This document discusses how corporate social responsibility (CSR) programs and community outreach can benefit companies and industries. It notes that CSR can help companies be seen as contributing to society, create volunteer opportunities, and gain experience for youth. Specific industries mentioned are mining and petroleum, which both face challenges related to diversity and future skills shortages. The document recommends strategies for CSR programs like youth advisory boards, training at-risk youth, and analyzing social media perceptions of brands. International tours and networking are presented as ways to empower youth and help them find purpose through exposure to business and culture.

1. WWW.HIGHEREYE.COM

2. Which Industries are doing a good job at
CSR/Community Outreach
Source:
Globescan 2009

3. Reduce Risk
Tax & Financial
Incentives
Regulatory
Requirements
“FEEL GOOD”
Reasons

4. CSR should create opportunities to volunteer and give back
Must help companies and industries be seen as contributors to Society
Present an opportunity to gain experience in a field of work for Youth

5. Future Talent Acquisition and Retention
Threat of Political and Social unrest
Potential Future Investors in your Company
Future Officials, Regulators of your Industry

6. … the lack of diversity and the anticipated
skills shortage in the sector, and the myths
and misconceptions widely held by
youth, parents, educators, and career
counsellors about the Canadian mining
industry.
… has long recognized the need for the
petroleum industry to diversify its labour
force to meet the growing need for skilled
employees.

7. … world heading for a new and deeper jobs
recession, warns of more social unrest
…Heightened uncertainty in economic growth
coupled with the greater sensitivity of youth rates
to the business cycle means the recovery for
young people is highly uncertain,"

9. Total Amt of people Total Amt of new
leaving labour force Labour Force
(55-64) Entrants (15-24)
Visible Minority 100
142
White 100
75
Source Stats Canada

10. According to 2006 Statistics Canada Census
700,000
600,000
500,000
400,000
African
300,000
Caribbean
200,000
100,000
0
Black Population in Canada

11. Youth Advisory Boards
Board Members gain real experience about how companies run.
Your Company gains practical information for all CSR projects
CSR Program At-Risk Youth Training
Multiple Step training to enable Youth with the Training key agencies about how to engage
career/business skills necessary Youth and keep them away from being at-risk

12. Develop, Improve Corporate Social
Responsibility, Youth Recruiting Strategies
Analyze Social Media perceptions of your
brand, industry and address them
Sustainability Strategic Development
Save $$$ on Research, Staffing and Future
Social Impact Management
Recruitment of new Workers
CSR in Procurement

13. Manage & Measure
Empower Youth with tools that lead to self improvement
Leverage Technology and Cultural Diversity to gain access to
opportunity
Vision and Mission. To help Youth find a purpose.
International Career Development
Necessity & Networking

14. Youth Advisory Board
CSR & Community Relations
Global Business Training Sessions
Sustainability Strategic Tours
Business & Cultural Development
10 to 14 Day Tour
Social Impact Management
Site Visits to Business/Cultural Centers
Youth Presentations to entire group
CSR in Procurement

16. http://www.highereye.com
Skype: Highereye.com
(416) 855 -0072
vision@highereye.com