2. WHAT IS SEVENTYNINE
sev’en.ty-naIn adj. & pron.
“The human body consists of
seventy-eight organs & organ
systems. Our pursuit is to bring
in the next essential organ to a
conscious ecosystem.
Whilst not deliberating a feel
on the humanoid bionetwork
(which we don’t have full
understanding of as yet), we
believe we are very well
versed in the digital media
ecosystem, and can act as the
next essential organ in that
ecology”

3. WHAT WE DO
MEDIA - Distribute, Monetize & M-establishment (Studio)
Engage Quality Audiences Conceptualization, development &
 Deploy & push for maximum visibility: Place delivery of full-bodied mobile applications
apps on App Stores; Distribute them across across platforms
highflying apps, mobile web (WAP), partner (IOS, Android, Blackberry, Symbian/Java,
networks and high-ranking publishers for WP7 & HTML5)
maximum visibility
 Quick Turnaround: Monetize your apps as it
gains momentum in our distribution
Video & Rich Media
channel, thus fueling organic and deep- Build on the continual usage of enriching
seated growth user experiences across platforms with
 Metrics & Analytics: We thrive on the pool Interactive Media Ad Units and Video
of knowledge that is available out consumables
there, and our capability includes bringing .: framework tools :.
it all to the table for sustained engagement
and continuous & relentless enhancement
in offerings

4. MOBILE ADVERTISING

5. INDIA: A MARKET SNAPSHOT
950+ million mobile subscribers
250+ million are internet capable
24+ million use mobile internet
Smartphone Sales – Growth %
100
79
80 58
60
38
40 22
20
0
2010 Q4 2011 Q1 2011 Q2 2011 Q3
Sources: Distimo, Visionmobile, Nielsen, ChetanSharma Consulting – Nov 2011

6. GROWTH OF APPS
Worldwide: App Downloads
Market Share Downloads Growth
iPhone 51.8% 1.6b 26% 5
Android 28.5% 1.2b 65% 5
iPad 10.2% 267m 12% 5
Nokia 4.6% 120m -NA- 6
Blackberry 3.4% 90m -NA- 6
WP7 1.2% 33m 30% 5
Sources: Xyologic.com,, [x]Cube Labs, Google Blog – Dec 2011

7. GROWTH OF APPS
India: App Downloads
“Top Categories”
Market Share Downloads Growth 2%1% 1%
1% Games
3%
3% Social
Nokia 48% 52.92m -NA-
4%
Utilities
Android 18% 19.6m 5 Entertainment
9%
iPhone 14% 15.48m 5 Lifestyle
Music
Blackberry 5% 5.88m 6
10%
56% Photography
iPad 3% 3.53m 5 Productivity
Finance
Others 11% 11.76m -NA- 10% Travel
Reference
Sources: Xyologic.com, Nielsen – Dec 2011

8. WHAT WE OFFER

9. OUR BUSINESS UNITS

10. MEDIA
Who we target …
Target specific platforms Behavioral targeting (coming soon)
Benefit from our audience profiles
based on their behaviors patterns and
past actions
Target devices
Target by demographic data
Reach target audiences by device
(coming soon)
brand, device models, OS
versions, connection type Target audiences by
(3G/GPRS/Wi-Fi) age, gender, income
group, occupation, lifestyle and
Target by context, genre custom demographics
Touch target audiences by beating Retarget and Re-engage
into our genres, tags and categories (coming soon)
Target location & providers You’ve noticed that your usage has
Target by country, city, locale & telcos dropped recently. We’ll help you
retarget users that haven’t used the
app for a while

11. MEDIA
Never over-pledge and under-deliver!!
“All platforms have limitations. We respect that and
thrive on bringing the most viable targeting options to
Targeting Checkpoints the table, hence deriving quality audiences”
Location/Provider Device Info Contextual Sociography Demographics *
(Country, City, Locality, (Brand, Model, OS (Category, (Consumer (Age, Gender,
IP, Operator, ISP, APN) version, Connection) Genre, Tag) Groups, Interests) Income, Custom)
Browser – WAP Country, IP Brand, Model, OS version a a a
Country, ISP, IP (City,
Browser - HTML5
Locality via GPS/a-GPS)
Brand, Model, OS version a a a
Country, Operator, ISP,
Android IP, APN (City, Locality via a a a a
GPS/a-GPS)
Country, Operator, ISP,
IOS IP, APN (City, Locality via a a a a
GPS/a-GPS)
Country, ISP, IP (City,
Symbian/Java
Locality via GPS/a-GPS)
Brand, Model, OS version a a a
Country (City, Locality
Blackberry
via GPS/a-GPS)
Brand, Model, OS version a a a
Country, Operator, ISP,
Windows Phone IP, APN (City, Locality via a a a a
GPS/a-GPS)
* Subject to availability of data

12. MEDIA
Campaign Formats
Level up and get down
straight to business
“The Web has a few
business outcome units.
Mobile extends that array
and we bring them all to
you”

13. MEDIA
Reporting & Media Insights
 Application reporting including request, views, clicks/click-through
rate, revenue, eCPM and more
 Campaign reporting including views, clicks/click-through rate, spend and
more
 Complete Funnel-based Campaign tracking
 Schedule, serve and track all kinds of mobile ad units
 Consolidate revenue and performance metrics across all sources on an
hourly/weekly/daily/monthly basis
 Compare campaigns and efficiently manage performance
“Access real time stats to make data-driven business decisions
about application and campaign performance”

14. OUR DISTRIBUTION PLATFORM
In-App | WAP | WEB In-App WAP
VIDEO NETWORK PAY-FOR-PERFORMANCE NETWORK

15. VIDEO NETWORK

16. OUR REACH
“Engaging Traffic from
verticals like Quality platform
News, Ecom, Travel, So audience from Feature
cial, Lifestyle and & Smartphones
more”

17. ANALYTICS
Business Insights … not just Metrics
Daily Drivers Support for major mobile platforms
• App Primetime
• New vs. Returning users
• Geographic Metrics Business Insights (coming soon)
(Country, Continent, City (using
GPS/a-GPS), Locality (using GPS/a- • M-Commerce Tracking
GPS)) • Sale Conversion Tracking (on
• Technical Metrics ( Device supported platforms & ad
Brand, Model, OS version, Screen networks)
Resolution, Language) • Conversion Tracking
• Event & Goal Tracking (Alerts, Days-to, Visits Unit and
more …)
• Demographics
(Age, Gender, Interests) • Feature level Conversion
Comparison
• Service Providers
(Operator/Telcos, ISPs) • Custom Metrics (Pivots)
• Engagement Analysis

18. ANALYTICS
Compelling intelligence for App Developers
The power to understand
Supports multiple your users …
reporting formats and
export options … “Comprehensive App Usage
Analytics is not just a value-
“On Screen Dash widgets - add but a game changer”
Pie & Bar Charts, Extender
Tabs & Tag Clouds”
“Export to
Excel, PDF, HTML, JSON, XML
”

19. ANALYTICS
What you need is what you get …
Complete Funnel Reports
“All-embracing Campaign
Tracking from Media Acquisition
to Usage & Behavior metrics
brings a new dimension to
business”

20. ANALYTICS
Dashboard
Gain Key Insights
“Seventynine analyzes data to identify trends, patterns and relationships entailed
within data to preempt and foresee significant insights into your mobile business.”

21. ANALYTICS
Device Metrics
Deep Dive
into Device
Metrics
“Seventynine
Labs is always
hungry for data
derivations. Our
device
intelligence
brings an all-
round data
matrix that
measures up for
superior analysis
of device
capability and
maturity”

22. CREATIVES
Enrich user experiences with ingenious & lush digital fabrics
Banners, Interstitial In-Store Widget Video Ads Interactive Ads
(coming soon) (coming soon)

23. CREATIVES
Interstitial Banners

24. CREATIVES
Rich Clickable Banners

25. CREATIVES
Video Banners
Full Screen Expandable
Video Ads

26. CREATIVES
Design: Simple procedures get you higher conversions
Text
General Rules • Text Banners should get their
own dedicated screen in an
• Anchor your Banner: Make them app
stick when the user scroll down
• Re-engage regularly: Refresh the
banner every 2-3 minutes Interstitial
• Go Native: Make the Ad look like
• The skip button for interstitials
part of the App in terms of its
should be delayed by 1-5
design
seconds
• Do not break Gameplay: Show ads
between levels or after the game
• Ad Frequency is Crucial: Often
enough to get attention but not to
Banners
annoy the user • Animate the banner
Animate Blend in
START FINISH
CTR (%): X CTR (%): 3X
Prominent Reduce Invoke User
eCPM: $ X
Logo a Clutter a Action a eCPM: $ 3X
Above figures are indicative numbers for an average performing app genre

27. CREATIVES
Deploy: Specifications
Banner sizes: Aspect ratio for in-App banners
 XXL – 320x52 pixels • 16:9 and 4:3 for Interstitial
 XL – 300x50 pixels • 6:1 and 4:1 for banners
 L – 216x36 pixels
 M – 168x28 pixels File formats:
 S – 120x20 pixels • Banners/Inters –
GIF, JPG, JPEG, PNG
Interstitial sizes: • Rich Media – HTML5
 XXL – width 320 pixels
 XL – width 300 pixels File weight:
 L – width 216 pixels • Between 7 & 12 KB for static
 M – width 168 pixels banners (15 KB for interstitials)
 S – width 120 pixels • Between 15 & 18 KB for animated
banners
Text Ads: • No more than 20 KB for Rich Media
 Support for small, medium, large Ad Units
and x-large text Ads
 From 10 through 24 characters

28. CREATIVES
Video Box (coming soon)
Video Ad
Your App run it through enabled
Video Box App
Seamless Video Ad Wrapping …

29. M-ESTABLISHMENT (STUDIO)
From concept … to realization
“Engaging with brands who have not
yet explored app as a business”
“Conceptualize once and allow us to ideate, build
and deploy to multiple platforms including Mobile
Web Apps (HTML5)”

30. M-ESTABLISHMENT (STUDIO)
DealBook
“DealBook aggregates an ever growing list
of online deals so you don't have to”

31. WHY SEVENTYNINE ?

32. OUR CHANNEL PRESENCE
2’’
FEATURE IPAD & INTERACTIVE
PHONE TABLET TELEVISION
(WAP, MOBILE (MOBILE (TV APPS, APP
WEB) WEB, IN-APP) PLAYERS)
SMART PC & MAC
PHONE
21’’
(WEB, ISTREAM)
(MOBILE
WEB, IN-APP)
W News – 20%
M Games – 15%
T Games – 20%
W Games – 15%
T Games – 10%
A O A E E
Business – 20% News / News – 20% News / Sports – 10%
P B Business – 20% B B Business – 20% L
Finance – 10%
I Social – 15%
L Social – 5% Social – 15%
I News – 10%
L E V
Technology – E Technology – T Business – 15% Technology – I Business – 10%
10% - 10% - 10% S
Entertainment A Entertainment A Entertainment Entertainment I Movies &
– 30%
P – 30%
P – 30% – 30%
O Music – 40%
Others – 10% P Others – 10% P Others – 10% Others – 10% N Others – 20%
with CROSS CHANNEL VIDEO ADS coming soon!!

33. ACCURATE TARGETING
OPERATOR DEVICE GEO IP PLATFORM CATEGORY TIME
News
OS RAW IP
Web
Business
Direct Time of day
Brand Country (via IP) Finance
Technology
Model State (via IP) WAP
Social
Screen Size City (via GPS) Entertainment
Billing Day of week
Games
App
Screen Locality (via
Resolution GPS)
… more

34. ANALYTICS
App Primetime Video impressions M-Commerce Tracking
New vs. Returning users Click Throughs Sale Conversion
Geographic Metrics Video Duration Tracking (on supported
platforms & ad networks)
(Country, Continent, City (using
GPS/a-GPS), Locality (using GPS/a- Video play intent by Conversion Tracking
App & WAP Analytics
Video Analytics
Business Insights
GPS)) User (Alerts, Days-to, Visits Unit and
Technical Metrics ( Device more …)
No. of mutes / unmutes
Brand, Model, OS version, Screen Feature level
Resolution, Language) Clicks on Share Option Conversion Comparison
Event & Goal Tracking
Facebook Likes / Fan Custom Metrics (Pivots)
Demographics
(Age, Gender, Interests) Clicks on Exit / Close … many more
button
Service Providers
(Operator/Telcos, ISPs) Clicks on Companion
Engagement Analysis Banner
… many more No. of Replay
… many more
Funneled Media Reports
Seventynine brings an all-embracing campaign tracking mechanism that tracks
your media right from the Acquisition phase through to Usage & Behavior metrics

35. WE’RE DIFFERENT
We aim to outweigh our own expectations
Market Cloud
 Storefront Widget Ad Units
 Performance Network
 Interactive Rich Media
 Full-Circle “Funnel” Metrics
 Sociography Targeting *
 Multiple Reporting Formats
 App to WAP conversion
Tracking
 Campaign Tracking
 All Mobile Platforms
 Custom Metrics (Pivots) ^
 Conversion Comparison by
Features ^
 Screen Load Time ^
 Loyalty Tracking ^
 Days to conversion ^
 M-Commerce Tracking

36. THIS IS OUR HOME
Rich Media
Ad Network
Analytics
Distribution
Performance
Network

37. OUR STRENGTHS
We excel at service offerings
TECHNOLOGY MEDIA
“Supply and “Planning & Buying”
Demand side API
Integration”
ANALYTICS
MONETIZATION “Deliver Business
“Quick Return on Insights to
Investment” Measure Success
Criteria”
DISTRIBUTION
“Organic Delivery to
Maximize your
Visibility”

38. SEVENTYNINE LABS
What’s cooking behind the scenes …
Analytics Rich Media & Video
 Pivot Metrics – Mine data yourself  Video Ads
and create custom metrics as your  Video Box (Ad Wrapping)
business demands  Expandable Banners
 Screen Load Time – Measure  Interactive Banners
time consuming activities within  Rolling Banners
your app
 Loyalty Tracking – Know your
loyal fans, engage with them as Click-to Actions
they engage with your app
 Days to conversion – Get  .. Locate
appraised insights on estimated  .. Storyboard
conversion times with email alerts  .. Buy
Additional Platform Support and plenty more …

39. SOURCES
CONTACT US
e: sales@seventynine.mobi
u: www.seventynine.mobi