With currently over 130 million active users, mostly aged 18 to 23, Instagram is the one social media platform educational institutions can no longer ignore.

1. Should Your College Be On Instagram
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Should Your College Be On
Instagram

2. Should Your College Be On Instagram
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1. Simply enhance your presence
2. Show your campus in a different light
3. Hold a photo contest using your hashtag
4. Connect with your alumni
Overview
Source: Higher Education Marketing – Should Your College Be On Instagram

3. Should Your College Be On Instagram
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Instagram is:
 over 130 million active users
 mostly aged 18 to 23
 the one social media platform educational institutions can no
longer ignore.
BUT small colleges and community colleges with already
limited social media resources wonder if it is worth their time.
So, should your college also be on Instagram?
Source: Higher Education Marketing – Should Your College Be On Instagram

4. Should Your College Be On Instagram
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Is Instagram right for your school?
 Is your target audience using this tool?
 Does Instagram fit your social media marketing strategy:
 What are your goals?
 How will you manage your account?
 How will you gauge your success on there?
 Is your school struggling to find relevant visuals?
Source: Higher Education Marketing – Should Your College Be On Instagram

5. Should Your College Be On Instagram
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Instagram is great to:
 Find unique visuals of your campus in real-time.
 Find and curate student-generated content
 Experiment with your college’s branding
 Use as a curator
To inspire you, here are a few examples of what some
colleges do on Instagram:
Source: Higher Education Marketing – Should Your College Be On Instagram

6. Should Your College Be On Instagram
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Some schools simply know they need Instagram because their
students are there.
Instagram becomes:
 another, fun, easy way to get interactions with their students.
 it also allows them to keep a close eye on what is happening
on campus.
They follow their students’ favorite hashtags and see what is
being said about them.
1. Simply enhance your presence
Source: Higher Education Marketing – Should Your College Be On Instagram

7. Should Your College Be On Instagram
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Example: CTC only uses its
account to reinforce its
branding and student
recruitment. As you can see
below, they are only trying to
share fun images with their
students. Look at the wise use
of some of their posters to be
featured on their profile.
Impossible to ignore that
Boeing Tour, isn’t it?
Source: Higher Education Marketing – Should Your College Be On Instagram

8. Should Your College Be On Instagram
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Many colleges Instagram to have an insider eye on campus.
They offer:
 a sneak peek to people who find it first.
 What is happening behind the scene at the Admissions
desk, or during the preparation of an event?
 Some challenge their students to find the mascot hidden on
campus.
 share pictures contrasting seasonal views of their
campuses.
2. Show your campus in a different light
Source: Higher Education Marketing – Should Your College Be On Instagram

9. Should Your College Be On Instagram
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Example: Brock University often challenges its students by asking
them to pinpoint where exactly a picture was taken on campus.
Brock also uses the video feature to show unique spots on
campus.
Source: Higher Education Marketing – Should Your College Be On Instagram

10. Should Your College Be On Instagram
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Encourage students to share their favorite spots on campus.
 Remember that their accounts must be public for entries to
qualify.
 Invite them to share and tag their pics using a specific
hashtag.
 This will give you lots of visuals to use and to pick from.
 Unlike Facebook, Instagram allows users to apply filters that
usually give all shots a more artsy, professional finish.
 Don’t forget to cross-promote throughout social media
profiles to advertise for the contest, to announce finalists or
winners.
3. Hold a photo contest using your hashtag
Source: Higher Education Marketing – Should Your College Be On Instagram

11. Should Your College Be On Instagram
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Example: Queens University. Queens University invited
students to share pictures with them using: #queensu. As a
result, many shared pictures of the campus, queen’s building,
and some videos.
Source: Higher Education Marketing – Should Your College Be On Instagram

12. Should Your College Be On Instagram
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Carleton University its Instagram account to connect with
Alumni: it regularly posts old pictures using the hashtag
#CUThrowback
4. Connect with your alumni
Source: Higher Education Marketing – Should Your College Be On Instagram

13. Should Your College Be On Instagram
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info@higher-education-marketing.com
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