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Aditya Birla Group: Admin Microsite
Client Name Technology
Aditya Birla Group ASP.Net, HTML, AJAX, DHTML, MS SQL
Services Offered
Strategy, Design & Development
The Client
A US $29.2 billion corporation, the Aditya Birla Group is in the league of Fortune 500. It is anchored by
an extraordinary force of 130,000 employees, belonging to 30 different nationalities. The Group
operates in 25 countries — India, UK, Germany, Hungary, Brazil, Italy, France, Luxembourg, Switzerland,
Australia, USA, Canada, Egypt, China, Thailand, Laos, Indonesia, Philippines, Dubai, Singapore, Myanmar,
Bangladesh, Vietnam, Malaysia and Korea. With a pan global presence the company envisions to be a
premium global conglomerate with a clear focus on each business.
The Brief
The Aditya Birla Group is a global conglomerate that transcends geographical boundaries and is having
an ever growing workforce that is spread across 38 Group/ Indian/ International/ Joint venture
companies. Focused on providing ergonomically correct environment to its employees, the group is in
constant endeavour to improve internal communication and resolve queries between its employees and
departments. Therefore, to improve information sharing between administration and other
departments and make it convenient, a web based application was required that could categorise and
segregate information.
The Approach
Hinduja Interactive understood that the pan global organisation needed an online solution that served
as a 'single window' for an employee to access pertinent information. The proposed system - Aditya
Birla Group Admin Microsite works as a data bank, and is equivalent to customised Yellow pages of the
organisation. An employee has direct login to information, so as to ease the workload of administration.
Hinduja Interactive
www.hindujagsl.com
Tower No. 1, 4th Floor, International Infotech Park, www.hindujainteractive.com
Vashi, Navi Mumbai 400 075

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The Solution
An application was created, wherein the primary data management was done by administrators
and it could be accessed by any employee.
Since Aditya Birla Group employees already used an intranet portal, a micro-site on the intranet
portal was created.
Designed to disseminate information in a cohesive manner, the site had answers to all of
employee queries. In case any data/ information is not on the site, only then employees are
required to drop a mail to the administrator, thereby streamlining the process.
'Escalation of matter', one of the important features of this site assures every query addressed
to the administrator gets feedback. In this feature, when a certain matter/query is not
addressed by a member of the administration, it gets escalated to the Super-admin, which then
makes answering the query a priority.
The application is highly interactive and includes features like discussion forums, image galleries,
polls, etc. It also requests suggestions and feedback, so that users feel their point-of-view is
important.
'Intelligent Search', a new feature is also incorporated in the site. With the 'Intelligent Search'
feature, whenever a user types something in the search field, it gives a drop-down list of
possible search options (as in Google search), that simplifies search.
One of the features, 'Info Bank', that later turned out to be very effective and popular, holds lot
of useful information segregated into requirements/ fields. The user can post requirements on
the Info Bank so that it can be viewed and used by other employees. For instance: detailed
sections like automobile, house, bank, admin procedure, etc., facilitate the employee with a
plethora of solutions for all requirements.
The Result
Keeping in mind the primary motive of easy access to information, the micro-site was designed in a
manner that would be user friendly at all times. The website serves as an almanac of the Aditya Birla
Group. Sections like 'address book' allowed employees to connect with colleagues from around the
world. The 'contact us' section includes detailed information that enables users to get the right feedback
at the right time. The 'escalation' feature makes sure that no query is left unanswered; this means that
every employee will have a confirmed feedback, which in turn results in employee satisfaction.
Hinduja Interactive
www.hindujagsl.com
Tower No. 1, 4th Floor, International Infotech Park, www.hindujainteractive.com
Vashi, Navi Mumbai 400 075