Great , up to date, social media tips for restaurant owners to marketing their restaurant on Facebook, Twitter, and YouTube.

1. Restaurants Eating Up Social Media Presented by: Hillary Bressler Founder, CEO .Com Marketing A Top 100 Interactive Agency Nationwide www.commarketing.com 1.866.266.6584 Presented by: Hillary Bressler Founder, CEO .Com Marketing www.commarketing.com 1.866.266.6584

2. It’s Okay To Be Confused

7. TV- 13 Years

8. Internet- 4 Years

9. iPod- 3 Years

10. Facebook adds 100 Million Users in 9 months“Did You Know”- Karl Fisch and Scott McLeod –Socialeconomics.com- July 30, 2009

11. 78% of consumers trust peer recommendations Only 14% trust advertisements “Did You Know”- Karl Fisch and Scott McLeod –Socialeconomics.com- July 30, 2009

12. The Fastest Growing Segment on Facebook is 55-65 year old Females “Did You Know”- Karl Fisch and Scott McLeod –Socialeconomics.com- July 30, 2009

13. Average user spends more than 55 minutes per day on Facebook

14. 39% Of all mobile users have smartphones

15. 80% of Twitter updates are on mobile devices. Imagine what that means for bad customer experiences. “Did You Know”- Karl Fisch and Scott McLeod –Socialeconomics.com- July 30, 2009

16. Kim Kardashian gets $10k per tweet

18. Social Media is about the relationships http://www.flickr.com/photos/sarcastickiss/2612302754/

19. Define Your Social Media Strategy

20. Not news that marketers increasing focus on social and mobile—but email, too

21. “People are communicating more over social networks and to stay relevant you have to be where your customers’ are.”

22. Sprinkles Cupcakes Every day Sprinkles posts a word or phrase that a specified number of customers can use to get a free cupcake. They have 133,000 fans.

23. Twitter Exclusive Coupons Twitter-exclusive coupons for customers to print out and redeem at store. Twitter coupon campaigns brought in 68.60% of total dollar sales.

24. Tracking Sales Specific codes for each coupon are entered into the point of sale cash registers at tasti locations to enable the tracking of coupon conversions and the resulting sales.

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30. Negative Effects on United from Social Media Over 8.5 million views Stock prices dip 10% resulting in $180 million Appeared on ABC’s The View Time Magazine’s Top Viral Video’s of 2009 2 more videos to be produced As of 5/29/10

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34. Positive of Social Media Budget of $50 to start Over 134 million views 700% increase in sales As of 5/29/10

35. Social Media Challenges It should not be done instead of proven fundamentals ( SEO, Well Designed Websites) It is not “free” It is difficult to monetize

36. Find a focus and identify the goals Create relevant content Become an indispensable source of information Social Media Tips

37. Jump in and familiarize yourself in using social networking, even if you have to do it first in your personal life. Get the support and buy-in of everyone in the company Social Media Tips

39. Dealing with Bad Reviews

40. Dealing with complaints Address negative comments very quickly. Have a process in place to resolve the issue directly. The company should respond once in public, and if the person stays negative, they switch to DM and then to email or phone if needed. It is a chance to turn someone into an ambassador of the brand.

41. This customer was one out of many great reviews. Leaving bad reviews up there makes this review page much more real and authentic. This is a good example of how a company responded to show they care.

42. 75% of Brand ‘Likes’ on Facebook come from advertisements. Mashable 2010

43. Crandon, Wisconsin which has a population of 1,961 people now has 1,500 fans on their Facebook page.

44. Simple offline marketing to drive fans by giving benefits to join.

45. How Restaurants Use Social Media

46. The goal of social media for restaurants should be to build frequency.

47. 4% of smartphone owners have tried location based services. Forester 2011

48. Location Based Services Gowalla, Foursquare and Loopt, Scvngr are reaching people in their 20s and 30s who frequently use their mobile phones to flag their presence at a specific spot, and to notify friends of their location.

49. This sushi restaurant rewards it’s mayor on Foursquare.

50. 130 friends that the average person Has on Facebook. Forester 2011

53. 2-11-11 Facebook Deals gives you the opportunity to earn great rewards when you check in on Facebook at your favorite businesses, organizations, and events.

54. 70% of people aged 19-35 have used location based services. Forester 2011

57. Instead of attracting customers with deals, many restaurants strive to use social media for a tailored, personal experience. People love to go into a restaurant or bar and know the owner or the chef.

58. Reveal How Dishes Are Made Allow people at home to feel more involved and engaged with that you are trying to deliver.

59. Get To Know Your Chefs People love to learn about cooking. Be the Expert.

61. That’s why chefs like Joanne Chang of Boston’s Myers and Chang and Flour Bakery personally tweet photos of the kitchen staff at work. If you’re in a PR firm, you’re not going to get the same feel.

62. Opening Communication Between Diners and Chefs The more you know about who is coming into your restaurant, the better you will be able to make them feel happy,

63. Play Your Strengths Whether it’s quality, convenience, your image, or low prices, social media provides ways to simply and effectively play to your strengths.

64. Fast food leaders Chipotle and Pizza Hut have both implemented applications for ordering through the iPhone. These particular applications play to the strength of the fast food industry — convenience.

65. Carl’s Jr. and Hardee’s are targeting consumers that lets them earn rewards for checking in at the fast food restaurants. GPS- app that drive checkins, social media interfaces, a restaurant locator and rewards. The first and fourth checkin at the restaurant gives a user the chance to take a spin on The Wheel of Awesome.

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70. Hillary Bressler CEO/Founder of .Com Marketing Email: bressler@commarketing.com Web: www.commarketing.com Phone: 407.774.4604 ext 203 @commarketing @hillarybressler Find My Presentation Today! www.slideshare.net/hillarybressler