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The Hi-media
Micropayment Observatory

                                                  December 2010

        © The Hi-media Micropayment Observatory
Agenda

Section 1: Methodology

        Section 2: Micropayment:
        Awareness & Perception


             Section 3: Micropayment:
             Usages by Country

                   Section 4: Micropayment:
                               Focus on specific verticals:
                                       • Music
                                       • Online Games
                                       • Information Media

                                                                   Conclusion


                         © The Hi-media Micropayment Observatory                2
Section 1
Methodology




              © The Hi-media Micropayment Observatory         3
Methodology

• The Observatory was conducted by Harris Interactive:

                        Europe (France, UK, Germany, Spain)                  - US
  Country


                        • 1000 respondents per country
  Sample size           • Sample of the Internet users population aged 15 y.o. + for each
                        country.
                        • A representative sample was ensured using the quota method
                        (gender, age, social class).


  Online quantitative   CAWI
  survey                Self-administrated questionnaire by email to members of the
                        Harris Interactive Access Panel.



  Fieldwork dates       August, 17-26, 2010

                           © The Hi-media Micropayment Observatory                          4
Section 2
Micropayment :
Awareness & Perception



             © The Hi-media Micropayment Observatory         5
An awareness of 36% in Europe,
                                                                        higher than in the US
• Significantly high in Spain and France.
Question : Have you personally already heard the term “micropayment”?
Base : total



                                                                                                         EUROPEAN
                                                                                                          Average

                 10%                         10%             10%                4%
                                 11%                                                                          10%
                           40%         36%           30%              43% 15%           19%                              Yes
                                             20%
                 30%             25%
                                                             33%
                                                                                                             26%         36%



                                                                               81%
                                             70%
                 61%             64%                                                                         64%
                                                             57%




               No, never          Yes, but you don’t really know what it is                Yes, and you know precisely what it is


                                                         © The Hi-media Micropayment Observatory                                    6
An Awareness of 40% in France,
                                                        led by 2 players


• Allopass and PayPal are the first two players spontaneously
  mentioned by French micropayment users.



• With 56% prompted awareness, Allopass ranked
       as the second micropayment solution mentioned.




                        © The Hi-media Micropayment Observatory            7
Very good image for Micropayment

          Speed, Straightforwardness and Usefulness are the 3
            key advantages of Micropayment across all countries.
Question : What is your level of agreement regarding to micropayment solutions?
(% of micropayment users that are agree are included in the table below)
Base : users of micropayment




 Simples d'utilisation
          Straightforward to use                                  79%                  78%              87%       77%       74%
                                                             1                    3                 1         3         3

 Un accès rapide aux contenus souhaités
          Rapid access to target content                     2    79%             1    83%          2   87%   1   82%   1   85%


 Un accès à des contenus utiles
          Access to useful content                           3    78%             2    81%          3   80%   2   82%   2   81%


 Une alternative fiable alternative to bank cards
           A reliable à la CB                                     70%                  72%              67%       77%       68%


 Sûres pour Secure for the purchaser
            l'utilisateur                                         66%                  75%              76%       77%       68%


 Pas assez proposées surenough available on the Web
            Not widely Internet                                   55%                  69%              69%       74%       61%


 Incitent à payer des contenus for content
             Encourages paying                                    54%                  71%              38%       63%       72%


                                                          © The Hi-media Micropayment Observatory                                 8
Majority of users would recommend
                                    Micropayment, especially in Spain
  More than 75% of European users and nearly 70% of US users
              would recommend it to their relatives
Question All in all, would you definitely, probably, probably not or certainly not recommend to your relatives (family, friends, work colleagues) the use of
micropayment solutions to access online paid services or online paid content?
Base: users of micropayment

                              I would definitely recommend I would recommend probably                         would recommend


                                  14%                              55%                                69 %


                                    19%                                  55%                                 74 %


                                   18%                                    60%                                  78 %


                                          32%                                            57%                             89 %


                                  15%                               54%                               69 %


EUROPEAN Average (Yes)                                                                                                                     76%
                                                    19%                                         57%

                                                            © The Hi-media Micropayment Observatory                                                        9
Current non-users
                                                     express future intent to use
                 1/3 of non-users intend to use Micropayment
Question : In the future, do you envisage using micropayment services for accessing services or content/products on the Internet for an amount totaling
under £10/€10/$10 ?
Base: non-users of micropayment
                                             Yes, certainly     Yes, probably                         Intent to use



                                                4%                                      37%                                41 %



                                                   7%                                   31%                             38 %



                                             2%                                 34%                              36 %



                                              1%                 20%                      21%



                                              2%                  19%                      21 %

EUROPEAN Average (Yes)                                                                                                                33%
                                              3%                        30%

                                                          © The Hi-media Micropayment Observatory                                                    10
Section 3
Micropayment:
Usages by Country



           © The Hi-media Micropayment Observatory         11
On average, 40% of Internet users
                                                    say they use Micropayment

… commonly used in the UK (55%)
Question : How often would you say you have personally used micropayments to pay for services or content/products over the Internet for an amount
totaling under €10/£10/$10 (online games, gambling websites, online music, newspaper articles, virtual currency, placing small ads...)?
Base : total

               Very often      Fairly often     From time to time        Rarely                            Total Internet users


                 4%               11%                      20%                                       20%               55 %


                3%    4%                14%                           20%                      41 %



               2%2%         10%                       20%                      34 %


                2%          10%                      20%                      33%



               2%     4%                13%                         20%                      39%
                                                                                                     EUROPEAN Average (Yes)
                                                                                                                                       40%

                                                           © The Hi-media Micropayment Observatory                                                  12
Types of Micropayment Methods

74% of European micropayment users use another mean
of payment to bank cards for their micropayment purchases.


                                                                         87%


                                                                   68%


                                                                   68%


                                                                   67%


                                       40%
                                                                               EUROPEAN
                                                                                Average


                                                                                 74%

                         © The Hi-media Micropayment Observatory                          13
Types of Micropayment Methods
                                                                                                France

• More than 1/3 of users choose billing to a service provider
(mobile phone, fixed line and ISP)

                       • Note the widespread use of Premium SMS in France (35%),
                       compared to other countries (24% in Europe on average)

                                                     Bank card                                                    69%

Billing to a service provider (mobile phone, fixed line and ISP)                                      39%
                                                         PSMS                                       35%
                                  Premium phone number                                              35%
                                                     Internet+                                27%
                                               Mobile billing                           13%             67%   use another
                                                                                                              mean of
                                                                                                              payment than
                                                         e-wallet                             25%
                                                                                                              bank card
                                                 Prepaid card                           11%


                                              © The Hi-media Micropayment Observatory
Type of Content/Services Purchased

 • A variety of uses in every country                                                                  • Music heads the list
Question : You said you use online micropayment services. For which services or content/products on the Internet do you use these (available over the
Internet and for a price under €10/£10/$10)?
Base: users of micropayment




    Music                                               1   33%             1    55%               1   46%      1   43%            1   52%

    Online games                                        2   22%             2    18%                   20%      2   24%            2   20%

    Videos                                                  20%                  12%                   12%          19%                14%

    Classifieds                                             19%                  13%                   13%          20%                11%
                                                                                                                        US




    Gambling games                                          18%                  17%                   13%          21%                 5%

    Documents                                               16%                  15%               2   22%          21%                 8%

    Newspaper articles                                      12%                   9%                   17%          18%                 6%

    Legal information                                       10%                  10%                   10%          14%                 3%



                                                         © The Hi-media Micropayment Observatory                                                   15
Total Monthly Average Expenditure

               Strong differences between countries
               US consumers are the biggest spenders :

Average expenditure per month

                                                                                      $48

                                                                             € 27,2

                                                                          ₤ 19,8

                                                               € 17,8

                                                            € 16,6



          EUROPEAN Average                                                € 19,3

                                © The Hi-media Micropayment Observatory                     16
Transaction Frequency

          Spanish consumers carry out the highest number
                        of transactions :
                                                     … France is lagging slightly behind


Average number of global transactions per month

                                                                                                 9,9
                                                                                               9,9

                                                                                         9,1

                                                                                   8,2

                                                                             7,4
                                                                       5



           EUROPEAN Average                                                              8,0

                                   © The Hi-media Micropayment Observatory                             17
Payment Method used

                             • Pay-per-view is the primary payment method
Question : And could you specify the payment method used to make your online transactions; did you pay per-view/per download or pay a subscription ?
Base: Users of micropayment for each services or contents/products




                                                                                                                                    EUROPEAN
                                                                                                                                     average




    Pay-per-view/per download                                        92%              85%              92%     82%     85%               89%


    Subscription                                                     16%              27%              14%     29%     27%                19%




                   • whatever the country                                                        • whatever the content/service


                                                                     © The Hi-media Micropayment Observatory                                           18
Micropayment User Profile
                  Micropayment users …



     …skew male                                           …are primaryly between
                                                             15 - 34 years old
                                                           (up to 39 in the US)


  …have a higher social                                   …are more common in
     status in France                                     municipalities of more
(less pronounced divide                                 than 200, 000 inhabitants
   in other countries)




              • no difference between countries


                      © The Hi-media Micropayment Observatory                       19
Micropayment:           Section 4
Focus on specific verticals:

        • Music
        • Online Games
        • Information Media
              © The Hi-media Micropayment Observatory   20
Digital Music:
the most common content purchased via Micropayment

         Nearly Half (47%) of European users buy online Music

                         English-speaking users are the largest consumers


                                                                                                   55%

                                                                                                 52%

                                                                                           46%

                                                                                         43%

                                                                                   33%



      EUROPEAN Average (Yes)
                                                                                                  47%
Base : users of Micropayment             © The Hi-media Micropayment Observatory                         21
France: 33% of buyers
                   and 23% of potential buyers


23% of French online users are willing to pay
                    for Online Music
        % of online users who are willing to pay for online Music
                                     Base : Total




                                      Other
                                      22%


                                                                 Yes
                     No
                    55%
                                                                 23%




                       © The Hi-media Micropayment Observatory         22
Purchasing Methods


               Each age group has its own preference

Question: Regarding music, can you tell us what phrase best describes your expectations for accessing online music (on your
mobile phone, mp3, computer ...)?
Base : Total
                                                                                             I prefer to pay a
                                                                                                 monthly
                                                                                            subscription or
                                                                                                a premium
                                                      None of these                            subscription
                                                     sentences suits                                5%
                                                           me
                                                          22%
                                  I'm not willing                              I prefer to pay
                                 to pay for online                            per download
                                       music                                        18%
                                       33%                   I prefer to listen
                                                             to online music
                                                              for free with
                                                               advertising
                                                                   22%




                                              © The Hi-media Micropayment Observatory                                         23
Micropayment:           Section 4
Focus on specific verticals:

        • Music
        • Online Games
        • Information Media
              © The Hi-media Micropayment Observatory   24
Online Games:
 2nd most purchased category in Micropayment

20% of European users buy Online Games:
                      • with a monthly average frequency of 3.2 transactions
                      • for a monthly average expenditure of €8
                                                                                                    EUROPEAN
                                                                                                     Average

    Average number of global
    transactions/month              1,8             3,8              3,1            3,6     5,8       3,2




                                                                                                      €8.0
    Average expenditure/month       €7.1            ₤8.5             €7.0           €10.3   $27.1


                            US users: more frequent spenders
                                    than Europeans
Base : utilisateurs                       © The Hi-media Micropayment Observatory                              25
22% of French users have bought
                                                                              Online Games

                                                                      … with varied purchased
     … essentially on a computer
                                                                     contents for an online game

             Device used for paid games                                        Kind of content purchased for paid games


                                                                                                                             44%
                                                                                Download a game

      on a computer                         94%

                                                                         Virtual currency, virtual                     34%
                                                                                  goods
                            21%
on a mobile phone

                                                                         Online subscription to a
                                                                                                                     31%
 on a tablet/ ebook                                                       game (daily, weekly or
                       1%
(iPad, Kindle, Sony                                                       monthly subscription)
     reader…)
                                                                     Premium/VIP account that
                                                                     allows you to advance in a                  24%
                                                                          game with extra
                                                                           functionalities


                                          © The Hi-media Micropayment Observatory                                              26
Micropayment:           Section 4
Focus on specific verticals:

        • Music
        • Online Games
        • Information Media
              © The Hi-media Micropayment Observatory   27
22% of Europeans are willing to pay for
                                            Online News & Information

                  Spanish users are, by far, the most willing to pay for
                           Online News & Information (36%)
Question : Regarding online News & Information, are you willing to pay to access real time news (business, sports, cultural,
international,… news)?
Base : Total



                                                                                                               36%
        !
                                                                                           23%

                                                                                         21%

                                                                                     19%

                                                                                17%



       EUROPE AN Average (Yes)
                                                                                                              22%

                                               © The Hi-media Micropayment Observatory                                    28
21% of French online users are willing
                               to pay for Online News & Information

                         The vast majority (57%), for an amount less than
                                            €3/month
Question : You mentioned that you may be prepared to pay to access to real time information. How much are you most willing to
pay per month?
Base : France, users willing to pay for Online News & Information



                                                                          >€10/month
                                                            betwen €6
                                                            and €10/month               5%
                                                                        9%




                                               between €3                                                           < €3/month
                                               and €5/month
                                                                    29%                                       57%




                                                                    © The Hi-media Micropayment Observatory                      29
Conclusion
Key Findings




               © The Hi-media Micropayment Observatory          30
7 points to note

1
    Micropayment is very appreciated by users and has a very
    good image:
       •   Speed, Straightforwardness and Usefulness are the 3 key advantages of
           Micropayment whatever the country.


2
    The Micropayment solution is more popular as users
    become increasingly willing to recommend:
       •   More than 75% of European micropayment users, and nearly 70% of American
           users recommend micropayment solutions to friends and family.


3
    With 56% of prompted awareness, Allopass distinguishes
    itself for French users and is ranked as the 2nd
    Micropayment solution in spontaneous and prompted
    awareness.

                              © The Hi-media Micropayment Observatory                 31
7 points to note

4
    Micropayment is used on average by 40% of Internet
    users, whether European ou American.




5
    Among users of Micropayment, 74% of Europeans choose
    an alternative payment method to bank cards for their
    online purchases for an amount totaling under €10.




                      © The Hi-media Micropayment Observatory            32
7 points to note

6
    Micropayment is particularly popular among Internet
    users for online music and games:
       •   Music heads the field:
            • 47% of European users and 52% of American users buy online music.
       •   Followed by Online Games:
            • 20% of European and American users buy online games.




7
    Micropayment has potential for growth, particularly in
    online media information:
       •   22% of European internet users are willing to pay for online news &
           information.




                               © The Hi-media Micropayment Observatory            33
For more information,
please send us an email to:

 research@hi-media.com




        © The Hi-media Micropayment Observatory   34

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The Hi media micropayment observatory 2010

  • 1. The Hi-media Micropayment Observatory December 2010 © The Hi-media Micropayment Observatory
  • 2. Agenda Section 1: Methodology Section 2: Micropayment: Awareness & Perception Section 3: Micropayment: Usages by Country Section 4: Micropayment: Focus on specific verticals: • Music • Online Games • Information Media Conclusion © The Hi-media Micropayment Observatory 2
  • 3. Section 1 Methodology © The Hi-media Micropayment Observatory 3
  • 4. Methodology • The Observatory was conducted by Harris Interactive: Europe (France, UK, Germany, Spain) - US Country • 1000 respondents per country Sample size • Sample of the Internet users population aged 15 y.o. + for each country. • A representative sample was ensured using the quota method (gender, age, social class). Online quantitative CAWI survey Self-administrated questionnaire by email to members of the Harris Interactive Access Panel. Fieldwork dates August, 17-26, 2010 © The Hi-media Micropayment Observatory 4
  • 5. Section 2 Micropayment : Awareness & Perception © The Hi-media Micropayment Observatory 5
  • 6. An awareness of 36% in Europe, higher than in the US • Significantly high in Spain and France. Question : Have you personally already heard the term “micropayment”? Base : total EUROPEAN Average 10% 10% 10% 4% 11% 10% 40% 36% 30% 43% 15% 19% Yes 20% 30% 25% 33% 26% 36% 81% 70% 61% 64% 64% 57% No, never Yes, but you don’t really know what it is Yes, and you know precisely what it is © The Hi-media Micropayment Observatory 6
  • 7. An Awareness of 40% in France, led by 2 players • Allopass and PayPal are the first two players spontaneously mentioned by French micropayment users. • With 56% prompted awareness, Allopass ranked as the second micropayment solution mentioned. © The Hi-media Micropayment Observatory 7
  • 8. Very good image for Micropayment Speed, Straightforwardness and Usefulness are the 3 key advantages of Micropayment across all countries. Question : What is your level of agreement regarding to micropayment solutions? (% of micropayment users that are agree are included in the table below) Base : users of micropayment Simples d'utilisation Straightforward to use 79% 78% 87% 77% 74% 1 3 1 3 3 Un accès rapide aux contenus souhaités Rapid access to target content 2 79% 1 83% 2 87% 1 82% 1 85% Un accès à des contenus utiles Access to useful content 3 78% 2 81% 3 80% 2 82% 2 81% Une alternative fiable alternative to bank cards A reliable à la CB 70% 72% 67% 77% 68% Sûres pour Secure for the purchaser l'utilisateur 66% 75% 76% 77% 68% Pas assez proposées surenough available on the Web Not widely Internet 55% 69% 69% 74% 61% Incitent à payer des contenus for content Encourages paying 54% 71% 38% 63% 72% © The Hi-media Micropayment Observatory 8
  • 9. Majority of users would recommend Micropayment, especially in Spain More than 75% of European users and nearly 70% of US users would recommend it to their relatives Question All in all, would you definitely, probably, probably not or certainly not recommend to your relatives (family, friends, work colleagues) the use of micropayment solutions to access online paid services or online paid content? Base: users of micropayment I would definitely recommend I would recommend probably would recommend 14% 55% 69 % 19% 55% 74 % 18% 60% 78 % 32% 57% 89 % 15% 54% 69 % EUROPEAN Average (Yes) 76% 19% 57% © The Hi-media Micropayment Observatory 9
  • 10. Current non-users express future intent to use 1/3 of non-users intend to use Micropayment Question : In the future, do you envisage using micropayment services for accessing services or content/products on the Internet for an amount totaling under £10/€10/$10 ? Base: non-users of micropayment Yes, certainly Yes, probably Intent to use 4% 37% 41 % 7% 31% 38 % 2% 34% 36 % 1% 20% 21% 2% 19% 21 % EUROPEAN Average (Yes) 33% 3% 30% © The Hi-media Micropayment Observatory 10
  • 11. Section 3 Micropayment: Usages by Country © The Hi-media Micropayment Observatory 11
  • 12. On average, 40% of Internet users say they use Micropayment … commonly used in the UK (55%) Question : How often would you say you have personally used micropayments to pay for services or content/products over the Internet for an amount totaling under €10/£10/$10 (online games, gambling websites, online music, newspaper articles, virtual currency, placing small ads...)? Base : total Very often Fairly often From time to time Rarely Total Internet users 4% 11% 20% 20% 55 % 3% 4% 14% 20% 41 % 2%2% 10% 20% 34 % 2% 10% 20% 33% 2% 4% 13% 20% 39% EUROPEAN Average (Yes) 40% © The Hi-media Micropayment Observatory 12
  • 13. Types of Micropayment Methods 74% of European micropayment users use another mean of payment to bank cards for their micropayment purchases. 87% 68% 68% 67% 40% EUROPEAN Average 74% © The Hi-media Micropayment Observatory 13
  • 14. Types of Micropayment Methods France • More than 1/3 of users choose billing to a service provider (mobile phone, fixed line and ISP) • Note the widespread use of Premium SMS in France (35%), compared to other countries (24% in Europe on average) Bank card 69% Billing to a service provider (mobile phone, fixed line and ISP) 39% PSMS 35% Premium phone number 35% Internet+ 27% Mobile billing 13% 67% use another mean of payment than e-wallet 25% bank card Prepaid card 11% © The Hi-media Micropayment Observatory
  • 15. Type of Content/Services Purchased • A variety of uses in every country • Music heads the list Question : You said you use online micropayment services. For which services or content/products on the Internet do you use these (available over the Internet and for a price under €10/£10/$10)? Base: users of micropayment Music 1 33% 1 55% 1 46% 1 43% 1 52% Online games 2 22% 2 18% 20% 2 24% 2 20% Videos 20% 12% 12% 19% 14% Classifieds 19% 13% 13% 20% 11% US Gambling games 18% 17% 13% 21% 5% Documents 16% 15% 2 22% 21% 8% Newspaper articles 12% 9% 17% 18% 6% Legal information 10% 10% 10% 14% 3% © The Hi-media Micropayment Observatory 15
  • 16. Total Monthly Average Expenditure Strong differences between countries US consumers are the biggest spenders : Average expenditure per month $48 € 27,2 ₤ 19,8 € 17,8 € 16,6 EUROPEAN Average € 19,3 © The Hi-media Micropayment Observatory 16
  • 17. Transaction Frequency Spanish consumers carry out the highest number of transactions : … France is lagging slightly behind Average number of global transactions per month 9,9 9,9 9,1 8,2 7,4 5 EUROPEAN Average 8,0 © The Hi-media Micropayment Observatory 17
  • 18. Payment Method used • Pay-per-view is the primary payment method Question : And could you specify the payment method used to make your online transactions; did you pay per-view/per download or pay a subscription ? Base: Users of micropayment for each services or contents/products EUROPEAN average Pay-per-view/per download 92% 85% 92% 82% 85% 89% Subscription 16% 27% 14% 29% 27% 19% • whatever the country • whatever the content/service © The Hi-media Micropayment Observatory 18
  • 19. Micropayment User Profile Micropayment users … …skew male …are primaryly between 15 - 34 years old (up to 39 in the US) …have a higher social …are more common in status in France municipalities of more (less pronounced divide than 200, 000 inhabitants in other countries) • no difference between countries © The Hi-media Micropayment Observatory 19
  • 20. Micropayment: Section 4 Focus on specific verticals: • Music • Online Games • Information Media © The Hi-media Micropayment Observatory 20
  • 21. Digital Music: the most common content purchased via Micropayment Nearly Half (47%) of European users buy online Music English-speaking users are the largest consumers 55% 52% 46% 43% 33% EUROPEAN Average (Yes) 47% Base : users of Micropayment © The Hi-media Micropayment Observatory 21
  • 22. France: 33% of buyers and 23% of potential buyers 23% of French online users are willing to pay for Online Music % of online users who are willing to pay for online Music Base : Total Other 22% Yes No 55% 23% © The Hi-media Micropayment Observatory 22
  • 23. Purchasing Methods Each age group has its own preference Question: Regarding music, can you tell us what phrase best describes your expectations for accessing online music (on your mobile phone, mp3, computer ...)? Base : Total I prefer to pay a monthly subscription or a premium None of these subscription sentences suits 5% me 22% I'm not willing I prefer to pay to pay for online per download music 18% 33% I prefer to listen to online music for free with advertising 22% © The Hi-media Micropayment Observatory 23
  • 24. Micropayment: Section 4 Focus on specific verticals: • Music • Online Games • Information Media © The Hi-media Micropayment Observatory 24
  • 25. Online Games: 2nd most purchased category in Micropayment 20% of European users buy Online Games: • with a monthly average frequency of 3.2 transactions • for a monthly average expenditure of €8 EUROPEAN Average Average number of global transactions/month 1,8 3,8 3,1 3,6 5,8 3,2 €8.0 Average expenditure/month €7.1 ₤8.5 €7.0 €10.3 $27.1 US users: more frequent spenders than Europeans Base : utilisateurs © The Hi-media Micropayment Observatory 25
  • 26. 22% of French users have bought Online Games … with varied purchased … essentially on a computer contents for an online game Device used for paid games Kind of content purchased for paid games 44% Download a game on a computer 94% Virtual currency, virtual 34% goods 21% on a mobile phone Online subscription to a 31% on a tablet/ ebook game (daily, weekly or 1% (iPad, Kindle, Sony monthly subscription) reader…) Premium/VIP account that allows you to advance in a 24% game with extra functionalities © The Hi-media Micropayment Observatory 26
  • 27. Micropayment: Section 4 Focus on specific verticals: • Music • Online Games • Information Media © The Hi-media Micropayment Observatory 27
  • 28. 22% of Europeans are willing to pay for Online News & Information Spanish users are, by far, the most willing to pay for Online News & Information (36%) Question : Regarding online News & Information, are you willing to pay to access real time news (business, sports, cultural, international,… news)? Base : Total 36% ! 23% 21% 19% 17% EUROPE AN Average (Yes) 22% © The Hi-media Micropayment Observatory 28
  • 29. 21% of French online users are willing to pay for Online News & Information The vast majority (57%), for an amount less than €3/month Question : You mentioned that you may be prepared to pay to access to real time information. How much are you most willing to pay per month? Base : France, users willing to pay for Online News & Information >€10/month betwen €6 and €10/month 5% 9% between €3 < €3/month and €5/month 29% 57% © The Hi-media Micropayment Observatory 29
  • 30. Conclusion Key Findings © The Hi-media Micropayment Observatory 30
  • 31. 7 points to note 1 Micropayment is very appreciated by users and has a very good image: • Speed, Straightforwardness and Usefulness are the 3 key advantages of Micropayment whatever the country. 2 The Micropayment solution is more popular as users become increasingly willing to recommend: • More than 75% of European micropayment users, and nearly 70% of American users recommend micropayment solutions to friends and family. 3 With 56% of prompted awareness, Allopass distinguishes itself for French users and is ranked as the 2nd Micropayment solution in spontaneous and prompted awareness. © The Hi-media Micropayment Observatory 31
  • 32. 7 points to note 4 Micropayment is used on average by 40% of Internet users, whether European ou American. 5 Among users of Micropayment, 74% of Europeans choose an alternative payment method to bank cards for their online purchases for an amount totaling under €10. © The Hi-media Micropayment Observatory 32
  • 33. 7 points to note 6 Micropayment is particularly popular among Internet users for online music and games: • Music heads the field: • 47% of European users and 52% of American users buy online music. • Followed by Online Games: • 20% of European and American users buy online games. 7 Micropayment has potential for growth, particularly in online media information: • 22% of European internet users are willing to pay for online news & information. © The Hi-media Micropayment Observatory 33
  • 34. For more information, please send us an email to: research@hi-media.com © The Hi-media Micropayment Observatory 34