Social Recruiting Strategy & Tips by HireClix - Free Seminar LinkedIn Recruiting Solutions - Facebook Recruiting

1. Social Recruiting Seminar:
Maximizing LinkedIn & Facebook for Recruiting
Educational Seminar Series:
San Diego – February 1, 2012

2. What to Expect Today
• Quick Intros
• Seminar Topics
• Social Recruiting - It's Serious, Start Now
• LinkedIn Recruiting Products: Beyond Recruiter & Jobs
• Key Strategies for Targeting Passive Candidates on LinkedIn
• Best Practices in Negotiating Your LinkedIn Contract
• Driving Passive Candidates with Facebook Targeted Ads
• Facebook Targeted Marketing Case Study
• Building a Facebook Fan Page Strategy
• Q&A
• Please Ask Away – Don’t hold until the end
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3. About HireClix
Understanding your Core Value?
• Based in Boston, MA
– California Team in San Diego & Santa Clara
• Digital Recruitment Marketing Agency
• Expertise in Digital Marketing, Recruitment Marketing,
Communications, Events & Branding
• Focused on Recruitment Advertising
• Diverse Digital Marketing Experience
• Turn-key Recruitment Marketing Experts
• Provide Great Value and Zealous Service
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4. Go Beyond Job Boards – Recruitment Advertising
• Social Recruiting
• Employee Referral
Strategies
• Targeted Recruiting Ads
• Pay-Per-Click Recruiting
• SEO for Recruiting
• Content Development
• Smart Use of Boards
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5. Why a New Recruitment Marketing Mix?
Number of Monthly Unique Visitors December 2011 – Compete.com
30
25 24.4
20
15.5
15
12.3 12.1
10
5
0
LinkedIn Indeed Monster CareerBuilder
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6. Time Shifts to Social Networks & Search
Source: JobVite 33 Essential Recruiting Stats 6

7. Competition will Only Get Tougher
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8. Competition will Only Get Tougher
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9. Bidding Strategies for PPC Campaigns
So Why Spend Your Recruiting
Budget on LinkedIn?
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10. Fish Where the Fish Are…
750M Active Global Users
* Facebook.com - July2011
$139.5M in Q3 2011 Revenue – $71M for Hiring Solutions 10

11. LinkedIn Products You Probably Know
• Job Postings – 30 Day
• Job Slots – $1,200 Per year
• Unlimited New Listings
• Targeted placement to LinkedIn Members
• Great SEO for Google
• Push to Twitter
• LinkedIn Recruiter – $8,200 Per year
• Full access to LinkedIn database
• 50 InMails per month – Some Rollover
• Project Folders, Reminders, OFCCP compliance
• Protected Corporate Asset
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12. LinkedIn Solutions You Should Know About
• LinkedIn Recruitment Ads
• LinkedIn “Work with Us” Ads
• LinkedIn “Jobs for You” Ads
• LinkedIn Company Profile Pages
• LinkedIn Direct Ads
• LinkedIn New Solutions
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13. LinkedIn Recruitment Ads
Target LinkedIn Users with Bigger Employer Branding 13

14. LinkedIn “Work with Us” Ad Options
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15. LinkedIn “Work with Us - Branded”
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16. LinkedIn “Work with Us – Co-Brand”
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17. LinkedIn “Work with Us – Follow Company”
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18. LinkedIn “Work with Us – Picture Yourself”
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19. LinkedIn “Jobs for You”
Intelligent LinkedIn Matching Engine
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20. LinkedIn Career Pages
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21. LinkedIn DirectAds Target Passive Candidates
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22. LinkedIn Recruitment Advertising
Laser Focused Targeting of Passive Candidates
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23. Social Recruiting - LinkedIn
• LinkedIn Recruiting Tools are Developing Rapidly
• Excellent Quality but Relatively Expensive
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24. LinkedIn – New Solutions
Talent Connect:
• Connect with passive candidates as “Leads”
• Import Resumes into LinkedIn Recruiter
• CRM Tools – Talent Community & Communication
Referral Engine:
• Clearly Powerful Access but LinkedIn Only
• Recruiter Seats Required for Engaging Candidates
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25. Bidding Strategies for PPC Campaigns
Negotiating Your LinkedIn Deal
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26. 800M Active Global Users
•Facebook.com - Jan 2012
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27. Facebook – It’s Serious
2011 Ad Revenue - $4.05B
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28. Social Recruiting on Facebook
• Targeted Ads Pushed to Passive Candidates
• Facebook Fan Pages Build a Talent Network
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29. Target Facebook Ads to Passive Candidates
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30. Targeting Candidates by Geography
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31. Targeting Candidates by Profile Likes & Job Title
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32. Targeting Users by Profile Information
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33. Be Creative In Small Spaces…
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34. Relevant Ads During Facebook Experience
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35. Targeting Passive Candidates of All Stripes
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36. Facebook Case Study for Campus Recruiting
GOAL: Use Facebook to Connect with Students in Extreme Competitive
Recruiting Environment & Build Employer Brand
WHO: Facebook ads targeted 480 MIT students
WHAT: athenahealth Branded “Free Food for Finals” Event
WHEN: May 18, 2011 – Finals Week
WHERE: Massachusetts Institute of Technology Campus
RESULTS:
Generated 7,000 impressions on campus
Facebook ads sparked word of mouth/viral actions
More than 250+ students came to employer event
One Full Time Hire
Pipeline of Co-Ops & Interns
Stronger Relationship with Career Services
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37. Campus Recruiting: Facebook Marketing
Facebook Ads combined with Live Event @ MIT
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38. Building a Facebook Fan Page Strategy
Corporate Page vs. Dedicated Careers Page
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39. Corporate Page vs. Dedicated Page
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40. Facebook for Your Employment Brand
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41. Build an Engaging Candidate Experience
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42. Common Mistakes using Facebook
• No Clear Ownership
• Starts & Stops
• Job Pollution
• No Clear Recruiting Call to Action
• Lacks Authenticity
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43. Facebook Recruitment Opportunities
• Serious Volume of Users
• True Passive Candidate Audience
• Sophisticated Targeting for Ads
• Education
• Employer
• Geography
• Interests
• Fan Page to Engage Talent Community
• Share a Window into Corporate Culture
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44. What’s Your Recruitment Marketing Mix?
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45. Q&A
HireClix Contacts –
Kev Wizst – Director of Client Services – West Coast
kev.wizst@hireclix.com – 760.207.1772
http://www.linkedin.com/in/kevinwizst
Carla Vallone – Director of Corporate Marketing
carla.vallone@hireclix.com – 858.922.5608
http://www.linkedin.com/pub/carla-vallone/8/a06/a48
Neil Costa – Founder & CEO
neil.costa@hireclix.com – 617.899.1166
http://www.linkedin.com/in/neilcosta
www.hireclix.com
www.linkedin.com/company/hireclix
www.twitter.com/hireclix
www.facebook.com/hireclix
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