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Lunch & Learn:
The CIA Method
Wednesday, March 05, 2014
12:00pm – 12:45pm ET
#asaewebinar
This complimentary webinar is brought to you by HighRoad Solution and ASAE-Endorsed Business Solutions.
Presented by:
Ronald McGrath
Chief Technology Officer, HighRoad
Solution
2014 Lunch Learning Series
2
Session 1: Get Your Membership Campaigns in Shape for 2014:
New Methods to Recruit, Retain & Delight
January 22nd
Session 2: The CIA Method: Consolidate, Integrate & Automate
Your Communications
March 5th
Session 3: How to Use Behavioral Data to Lead the Horse to Water
AND Make Them Drink
May 7th
Session 4: Newsletter of the Future
July 9th
Session 5: Get Your Buzz On: Building Event Excitement through
Digital Marketing Before, During & Post-Event
September 10th
Session 6: The Myths of Metrics: Creating Digital Dashboards that Matter
November 5th
2013 Lunch Learning Series
3
Check out the 2013 Archives on More Great Topics:
•Mobile Email 101
•Email Deliverability Basics
•Go Social
•Email Preference Center 101
•The Value of Integration
•Member Holiday Inbox Basics
>Visit the ASAE Endorsed Business Services Webinar Archives
Your Presenter
4
Ron McGrath, one of the original founders
and HighRoad’s Chief Technology Officer,
specializing in bringing integrated
messaging solutions (email, mobile and
webinar) to the association/non-profit
market.
Ron has more than 18 years of experience
developing and providing cutting edge
technology solutions to various markets,
including associations and non-profits.
A serial entrepreneur and featured speaker
at conferences across the country on email
best practices, Ron is known to have a
talent for making complex technologies
accessible and compelling.
Ron McGrath
Founder and CTO
Too many emails
5
Consolidate
6
Too long
7
Missing content
8
What are their interests?
9
10
ASAE Newsletter Case Study
AN+ Newsletter
11
12
Integration & Automation
“Intelligent” Consolidation
13
Capturing Interests
•First, we have to understand better each
member’s individual interests
•Two ways to capture interests
•By asking through a survey
•Through behaviors
14
Member Portal
15
Preference Center
16
Behaviorally
17
Capture back in your AMS
18
Pull back members from AMS
19
Taxonomy
20
21
Integration & Automation
CMS
22
Hyper-personalization
23
Hyper-personalization
24
Hyper-personalization
25
Hyper-personalization
26
27
Integration & Automation
Send through your ESP
28
“Intelligent” Consolidation
•You’ve found a way to consolidate your
newsletters
•Without sacrificing delivering the content
each individual member wants
•And Improved the overall MX (member
experience)
29
MX is measurable
30
31
STTI Email Preference Center
Case Study
Email Preference Center
32
33
CAN/SPAM
Opt-outs
34
Opt-outs
•STTI (Sigma Theta Tau International)
•STTI for Nursing
•Nursing Knowledge International
35
Opt-outs
36
Opt-outs
37
Opt-outs
38
Opt-outs
39
Opt-outs
40
Opt-outs
41
42
Preferences
Email Preferences
43
Email Preferences
44
Dynamic Preferences
45
Dynamic Preferences
46
Flexing
47
Flexing
48
Multiple email accounts
49
Multiple email accounts
50
Multiple email accounts
51
Multiple email accounts
52
Multiple email accounts
53
Responsive
54
Member Feedback
55
Member Feedback
56
Member Feedback
57
58
Entry Points
Email Footer
59
Website/Member Portal
60
AMS Back Office
61
Questions?
6262
Ron McGrath
Founder and CTO
Visit HighRoad U
63
Live Seminars for 2014 Held at ASAE’s Conference Center
in Washington, DC:
•Friday, April 25th
: “Brand Marketing” from 8:30-12 pm
•Friday, June 27th
: “Generational Communications” from 8:30-12 pm
•Friday, September 19th
: “Event Marketing” from 8:30-12 pm
* Registration Opens Soon! Send email to communications@highroadsolution.com
to reserve a spot now!
Visit HighRoad U
64
More webinars on digital marketing topics:
Watch at YouTube:
http://www.youtube.com/user/HighRoadSol
Slides Available at SlideShare
Curated Content on @highroadsol
+Plus
More webinars on digital marketing topics:
Watch at YouTube:
http://www.youtube.com/user/HighRoadSol
Slides Available at SlideShare
Curated Content on @highroadsol
Please join us for our next
Lunch Learning Session:
“How to Use Behavioral Data to Lead the
Horse to Water AND Make Them Drink”
May 7th
67
Thank you!
Other questions for Ron?
Contact ASAE Business Services, Inc.
Email: EndorsedSolutions@asaecenter.org
Call 202.626.2880
Tweet us at #asaewebinar

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