Infographics have become an important component of content marketing strategy and development because its inherently data-rich visualization format makes for an easily understandable way to tell your story.

1. The Power of Infographics for Marketing Higher
Education
Slide 1
The Power of Infographics for
Marketing Higher Education

2. The Power of Infographics for Marketing Higher
Education
Slide 2
1) Infographics
2) Importance
3) Creating a Successful Infographic
4) Going Viral
Overview
Source: Higher Education Marketing – The Power of Infographics for Marketing Higher Education

3. The Power of Infographics for Marketing Higher
Education
Slide 3
 As attention spans wane by the day, web surfers have
become more adept at giving a quick scan to determine if a
site is worth their time.
 Websites were once much more text-heavy, partially because
bandwidths available at the time limited loading times of images and
multimedia, but images are now all the rage in web design and
social media trends.
1. Infographics
Source: Higher Education Marketing – The Power of Infographics for Marketing Higher Education

4. The Power of Infographics for Marketing Higher
Education
Slide 4
 With the constant challenge of trying to communicate
information to ever busier consumers, it is no surprise that
infographics have become so popular.
 Integrating pictures, charts and diagrams to simplify and present
complex information in engaging and informative ways, the use of
infographics has exploded in the past few years.
1. Infographics
Source: Higher Education Marketing – The Power of Infographics for Marketing Higher Education

5. The Power of Infographics for Marketing Higher
Education
Slide 5
 Infographics have become an important component of
content marketing strategy and development.
 The inherently data-rich visualization format makes for an easily
understandable way to tell your story.
 Combining quick facts with colourful images gives viewers
persuasive context, and information presented visually is more easily
interpreted and remembered.
 It can be a particularly useful tool for colleges and universities, which
typically have vast amounts of often complicated information to
impart to diverse target audiences.
 The trendiness of infographics has inevitably inspired a glut of poorly
designed, link-baiting creations that confuse more than inform with
cluttered or irrelevant content lacking narrative cohesion.
Infographics can no longer impress based on novelty value and
therefore must be strategic to be effective.
2. Importance
Source: Higher Education Marketing – The Power of Infographics for Marketing Higher Education

6. The Power of Infographics for Marketing Higher
Education
Slide 6
 The cost to create an engaging infographic may seem out of
reach for a small college but there are actually many easy-
to-use tools available on the net and perhaps even graphic
design students on campus with the necessary skill set.
 Choose a subject that resonates with your target audience and can
be compellingly conveyed with statistics and illustrations, provoking
insights.
 Find reliable and relevant data to tell your story and be extra creative
with the design.
 Avoid overloading the senses by erring on the side of simplicity and
clarity, but integrate contrasting colours to maximize eye-catching
impact.
 Add a touch of humour with playful illustrations if it suits the subject
and brand.
3. Creating a Successful Infographic
Source: Higher Education Marketing – The Power of Infographics for Marketing Higher Education

7. The Power of Infographics for Marketing Higher
Education
Slide 7
 The best place to host your infographic is likely your website
blog.
 Including an embed code to make it easier for viewers to share
elsewhere, if that is your intention, established to show the
infographic from your server with a link attributing it to you and back
to your original post.
 To gain more social attention, include a "Pin It" button,
submit to an infographic directory like visual.ly and consider
featuring it in a press release.
 Post the infographic to your social media channels, creating
a call to action that encourages sharing.
4. Going Viral
Source: Higher Education Marketing – The Power of Infographics for Marketing Higher Education

8. The Power of Infographics for Marketing Higher
Education
Slide 8
 SlideShare allows you to share infographics from your
LinkedIn profile page.
 Analyze which sites are sending you traffic by integrating Google
Analytics on the blog post's landing page
 In today's competitive higher education market, it is
increasingly important to take advantage of every digital tool
available that can sell prospective students on the merits of
your institution.
 Infographics have a unique capability to remove potential obstacles
for understanding complicated information that may be
overwhelming for high school students, such as financial aid, or to
simplify decision making for fundraising and other purposes.
 Set clear marketing goals to focus development and be sure to
optimize data-driven digital tools to research, promote and measure
the success of your initiatives.
4. Going Viral
Source: Higher Education Marketing – The Power of Infographics for Marketing Higher Education

9. The Power of Infographics for Marketing Higher
Education
Slide 9
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