a Change is as Good as a Rest
Slide 2
1. Create a Pinterest account for your school.
2. Create an Infographic for your College Programs or Campaigns.
3. Experiment with one of your PPC campaigns.
4. Start writing blog posts.
Overview
Source: Higher Education Marketing - Recruitment Marketing Ideas to Stir up your Creativity or a Change is as Good as a Rest

3. Recruitment Marketing Ideas to Stir up Your
Creativity or a Change is as Good as a Rest
Slide 3
Pinterest is the fastest growing social media platform for a
reason. Why is that?
 Visual thinking is really engaging and fun.
Just start collecting the very best images that represent you
and your school’s interests and you will be amazed at how
rewarding it can be.
1. Create a Pinterest account for your school
Source: Higher Education Marketing - Recruitment Marketing Ideas to Stir up your Creativity or a Change is as Good as a Rest

4. Recruitment Marketing Ideas to Stir up Your
Creativity or a Change is as Good as a Rest
Slide 4
 Don’t sell out and just dump in all your standard stuff.
 Keep it high quality and really push yourself to do it well.
You, (and your marketing efforts), will be better for it.
 Here’s a link to some good examples of higher
ed institutional Pinterest accounts.
1. Create a Pinterest account for your school
Source: Higher Education Marketing - Recruitment Marketing Ideas to Stir up your Creativity or a Change is as Good as a Rest

5. Recruitment Marketing Ideas to Stir up Your
Creativity or a Change is as Good as a Rest
Slide 5Source: Higher Education Marketing - Recruitment Marketing Ideas to Stir up your Creativity or a Change is as Good as a Rest

6. Recruitment Marketing Ideas to Stir up Your
Creativity or a Change is as Good as a Rest
Slide 6
Done well, infographics capture ideas and information in a way
that really appeals to your audience:
 visually
 Logically
 with lots of details available if you want or need them.
2. Create an Infographic for your College
Programs or Campaigns
Source: Higher Education Marketing - Recruitment Marketing Ideas to Stir up your Creativity or a Change is as Good as a Rest

7. Recruitment Marketing Ideas to Stir up Your
Creativity or a Change is as Good as a Rest
Slide 7
 Here is a really helpful infographic summary on how to
create one.
 http://mashable.com/2012/07/09/how-to-create-an-infographic/#
 Here's an example created by St Xavier University for their
online Masters in Curriculum and Instructions degree.
 http://www.blakerdesign.com/st-xavier-university-infographic/#
2. Create an Infographic for your College
Programs or Campaigns
Source: Higher Education Marketing - Recruitment Marketing Ideas to Stir up your Creativity or a Change is as Good as a Rest

8. Recruitment Marketing Ideas to Stir up Your
Creativity or a Change is as Good as a Rest
Slide 8
This isn’t for the faint of heart but if you really want to learn
about pay-per-click marketing then you need to get your hands
dirty.
Take an existing campaign with a modest budget or create a
new one and then push the creative envelop to optimize:
 the settings
 copy
 the landing page
3. Experiment with one of your PPC campaigns
Source: Higher Education Marketing - Recruitment Marketing Ideas to Stir up your Creativity or a Change is as Good as a Rest

9. Recruitment Marketing Ideas to Stir up Your
Creativity or a Change is as Good as a Rest
Slide 9
 Then A/B test it against your standard approach.
 You will learn a lot about how to optimize your campaigns
 it is great fun watching the two ads compete towards a
statistically significant winner.
3. Experiment with one of your PPC campaigns
Source: Higher Education Marketing - Recruitment Marketing Ideas to Stir up your Creativity or a Change is as Good as a Rest

10. Recruitment Marketing Ideas to Stir up Your
Creativity or a Change is as Good as a Rest
Slide 10Source: Higher Education Marketing - Recruitment Marketing Ideas to Stir up your Creativity or a Change is as Good as a Rest

11. Recruitment Marketing Ideas to Stir up Your
Creativity or a Change is as Good as a Rest
Slide 11
 If you would like to reconnect with some of the topics around
higher education and marketing that really excite you,(and
that probably got you the job that you now have) , then start
writing about them.
 One great marketing blog is www.rocketwatcher.com by April
Dunford.
4. Start writing blog posts
Source: Higher Education Marketing - Recruitment Marketing Ideas to Stir up your Creativity or a Change is as Good as a Rest

12. Recruitment Marketing Ideas to Stir up Your
Creativity or a Change is as Good as a Rest
Slide 12
 Read a few of her posts and you will quickly recognize her
passion, intelligence, and humour, not to mention her
amazing marketing insight.
 You have to know that she gets great personal satisfaction
from crafting a blog post so well done.
 You can do this too. You just have to start writing and
challenge yourself to keep at it.
4. Start writing blog posts
Source: Higher Education Marketing - Recruitment Marketing Ideas to Stir up your Creativity or a Change is as Good as a Rest

13. Recruitment Marketing Ideas to Stir up Your
Creativity or a Change is as Good as a Rest
Slide 13
Questions?
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info@higher-education-marketing.com
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