Integrating student-generated content in your marketing strategy can go a long way.

1. Leveraging Your Authentic Voice With Student-
Generated Content
Slide 1
Leveraging Your Authentic Voice With
Student-Generated Content

2. Leveraging Your Authentic Voice With Student-
Generated Content
Slide 2
1) Student Generated Content
2) Encourage Social Media Engagement
3) Student-Generated Content Strategy
4) Keep It Real
5) Control and Measure
Overview
Source: Higher Education Marketing – Leveraging Your Authentic Voice With Student-Generated Content

3. Leveraging Your Authentic Voice With Student-
Generated Content
Slide 3
 This generation has become wary of the carefully crafted
slogans and phrases that colleges attach to their brands,
which eventually begin to sound indistinguishable for
prospective students overwhelmed by an abundance of
options.
 They want to hear from "authentic voices" they can trust.
 Fortunately, you can probably hear some of these voices around you
right now - it's easier than ever for your students to serve as online
ambassadors for your school.
 There are many avenues to improving content strategy and
development, as touched on in previous blogs, but who
better to sell your school online than those presently
experiencing it?
1. Student Generated Content
Source: Higher Education Marketing – Leveraging Your Authentic Voice With Student-Generated Content

4. Leveraging Your Authentic Voice With Student-
Generated Content
Slide 4
 Leveraging social media marketing by providing easy access
to your various channels on your website, encourages
students and faculty to upload content that expands your
reach.
 It isn't enough to simply have a Facebook page.
 Regularly updated student or graduate success stories, trivia
questions, photos, videos and contests increase engagement while
enhancing SEO for schools.
 Images are increasingly popular, and adding contextual text
encourages students to add their responses.
 Example: Concordia University has a solid social media presence
and its website makes it easy for staff and students to contribute.
2. Encourage Social Media Engagement
Source: Higher Education Marketing – Leveraging Your Authentic Voice With Student-Generated Content

5. Leveraging Your Authentic Voice With Student-
Generated Content
Slide 5
 Integrating photos, videos, podcasts, tweets, blog posts and
more into your communications takes some strategy.
 Students have their own priorities and schedules, and require some
direction and management if they are to provide consistent, relevant,
valuable content.
 You may already know some campus organization leaders, student
ambassadors and insightful bloggers to get started, or else you can
ask for samples and interview some candidates.
 Set clear expectations regarding roles and responsibilities, and
establish a workflow that simplifies the process.
 Provide school resources to get the job done, including perhaps
medium-level access to administrative tools, ensuring there are
some controls in place before making content "live" to the public.
3. Student-Generated Content Strategy
Source: Higher Education Marketing – Leveraging Your Authentic Voice With Student-Generated Content

6. Leveraging Your Authentic Voice With Student-
Generated Content
Slide 6
 Leveraging peer-to-peer marketing to integrate your brand
into the college lifestyle can't be too heavy handed.
 Students will want to contribute to promoting a positive
image of their school because it's fun and a great
opportunity to experiment with artistic and journalistic
ventures.
 Graduate assistants, faculty members and alumni can also
be valuable sources of content.
 Once you create the channels, there is unlimited potential for
weaving together a complete and authentic picture of
student life.
4. Keep It Real
Source: Higher Education Marketing – Leveraging Your Authentic Voice With Student-Generated Content

7. Leveraging Your Authentic Voice With Student-
Generated Content
Slide 7
 Every piece of content created about your organization is
automatically indexed by search engines, increasing the
likelihood of being ranked first on Google and others.
 Blogs directly posted to your website with links to videos or other
content can initiate dialogues, increasing link building, re-tweets and
other sharing.
 Don't forget to share your fresh, keyword-rich content on your other
social media platforms for optimal exposure.
 Social sharing can even make some content "go viral" and amass
millions of views within a short time.
 Content is the fuel that drives engagement, keeping students and
prospects coming back while all the time helping your SEO.
 You need to listen to what they want to hear!
5. Control and Measure
Source: Higher Education Marketing – Leveraging Your Authentic Voice With Student-Generated Content

8. Leveraging Your Authentic Voice With Student-
Generated Content
Slide 8
Questions?
1.514.312.3968
info@higher-education-marketing.com
Visit our Website: Higher Education Marketing
FOLLOW US ON FACEBOOK
FOLLOW US ON LINKEDIN
FOLLOW US ON TWITTER
FOLLOW US ON PINTEREST
FOLLOW US ON GOOGLE+