1. Strategically Using Video to Enhance Your Employment Brand David Rose – COO – MagnetVideo HireClix Recruitment Marketing Webinar Series: December 9, 2010

3. Webinar Topic – Recruitment Marketing Strategy

4. Why Online Video Matters

5. How Internet Video can be Leveraged in Recruiting

6. Results from Using Video in Recruiting Campaigns

7. Keys to Successful Internet Video Recruiting Strategies

8. Where Recruiting Videos Can Effectively be Used

9. A Few Recruiting Video Lessons Learned

11. 4 About HireClix Based in Gloucester, MA Recruiting Industry Experience Monster Internal Interactive Agency Focused on Interactive Marketing Develop Customized Marketing Approach Drive New Concepts and Analyze Results Provide Great Value and Zealous Service

12. 5 How Big is Online Video?

13. 6 Online Video Statistics

15. Video SEO is 53 times more likely to drive 1st page search results (Forrester)

16. Zappossells 30% more for products it shows in video instead of pictures (Internet Retailer)

17. Video in email marketing has been shown to increase click-through rates by 96% (Implix)186 53X 30% 96%

18. 8 Traditional Job Postings Less Effective Job Posting for a $6B Global Technology Company – November, 2010 Position Description CRM/SD Solution Architect will play a key role in optimizing the business processes in sales / service / marketing and in driving the corresponding IT technical solution. Responsibilities include: - Business process optimization and on-going support in sales, service and marketing, including opportunity/pipeline, contract, quotation, order management, channel management, call centre, service warranty, claim, service spare part management, campaign management processes.- IT solution design in SAP CRM and SD. - Worldwide deployment of the CRM and SD solutions. - Project management in the sales and service projects. - Ownership of business blueprint, business requirement gathering, function specification documents and solution design in sales, service and marketing. - Solution validation and testing, user training, data management and go-live support.- Customer and partner on boarding Position Requirements - At least 5 years experience in SAP CRM applications. In-depth knowledge of the best practices and functions in SAP CRM and SD: SAP CRM opportunity, contract, quotation and order, CRM/SD pricing, IPC product configuration, CRM channel management, CRM customer interaction centre (CIC), CRM ISA, ECC/CRM iBase, claim, service spare part, campaign planning and execution.- Profound business knowledge in sales, service and marketing. Minimum 5 years work experience in these areas. High-tech industry experience preferred. - Bachelor degree in computer science, engineering, business, economy or similar major- Excellent communication and analytics skills. Good team player.- Fluent in English. Chinese or other foreign language is a plus.- At least two full cycle CRM implementations from blueprint to post-production support; at least one global project. Why Would a Highly Qualified Candidate Apply for This Job??

19. 9 Employers Need to Be Better Marketers Career Video

21. Video Increases job applicant conversions by 34%Stats from Major Job Boards with Video on Job Posting 10 Online Video in Recruiting Works

23. Focus on “what’s in it” for the candidate

24. Videos should be as job specific as possible

25. Repurpose existing marketing assets

27. Focus on the career opportunity for candidates

28. Maximize value and reduce budget risks

31. Track Your Results

32. Leverage Video Analytics to Improve Conversions

33. Post Your Videos on YouTube, but…

35. 16 Thanks for Your Time MagnetVideo Contacts – David Rose 919.883.9055 david.rose@magnetvideo.com HireClix Contacts – Scott Ryan scott.ryan@hireclix.com Neil Costa neil.costa@hireclix.com 888.419.CLIX http://www.hireclix.com