Facebook Recruitment Advertising Strategy by HireClix

1. Facebook Recruiting Strategies Educational Webinar Series: October 13th, 2011

3. Webinar Topics

4. Facebook Recruiting – It’s Serious, Start Now

5. Are you Ready for Facebook?

6. Driving Candidates with Targeted Facebook Ads

7. Building a Facebook Fan Page Strategy

8. Q&A

10. 4

11. 5 Fish Where the Fish Are… 750M Active Global Users * Facebook.com - July2011

12. 6 Facebook – It’s Serious 2011 Ad Revenue - $4.05B

13. 7 Competition will Only Get Tougher

15. Starts & Stops

16. Job Pollution

17. No Clear Recruiting Call to Action

20. Target Key Jobs

21. Leverage Geo-graphic Targeting

22. Fan Page for Success

23. Leveraging Proven Tools

25. 12 Targeting Users by Profile Information

26. 13 Targeting Facebook Ads

27. 14 Bidding Strategies for PPC Campaigns Facebook Bids & Budgets

28. 15 Building a Facebook Fan Page Strategy Corporate Page vs. Dedicated Careers Page

29. 16 Corporate Page vs. Dedicated Page

30. 17 Facebook for Your Employment Brand

31. 18 Fan Page – Content is Key

32. 19 Campus Recruiting: Integrated Marketing Facebook Ads combined with Live Event @ MIT Build Brand & Talent Pipeline Connect with Candidates in Hiring Cycle Build Campus Career Office Relationship

34. More than 250-300 students braved the rain and came out to the campus event

35. Food truck sold out in three hours

36. Facebook ads targeted 480 MIT students

37. The campaign generated 7,000 impressions on campus

39. 22 Facebook Recruiting Ecosystem

40. 23 Facebook Recruiting Ecosystem

42. Tracking for ATS & Google Analytics

45. True Passive Candidate Audience

46. Low Cost Threshold to Start

47. Sophisticated Targeting for Ads –

48. Education

49. Employer

50. Geography

51. Interests

52. Fan Page to Engage Talent Community

54. Facebook

55. LinkedIN

56. Targeted Recruiting Ads

57. Pay-Per-Click Recruiting

58. SEO for Recruiting