1. Cheese Work Showcase Stop here ! For Design mileage

2. Agenda About Cheese Management Team Services offered Select Client List Work review

3. About Cheese About Cheese Boutique design firm specializing in UI design & Usability for web & mobile applications Founded in 2008 to provide services at the cusp of business solutions and beautiful design. Executed 50+ projects in last two years for mostly Bangalore based clients. Well experienced team of 15+ people, mix of development and design skills.

4. About Cheese Management Team Himanshu Sahani, BTech (Electrical), IIT Roorkee, PGSEM, IIM Bangalore Cofounder and CEO – A specialist in product usability with a good experience in sales and other managerial practices Shayak Sen, B. Arch, IIT Roorkee, M. Des, IIT Bombay Cofounder and Director Creative – A design specialist with formal education and experience in using design as a differentiator, passionate about UI Shalien Kishore, B. Arch, IIT Roorkee Project Manager – Shalien is responsible for all the client engagements at Cheese. She brings in much valued project management experience.

5. What we do? UI design, usability, UI development and user experience consulting Web, mobile, hardware applications (both 3 feet and 10 feet UI) Product management services Strategic communication design for complex websites We differentiate and add value by combining strategy, design and development skills. We offer choice of front-endframeworks for easier integration with backend code.

6. About Cheese Why are we successful? FocusInch wide and mile deep Quality of workWe havent won an award – yet, however client testimonials speak for our work. ExecutionThings are not perfect – but are better than the alternatives. ManagementCredibility,sincerity,professionalism Where would the growth come from?Within India outsourcing – demand supply gapUS – India outsourcing – USD 4 bn market ripe for disruption

7. Select Clients OnMobile Global Limited PathpartnerTechnologies Unicel Technologies Verse Innovation RangDe.org 8KMiles.com Chakpak Media Gaadi.com CommonFloor Nextbit Computing

8. Iris.com(branding, usability & UI design) Manage applications on Mobile platform Chakpak.com (branding, usability & UI design) Movie review & community site for Bollywood Gaadi.com(branding & UI design) Buy used cars in India Adwiser.in (branding, usability & design) Manage sms, wap, RBT campaigns Arabartonline.com (only design) Buy & sell contemporary art in Middle East Miscellaneous About Cheese Work showcase

9. The Iris framework is used to manage the infrastructure for VAS services for operators. It is an abstract layer for application service providers. Objective Easy to use, extensible framework. Help reduce the service costs. Challenges Help cues for administrators Easy navigation. Alarms module About Cheese Iris by OnMobile

10. Iris by OnMobile Screenshot 1 2

11. Iris by OnMobile Screenshot 1 2

12. Alexa ranking <200 in India | Funded by Accel Partners & Canaan. Objective Build a clutter free, contemporary UI Usable for tech savvy as well as not so tech savvy young population Target audience very impatient Majority of users enter via search engines – so every page should be as good as each other in terms of engaging audience. Challenges SEO friendly design Should look good in multiple screen resolutions About Cheese Chakpak.com

13. Chakpak.com Screenshot 1 2 3

14. Chakpak.com Screenshot 1 2 3

15. Chakpak.com Screenshot 1 2 3

16. About Cheese Gaadi.com Among the top two car portals in India with ~3 mn monthly page views Funded by Accentium – recent exit: www.Desimartini.com sold to HT.com for upto USD 10 mn Objective Clutter free extremely user friendly UI Eye catching colors Challenges Search friendly design – the brand panel on home page was a major breakthrough. Did not want to be limited just to the cars but also sell two wheelers with India being the largest market of the same.

17. Gaadi.com Screenshot 1

18. About Cheese Adwiser.in Run multi-channel ad campaigns on the mobile platformDeveloped by OnMobile. Integrated with all operators Objective: Professional look for international audience Easy to use even for a pan wallah Challenges: Campaign creation logic had 26 options – needed to present it in a intuitive way for a non marketing person Creating an integrated system for a five different & diverse entities which use the system.

19. Adwiser.in Screenshot 1 2 3

20. Adwiser.in Screenshot 1 2 3

21. Adwiser.in Screenshot 1 2 3

22. And some more… ArabArtonline.com MyGola.com Cardskhelo.com Rangde.org About Cheese Work showcase…

27. Say Cheese…for design matters Contact Himanshu +91-934-285-3002,+91-080-4146-2931 sales@cheesecare.com http://www.cheesecare.com